10 Email Campaigns That Will Nurture and Engage Your Email List

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The Goal of Email Campaigns

How many emails should I send my list?

Are there any patterns or specific types of emails that engage recipients to take action?

Should you worry if you have unsubscribers?

Our goal is to continue the conversation after a subscriber’s initial opt-in.

So how do we do this?

We send emails.


Email Campaign Open Rate

Analytics help us review and measure activity.
Checking our open rate and click-thru rate is a great place to begin.
But don’t get discouraged if your open rate is low.
According to most experts, the average open rate is about 18%.
That’s why headlines and the first few sentences of your email are so important; they must engage your reader.

10 Email Campaigns That Will Engage Your Email List

Here’s what you’ll discover in this video…

  • How many emails should a marketer send?
  • Is there a way to know if the email frequency is too much or too little?
  • What is an ideal open rate?
  • Should you worry if you have unsubscribers?
  • 10 types of email campaigns you can create to increase engagement.


Summary of Email Campaigns

  1. Abandoned Cart Email
  2. Announcement Email
  3. Follow-Up Emails
  4. Gift Email
  5. Holiday Email
  6. Newsletter Email
  7. Promotional Emails
  8. Registration Email
  9. Survey Emails
  10. Welcome Series


Make sure you add the 5 Basic Elements You Need for a Powerful Email.


Use the 80/20 Rule to Increase Sales

If your open rate is 18% or less, consider some of these email campaigns. A 2% increase could make a significant difference.

So how often should you sell?

I like to follow the 80/20 rule. Share valuable content 80% of the time, and sell 20% of the time.

If you want more details about the above campaigns, check out the training video.


Stay Resilient

Marisa Shadrick

Online Marketing Coach and Certified Copywriter


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