Ready, set…action!
Don’t let a video camera stop you from connecting with others.
5 Reasons You Should Choose Video Marketing.
- Video attracts an audience.
- Video is easy to consume.
- Video lets you share your authentic self.
- Video outperforms images.
- Video gets better organic reach!
Instagram is highly visual, so it’s a perfect platform for video.
Create up to 60-second video posts on Instagram or up to a 15-second Instagram story.
The 7 Roles of a Video Marketer
- Producer – You’ve invested your resources to be online!
- Director – You decide on the content you’re going to offer.
- Actor – You are the speaker for your brand or business.
- Editor- You decide whether you want to prerecord with edits, or go pro.
- Publisher – You can repurpose and post the same video on multiple platforms
- Copywriter – You create the headlines and valuable captions.
- Promoter – You can promote posts that do well and expand your reach.
How to Create Captions
I use an app called “Spacie” to create beautiful captions. With “Spacie” you can add bold or italicized text, paragraph breaks, emojis, and more.
Don’t forget to add a strong call to action and make sure your Instagram profile link leads to relevant content.
Let Me Show You How to Create and Repurpose an Instagram Video
Repurpose Your Content with Wave Video
If you take the time to create valuable micro-content, why not share it on other platforms in its native size. With Wave Video, you create a video for Instagram, and with a few clicks, you can resize it for Pinterest, YouTube, and more.
Sample Video Post Uploaded During the LIVE Training
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Next week, we’ll cover tools that will save you time and frustration.
Stay Resilient!
Marisa Shadrick
Digital Marketer and Certified Copywriter