Show Notes

Amplify Your Authority
Amplify Your Authority
Episode #100 Overcome the Limitations of Shortsighted Goals
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Overcome the Limitations of Shortsighted Goals

 

Welcome to a special episode of the Amplify Your Authority podcast, where you’ll be challenged to overcome the limitations of shortsighted goals.

It’s a celebration of my 100th episode with an inspiring deep dive into the power of dreaming big and overcoming the obstacles that stand in our way.

Join me as I share my journey of pivoting during the pandemic, embracing uncertainty, and discovering the profound growth that comes when we surrender control.

 

Here’s What You’ll Discover in This Podcast Episode!

  • Why vision is crucial for long-term success and how it guides your decisions and goals.
  • How this mantra “It’s not can’t, but how” can protect your mindset.
  • Why embracing uncertainty can lead to new opportunities and profound growth.
  • The importance of building and nurturing relationships for sustained success.
  • How faith and positivity can influence your decision-making and sustain you through challenges.

Whether you’re an entrepreneur, coach, service provider, or course creator, this episode provides valuable insights to help you achieve your biggest dreams.

 

Episode Key Takeaways

  1. Vision is Essential: A clear vision can help you navigate the uncertainties and challenges of entrepreneurship.
  2. Adaptability is Crucial: Embracing change and releasing control can lead to new opportunities and growth.
  3. Faith isn’t Passive: Active faith, gratitude, and positivity can profoundly impact your decision-making process and empower you for success.
 

Episode Quotes

  • “Dissatisfaction and discouragement are not caused by the absence of things but the absence of vision.”
    — Anonymous
  • “Imperfect action feels messy, but it leads to milestones.
  • “A struggle means you are not defeated.”
  • “Sometimes, God won’t move our mountains, so He can move our hearts.”
  • “The ebb and flow of faith doesn’t mean there’s an absence of faith.”
  • “It’s not can’t, but ‘how.”
  • Your Next Step
 

Related Episodes

Episode #10 Is the Great Resignation a Spiritual Shift? 

 

Your Next Step

Grow Your Organic Growth Through Relationship Marketing 

 

 

 

 

Bonus training: Link inside the PDF.

 

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FOLLOW MARISA ON LINKEDIN 

☑️ LinkedIn: https://www.linkedin.com/in/marisashadrick/
Join the Podcast Community! https://marisashadrick.com/listen

 

Watch the Podcast on YouTube

 

Marisa Shadrick [00:00:13]:
Hello and welcome to Amplify Your Authority podcast. I’m Marisa Shadrick, your host. I’m an online marketing strategist and certified copywriter. And today’s recording is episode 100. Yes. I finally reached the 100 mark. So I’m excited to share this episode with you. And I really thought about the content that I would share, because this is a benchmark for me because I kind of struggled in the beginning with the podcast and what I was gonna share and really the topic like most of us do.

Marisa Shadrick [00:00:48]:
That as you continue, you take action, you tweak, you can’t change things unless you’re in motion. Right? And I finally dialed in the podcast, and then it became fun. Then it became something I look forward to, and I mix it up with monologue, and I bring on guests, and we talk all about marketing and amplifying your authority online. So it’s been a journey. So reaching that 100 mark has really been, something that I am celebrating. And today I wanna talk to you as if you were just starting out or if you’re someone that was thinking about starting an online business and share a little bit. You might say it’ll be a reflective podcast of some of the things that have worked and not worked or or some of the things that I’ve discovered along the way. And hopefully, that will be an encouragement to you and will help you continue to move forward and look at the rest of the year or the coming year with new eyes because we’re gonna be talking about vision and I think it’s really, really important.

Marisa Shadrick [00:01:48]:
So if I had to do it all over again, I would start with these tips that I’m gonna share today in the podcast. So I titled this overcoming the limitations of short sighted goals. I think it’s really important because so many people feel that, well, if you’re gonna start a business, just start building a bunch of things and post all over social media and you’ll be golden. But there’s a lot. We are multi dimensional people, so there’s a lot involved in starting a business. So as entrepreneurs, our vision is like a compass, and it really helps us to know how to move forward. It kinda guides us through the challenges and the opportunities, and this is something that happens all the time. There are opportunities that come up and there’s challenges that come up.

