What is Social Selling
Social selling isn’t about cold pitching or pushing services onto an audience that doesn’t know you. Some call it relationship marketing or network marketing because success is rooted in consistent, meaningful interactions.
Discover How to Leverage LinkedIn & Social Selling
Many entrepreneurs and professionals depend on algorithms, vanity metrics, or paid ads to market their services. But chasing trends and quick hacks is exhausting and often unsustainable.
Instead, investing time in genuine connections leads to lasting growth and high-value relationships. This is the heart of social selling—an approach that builds trust and nurtures opportunities beyond one-off transactions.
LinkedIn is unlike any other social media platform. It’s not about chasing algorithms or going viral. It’s about connections, community, and credibility. Thus, it’s a perfect platform for social selling.
Here’s how to cultivate social selling and create deeper engagement:
Creative Ways to Build Relationships on LinkedIn
- Be Present in Unexpected Places
Engage in niche communities, live streams, or virtual events where your ideal audience is already hanging out. These personal interactions have a bigger impact than a single social post. - Engage Through Micro-Interactions In and Outside of LinkedIn
Comment on LinkedIn posts, respond to stories, or leave a thoughtful review on a connection’s podcast. Genuine interactions spark conversations and deepen trust. - Follow-up with Personal Touches
Go beyond the generic “How’s it going?”
-
- Share a helpful article related to a previous conversation.
- Recall a past exchange and reference it.
- Send a personalized video message to stand out.
Strong relationships create a ripple effect of trust, referrals, and organic business growth—far beyond what any algorithm or ad campaign can achieve.
Don’t Forget to Leverage Your LinkedIn Profile
But here’s the kicker: LinkedIn is constantly rolling out new features, and it doesn’t always tell you about them!
One addition is the Custom Button, making it easier than ever for people to take action on your profile. No more messy links buried in your posts—this feature provides a seamless way to drive traffic to your most important assets.
When people visit your profile—will they find a Custom Button? This feature gives visitors a direct way to take action. If you have a LinkedIn Premium subscription, you can add a CTA button to your profile. Choose from:
- Visit my store
- Visit my website
- View my portfolio
- View my blog
- Book an Appointment
- View my newsletter
- Request Services
How to Add a Custom Button to Your LinkedIn Profile
- Click the “Me” icon at the top of your LinkedIn homepage.
- Click “View Profile.”
- Click the pencil icon in your Introduction Section.
- Select “Custom Button” from the options.
- Choose your Call to Action from the dropdown menu and add your URL.
- Toggle “ON” to make your button visible.
- Click SAVE.
Now, visitors to your profile have a clear and direct path to take the next step with you!
Take the Next Step
LinkedIn is evolving, and so should your approach. Double down on social selling strategies to turn relationships into revenue—and don’t forget to optimize your profile with the Custom Button to make it easy for people to connect with you.
🚀 Ready to elevate your LinkedIn presence? Start applying these strategies today and watch your network—and opportunities—grow.
Marisa Shadrick
AI Marketing Strategist and Certified Copywriter
