Marisa Shadrick [00:00:14]:
Hello. Hello. And welcome to the Amplify Your Authority podcast. I’m Marisa Shadrick, your host, and I have a special podcast episode today for you. I’m actually gonna take you behind the scenes to a live training that I did last week inside my private membership. Now my private membership has gone through, evolution, so to speak. It’s always been about marketing, but with the rise of AI, the direction has changed and it’s going to be very different in 2025. But this particular session that I did had to do with webinars, and I thought it would be very appropriate for you to get a glimpse inside of the membership.

Marisa Shadrick [00:00:53]:
Now what’s different next year is that I am incorporating AI marketing. So this private membership combines the power of custom AI tools with expert marketing. So you can finally build an email list and turn those prospects into clients simply by nurturing them. And when they’re ready, they’ll raise their hand and they’ll buy. It’s much easier to sell to a warm list than try to do a sale through some Facebook ads or try to do cold outreach or just post and hope that somebody will buy something when they don’t even know who you are. So I thought the content would be really helpful because it gives you some insights on webinar. There’s also a download that I’m gonna offer, and you’ll get a sample of the type of training that I do inside the membership. But in 2025, here just a month and a half from now, there’s gonna be the integration of AI, and it’s gonna be pretty awesome.

Marisa Shadrick [00:01:45]:
I’ve created a number of custom GPTs. There’s also a community hub that includes productivity GPTs. I don’t know if you’re aware of this, but I am a Michael Hyatt full focus certified coach. And so a lot of the strategies I use, like the smarter framework, is what I built into the chat g p t so that people can create those goals, because it’s really important to have goals so you can execute. So I’m excited for you to take a sneak peek. I’ll be telling you more about the membership here soon, and I’ll put a link in if you like to check out the information and see all the goodness that’s gonna be included. But with no further ado, here is the replay to last week’s coaching session on webinars. Hello.

Marisa Shadrick [00:02:29]:
Hello. And welcome to the list building with AI membership elective. Today, we’re gonna talk all about webinars. I’m Marisa Shadrick, your online marketing consultant and certified copywriter, and webinars are a great lead generation tool. There are some things you need to know, and so we’re gonna cover a lot of material in a half an hour, but no worries, there will be a replay. So you can always go back and check out the replay and take notes. All of this is a process. So don’t expect to just, you know, execute all of these lead generation strategies at once.

Marisa Shadrick [00:03:08]:
Pick the one that best fits for you. And I’m always available if you have questions. Now, before I start, you might have noticed some changes on the platform, color changes, I’m color coding things, I’m moving things around. The platform for the membership is getting a makeover. It is gonna be better, stronger, and it is gonna be more, user friendly in the way it’s been organized. We’re gonna still be doing the coaching calls live, and I’ve added a few things on productivity. All of this is gonna launch January 15th, and I don’t wanna take up too much time talking about it, but I just wanna let you know that you will be seeing a video in December introducing the new platform, all of our paying customers, everyone that has joined the membership. This is gonna be part of what you’re gonna experience.

Marisa Shadrick [00:04:03]:
So if it doesn’t align anymore, if you’re not into list building and using AI and transitioning into this AI marketing, I totally understand, But I will explain all of that in the video for those of you that, it is a good fit for you, whatever price you entered the membership. You are grandfathered in, my friend, because you’re not gonna pay up any more. So congratulations for that. So let’s get started. Today, we’re gonna talk about mastering webinars. I’m gonna grab my notes because I always have tons of notes. Mastering webinars for list building and connection. So where do we begin when we’re thinking about webinars? It’s always good to reverse engineer.

Marisa Shadrick [00:04:45]:
I know you’ve heard me say that before. You start with your offer. What are you offering? Now, hopefully, you’ve gone through all the homework of figuring out what your audience wants, what their needs are, their struggles, their challenges, and you’ve created an amazing offer that you’re ready to present to them. And webinars, it’s a great way to be able to talk with a live audience and explain your promise, explain who you are, give case studies, be able to interact with the chat. It’s got a lot of advantages, but you wanna start with the product. So why do I say that? Because if you start with the product, you probably have already the content for the webinar within the product, whatever that is. And so what you wanna do is take a slice of that, just a slice, and build it out and create maybe 3 takeaways for the audience to learn something, to get a quick win, and be able to introduce the offer that’s gonna make it faster, easier, or maybe they’ll be able to execute with support, whatever that might be. So you reverse engineering.