Marisa Shadrick [00:02:39]:
There’s tech challenges, there’s growth challenges, there’s no growth challenges, but there’s also opportunities and we have to align our decisions based on our vision because our vision is gonna help us set our goals And that way we stay on track and we’re not here and there and everywhere and questioning ourselves. So vision is really, really important. I think for many who like to reflect and think about who they wanna serve, this is probably something that’s second nature to you. But I think for those of you that are real quick action takers, maybe you don’t spend enough time thinking about vision, but I think it’s an important thing to kind of revisit and look at it and see what your vision is for the coming months. So your vision for tomorrow, for the next 6 months, for the next year, what is that? What does it look like? So why is vision important? You have to clarify your vision because if it’s a short sighted vision, you’re gonna make short sighted decisions, which will lead to short sighted goals. And oftentimes, we wanna play it safe, and we only stay within a lane that we’re familiar with and not really cast a vision, not really begin to dream. We don’t wanna rely on just what’s in front of us. We want to look at the big picture and how everything that we’re doing today is leading to the results that we want tomorrow.

Marisa Shadrick [00:04:09]:
Or another thing that can happen is people get really busy on designing a logo, designing a website, and they spend a lot of time being really busy. I mean, spending a lot of hours, but they’re not really spending the hours on the things that are going to propel their business forward. The logos, the website, all of those things are great and are important, but you really don’t need to have that first if you’re gonna start a business. You really need to have the vision and clarity first as far as what you want for yourself. How big of a business do you want? What do you love talking about? Who is it that you wanna serve? Before you even look at audience, what’s your lifestyle like? What season of life are you in? Are you raising little kids? Do you have teenagers at home? Are you a grandparent? Are you retired? You know, what is the bandwidth that you have? Because there’s a lot that you’ll be doing because, again, as I said, we’re multidimensional beings. We are going to launch a business, but at the same time, we’ve got to find a balance to be able to continue to nurture ourselves so we can continue to serve others. Let me share something from an author and entrepreneur, Michael Gerber. And I know you’ve heard this before.

Marisa Shadrick [00:05:26]:
He has popularized the phrase that says, work on your business, not just in your business. That’s from the book Emeth Revisited over and he wrote that over 35 years ago. But it’s really important to distinguish between the 2. The phrase refers to the difference between working on a business to improve it for the future or working in it to manage the day to day operations. You have to realize that when you’re an entrepreneur, you are no longer an employee. You are the owner, the decision maker of your business. Now, in the beginning, you’re gonna be learning a lot of things. You’re going to be probably reading a lot of books, joining masterminds.

Marisa Shadrick [00:06:15]:
Maybe you’re going to be getting some courses, listening to podcasts. And it’s always good to replicate before you innovate, see what experts are saying, but at some point, you’ve gotta make those decisions of what works for your business because nothing is copy and paste. Nothing is just that cut and dry. There are a lot of variables involved depending on the type of business that you have and whether you’re gonna provide a service, whether you’re gonna be a coach and you offer intangible benefits, or you actually offer tangible benefits. All of that needs to be into consideration, but the very first thing is to realize the difference about working on your business as opposed to working in your business. You are no longer an employee, you are a business owner. Even though you will replicate before you innovate, you are still an owner. You gotta make decisions that work for your business.

Marisa Shadrick [00:07:12]:
Okay. So when we talk about vision, an easy way to look at this is your physical vision. Now, some of you wear glasses, some of you wear contacts like I do, but you have vision. And when your vision starts failing, you could either be nearsighted or farsighted. Nearsighted means that you can see things close-up, and farsighted means that you can see things at a distance. Well, it’s very similar in business. We don’t wanna be so nearsighted that we only see what’s in front of us. We’re only worried about how we’re gonna get the next sale.

Marisa Shadrick [00:07:48]:
That’s very limiting, and we want to be farsighted in the sense that we wanna see where we’re headed toward a goal, but at the same time, see the immediate activity that we’re doing to reach those goals. It’s kind of like what they call lead measures and lag measures. You wanna be able to make sure that the daily things that you’re doing are compounding and are gonna get you to the end result that you want in 3 months, 6 months, in a year. Now the other caution is being too farsighted. Seeing too much in the future, right, of some of the things that we want having these big lofty goals. And the problem with that, and sometimes visionaries have this because they’re ready to start a new project. They see an opportunity and they’re ready to jump on this, but you’ve got to pull back and you need to look at the mechanics or the structure or the systems or the operation that’s needed day to day to make that happen. So we have to strike the right balance between the 2.

