Your About page can engage your audience! The behind-the-scenes story that got you to where you are matters. Your journey and the discoveries within that story are important. It has value, and it becomes the first step toward audience connection. The Power of Your Brand Story Don’t underestimate your story. It’s powerful, and here’s why. It Serves as an
Does Mindset Matter? When growing an online business, you’ll soon go beyond your comfort zone. Cultivate healthy mental habits for business success. Lessons From a Spork What is a spork? It’s a plastic utensil that is both a spoon and a fork. In Toy Story 4, a spork was introduced named Forky! The story begins with Bonnie’s first scary
Ahhh, Google analytics, friend or foe? It’s analytics, baby! Analytics is where the rubber meets the road. The engines are cranking out business data. If only it were that exciting! Here’s WHAT IS exciting. Google and social analytics help you improve your reach. It’s like having an employee give you current and accurate advice–for free. When used correctly, analytics can
In the 80s I Never Considered an Email List I remember my first laptop back in the early eighties. The Compaq Portable cost around $2,000 and weighed about 30 pounds, but it might as well been fifty–heavy. The tiny screen cover by a keyboard lid brought PC innovation to the masses. It was a big deal. Keep in mind that
WE NEED MORE INFLUENCERS When I was in High School, my parents were in the middle of a stressful divorce during the holiday season. No tree, no gifts, no family. At sixteen, I was devastated. During that time, my English teacher asked us to write a paper that shared what Christmas meant to us. Naturally, I had nothing positive to
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