Create an Instagram Video and Increase Your Organic Reach

Ready, set…action!

Don’t let a video camera stop you from connecting with others.


5 Reasons You Should Choose Video Marketing.

  • Video attracts an audience.
  • Video is easy to consume.
  • Video lets you share your authentic self.
  • Video outperforms images.
  • Video gets better organic reach!


Instagram is highly visual, so it’s a perfect platform for video.

Create up to 60-second video posts on Instagram or up to a 15-second Instagram story.



The 7 Roles of a Video Marketer

  1. Producer – You’ve invested your resources to be online!
  2. Director – You decide on the content you’re going to offer.
  3. Actor – You are the speaker for your brand or business.
  4. Editor- You decide whether you want to prerecord with edits, or go pro.
  5. Publisher – You can repurpose and post the same video on multiple platforms
  6. Copywriter – You create the headlines and valuable captions.
  7. Promoter – You can promote posts that do well and expand your reach.


How to Create Captions

I use an app called “Spacie” to create beautiful captions. With “Spacie” you can add bold or italicized text, paragraph breaks, emojis, and more.

Don’t forget to add a strong call to action and make sure your Instagram profile link leads to relevant content.


Let Me Show You How to Create and Repurpose an Instagram Video


Repurpose Your Content with Wave Video

If you take the time to create valuable micro-content, why not share it on other platforms in its native size. With Wave Video, you create a video for Instagram, and with a few clicks, you can resize it for Pinterest, YouTube, and more.



Sample Video Post Uploaded During the LIVE Training

View this post on Instagram

𝙒𝙞𝙩𝙝𝙤𝙪𝙩 𝙖 𝙙𝙤𝙪𝙗𝙩, 𝙩𝙝𝙞𝙨 𝙝𝙖𝙨 𝙣𝙤𝙩 𝙗𝙚𝙚𝙣 𝙖𝙣 𝙚𝙖𝙨𝙮 𝙮𝙚𝙖𝙧 𝙛𝙤𝙧 𝙢𝙖𝙣𝙮.😳⁣ ⁣ Many, like yourself, started this year with high expectations. 2020 would bring 20/20 vision. ⁣ ⁣ We'd move from one decade to another with confidence and certainty that 2020 would bring progress.⁣ ⁣ 𝗧𝗵𝗲𝗻 𝗖𝗢𝗩𝗜𝗗-𝟭𝟵 𝗵𝗶𝘁.⁣ ⁣ Illness, deaths, riots, and global panic hit the world. A masked community watched businesses struggle and hardworking people either furloughed or unemployed.⁣ ⁣ 𝙉𝙤𝙩𝙝𝙞𝙣𝙜 𝙝𝙖𝙨 𝙩𝙪𝙧𝙣𝙚𝙙 𝙩𝙝𝙚 𝙬𝙤𝙧𝙡𝙙 𝙤𝙣 𝙞𝙩𝙨 𝙝𝙚𝙖𝙙 𝙢𝙤𝙧𝙚 𝙩𝙝𝙖𝙣 𝙤𝙪𝙧 𝙘𝙪𝙧𝙧𝙚𝙣𝙩 𝙝𝙚𝙖𝙡𝙩𝙝, 𝙚𝙘𝙤𝙣𝙤𝙢𝙞𝙘, 𝙖𝙣𝙙 𝙨𝙤𝙘𝙞𝙖𝙡 𝙘𝙡𝙞𝙢𝙖𝙩𝙚. 🌍⁣ ⁣ The enemy has done a great job of attacking humanity, our well-being, and financial security.⁣ ⁣ 🙏𝗕𝘂𝘁, 𝘄𝗲 𝘀𝗲𝗿𝘃𝗲 𝗮 𝗺𝗶𝗴𝗵𝘁𝘆 𝗚𝗼𝗱.🙏⁣ ⁣ We have an opportunity to become the voice of hope through our businesses. 🎙 ⁣ ⁣ I feel that everything I've experienced in life and ministry has led me to this season, this time, this challenge. 🤔⁣ ⁣ We can become leaders in our niches, and serve others through our stories, successes, and failures–for such a time as this.🎉⁣ ⁣ Yes, the economy is in peril, but God's ways are above human precepts.✅⁣ ⁣ 𝗕𝘂𝘁 𝘄𝗲 𝗰𝗮𝗻'𝘁 𝗱𝗼 𝗶𝘁 𝗮𝗹𝗼𝗻𝗲; 𝘄𝗲 𝗻𝗲𝗲𝗱 𝗲𝗮𝗰𝗵 𝗼𝘁𝗵𝗲𝗿–𝘁𝗵𝗲 𝗕𝗼𝗱𝘆 𝗼𝗳 𝗖𝗵𝗿𝗶𝘀𝘁.🤷🏻‍♀️⁣ ⁣ Why am I saying all this?⁣ ⁣ Many are on the verge of giving up or becoming discouraged. ⁣ ⁣ I have fought the same temptations, but God whispers in my heart, "Do the next right thing, Marisa."⁣ ⁣ 𝗢𝘂𝗿 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗴𝗿𝗼𝘂𝗽, 𝗙𝗮𝗶𝘁𝗵-𝗕𝗮𝘀𝗲𝗱 𝗢𝗻𝗹𝗶𝗻𝗲 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀, 𝗶𝘀 𝗮 𝗽𝗹𝗮𝗰𝗲 𝗳𝗼𝗿 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻, 𝗲𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗮𝗻𝗱 𝘀𝘂𝗽𝗽𝗼𝗿𝘁. 👍⁣ ⁣ Community is essential.😊⁣ ⁣ If you’d like to join, head over to Facebook and enter Faith Based Online Entrepreneurs In the search box.❤️

A post shared by MARISA | Digital Strategist (@marisashadrick) on

If you’d like to join this Faith-based Community on Facebook, CLICK HERE

Next week, we’ll cover tools that will save you time and frustration.


Stay Resilient!

Marisa Shadrick

Digital Marketer and Certified Copywriter

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