Show Notes

Amplify Your Authority
Amplify Your Authority
Episode #110 Grow Your Personal Brand with Year-End Strategic Planning
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Grow Your Personal Brand with Year-End Strategic Planning

You might feel pressure to hit the big goals you set earlier this year, but you’re not running out of time. Grow your personal brand with year-end strategic planning.

In addition to planning—leveraging the right tools can make a huge difference in executing your goals.

Here’s the good news: technology can help us streamline workflows, simplify tasks, and increase productivity.

As the year ends, it’s an ideal time to pause, evaluate what’s been working, and make adjustments for the coming year.

 

Here’s What You’ll Discover in This Podcast Episode:

  • Clarify to Amplify: How to identify your core values, mission, and brand personality to create deeper connections with your audience.
  • Simplify to Scale: Why eliminate what isn’t working and streamline your focus can lead to exponential business growth. (I’ll share an example of a huge change I made in my business.
  • Prioritize to Optimize: Learn to break down annual goals into manageable, actionable quarterly and weekly targets to achieve goals and better results.
  • The Power of Story: Why is your personal story essential to your brand, and how can you use it to differentiate yourself in a crowded market?

 

Episode Key Takeaways:

  • Your brand is an extension of who you are – Aligning your business with your core values creates deeper connections with your audience and fosters lasting engagement.
  • Simplify to scale – Streamlining your efforts saves time and frees up mental energy, allowing for faster, more sustainable growth.
  • Set goals with intention – Thoughtful, strategic goal-setting for the new year ensures you can achieve more without overwhelming yourself or burning out.

 

Episode Quotes to Remember:

  • “Clarifying your brand is the first step to amplifying your impact.” – Marisa Shadrick
  • “Eliminate what’s not working and simplify your approach to scale effectively.” – Marisa Shadrick
  • “The story you tell is key to your brand and how you connect with your audience.” – Marisa Shadrick

 

Your Next Step

Join The “Amplify Your Authority” Podcast Community! 

Lead with Relationships; Succeed with Authority! 

In this podcast, we tackle the complexities of online entrepreneurship. I love blending powerful marketing strategies with personal growth to ignite business success.

Click to join: https://marisashadrick.com/listen

 

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You’ll help me reach and support more people, and I’d appreciate it so much.

 

FOLLOW MARISA ON LINKEDIN 

☑️ LinkedIn: https://www.linkedin.com/in/marisashadrick/
Join the Podcast Community! https://marisashadrick.com/listen

 

Watch the Podcast on YouTube

Marisa Shadrick [00:00:13]:
Hello, hello, and welcome to Amplify Your Authority podcast. I’m Marisa, your host. I’m so glad you’re here today. I wanted to share a special episode where I encourage you to take this season that we’re in. We’re in the Q4 of 2024, the time of this recording, and sometimes we’re so busy and we’re going a 100 miles an hour to get things done, and we’re not really taking the time to reflect and plan for the new year and to see what’s working, what isn’t, and it really starts with you. So let me be a little bit more specific. Your work is really an extension of who you are, And so understanding and have that awareness of who you are, how you operate, what’s really meaningful for you, why it is that you do what you do, how you wanna be able to grow your business, who you want to impact, how you want to do that is really important to get clarity. And sometimes we get muddled in just the busyness of every day that we don’t take the time to do that, but 4th quarter is always a great time to reflect and take this time to really dig deep and see how you wanna tee up the new year.

Marisa Shadrick [00:01:30]:
So I recently was certified through, the full focus training with Michael Hyatt, and, we went through our core values, and these are our personal values. It really is a journey of self discovery of yourself. And a lot of the things that came out wasn’t like new news for me, but, it helped me to bring that into my business and begin to reflect and look at some of the branding that I’m doing, why I’m doing it. Clarify to amplify is really what helps you get started and helps you identify what you’re gonna say yes to, what you’re gonna say no to. So when I did this training to become a certified full focus coach, some of the values that came up, weren’t new. Growth is one of my core values. That’s why I love to learn. Courage is one of them.

