Turning Doubt Into a Career as a Certified Copywriter
I almost let it slip away, but pursuing my passion led me to become a certified copywriter. Years ago, I was in full-time ministry. While I loved it, I felt restless—a pull to do something beyond the church walls.My pastor asked me a simple yet profound question: “If you could do anything in this world […]
5 Effective Risk Reversal Techniques to Boost Your Business
A Story About The Power of a Risk Reversal: Turning Prospects into Loyal Customers A farmer wanted to buy his daughter a pony and found two vendors in town.One vendor sold ponies for $500, while the other priced hers at $750. The Farmer Wrestled With Doubt Before making his decision, the farmer had several concerns. […]
How to Find Your Niche and Adapt to Stay Relevant
Defining your target audience is a foundational step in business and marketing, but are you still struggling to find your niche? What is a Niche, and Why Does It Matter? A niche is a specific group of consumers with unique needs, preferences, and interests that set them apart from the broader market, but why […]
Best-kept Secret to Online Success: Email Marketing
If you’re in the early stages of your business or looking to take your business to the next level, let me share one of the best-kept secret to online success: email marketing. Email marketing isn’t used just for promotions—your email list is a community of people who trust you and are interested in what […]
How to Find Your Personal Brand Voice
Finding your personal brand voice is the secret sauce that makes your business unforgettable. Your brand differentiates you from everyone else online. But let’s be honest; “finding your voice” can feel like chasing a shadow. I know because I’ve been there. Years ago, I was writing and selling articles, yet the idea of “finding […]
How to Build an Email List for Free: Lead Magnets From Scratch
Leveraging organic traffic to build an email list for free starts with creating effective lead magnets from scratch. By the end of this article, you’ll know how to capture cold traffic and convert readers into loyal subscribers and long-term customers. Table of Contents What is a Lead Magnet? Why You Need a Lead […]
Improve Your Copywriting with Psychographic Insights
Improve your copywriting with psychographic insights instead of demographics! As a marketer, I vividly remember the days when crafting targeted campaigns meant focusing solely on demographics—age, gender, location—the surface-level details that only scratched the surface of understanding our audience. However, as a copywriter, I realized that a genuine connection means diving deeper into […]
Choose the Right Focus to Propel Your Business Forward
Successful Online Solopreneurs Choose the Right Focus to Propel Their Businesses Forward The past few months have been crazy preparing for our 2300-mile relocation. Thankfully, we’re settling in and enjoying our new home. My business activity had to be highly focused during those two months because I had less time to work “on my business.” […]
Turn Five Online Business Fears into Winning Opportunities
My mom had a local business. Ideas turned into revenue, but tenacity helped her overcome obstacles and live well. Many of us have a similar dream, and today, we have endless options because of the internet. Starting an online business is exciting: Freedom from the daily grind of a nine-to-five Escape from company […]
Transform Your Copywriting To Build Lasting Connections
Did you know copywriting can transform your communication and build lasting connections? If you have an online business and you’re writing content, you’re a copywriter. The role of a copywriter goes beyond simply putting words on a page. It involves understanding your audience, the market, and the industry. Here’s how you can strengthen your connections and ensure […]
