How to Choose the Right Opt-in Form

My first experience with an opt-in form was, “What’s a modal?”
I still can’t pronounce it.
 
Here’s what I didn’t know–but I was too ashamed to ask.
  • What’s a shortcode?
  • How many fields should I add?
  • Can all forms be used anywhere?
Your email service provider offers a variety of forms, but not all opt-in forms are equal. For this example, we’ll look at Active Campaign.
 

There are 4 Opt-in Forms to Consider

1. Inline Form
2. Floating Bar
3. Floating Box
4. Modal
 
So, how do you choose?
 
First, think “form purpose!”
 
Is the opt-in form going to
  •  Attract subscribers with a free offer?
  • Webinar Registration?
  • Sell a product or service?

 

Grow Your Email List:

Use an Inline Form. It provides five different integration options, simple embed, full embed, link, WordPress plugin, and a Facebook option. Since you want to share your freebie anywhere and everywhere, a link is a great option.
 

Webinar Registration:

Leverage your website traffic to promote your free video training. Create a Modal or Floating Box and invite your reader to your upcoming webinar or Livestream. All you need is an email. 
 

Product or Service Offer:

This depends on what you use to create your landing page, but try to keep the number of clicks to a minimum. Too many clicks and they may abandon the process.
 

Watch this video for a full demonstration.

 

Start your free trial with Active Campaign by clicking this link! https://www.activecampaign.com/?_r=V98YGF83

 

Stay Resilient!

Marisa Shadrick

Online Content Strategist and Certified Copywriter

Disclosure: Some of the above-recommended links are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

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