Marisa Shadrick [00:02:29]:
That’s why I overcame many of the fears that delayed some of the things that I did and decided to do later in life. Gratitude is another one that is a core value for me. Empathy is also very, very key to who I am because of some of the things I’ve gone through in the past. So it’s really important for me to empathize with people because I I’d never forget those days when I was very fearful and I was overcoming some things like public speaking. And I remember how frightening that was and how I thought I would need, you know, a bathroom nearby so I can throw up, you know, because it was such a hard thing for me to do. I didn’t want to be seen. I wanted to blend in with the walls. I didn’t want to stand out.

Marisa Shadrick [00:03:20]:
And so that doesn’t help you very much in business, does it? So in any event, I have empathy for many people that are in that place of self discovery and trying to overcome some fears, whether it be a technology or selling. And then the other one is faithfulness, and faithfulness is really about giving wholeheartedly and being able to leave a legacy of, of compassion. And I’m very faithful to clients that have been with me for a long time. I value them, and so I’m very faithful to them. I’m faithful to God. And so, faithfulness is another core value. So, as we went through this, journey of self discovery, we create a mission statement, and I’ll read mine. As a family driven woman, communicator, and entrepreneur, I bring a nurturing spirit to my leadership and coach others toward growth and purpose.

Marisa Shadrick [00:04:18]:
I exist to empower individuals to rise above their perceived limits, promoting courage and confidence as they pursue their dreams. I do this by offering encouragement, solution based coaching, and the wisdom I’ve acquired throughout the years to help others realize their potential and embrace hope for the future. Now, when you heard my values, you could see why the mission statement turned out this way. Right? Because growth, courage, gratitude, empathy, faithfulness is all part of my core values. So, this was great to get it down on paper, get clarity, but then I wanted to make sure that all of this translates in my business. Because as you communicate out there on the Internet, a lot of who you are is gonna be shared with the world, and that’s really what’s going to connect your audience to you at that human to human level. But your story is really key to amplify your influence and attract the right clients. And so many people feel like their story is not enough, but your story is key to your business.

Marisa Shadrick [00:05:36]:
Why you’re doing what you’re doing. And so a journey of self discovery will help you kind of look for that, go deeper, and look for that story that is deep within you. Because when you start communicating online, whether it’s through blog posts, newsletters, social media, whatever you decide to do, YouTube videos, that is going to come out because your work is an extension of who you are. So when I was looking at my brand, and I I do this every year, I look at things and I decide what I’m gonna do for the new year, and I encourage you to do the same because you start the year with such clarity. So I’m gonna share a few things with you. Again, Clarify to Amplify is your brand. Now, Michelle Raymond, who is a friend of mine, she’s gonna be at Social Media Marketing World Conference again, next year in the spring. And, I answered these questions and I thought, well, I already know this in my head.

Marisa Shadrick [00:06:36]:
Why do I need to write it down? But I think there’s something about writing it down that sort of connects it to our heart, and our heart and our head are now in sync together. And so I wrote them down. One of them is for you to ask yourself, what are your brand goals? So as a business, what are some of your goals? Everybody has a different goal and it’s not always just to make money. It’s more than that. So I’m gonna give you examples of what I wrote just to kind of inspire you if you want to answer this question. What are your brand goals? And I wrote in here, my brand goal is to elevate small businesses and independent coaches by empowering them with relationship marketing strategies. Also known as quote unquote social selling, you might have heard that term, in a way that resonates on a human level, human to human. The goal is to help my clients build profitable businesses through empathetic and effective marketing.