Marisa Shadrick [00:08:53]:
So vision is very, very important. To start with vision because that’s going to influence your decisions. Your decisions are going to help you set your goals to be able to achieve the business that you want. Now once you have vision, you set some realistic goals, and that becomes your plumb line for your content creation, for your strategy, for your product suite, for everything because it’s aligned with your vision. Some people say it’s the why, why you’re doing something. I think it’s just a little bit more than just the why. The vision is the big picture. And I think sometimes we need to look at the big picture, the macro view, and then look at the micro view of how that’s gonna happen, and then step back and look at the macro view and come back the micro view.

Marisa Shadrick [00:09:43]:
So it’s kind of this accordion play that we’re doing, right, back and forth looking to see, and we’re looking at analytics and we’re looking at activity to see how it’s measuring up to that macro view. And then we change when we look at the micro view, view what we need to do from day to day. There’s a quote, it’s anonymous. I don’t know who said this quote, and they should have labeled it because it’s a good one. Dissatisfaction and discouragement are not caused by the absence of things, but the absence of vision, which I couldn’t agree more. So why don’t we have a big vision? Why are we afraid to dream of things that seem almost impossible? Maybe you don’t have the skill sets yet, or maybe it’s something you’ve never done before, and so you don’t even put it on the table because you think, well, how is that possible? That that’s not possible. How can I do that? So I have a little saying around the house, and they tease me around the house. It’s not can’t, but how, because I always say that.

Marisa Shadrick [00:10:41]:
It’s not can’t, but how. There is a way to do that, and so my granddaughter was visiting us, during the summer and we were working on some projects, some crafts, and she was running out of some supplies and she goes, well, I can’t do that. I go, it’s not can’t, but how? How can we do with the resources that we have? And And so my husband was laughing and teasing me about that because I’m constantly doing that. But you find solutions that way. If you just have the mantra, it’s not can’t, but how, you can find a solution. What happens is though, when we begin to have this vision of other things, say, for example, you have a vision and you think, well, someday I wanna write a book and to promote it, I wanna do a book tour, so I wanna do some public speaking, maybe I’ll do a TEDx, and all of a sudden you’re thinking, but I’ve never done any public speaking, I don’t know how to get booked on TEDx, I have no idea what to do as far as writing a book, and all of a sudden, all of these things start popping up in your head and in your mind, and you’ve just totally discounted and you take it off the table. So there’s a lot of things that can creep up and cause you not to cast a wide audacious vision. Some of the things people will call it, like, limiting beliefs or maybe it’s lack of experience or imposter syndrome.

Marisa Shadrick [00:11:57]:
There’s all these words, terminologies that we use for people not moving forward and really the root of it as I’ve looked at all of these in my own life and how to overcome a lot of these, the root of it is fear. People that struggle with impostor syndrome and all of that is fear, and I struggled with that. And when I discovered that a lot of these were symptoms and the root cause was fear, I was able to attack it and realize it for what it was, no longer with this disguise, but realizing that it was fear. Now I wasn’t happy with that because who wants to admit they’re fearful. Right? But understanding what it was helped me to then realize that it was fear, it was generating this emotion, and I had to really look at the beliefs and the What I was thinking about was true and not true to be able to get over that, overcome that and recognize it in my life so it wouldn’t get in the way of moving forward. So the thing about fear, and I’ve talked a lot about fear before in the past because that was something that plagued me for years, but I’ll just summarize here that what you think about becomes your master. If all you think about is the fearful things in life, if all you think about is failure and you think about not succeeding and you think that you’re inexperienced, and those thoughts will become your master and they will govern and you will have no decision making skills because you won’t go there. And so fear will become your master.

