How to Optimize Every Post Before You Hit Publish

When you publish a post to your website, you want to optimize every post to reach the most relevant readers.

One way to do this is by adding keywords to your content.

I realize keyword conversations will trigger a yawn but hear me out. I used to skip the whole keyword game, but not anymore.

What I’m about to share is simple and effective.


Keywords are hard-working friends helping you optimize every post.

Content marketing is a strategy that drives organic traffic to your site.

You can pay for ads or post free content on social media platforms, but you can also use keywords to grow your organic reach.

These keywords are the words people type in a search engine. Keywords are your friends. Repeat that like a mantra!

If you need more info on keywords or free keyword tools, check out this post, How to Create an Effective Content Marketing Strategy.

So what do you do with these keywords?



5 places where you can add keywords to your post.

There’s a free WordPress Plugin called Yoast SEO for Everyone.  This plugin does all the heavy lifting for you.

You want to make sure your keywords are strategically added to your post. Here are five places you don’t want to miss.

  1. Title of Your Post
    • Keywords are a must in the title. The title is also referred to as the slug, which are the words that appear after the domain, such as .com or .net.
  2. First Paragraph
    • Your first paragraph lets people know what the post is about, but it also includes keywords.
  3. Subheads
    • It’s best to divide your content into short paragraphs preceded by a subheadline. Make sure the subheadlines include keywords.
  4. Meta Description
    • This is the description of your post that appears below your clickable title in any browser. You can modify the meta description to include keywords.
  5. Feature Image
    • When you add a featured image to your post, make sure you add keywords in the alt text, title of the image, and image description. You’ll see these options as you set the feature image from your media library.

The Yoast SEO plugin will give you a red, yellow, or green checkmark on the right side of your post.

The goal is to earn a green light for readability and SEO.

Don’t worry; the plugin will show you what’s missing or what needs improvement.


Click the image, and take the quiz!

Discover Your Digital Marketing Strength


See how Yoast SEO helps you optimize every post!

Enter your focus keywords and add them to your meta description.

optimize every post

After placing keywords in the five key places mentioned above, you’ll get a green checkmark. You’re ready to publish!

Optimize every post


Watch how I create my post on WordPress.


A few extra tips to create a winning post!

  1. Keep keywords in mind when you create a headline, but don’t compromise creativity. The best way to engage your audience is to add curiosity, provide an answer, or evokes emotion.
  2. Make your post aesthetically appealing. Don’t write in big blocks of text with minimal left and right margins. Use bullet points, graphs, videos, or screenshots to make the post more engaging.
  3. Use different font sizes for your subheadlines by choosing Heading 1, Heading 2, etc. You can customize the size and color of the headings to give your post some color.
  4. Use Click to Tweet to highlight a quote and make your post sharable. This plugin will allow readers to post a quote to Twitter simply by clicking the tweet. The nice part, it links back to your post.
  5. Don’t forget to add a call to action (CTA). You’ve worked hard to provide value, so go ahead and offer a free resource to grow your email list.


Create an internal checklist of the steps you’ve taken to optimize your post. Refer back to it when you create new content, so you don’t miss any steps.

You will get faster and more efficient as you go.

Remember, your post will live on for a long time once it’s published. You’ll reap ongoing benefits from a well-structured post.


Stay resilient!

Marisa Shadrick

Digital Strategist and Certified Copywriter

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