Making Your Online Coaching Program a Winner

Are you ready to help others with an online coaching program?

As a little girl, I loved to spend time in our New York City basement.

It was the one place mom would allow a blackboard. She didn’t want chalk dust all over her furniture.

I spent hours writing on my chalkboard with a bewildered dog beside me.

I taught my furry friend the alphabet, how to count, and how to draw.

It’s no wonder I spent most of my ministry years teaching.

In business, the desire to teach translated into coaching.


Get Your Business Off the Ground with a Coaching Program

There are different types of coaches.

It doesn’t matter if you’re a speaker coach, a health coach, lifestyle coach, etc. These coaches have one thing in common. Coaches help people reach their goals faster.

I believe everyone needs a coach in their niche.

We need an outside perspective.

Can you provide an outside perspective and expertise?

If you’re ready to package your services, help others, and start generating revenue, keep reading.


Three Essentials Before You Launch Your Coaching Program

Clarity is important. Believe it or not, many entrepreneurs delay progress with a broad market.

I can’t blame them; it’s not easy. We want to help everyone!

Keep these three points in mind before you begin.

  1. Market Clarity – Who do you serve?
  2. Result Clarity – What problem do you solve or aspirational achievement do you offer?
  3. Copy Clarity – Is your messaging clear on your website, opt-in, sales page, etc.

Being clear on these three points puts you above the rest, and you’re ready to move forward.


Choose What’s Best for Your Clients and Your Business

Depending on where you are in your business, you may launch one or multiple forms of coaching. Watch this training for an overview of three effective coaching programs.


3 Types of Effective Coaching Programs

One-on-One coaching is certainly an option; however, it’s not scalable unless you charge $100,000 per call.

Here are three models that are scalable and how they differ.

Group Coaching

  • One objective with one transformation. 
  • A shorter commitment that’s typically 4-6 weeks.
  • Sign up in advance, start and finish on the same days, and work through the steps as one cohort. 
  • An affordable option over one-on-one or a year-long mastermind. 
  • Interactive community.


  • Typically, a longer commitment of six to twelve months. 
  • Members have different business goals. 
  • Peer accountability helps members reach their goals. 
  • Collective feedback to make wiser decisions.
  • Provides like-minded support and catalyst to growth

Membership Site 

  • Low entry with a monthly subscription. 
  • Evergreen topic with ongoing education. 
  • Members have access to worksheets, guides, or templates for implementation. 
  • Monthly newsletter, videos, or live calls.
  • Interactive Member Forum 


Coaching Programs Are Not Going Away

Internet usage is climbing, and online learning is among the top trends in 2021.

Zoom is now a household word; even children understand the concept of having a coach (teacher) guiding them in their learning.

Conferences and digital courses have a place, but a program that offers coaching, connection, and community can be life-changing.

If you’re not ready to launch a coaching program, consider joining one; check out Pacesetters.


Stay Resilient

Marisa Shadrick

Digital Strategist and Certified Copywriter

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