5 Proven Ways to Build Meaningful LinkedIn Connections

LinkedIn is a platform for building real relationships that can lead to new opportunities. But how can you increase your LinkedIn connections?

Whether you’re looking to expand your reach, grow your business, or engage with like-minded professionals, these five strategies will help you strengthen your presence.

Optimize Your Profile for Visibility

A well-optimized LinkedIn profile boosts your chances of attracting the right connections. Surprisingly, only 10% of LinkedIn users fully optimize their profiles, yet businesses with complete profiles see 40 times more opportunities. Take time to refine your headline, summary, and featured content to make a great first impression.

Be an Active Participant, Not Just an Observer

Many LinkedIn users scroll through their feeds without engaging—but that’s a missed opportunity. Instead of just reading posts, comment, share insights, and start discussions. Thoughtful engagement positions you as a valuable contributor and keeps you top of mind with your network.

Publish a LinkedIn Newsletter to Build Authority

A LinkedIn newsletter is a powerful way to share industry insights, showcase expertise, and stay top-of-mind with your audience.

Even better? Google indexes LinkedIn articles and newsletters, making them searchable beyond the platform. If you haven’t started one yet, consider how a newsletter could help you stay visible.

Leverage Video to Capture Attention

Video content grabs attention fast, but how you use it matters.

Hook viewers in the first 5 seconds to keep them watching.
Keep it concise and engaging—60 to 90 seconds is a great starting point.
Experiment with videos and track engagement metrics to see what resonates with your audience.

Stay Consistent with Posting

Showing up regularly on LinkedIn is key to staying relevant. Schedule posts in advance using LinkedIn’s built-in scheduling tool so you don’t miss a beat. A steady presence signals that you’re engaged, reliable, and open to new opportunities.

The Takeaway: Position, Participate, Personalize

Position yourself as a valuable expert by sharing meaningful content.
Participate in discussions to stay visible and relevant.
Personalize your interactions—relationship-building matters more than just adding numbers to your network.

Are you active on LinkedIn? Let’s connect! Send me a connection request and mention this blog post—I’d love to see your content.