Marisa Shadrick [00:07:40]:
Right? Communication that includes branding, good copywriting, and also public speaking, because a lot of what we do online today, we show up on videos and reels and YouTube and so forth. So we need to really sharpen those communication skills in writing, in speaking, in every format that we can, so we can communicate our story that differentiates us. Right? So that brought some clarity. The next question is, what is your brand purpose? What is the purpose of your brand? So I wrote down, and this was all first drafts. I may edit this later and change it, but I wrote down the core purpose of my brand is to foster genuine connections in the digital space by humanizing marketing strategies. I want to help my clients create meaningful interactions with their audience, which goes beyond transactions and fosters loyalty and community. There are no shortcuts or silver bullets, so it may sometimes feel unscalable, but it is so relatable. And that’s what I wrote about brand purpose.

Marisa Shadrick [00:08:57]:
The next question that you might wanna consider answering for yourself is what is your brand mission? So I wrote, my mission is to guide and inspire businesses to prioritize empathy, which I thought was strange that I put that in there. But in my heart of hearts, that’s really what I want people to be a little bit more empathetic, and it’s going to translate in their writing, in their marketing, in their promotions, in their emails, and everything. So that was interesting that came out. But my mission is to guide and inspire businesses to prioritize empathy and genuine service in their marketing efforts, ensuring they can create sustainable success without falling into the pitfalls of impersonal automations. That really, you know, you can tell when something’s automated, and you get an email that’s just not, what? I already signed up for this. Why am I getting this again? So so and use automations. Those are great, but use them well and don’t just set them up once and forget about them. Okay.

Marisa Shadrick [00:10:05]:
So to finish this, the brand mission, this is anchored in the philosophy that less is more, focusing on targeted strategic actions for clear outcomes. Takes a little bit of planning with that. Right? But that’s my my mission is to help them plan and be very strategic and intentional in what they’re doing and not compromising the relationships of the audience that they’re trying to attract. And then the other question was what are your brand core values? Now these I’ve had forever. They’re different than my personal values. There’s only 3 for my business, and that is the top of the list is empathy, which is understanding the emotional journey of my audience, clients, and even my clients’ clients. Right? So empathy is a top of the list. The second brand core value, my business value is integrity, and that is honoring commitments with honest and ethical practices.

Marisa Shadrick [00:11:10]:
And the third is service. And service is going beyond the sale, right, to provide exceptional customer experience. So to go above and beyond basically is what that is in service, whether they’re a client or whether they’re not a client. So what would your core values be for your business? You might wanna think about that, and you could use Chat gpt to help you create some prompts for yourself to see if you can get some of these questions answered and get a little bit more clarity. And then the other was, what is your brand personality? So this, you know, brand personality can be anything as far as the casual way that you talk, the warmth that you show, how approachable, how authentic you are. If it’s more I put on mine heart to heart connections. So I always want it to be very non promotional and be very, human to human as if I was talking across a kitchen table. Right? Just very grounded and so that someone feels like I’m speaking to them.

Marisa Shadrick [00:12:24]:
And this is a practice in copywriting. You try to speak to 1, and when you speak to 1, you speak to many. And then the next question is, who is your brand here to help? Now, we also often think of this as who’s your audience. Right? But my answer was, my brand targets small businesses and independent coaches looking to make a real impact in their communities and industries. These individuals seek to create authentic connections with their audience and build their brand around integrity to create positive change in the world. Many of my clients, the reason why they’re in business, it doesn’t come from head knowledge, it comes from heart. They’ve experienced something, and they have such such value in their experience alone, not to mention their skills and everything else they bring, but just their past experiences have so much value and wisdom that oftentimes they don’t realize how valuable that is. That’s why the story is really important because we begin to extract that and hear what it is that caused them to create this business.

Marisa Shadrick [00:13:48]:
So this piece, I think, is so important. And again, I can’t emphasize it enough. It’s what’s gonna differentiate you from everyone else. And then the last question is, what makes you and your brand different? So again, for me, it’s that blend of just being a mom and having that nurturing spirit. But when I was in ministry for so many years for decades, it was really about listening and understanding people and putting yourself in their place to be able to bring the best advice or counsel to them. And so a lot of that I bring into my business for profit. Right? And also my personal growth and my personal experience and some of the challenges I faced as a child, a lot of that is what makes me different in the space because I overcame a lot of things. And I challenged myself, like with public speaking, entering an international speech competition, and becoming one of the top 100 speakers in the world.