Marisa Shadrick [00:05:55]:
You start with the product, and then you figure out, what do I already have in my offer that could be a slice I can take out and build out the webinar? So that’s the best way to go. So why do I say that? Because when you’re presenting, it will be easier for you to hang on. I gotta let somebody in. I don’t wanna omit anybody. Okay. Let me let something in here. So okay. Back to the presentation.

Marisa Shadrick [00:06:23]:
Why do I say that? Because when you’re presenting the webinar, by the time you’re ready to introduce the offer, it’s gonna be seamless. It’s gonna make total sense for you to be able to make that offer. If your webinar is disconnected and not really connected to the offer, it’s gonna make it really super hard. So let me go back here and find my notes because I lost my notes. Okay. There we go. So that’s why we wanna do that. We want it to be seamless transition from the webinar training into the offer, so it makes total sense.

Marisa Shadrick [00:06:58]:
So think of the webinar as an introduction that has an outcome has to have an outcome. So when they go to the webinar, they’re gonna say, this is what I’m gonna walk away with, or this is what I’m gonna learn, or this is gonna be my takeaway. This is gonna be what’s gonna help me reach that milestone. There’s gotta be an outcome. And so you want to start building the webinar, introducing your offer by means of a slice that you’re gonna teach, and there’s gonna be an outcome, and it’s gonna lead to the product seamlessly. What you can, explain or teach would give your audience that dopamine hit, that quick win, and lead leave them with wanting more, whether it’s support step by step, a course, coaching, whatever it might be that you’re offering, and it will lead them to wanting more and raising their hand to your offer. For example, when you’re giving a webinar training and say it’s about productivity, some people say, well, if I if I give them value and if I give them teaching that is gonna help them kinda go on their merry way, they’re not gonna need me. Well, if I’m doing a webinar on productivity, I could explain how to be more productive.

Marisa Shadrick [00:08:16]:
But let me tell you, it’s really hard to execute on your own. Sometimes we’ll put it on the back burner. We won’t get it done. We need accountability. And so even though you know how to do it, for example, in productivity, you can explain how to be productive, how to set goals, how to execute on those goals, how to create habits, but will they do it? Right? It’s the same thing losing weight. You can explain how you’re gonna lose weight. Reduce the intake of calories, increase your activity, but can they do it on their own? So you can give value and still have an offer at the end that helps them actually execute on that particular topic so that they can reach the outcomes that they want. So whatever you choose to teach during the webinar, it should be a slice of the big picture.

Marisa Shadrick [00:09:06]:
We don’t wanna overwhelm. It’s not a commercial where you just give case study after case study and give examples to why and use all this, you know, try to intimidate saying, if you don’t do this, this is gonna gonna happen. You know, the sky’s gonna fall. No. It’s not a commercial. It’s not a high pitch. It’s something that’s gonna give them value, give them that dopamine hit, but you’re not gonna give an entire system either, because I’ve done that. I’ve done that mistake.

Marisa Shadrick [00:09:33]:
Others have done that mistake, and we have learned that less is more. We wanna keep it really simple so they can follow along. And this is what you wanna think. Now this this is what my husband told me years ago, and he was so right. Don’t tell him I said that, but he was so right. He has a lot of sales calls where he has to do face to face, and literally in an office in a conference room with CEOs. And he always says, you you gotta consider some things that are really simple. This is the human human connection.

Marisa Shadrick [00:10:04]:
What do you want them to think about or consider? This is what you’re gonna be thinking about when you’re thinking about your webinar. What do you want them to think about or consider? Because maybe they’re they’re not considering it. They’re not thinking about it yet. What do you want them to feel? Like, a nonprofit could really focus on that. What do you want them to feel? Empathy. Maybe they’re trying to raise money for a nonprofit, so they want their audience to have empathy for their cause. Right? What do you want them to feel? Right? Maybe it’s the feeling of, finally having peace and finding a solution. What do you want them to feel? What do you want them to believe? Well, belief is really important too.

Marisa Shadrick [00:10:46]:
What do you want them to believe? You want them to believe it’s possible? Do you want them to believe that they can do it? Do you want them to believe that this is different for these reasons? What do you want them to believe? And so oftentimes, for belief, what I do is I look at possible objections, and I flip them. So I think of what is an objection, maybe a limiting belief that’s causing that objection, and how can I incorporate a little bit of that in my webinar to help them believe that this is possible or overcome that objection? So belief is important. And then finally, what do you want them to do? And that’s usually the call to action at the end of the webinar. This is really, really fundamental, and it’s so effective in so many ways. What do you want them to think about? What do you want them to feel? What do you want them to believe, and what do you want them to do? Really, really helpful to answer some key key questions that will help you create a great webinar. So let’s move on to the pros and cons of webinars. Here are the pros. Okay.