Marisa Shadrick [00:13:36]:
But if you live by maybe you’re a person of faith. If you live by faith or if you live by gratitude or positivity or you see the opposite in life and you see that there is potential, then that is gonna govern your life, and that’s gonna influence your decisions as well. So one of the key things that that I share when I talk about fear is that it will rob you of free will. You will no longer have free will to make those decisions. And so we have to recognize when we’re casting a vision, are we not writing something down because of fear, Or is it because we really don’t wanna do that? And these things that we write down are not in cement. These things are ideas that we wanna pursue. And we’re gonna sit and kind of think about this and see if it aligns with our values, with our lifestyle. And if it doesn’t, it’s okay to table it maybe for another time or next year.

Marisa Shadrick [00:14:34]:
No guilt, no shame. That’s the thing that just because you begin to cast a vision and make decisions and set goals, if it changes, it’s totally fine. It’s totally fine because you’re growing. You’re growing, and you’re learning, and you’re expanding your experience. And maybe that doesn’t fit anymore. And you need to change it. And that’s okay. You don’t have to be married to something that is not gonna work for you in your business.

Marisa Shadrick [00:15:02]:
The other thing that I realized too when I was starting to grow my business, now I took a real pivot shift right during COVID. I picked the perfect time. Fortunately, all that worked out, but really it wasn’t till 2021 that I really started landing on the new brand. So it hasn’t been that long, really, and it’s so much better than before COVID because I was kind of all over the place. I was doing a lot of copywriting, but I wasn’t really focused on the future as much. See, I was guilty of that. Cash flow today, right? And so I was shortsighted and just looking at the immediate, not looking forward. When I started looking forward and looking ahead, that’s when the coaching came in, I started doing more work through relationship marketing and partnering with other businesses and so forth, and things were starting to work out much better than just doing the copywriting alone.

Marisa Shadrick [00:16:00]:
So what I realized during that season of transition is that answers are not found in managing, but in surrendering. I had

Marisa Shadrick [00:16:11]:
to just surrender everything, especially during COVID, because it was so crazy during that time. And I had to release it and realize, okay, what I thought I was gonna do all this copywriting, now things are shifting and changing. You know, everything is locked down. People are holding on to their cash. Oh, boy. What am I gonna do now? And I realized I was trying to manage, control everything, and at that point, I just let go.

Marisa Shadrick [00:16:40]:
I surrendered. I let go, and I said,

Marisa Shadrick [00:16:44]:
let’s see in different way. Let’s see what else is possible. Let’s cast a new vision. So sometimes we try to hold on so tight, so tight to something that we have, that we have to step back and let go and see is it time to shift to something else. That was something that was a huge milestone for me to surrender and let go and not be so concerned about it and begin to cast a new vision. Here’s the thing, too, that I wrote in my journal during that time, because I was praying a lot during COVID and the whole because I had just pivoted my business and so forth. But our prayers, for those of you that are Christian, our prayers are often

Marisa Shadrick [00:17:32]:
shortsighted. But God in his mercy, his answers

Marisa Shadrick [00:17:37]:
are farsighted. Because he sees a future. We don’t. And often, when we get answered prayer, it comes in such a different way than we expected. It comes with so much more opportunity than we expected, because there’s so much more that we can do. Sometimes we limit our own potential. We don’t even realize some of the skills that we have because they’ve lied dormant in our lives. We’ve never really cultivated them.

Marisa Shadrick [00:18:08]:
But when you put yourself out there and you begin to say yes and figure it out later, you begin to grow and you realize that you have skills that have been dormant in your life, that you just haven’t let given it an opportunity to flourish yet. So and yes, it is scary. It is scary to do that. But when you do it enough times, you begin to recognize, oh, I see what this is. This is an opportunity for me to grow. I’ve never done this before, but it’s an opportunity for me to learn and to grow, and also to expand my reach. And that’s why I used to say a lot to expand your reach, because it does allow you

Marisa Shadrick [00:18:47]:
to do that. So that was one

Marisa Shadrick [00:18:50]:
of the things that was comforting to me, and also gave me

Marisa Shadrick [00:18:53]:
a lot of peace to know that I

Marisa Shadrick [00:18:56]:
may not see all the answers, and I might might not see how it all fits together in the future, but I know that god does. It’s kind of like when you’re driving and it’s very, very foggy and you’re on a road and you can’t really see beyond what’s in front of you when you’re driving in the fog. You’re on the road, you know you’re on the right road, but you just can’t see that destination. But you keep driving. Now maybe you drive