Marisa Shadrick [00:14:55]:
That was not a flippant thing that just happened overnight. That was years years of training, and then the competition alone was 6 months of having to get in front of people over and over and over again, giving a speech to strangers that I didn’t know, and getting critiques and feedback and all of that to be able to just overcome fear. I didn’t wanna win anything. I just wanted to overcome fear. So I went through a lot of stuff, and the same thing with writing. I went to a lot of conferences. I pitched to editors, as I was trying to get over my fear of having somebody read what I wrote. Right? So lots of stuff that I was overcoming.

Marisa Shadrick [00:15:35]:
So that makes me different from others. Maybe some people, struggle with something else. Maybe they got laid off from a corporate job and now they want to bring those skills in their business, and it could be a different story altogether. So I put in here, let’s see, let me, I didn’t pre read this. I hope it’s, okay for podcasts. My perspective is not just about marketing efficiency, but about the, riches of relationship building, which is often lost in the digital age. My experience as a public speaker, copywriter, and branding provides a well rounded approach of digital marketing that many others may overlook. This authenticity and genuine desire to serve before, during, and after the conversion process makes my brand resonate with my audience.

Marisa Shadrick [00:16:31]:
So, so anyway, let me review again the questions. If you wanna do this to kind of go a little deeper and figure out your brand, and again, we’re still under clarify to amplify, because your work is an extension of who you are. Figure out what are your core values, what’s important, and even create a mission statement for yourself, and then look at your business. And here are the questions for your business. What are your brand goals? Number 2 is what is your brand purpose? Number 3 is what is your brand mission? Number 4 is what are your brand’s core values? Number 5, what is your brand personality? And number 6, who is your brand here to help? Oh, and number 7. There was a 7th one. What makes you or your brand different? Again, these questions were given to me by Michelle j Raymond. She’s awesome awesome person and speaker, and she is a LinkedIn expert.

Marisa Shadrick [00:17:30]:
And I’m so grateful that she gave me those questions to answer because it really gave me a lot of clarity. So you clarify to amplify. You got to start there. And then the next one I want to encourage you is to simplify to scale. So in the coming year, once you figure out your brand, who you wanna serve, what, how you wanna do that, you’re gonna simplify to scale. Now, I did an interesting thing today. I posted on Facebook and Instagram, and I have 2 Facebook pages, one that I had for a long time. I have like, I don’t know, 5,000 people on it.

Marisa Shadrick [00:18:08]:
And then I have another one, another page, and I have an Instagram. And I posted today a farewell post. It was an image with me and my AI assistant, and it said we’ve moved, and it has my LinkedIn handle on it. And this is what I wrote. Saying goodbye is never easy, especially when it involves platforms that have been a part of my journey for many years. However, one of the most strategic decisions business owners and marketers can make is to retire methods or platforms that no longer serve our vision or the highest use of our time. And then I continue to share with them, because I wanted to give them a little bit of value too. I said the market has changed and focusing on innovation and finding new ways to serve our audience better is critical.

Marisa Shadrick [00:19:09]:
The future of marketing is so exciting as we experience a paradigm shift with the integration of AI in ways we never thought possible. Today, I’m embracing the shift, My AI assistant, Scout, and our internal AI team will continue to update my coaching programs for 2025 and launch a membership, amplify your list building with AI. Since my primary audience is b two b, it makes sense for me to remain active on LinkedIn. This platform continues to align with my goals and offers many native features to help grow my business exponentially. Relationships have always been at the heart of what I do, so these changes will make that possible. So while it’s goodbye to Instagram and Facebook, I invite you to connect with me on LinkedIn, and then my handle at marissa shadrach. Until then, stay safe and remember, success isn’t a destination or your identity. To stop posting on Facebook and Instagram.