Marisa Shadrick [00:11:51]:
You’re gonna build real time connections because it’s live, and, typically, webinars are free. So people will sign up, and if they sign up, it’s gonna grow your email list, which is like, woo hoo. That’s what we’re trying to do. Right? And it’s gonna establish trust because they’re gonna hear from you, and it’s gonna it’s gonna position you as an authority, as an expert. Right? It is an effective lead generation tool. So whether they show up live or not, you’ve got their email list, and you can do follow-up with emails. It’s very interactive. So this provides some great market insights about your market, because it’s interactive.

Marisa Shadrick [00:12:28]:
And we’re gonna talk a little bit about engagement and how you can do that, but this is an opportunity to find out what they have to say. And in webinars, there’s different tools, but most webinars, there’s a chat feature, and people are asking questions, and you wanna encourage questions, and you find out based on those questions where they’re at in a process. So it’s very, very helpful for that. And you also have the ability to repurpose the webinar. You can take sections of it and maybe write a blog post, or maybe you can create social media content from that content, or you can put it in an automated webinar and create an ongoing evergreen lead magnet later. So there’s a lot of pros to it. Now here’s the cons. Gotta look at the good and the bad.

Marisa Shadrick [00:13:14]:
Right? The cons is that it requires dedicated time and energy for the planning, for the creating, for the promoting, and for the follow-up. There’s a lot. And that’s why, you know, you don’t wanna just try to slap something together, and I wanna have a webinar in, like, 3 weeks. You need more time to promote, so you you need give yourself ample time. So when live, this is another challenge with webinars. Since they are live and you’re using technology, you never know when technology is gonna pick you in the butt, frankly. So you’ve gotta be an understand, and you gotta be ready for the unexpected, and just flow with it. Right? Just don’t worry about, you know, Internet interruptions or getting pixelated.

Marisa Shadrick [00:14:04]:
You know, just know that if it happens to you, it’s happened to everyone. It’s happened to me. You know, it just happens. I did a webinar one time. I forgot to hit record. Oh, that just made me think, did I hit record here? It’s recording. I just had the thought that I’m not recording. But I did this on a webinar, and I forgot to hit record.

Marisa Shadrick [00:14:25]:
So I had no replay. Pretty bad. Right? So I had to recreate the webinar recorded on my own, which was like yeah. That’s what I did. So just know this stuff happens, and it happens to everyone, but just go with it. Just go with it. Plan planning takes away a lot of anxiety, and planning takes away a lot of mistakes. There are some things, variables that you can’t control, but control what you can and just flow with what you can’t.

Marisa Shadrick [00:14:54]:
So the other challenge with webinars is that people don’t always attend live. Yeah. They don’t attend live. So you can do some things to try to incentivize and gamify the webinars so they attend live, and we’ll talk about some of those things. But that is kind of the the downfall that webinars aren’t as highly attended as it used to be. People will say, well, I’ll just watch the replay because I got too much stuff on my plate. And so and then they never watch the replay. You know? They forget about it.

Marisa Shadrick [00:15:23]:
So that can be a challenge as well. And then keeping them engaged throughout the webinar so they don’t jump in and jump out. Right? So that could be a challenge as well. But overall, webinars, I’ve sold a lot of products and high ticket products through webinars, and so they don’t have to be overly attended to convert. And I did a partnership one time with a colleague of mine, and it was to help him, be able to get more clients because he was a web designer, and he was able to get some clients. And we only had, I think, like, 5 people attend. And I think he got 2 or 3 clients from it. So it’s not in the number.

Marisa Shadrick [00:16:05]:
It’s really being targeted with the right people being there. So even if you have 5 people or 10 people attend live, just go with it and be excited about that. And because those people are probably very, very much aligned with what you offer. So let’s move on to webinar essentials. Now I’m gonna copy and paste some of this for you because you’re not gonna be able to take notes of all this stuff because I’m gonna go through all of this with you, kind of an overview of some of the things to consider that you will need. So you wanna start early because oftentimes, we don’t realize how many pieces there are to creating a webinar. And then we get overwhelmed. And then we’re 2 weeks ahead, and we haven’t created emails.

