Marketing Content

How to optimize every post before you hit publish

How to Optimize Every Post Before You Hit Publish

When you publish a post to your website, you want to optimize every post to reach the most relevant readers. One way to do this is by adding keywords to your content. I realize keyword conversations will trigger a yawn but hear me out. I used to skip the whole keyword game, but not anymore. What I’m about to share is

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How to Create an Effective Content Marketing Strategy

How to Create an Effective Content Marketing Strategy

Imagine if you could increase organic traffic by knowing how to create an effective content marketing strategy. Before the pandemic, we drove to San Francisco to visit my son. We hit a toll bridge. To move traffic across the bridge to a specific destination, you paid a toll. It’s the same with online ads. You pay to direct traffic to

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How Headlines Attract and Engage Your Audience

How Headlines Attract and Engage An Audience

Headlines attract and engage an audience. The challenge is we have a few seconds to capture someone’s attention online. You have amazing ideas to share, services to offer, or products to sell. No doubt, your offer provides a solution… in less time with less pain (pain is simply a problem) that lowers cost that increases revenue or provides better results You’re

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How to Position Your Products in a Crowded Market and Succeed

How to Position Your Products in a Crowded Market

Have you struggled to position your products in a crowded market? Does it feel impossible to get noticed and earn revenue?   Whatever you offer, there’s probably someone offering something similar. There’s nothing new under the sun, but that doesn’t mean you can’t succeed. You need to position your products for success. By now, you know what problem you solve

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Online Success with One Action--Hire a Strategy Coach

Online Success with One Action: Hire a Business Strategy Coach

Audio Version Everyone needs a Business Strategy Coach. Within your business, it’s difficult to self-assess to find areas of deficiency that need development. That’s why you need a business strategy coach. Bloggers, speakers, and service-based entrepreneurs often delay acquiring a business coach. They think a professional coach is for well-established brands with large teams. Deep down, they think their business

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Mairsa Shadrick

Your products and services deserve well-crafted words that will showcase their value and benefits.

Through my coaching programs, done-for-you services, and new membership site, I help entrepreneurs like yourself tell better stories to create positive change in the world.

I’m a marketing coach and Ray Edwards Certified Copywriter. Here’s your first step. Join my FREE private membership for weekly coaching. Go to