Best-kept Secret to Online Success: Email Marketing

If you’re in the early stages of your business or looking to take your business to the next level, let me share one of the best-kept secret to online success: email marketing.

Email marketing isn’t used just for promotions—your email list is a community of people who trust you and are interested in what you say.

When the time comes, this foundation of trust and interest makes it easier for them to consider your offers. Every email helps them better understand your expertise and its importance.

During my summer staycation in Tennessee, my granddaughter and I went to the movies. Of course, we always catch the 30-minute trailers.

Hollywood’s strategy for box office hits is to introduce these movies early. Currently, theatres are advertising films set to release in November for the holidays.

They’re teasing these movies months in advance, building anticipation and excitement.

Similarly, an email list lets you share insights in advance, building trust. Eventually, your audience will think of you when they need support.

But Marisa, I can’t figure out what to say in my emails.

Simplifying Email Marketing

To make email marketing manageable and practical, consider these strategies:

Leverage Existing Content: Repurpose your best blog posts or social media content into an email. You’ll save time and ensure subscribers receive your best insights directly in their inbox.
Offer Quick Wins: Provide immediate value with quick tips, downloadable resources, or exclusive content that your audience can benefit from immediately.
Keep a Story Bank: Keep a collection of stories and anecdotes you can draw from when writing your emails. Your content will always be original, fresh, and engaging.
Make it Conversational: Write your emails as if you’re speaking to a friend. Humanizing your emails builds a stronger connection with your audience and keeps them looking forward to your following email.
Write Episodic Emails: Create a series of emails that tell a cohesive story or guide your subscribers through a journey. This will keep them engaged for a longer period.
Consider Frequency: Decide on a consistent schedule for sending your emails. Whether it’s weekly or bi-weekly, consistency helps build anticipation and trust.
Create Email Templates: Develop templates for different types of emails (newsletters, promotions, announcements) so you don’t have to start from scratch each time.
Automate Emails: Schedule your emails in advance to ensure consistent communication. Planning and automating your email sequences will remove the stress of last-minute writing.