Marisa Shadrick [00:16:47]:
And, we’re, like, going crazy. So give yourself enough time. That’s why I work in quarters. So plan, maybe Q1 of next year will be when you do a webinar. And so you would start planning in January for a webinar that you’re going to promote in March. Give yourself 2 months to create all the assets that you’re gonna need. So you have to promote early, and that is gonna really help you, and you’re gonna stay calm, you’re gonna be in your calm zone, and you’re not gonna feel overwhelmed, and you’re gonna feel really confident when you go live, because you’ve taken care of everything. So that’s one of the essentials is to start early and give yourself 3 months to plan all this and at least 4 weeks to promote it.

Marisa Shadrick [00:17:31]:
Mhmm. Yep. That’s what I said. At least 4 weeks to promote it. So regardless of how you’re gonna promote it, make sure when you go in promotion mode, 3 weeks can work too. But but, ideally, if you can give it 4 weeks, that would be great. And then leverage your best marketing tool. So when I mean marketing tool.

Marisa Shadrick [00:17:49]:
So whatever it is that you do online to promote your brand, maybe you’re a YouTuber and you create videos. Maybe you’re a podcaster. Maybe you write newsletters. Maybe you have a real super great newsletter and people are signing up for the newsletter and you’ve got an email list already. What is it that you do on a week to week that is your best marketing tool? Will you get engagement or people maybe it’s a lead magnet. People are signing up to specific lead magnet and leverage that one. You could do other things, of course, but leverage the one that’s working for you and think of ways that you can kind of put a little fire under that, and that would help you as well. So you want to leverage your best marketing tool, whatever that is, if it’s social media, podcast, newsletter, or lead magnet, if you have now, this is kind of a little bonus tip for you under the webinar essentials.

Marisa Shadrick [00:18:43]:
If you have a lead magnet that is converting really well, and people are signing up monthly or week by week, here’s what you can do. On the thank you page for that lead magnet, create a video invitation to your webinar. So if they’re already signing up to something that you have, just announce it on the thank you page. Hey. I’m so glad you decided to download this resource. I just wanna let you know that I’m gonna have a masterclass coming up here in a few weeks on January 15th, And I would love to see you there. We’re going to cover all kinds of great content and give them the outcome of what it is, and you’ll be able to walk away with what are they going to walk away with? Right. You can even incentivize by saying, and when you register, you’re also going to get, you know, something, whatever that something is.

Marisa Shadrick [00:19:40]:
And we’re going to talk about some things here in just a second. So you can do that and just remember to change it once the webinar is done. But you can that way, you don’t have to change anything else. It’s just create a video with a link and keep any other copy, you know, keep my email on your safe list or, you know, connect with me on social, whatever you have on your thank you page, you can leave it there, but just change the top part. And then when the webinar is over, swap it out and put a picture of whatever you had before on there. So that’s a good way to leverage what you have already. So what I do too is when I’m gonna have a webinar, I change the commercial on my podcast, and I do that as well. So there’s different ways that you can promote as well.

Marisa Shadrick [00:20:20]:
But use and leverage whatever marketing tool is working for you. So here’s a quick checklist for essentials. These are not things that you have to have, just some ideas to help you plan strategically and be able to have a week by week of what your tasks are going to be based on what you decide to use. So let me go through these very quickly. So for example, you’re gonna need a webinar registration page. Do you have to decide whether you’re gonna have a video or no video? If you have a video, that’s one more thing you’re gonna have to create. It’s another task. So you’re gonna have a webinar registration page.

Marisa Shadrick [00:21:00]:
You’re gonna have to decide whether you have a video or not, and you’re gonna have to work on the copy, make it real, uber compelling, and then you’re gonna have a webinar confirmation page. So the confirmation page just gives them the next steps, tells them to save the date, all those wonderful things. So that helps them be able to be ready to attend the webinar. And then you’re gonna have also pre webinar registration follow-up emails. So these are for people that registered and said, yes, I wanna attend the webinar, but are still waiting to attend the live webinar. What happens in between? You’re gonna have some emails to keep them excited, to keep them engaged, to let them know that it’s coming, keep it, you know, so that they don’t forget about it. So you wanna create some emails for that. And then you’re gonna have, of course, the webinar slide deck.

Marisa Shadrick [00:21:53]:
Some people feel really comfortable creating slide decks because they don’t have to do it in front of a live audience, and they can just kind of work behind the scenes. And they like the graphics, and they like doing that kind of stuff. You can always use chat gbt to take your your content that you’re gonna have and help you structure it. So you wanna have a great, you know, title, title page, and then you wanna have, you know, some things of what they’re gonna discover, and then some key takeaways, and then transition into your offer. Most people kind of understand what webinar structure is like because they’ve attended webinars. Right? So you’re gonna create your webinar slide deck, and then you’re gonna consider whether you’re going to want to have a webinar handbook. Do you want 1 or not? Will it help people stay engaged if they see blank lines that they have to listen and fill out? So that’s up to you if you wanna have a handbook. Plus, the handbook is a great resource for them to keep.

