Use Instagram to Post Micro Content
Posting on Instagram is a great way to provide valuable content and creatively showcase your knowledge.
Although Instagram images are engaging, one picture isn’t always worth a thousand words. You may need multiple photos or videos to communicate your message.
Carousel posts can help you grow your credibility as you share your expertise through multiple images.
What is a Carousel Post?
A carousel post allows you to post multiple images in one post by using the stack of tiles icon. Here’s today’s example.
How many images can I upload in a Carousel post?
You can upload up to 10 images or videos in one post.
How do I create a carousel post?
You can use Canva to create perfectly-sized images for the carousel posts and even add Canva stickers to turn them into videos.
Watch the LIVESTREAM Replay.
Here are a few ideas for carousel posts.
- Promote a product.
- Share industry tips!
- Provide a list of helpful books.
- Tell an inspiring story.
- Share customer endorsements.
- Share images of DMs, Tweets, Comments.
- Post a series of conference photos with highlights.
Bonus: My favorite (also the easiest of all) is repurposed content.
Take your blog, podcast, or published book content, and create a series of valuable information on one topic.
You’ll set yourself apart as an authority on the subject, and those scrolling through the feed will want more.
Quick Tips for Better Engagement
- Be sure to leverage the description area and provide bonus content to your post.
- Make sure your first image has an engaging title.
- Add a call to action to the last image.
- Tag people that would find your content helpful to kickstart engagement.
- Add your city location to connect with local influencers.
Example of Bonus Tip to Create Engagement
Create an Instagram Carousel Post and tag me. Let’s start the engagement!
Stay resilient!
Marisa Shadrick
Digital Strategist and Certified Copywriter