Marisa Shadrick [00:19:22]:
a little slower, Right? Because you can’t see ahead. You know you’re headed to the right direction. You just can’t

Marisa Shadrick [00:19:30]:
see it, and it makes you a little nervous to drive on that road. But eventually, the fog begins to lift, and eventually, you see the destination, you see the horizon very clearly, and then you can pick up speed because you know it’s okay to go move forward. And it’s the same thing when we’re facing challenging things in our business. It feels like we’re driving in the fog, but we can move ahead. So that was something that I realized part of that surrendering to just take the next step and keep moving forward based on my vision, because my vision helped me set my goals, and then my goals helped me set the activity that I needed to track to reach those goals. I knew where I was headed. I just knew it would take time. This is not a sprint by any means.

Marisa Shadrick [00:20:19]:
It’s a marathon. And so remember that imperfect action is really, really messy, but it leads to milestones. And as you begin to see those milestones, you’re gonna be encouraged. You’re gonna see a little bit of the fog lift and a little bit of the sun start shining, and you’re gonna see those milestones, and you’re gonna go, okay. This is gonna work. So some of the things that I reminded myself during this transition period was that a struggle means I’m not defeated. If you’re defeated, there’s no more struggle. If you’re struggling, it just means you’re not defeated.

Marisa Shadrick [00:20:55]:
You are still in the race. The other thing is, sometimes, when I prayed, and I felt like there was this challenge, it felt like a mountain. Sometimes God wouldn’t move that mountain, because he wanted to move my heart. And that was something that I learned that those mountains serve a purpose. And so sometimes when I hit against a wall, I start to reflect and I go, what is it about myself that I need to learn? Is it about trust? Is it about patience? And so I will look at that mountain. And that’s a metaphor for some big challenge, and see what is it that I need to learn? Or what is it that I need to do? So sometimes, God won’t move because scripture says, if you have faith of a mustard seed, you can move mountains. But sometimes those mountains stay there because I feel, in my own opinion, that, God wants to move our hearts more than those mountains because our hearts is what he’s concerned about. And then also the the deficits in our lives, we are great at picking out all our deficits.

Marisa Shadrick [00:22:00]:
Right? I mean, you have gifts, you have talents, you have skills, you have experience, you have all of those things. But what do we focus on? Deficits. But those deficits can create a positive outcome as well. They can create a greater dependency on God or your values, whatever that is. And so that’s not a bad thing. I don’t wanna be so solo driven that I don’t hear that still small voice. And so that’s why I have my morning time, and I do my journaling, and I do my bible reading and things like that in the morning to anchor myself to make sure I remember where I came from I remember and I have compassion and empathy and I pray for that to have empathy for others, and to remember those that have blessed my life in the last 24 hours. Right? So, a deficit in our lives can create a greater dependency on God, which is really helpful for me.

Marisa Shadrick [00:23:00]:
So your beliefs and desires will sustain you, and there’s nothing wrong with having desires. So when you have your beliefs and desires aligned, your beliefs and desires will sustain you. I was listening to John Acuff, and he said something that I thought was really interesting. He said that your desires is what creates the discipline that you need to see it through, which is really true. He was saying that you don’t get discipline first and then fill your desires. It’s the desire to do something that again equips you or empowers you to have the discipline to do it. For example, exercise. Maybe you love how you feel after you exercise.

Marisa Shadrick [00:23:45]:
Desire to feel that way or the desire to lose weight might be greater than the actual activity. So that desire will create the discipline that you need to do what you wanna do. So desire is a good thing. And I thought that was pretty intuitive of him when he said that, because when I think back, it is true. It’s something that I value that creates the discipline in me to do the thing that I want to do. So and recently, you know, I just started a new workout routine because I got a new house in Tennessee, and I wanted to have a workout space down in the garage where everything was handy. And so I got an elliptical, I got a bench, I already had weights, I already had, you know, a mat and all those other things, I had an extra TV, so I got it all set up there. The desire is what is creating the discipline for me to get up early and go downstairs because I don’t have to drive anywhere.

Marisa Shadrick [00:24:40]:
It makes it so easy. Go downstairs, and I can have a 1 hour workout and have my morning time and get ready for work, and I’m I’m done. And so the desire was what created that activity for me to get the equipment that I needed, and then I just get up early. And so I make sure that I go to bed earlier because I have that desire to get back into a workout routine. So I thought that was very intuitive of him. And also when you inject faith into the picture, I think that’s

Marisa Shadrick [00:25:15]:
a great thing because faith is not passive. Faith is not passive.