Marisa Shadrick [00:22:49]:
Make sure you brand it with your brand logo and email or URL so that they can be sure to access the product. So you whether you have a handbook is up to you. Are you going to have a webinar state of the end bonus gift? That’s another thing to consider. What would that be? Another thing on the checklist. Right? Then when it comes to promotion, you want to be able to have emails. Now, I’ll tell you, honestly, the biggest part of creating the webinar is not even when you go live. It’s all the emails. Webinars are one of the lead generation tools that require so many emails.

Marisa Shadrick [00:23:31]:
So if you don’t like writing emails, webinars are probably not for you. Maybe you love public speaking, but you hate creating emails. You need a lot of emails. So you’re gonna need an email for your email list to invite them to it. And that’s gonna be a campaign, like a sales campaign that you create, inviting them all the way up to very, very much last day that they can register for this webinar. So you gotta figure out on your calendar when you’re going to have these promotion emails to sign up for the for the webinar. And then you wanna make sure that you tag everybody so that when they do sign up, they’re not getting those emails. Right? So you wanna work with your email service provider and figure out how to do that so they only get emails.

Marisa Shadrick [00:24:16]:
It’s usually, it’s usually like an if if then. Like, if they register, then take this tag off and add this tag. There’s ways that you can do that in an email service provider so that the flow is seamless. So if they’ve registered already, they’re no longer getting the promotional emails anymore, and they’ll be getting the emails between registration and live event. Are you going to have graphics? You might wanna have, you know, square graphics, elongated graphic, maybe horizontal graphics. Consider, do you want a graphic that represents this training, right, with the title and the date? So consider that as well. What are you gonna have for graphics? And it’s always a good idea to have them in all the different sizes. I primarily am on LinkedIn, so I only have to worry about one size.

Marisa Shadrick [00:25:08]:
But if you have something like that, then you can post it on social and other places, and you can even have a pop up on your website if you wanted to. So promotional graphics, that’s another thing to put on the to do if you wanna have that. And then the social promotional content, what’s the social media content calendar gonna look like to promote this? So are you going to have copy, like text, or are you gonna have videos? Another thing to consider, right, for promoting it. We don’t wanna just create the slide deck and the webinar and kinda fall short promoting it. And then you could also consider, do I want it on my website? Like I said before, you can use a pop up, or you can have a banner at the top of the of the website promoting it. So are you gonna do that? Are you gonna run ads? That would be another thing to add on your to do if you’re gonna do that as well. And then post webinar, you’ve got emails there as well. For everybody that had registered, they’re going to get the replay and then a sales campaign, a sales email campaign, if they haven’t registered yet for your offer.

Marisa Shadrick [00:26:11]:
Right? If they haven’t bought the offer, you want to try to still convert them. So you send them the replay and then emails to promote the offer. And for the emails for the rest of your email list who did not register, did not attend the webinar, you might even want to create an a promotional campaign for those people. So now we’re talking segmenting. Right? We’re talking about a group that registered. They’re gonna get promotional campaign, and then we’re talking about the group that didn’t register, but we’re gonna create a different campaign. Why is it different? Because they didn’t they didn’t get the the privilege of listening to all the great stuff that you included in the webinar. So here’s what you can do.

Marisa Shadrick [00:27:01]:
You know what to do for the registrants that were there, getting the replay, haven’t signed up yet, haven’t bought, great email sequence for them. For the other folks that never registered, you still wanna send promotional campaigns to them, but it’s gonna be different. Here’s a little tip. Take your webinar transcript and pop it into chat gbt and help it help you write emails to invite people to your offer. And that will help take some of the load off because you need 2 different sets of emails. You don’t wanna send the replay to everybody because they never registered. They didn’t want it. So why are you sending it to me? But you do wanna announce and let them know.