Marisa Shadrick [00:20:34]:
And so today, well by the time you hear this podcast, it’ll probably be yesterday, and you can go see it if you want to, but I have decided to stop posting on Facebook and Instagram and getting on the scheduler and just exclusively post and level up my game on LinkedIn, because LinkedIn has far surpassed my outcomes, my goals, getting clients than Facebook and Instagram ever did. The algorithms are different. Facebook and Instagram, it’s all about getting more visibility, going viral because they want, to be able to sell ads, where LinkedIn is different. It’s all about relationship building, and their model is subscription, so it’s very different. And, you know, I didn’t take the decision lightly. I I thought about it. I said, I really need to eliminate the things that I’m doing week after week, month after month, year after year, that’s really not producing anything. And so I went ahead and created that post, and it felt good.

Marisa Shadrick [00:21:50]:
I felt relieved afterwards. And if you’ve noticed and listened to other entrepreneurs, they’re making a shift, because we’re in a new era right now with AI. And many people are shutting down or selling businesses. They’re changing what they’re doing. They’re upgrading what they’re doing because everybody is reading the writing on the wall. And AI 2 years ago, it, frankly, it sucked. It was terrible, but it has improved. There are new versions of even Chat GPT.

Marisa Shadrick [00:22:24]:
They continue to push out new versions of it, and the AI team that I mentioned, it’s not humans, it’s AI. It’s custom GPTs that I’m creating, and my lead one is Scout, and you’ll can see a picture in the post of Scout. And he has a little nameplate that says Marissa’s assistant on there. But simplify to scale means that you need to look at the past year or 2 years and figure out what am I doing all the time that’s not really serving me well? Is it because I’m not doing it well and I’m just not really going deep with it? Or is it that my audience isn’t really there, or it’s something I really don’t like doing? You have to figure out the pros and cons for yourself, and figure out what are you willing to spend time on. I am willing to spend time on LinkedIn, because it’s already provided revenue for me multiple times in a short amount of time that I’ve been on it. So I had been testing it the end of 2022, so it has been 2 years. 2 years in October, so 2 years this month that I’ve been testing LinkedIn and really enjoying what’s been happening, and I’m doubling down and using more of the native features and the paid subscription on LinkedIn, because I see the value. But you need to figure out what works for you.

Marisa Shadrick [00:23:57]:
This idea of being everywhere and posting everywhere, it’s I don’t know where that came from, but we all bought into it, and we all did it. And you can’t really go deep, and you can’t really create connections or relationships if you’re everywhere. Are you gonna be going to Messenger and Facebook and then to Instagram and check-in there, and then going to LinkedIn, and then going everywhere else to check who responded and who commented and every you can’t. You can’t. It’s crazy. You can’t do it. If you’re gonna do something that’s not scalable, do something like have a conversation with someone, one to 1, and just get on a call with someone. That’s something you can’t scale easily, but you get so much value from that and you provide value as well.

Marisa Shadrick [00:24:41]:
So when I say simplify to scale, eliminate what’s not working, or maybe improve something that you’re doing that maybe you’re kind of halfway into it, not really a 100% into it, and improve how you’re doing it, so it begins to work for you. And use AI. Use AI because it’s not going away. There is so much that we can do with it now that is gonna shave your time. And people wonder, well, do I need a paid version? I don’t know what you get paid an hour, but I could buy a lot of Chat GPT’s paid version for what I get paid an hour. So for the $20 or whatever it is now, I’m not sure how much it is now, I mean, that is nothing if it’s gonna save me some hours, and I can do 1 on 1 coaching. It’s you have to look at it that way, because what some people do is they’ll pay for ads, and they’ll have an ad budget, 300, 500, a1000. I don’t wanna do that.