Marisa Shadrick [00:25:21]:
And so when you think about it, the great people that had great faith, they were active in their faith. They were doing things to better the world. And so faith is never passive. Faith is knowing that your future is greater than your past. So you have that, that comfort of knowing that your future is better than your past. And also, this is really, really key. Because sometimes we don’t feel like our faith is very strong. But the ebb and flow of your faith, day to day, is not indicative of the absence of faith.

Marisa Shadrick [00:26:00]:
Sometimes your faith will ebb and flow. Sometimes it will be really, really strong. You have a lot of faith that everything is gonna work out fine in other days. It’s like, oh my gosh, God. Where are you? Right? But know that those times, those highs and lows and highs and lows that you have, it’s not the absence. It’s just being human. Right? So I guess the bottom line is I’m trying to say, don’t guilt yourself into paralyzing yourself from moving forward. No guilt.

Marisa Shadrick [00:26:31]:
No shame. Right? If you set goals and you didn’t meet those goals for the day, that’s okay. There’s probably a reason. You probably had something else that you needed to do that was important, and so you did that instead. There’s, our mastermind group we met recently. We’re talking about productivity and we’re talking about goals. They’re such a great group. They have all great ideas and great mastermind group, and productivity came up and we kind of landed on that.

Marisa Shadrick [00:26:59]:
You know when you start a conversation, all of a sudden everybody starts chiming in, you get really deep into it, and everybody was sharing their productivity tips and they talked about techniques, and building habits, and managing energy, and accountability, and protecting routines. But there was one thing that was said that I thought was so important because it it’s all very personal on how you are productive, right? Right from the calendar to everything else, when you do things and so forth, personal life, business life. But one of the things that I think was across the board the same, regardless whether you’re a morning person or an evening person, is that you had to remain flexible. Flexible without guilt. Because there are weeks that you have to adjust based on family needs or business needs, you know, you have to adjust. Or if you’re traveling, or if you’re doing some public speaking, or if you picked up a retainer client and you’ve gotta do some initial work, your routine will get disrupted. But being flexible and knowing that this is temporary helps a lot. And I thought that was really interesting when it came to productivity.

Marisa Shadrick [00:28:15]:
So for those of you that are are in the early stages of your business, okay, vision, goals, way to track it. You’ve heard this before. I am such an advocate of journaling. I have talked about it before, and journaling, literally, I get ideas from journaling. Today, I was journaling, and I had a rough draft of a structure for a book that I wanna do next year. I don’t wanna do it now, but the things that I was thinking about, I just jotted it down because I gotta document it somewhere because I’ll forget later. And that journal is full of ideas and quotes, my own quotes through some of the things I shared just in this podcast came from journaling. And so that’s my way of being able to reflect and think and have that time to myself.

Marisa Shadrick [00:29:06]:
I think it’s really, really important. And so

Marisa Shadrick [00:29:08]:
vision, having your making decisions as as an owner of

Marisa Shadrick [00:29:13]:
your business, not an employee, and then having, not only that, but your goals and then productivity, find when you’re most productive. All of the those things are gonna help. And then one of the key things, I think, in business in online business is to build relationships. We hear a lot about nurturing our audience. We hear a lot about community, and we hear a lot about engagement, and we hear a lot about having conversations, and we hear a lot about trust. But you gotta realize when you break all of those down, and that’s why I talk a lot about relationship marketing, you can do paid traffic, organic traffic, borrowed traffic. You could do all kinds of ways of bringing traffic to your content, but filter it with the thought of relationship marketing. Relationship marketing is just one it isn’t one separate thing.

Marisa Shadrick [00:30:08]:
Weave it in to whatever it is that you do, because conversations,

Marisa Shadrick [00:30:13]:
for example, builds relationships. Engagement builds relationships. Trust builds relationships. Community builds relationships. Nurturing builds relationships. The common thread is relationships.

