If you’re thinking about recording video content and creating a marketing strategy, well done. Let’s face it. People prefer video content. Today, even audio content is evolving. Video podcasting is on the rise. Why? Whether you use videos for lead generation, raise brand awareness, or improve search engine rankings, statistics show it’s effective. Video Marketing Highlights from Small Biz
I love getting emails from Vans, even though I know it’s an email marketing campaign. Why? I have seventeen pairs of Vans shoes, nine flannels, three sweatshirts, Christmas pajamas, and a couple of sweat pants. Yes, I’m a Vans fan. I want to take advantage of their sales and stay in the know. Believe it or not, you’re subscribers want
When you publish a post to your website, you want to optimize every post to reach the most relevant readers. One way to do this is by adding keywords to your content. I realize keyword conversations will trigger a yawn but hear me out. I used to skip the whole keyword game, but not anymore. What I’m about to share is
Imagine if you could increase organic traffic by knowing how to create an effective content marketing strategy. Before the pandemic, we drove to San Francisco to visit my son. We hit a toll bridge. To move traffic across the bridge to a specific destination, you paid a toll. It’s the same with online ads. You pay to direct traffic to
Headlines attract and engage an audience. The challenge is we have a few seconds to capture someone’s attention online. You have amazing ideas to share, services to offer, or products to sell. No doubt, your offer provides a solution… in less time with less pain (pain is simply a problem) that lowers cost that increases revenue or provides better results You’re
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