Marisa Shadrick [00:25:51]:
I would rather invest on something that I have a little bit more control over, like with AI and also some of the subscription models on LinkedIn. That’s a fraction of what an ad would cost me, and I’m able to continue and sustain that and not have to turn it on and turn it off and turn it on and turn it off. Right? It’s a different it’s a different thing, because I’m all about, again, relationships and building relationships and connections. So when I say simplify to scale, remove what’s not working for you, improve something that you’re doing that maybe you didn’t do it as well this year, but if you just put a little effort or a little bit of structure around it, You can improve it and it has some potential, or maybe start something that you haven’t done that could be something that will work better for you than what you’ve done before, and then use AI. We’re all learning how to use AI right now. We’re still in its infancy. And so if you feel like you’ve missed the boat, you haven’t. And all my programs are gonna include a form of AI.

Marisa Shadrick [00:27:01]:
And so if you ever join any of my programs, you’ll be able to learn about AI, and you’ll have actual custom AIs to use in any of the coaching programs or even in the membership that I have. So you would learn a lot about AI. But, and if you’re interested in that, it’s not open yet to register for the, membership. It’s gonna be really low cost membership. It’s all about list building using AI. There’s different ways to build a list, and, it’s gonna be very affordable. It’s right now, for the launch, it’s only $29 a month. There’s custom GPTs.

Marisa Shadrick [00:27:42]:
There’s custom designs from a graphic designer. There’s modules in there already on how to create lead magnets, and it’s going to be very comprehensive for list building. That’s all I’ll say about that. So to recap, the first thing I wanted you to to stop and think about is to clarify to amplify, and that’s your brand. The second is simplify to scale. See how you can simplify, how you can speed up your work flows, your processes, and then the third is prioritize to optimize. You need to really begin to look at some of the goals that you have and break them down into quarterly goals. So look at your annual goal.

Marisa Shadrick [00:28:32]:
What is it that you want for the coming year? And don’t create a long list of things. It might be just one thing, and then the rest of the year is ways that’s gonna support that one thing. So figure out what is the goal. If it’s revenue, back back it up and see how many units do I need to sell of this product to be able to get this revenue. How am I gonna promote so I can sell the number of units to get this type of revenue? If it’s, something else that you’re trying to do, go to your email list, how are you going to accomplish that? You need to really be very clear on what those goals are and break it down by quarter so that you can have a way to measure and track. And then what’s really helpful is to create habits around your goals. Now, I didn’t realize I did this, but I did, because I journal a lot. And I had different ways of creating sort of a I’m very visual, so I use like a a mind mapping tool to be able to see all the components and pieces that I would need for a launch.

Marisa Shadrick [00:29:46]:
And I use simple minds, and I create a visual of those things, and so I add it there. But I also have a type of productivity tool, sort of like Asana, where you can see a list of things that need to get done for that one particular thing. So I break it down to small chunks, and I figure out at the beginning of the week, no week looks the same because there’s usually appointments, things that I have to attend that I can’t, They are they are absolutes. I can’t change them, but I look throughout my week, and I see where do I have chunks of time where I can work on this project. And so it’s going to vary from week to week, but I have this goal that I’ve broken down by quarter, then by month, and then by week, and then by day. And so that helps me really accomplish and get a lot of things done. That’s how I got my website all redone. That’s how I finished a quiz from start to finish and even created a custom GPT for those that are in my membership.

Marisa Shadrick [00:30:52]:
That’s how I get things done is I break it down, and a week or 2 weeks later, it’s done. And so, you have to be so focused, and you have to really put blinders to everything else. So many times our time gets eaten up by attending more webinars and looking at more things that maybe will give us some sort of hack. You know, there are no hacks. So you really need to prioritize and build these habits on how long you’re going to spend developing content, whether it’s a YouTube video, a podcast, an article, on social media. And typically, what I always recommend is long form, which could be a podcast, an article, and then from that one long form, create all the short form pieces that are gonna go on social media. So you have a long form, short form, and it’s usually on the same topic. And that can give you quite a bit of content, So that’s really helpful to be able to do that and leverage your time.