Marisa Shadrick [00:30:36]:
And that’s what saved my bacon during COVID, were the relationships I had already built, and I ended up with a bunch of retainer clients and so forth from other people that that reached out to me and needed some help. And so that helped me is through relationships. That’s why I’m such an advocate about relationship marketing. Always thinking relationships, not burning any bridges, trying to lead in a way that’s cordial, that service minded, you’re it’s gonna go a long way. Whatever communities you’re in, it’s gonna go a long way and opportunities will come up. And then you do all the other things that you need to do for your business, and one of the key things, you know, is to grow your email list. If you’re gonna do anything, I would start there, is make sure you grow an email list. Because if you wanna sell products, you have to have an email list.

Marisa Shadrick [00:31:33]:
Because with no email list, it’s gonna be really hard to sell. Not impossible, but if you want clients, the best way is through an email list, which means you need a really great lead magnet. And it’s not a one and done. You need various lead magnets, especially if you have multiple products. You need different lead magnets, and you need to test them, and you need to adjust them if they’re not converting. You don’t just have them, build them, and stick it on your website and forget about it, because that is a valuable, valuable asset. Lastly, what I’ll say, if you were starting a business, is beyond vision and being able to, you know, set your goals and productivity, focusing on relationships and all

Marisa Shadrick [00:32:23]:
of this, continue to fill your tank. Find ways daily, doesn’t have to be

Marisa Shadrick [00:32:32]:
for a long time, 15 minutes, 20 minutes. Find ways to fill your tank. Now what do I mean by that? I mean you are giving out constantly as an entrepreneur. How are you replenishing that? What are you doing to replenish yourself? Both body, mind, spirit. Because we are multidimensional. Now some of the things I talked about are related to mindset, but I also talked about physical things like exercise,

Marisa Shadrick [00:33:04]:
right, and spirit. You know, some of

Marisa Shadrick [00:33:07]:
the things that I shared, you know, were from reflections that I had when I was journaling. You gotta find a way to fill your tank. And so that could be through podcasts. That could be through reading books. There’s different ways of filling your tank. You know, if you’re a Bible reader, it’s reading the Bible. You know, I listen to, Bible podcast, daily audio Bible, and you get through the Bible in a year. It’s a great app.

Marisa Shadrick [00:33:34]:
I love it. Old Testament, New Testament, a proverb, and then they also give you Psalms every day. Takes about 20 minutes or so, 30 minutes, and fill your tank. I also listen to podcasts. I also listen to audiobooks. You got to fill your tank, or you will run dry. If you start feeling anxious, if you start feeling like, oh, this is never gonna work, probably your tank is is going dry. You need to fill your tank.

Marisa Shadrick [00:34:05]:
Being community, that’s important too, but you’ve gotta take responsibility for your own health of body, soul, and spirit, and fill your tank. And if you fill your tank, you’re gonna be working out of an overflow, and you’ll always have to give. Always have. And you you’ll go through your emails, and who wants to go through emails. Right? You’ll go through your emails with grace. You’ll go through any live streams that you do with grace because you filled up your tank. Really, really important. So I gave you some practical things because I think some people kind of say, yeah, you need that, but they don’t realize how important it really is.

Marisa Shadrick [00:34:46]:
As imagine having your vision off, and then your decisions are off, and your goals are off, you’re not gonna find fulfillment. And a year can go by, 2 years can go by, and you’re not reaching those goals that bring fulfillment, and you’re wondering what happened. And it could be you have not expanded your vision because of limiting beliefs or other things. So hopefully, that will help you, because I know that, really, at the core, these basic things are so important to sustain us in business. So I wanted to share that in our 100th episode to kind of reflect back and give you a few nuggets of things that have worked for me and maybe they’ll work for you. So I do have a resource that talks about relationship marketing. And in that resource, there’ll be a link in the resource inside the PDF to a a training, video training that talks more about relationship marketing. So you could take a look at that if you want.

Marisa Shadrick [00:35:50]:
You just go to marisashadrick.com/relationships, and you can download the PDF. And then whenever you feel like watching the the video training, you can click the link on the PDF, and it’ll take you to the registration for the training, and you could pick a time that works for you. So hopefully, that is helpful for you today. I wanted to celebrate the 100th episode of my podcast, giving you a few thoughts, foundational thoughts for running a business because this will be key to help you thrive and continue to serve people in a way that only you can. So until next time, take care. Bye bye.

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