The Goal of Email Campaigns
How many emails should I send my list?
Are there any patterns or specific types of emails that engage recipients to take action?
Should you worry if you have unsubscribers?
Our goal is to continue the conversation after a subscriber’s initial opt-in.
So how do we do this?
We send emails.
The goal of an email is to continue the conversation after a subscriber’s initial opt-in.
Email Campaign Open Rate
10 Email Campaigns That Will Engage Your Email List
Here’s what you’ll discover in this video…
- How many emails should a marketer send?
- Is there a way to know if the email frequency is too much or too little?
- What is an ideal open rate?
- Should you worry if you have unsubscribers?
- 10 types of email campaigns you can create to increase engagement.
Summary of Email Campaigns
- Abandoned Cart Email
- Announcement Email
- Follow-Up Emails
- Gift Email
- Holiday Email
- Newsletter Email
- Promotional Emails
- Registration Email
- Survey Emails
- Welcome Series
Make sure you add the 5 Basic Elements You Need for a Powerful Email.
Use the 80/20 Rule to Increase Sales
If your open rate is 18% or less, consider some of these email campaigns. A 2% increase could make a significant difference.
So how often should you sell?
I like to follow the 80/20 rule. Share valuable content 80% of the time, and sell 20% of the time.
If you want more details about the above campaigns, check out the training video.
Online Marketing Coach and Certified Copywriter