Marisa Shadrick [00:31:56]:
Because next year, a lot of people, as they continue to implement AI, things are gonna move faster because people are gonna be learning how to use AI. And if we don’t incorporate some shortcuts, some ways, templates, workflows, figure this out and how we could be more effective, improve what we’re already doing, and do it faster using the help of AI, we’re gonna be we’re gonna be completely lost, and we’re not gonna be able to catch up. And so my encouragement is get on my email list if you haven’t, because I’m gonna be providing workshops on AI and on LinkedIn. If that’s something that’s interesting to you, then just get on my email list, and you can do that by just joining the podcast community. And then you’ll be notified when I have some of these workshops, because I think it’s really important. I’m really, looking forward to the coming year. This is a paradigm shift. And so we are having to look at things a new way with fresh eyes, and we need to adjust and adapt, and we’ll be fine.

Marisa Shadrick [00:33:10]:
So I wanted to encourage you that the years to come are gonna be great. And it’s gonna be a a journey of simplifying things, doing it more effectively, and being able to reach those goals that you have. And you’ll be able to sell those products. So, most of the people that I talk to are coaches or service providers or small business owners. They are personal brands. And so in that space, I can also say to you, as you’re looking at your goals too, really look at the products that you’re gonna sell and work backwards. Like, what is it that I wanna sell? And I encourage you to have 3 options. So anytime you talk to anyone on a discovery call and you’re trying to really serve them and listen, and that’s a big part of the call is listening, you can assess which one of the 3 products would be best aligned for them.

Marisa Shadrick [00:34:13]:
So to give you an example, people when they’re first learning, if the were they’re in an entry level, there’s a lot of how to information. Right? Once they get past that and they’re more at an intermediate level, there’s gonna be a blend of how to and coaching. Right? And then when they’re more advanced, and they’ve got the how to, and they understand what strategy they’re using, then it’s more about community, and networking, and collaborations, and affiliates. So depending on what stage your audience is at, your clients, you can customize those programs for them, and you can have maybe something for an entry level, intermediate, and advanced. That could be a simple way of creating it. So I hope this was helpful for you. I hope this gives you, just the motivation to kind of reflect and take a look at some of the things that you’re going to be doing in the coming year. Again, the 3 things that we covered today was to clarify, to amplify, and it was all about your brand.

Marisa Shadrick [00:35:18]:
And I gave you those questions to consider answering, to give yourself some clarity. The second one was simplify to scale, and that is simplify everything that you’re doing. You know, are you posting everywhere? Is it really necessary to be everywhere on social media? You know, we’re so afraid, oh, but I might miss a client. Well, think about how many clients you’ve gotten on that platform. Right? Is it producing what you’re hoping it produces, or whatever it is that you’re doing that takes time? And then if you can add something new, and what I would encourage, if you haven’t embraced AI yet, start with chat gbt and check it out. Join my email list. I will be doing some trainings in the future, and you’ll be in the know. You’ve got to have ways of using AI, templates, workflows, processes, so everything is like clockwork and you’re repurposing content and you’re not creating everything from scratch over and over again.

Marisa Shadrick [00:36:23]:
And the third point, prioritize to to optimize. And this is all about, you know, being able to create those annual goals and create the quarterly goals and the monthly goals and the weekly and the daily and create habits around it, so that you’re consistent and you execute. So, hopefully, this was helpful for you. I am looking forward to the coming year. I hope you’re going to be, with me on this journey. I am going to be doing a lot more with AI, and I’m still gonna be coaching marketing strategies. And I am going to be incorporating a lot of LinkedIn for those people that love LinkedIn. And so, I hope you join me for this journey.

Marisa Shadrick [00:37:09]:
I anticipate it being a really, really fun new year because there’s so much newness in the air. Right? And so, if that’s you, I welcome you to join me and go on this journey, and I am happy to pass on any information that I’m learning. If you wanna get on discovery call, if you got a question, I’m an open book. You could just connect with me. Again, my values, you heard what they were. I have a ministry background. I love to listen and to support people and at least get them in a direction, give them a tip to help them to go in the right direction, so they feel more confident in what they’re doing. So until next time, thanks so much for listening.

Marisa Shadrick [00:37:52]:
Take care. Bye bye.

Amplify Your Authority Podcast

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