Marisa Shadrick [00:27:47]:
And maybe maybe they just don’t like webinars, but maybe they’ll read your email and they’re going, oh, I want this. So you wanna create something different. And maybe it could be a 3 part campaign, or it could be a 5 part campaign. It depends on how you wanna do that to announce it and the content that you wanna put. Maybe it’s the same content that’s on the webinar, but you shorten it and create, like, a 5 or 7 part email sequence to see if they would like to join your offer, whatever that offer is. So there’s a lot of emails. So beyond that, you have abandoned cart emails too. If you really wanna get granular and take care of every touch point, if they’ve gone to the cart and they have not completed, you could do abandoned cart emails as well.

Marisa Shadrick [00:28:33]:
There’s a lot of webinar tools that help you with all this stuff, so you don’t have to figure it out. And we could talk about that in in 2 weeks, talk about some of the tools that you can use. But in any event, best practices for engagement, this is the fun part. When you create the webinar, don’t just create a training, a teaching, a class. This is an event. Treat it like an event because an event is exciting. Maybe have some giveaways, maybe raffle off something fun. Bribe them to come and show up live.

Marisa Shadrick [00:29:07]:
Tell them that they’re gonna get something awesome when they attend live. And then once they attend live, tell them they’re gonna get something even better if they stay to the end. So you incentivize it, you gamify it, and you keep the energy high for those people that are there ready to go to sleep. Right? You wanna keep them engaged. So you encourage live interaction. Now Now this is where you can find out about your market. Right? You can have polls. You can have questions.

Marisa Shadrick [00:29:35]:
You can see what questions they have and see where they’re where they’re at. What’s what’s in their headspace? Right? What are they thinking? And this helps you for future promotions as well, and it helps to keep that engagement going. And then you can consider, also, if you’re a little hesitant of talking head or just slide deck. I’m a disruptor, so I like trying different things. But you can do interview style webinar, where someone is interviewing you, and you’re providing the content through the answers that you give. It’s very different. It’s not slide after slide after slide, and it’s not talking head, talking head. It’s an interaction that you’re having, and you’re welcoming the audience, and you’re being interviewed like a little TV show interview, and you’re explaining the value of whatever that topic is.

Marisa Shadrick [00:30:26]:
That’s another way to do it. I did this with one of the webinars with a colleague, and we did one together that way. And I thought it worked out really well. I thought it was very different and fun because I was asking all the questions that I knew my audience would be asking. And then he was giving the answers to it. So it I think it worked out really well. So that’s one one way that you can do it also if you don’t wanna do slide deck. So, you can incentivize all every part of it, create an event, right, and make it fun.

Marisa Shadrick [00:30:58]:
And then, the event also kind of helps with the social media part too when you make it fun that it’s an event too. But you always wanna create urgency. Urgency to register early. Maybe some of the bonuses will go away if they don’t register by a certain date. You know, you wanna create urgency to register, urgency to take advantage of the opportunity in the webinar. What’s going to happen if they don’t register during the webinar? Is there something that they’re going to miss out on? Maybe they can register later, but they’re not going to get the special bonus for that’s a webinar bonus. So urgency and then urgency in your emails to register by a certain date because the the cart closes, the opportunity closes. So you wanna create urgency, urgency, urgency all the way through.

Marisa Shadrick [00:31:50]:
So that’s very helpful for engagement. Okay. How to avoid mistakes? We’re at the bottom of the hour, so I’m gonna finish this off really quick. This is the last point I wanna make. Overloading content. Again, you’re providing a slice, not an entire blueprint. I’m gonna have, like, 3 takeaways. This is the one thing, the common mistake of webinars.

Marisa Shadrick [00:32:12]:
I’ve been on webinars that were over 4 hours. It was overkill. It was too much. No. Don’t. I I tuned out. I would start getting mad. Thinking, why is this thing so long? So don’t make it overkill.

Marisa Shadrick [00:32:27]:
I like keeping my webinar short and no more than an hour. That includes q and a, the promotion, everything. So I make sure that I teach for about maybe 40 minutes. 40 minutes gives me a little flexibility depending on questions, q and a. And then, you know, be able to promote the con the promote the offer and then take q and a questions and then have a countdown timer. We could talk about countdown timers. They have them for the actual webinar that you can put on it, with a slide deck, or you can have countdown timers in your email. We could talk about the tech stuff in 2 weeks if you like, and we can cover that.

Marisa Shadrick [00:33:05]:
The other thing, that is a common mistake is skipping rehearsals. It’s always a good idea to test everything and to do a run through to make sure the flow and the transition’s good so you’re not, what’s coming up next? Oh oh, yeah. Here. You know, you wanna make sure that you’re comfortable with it enough that you anticipate what’s coming. If you use PowerPoint, it’s great because it allows you to see it very easily, you know, your notes, and keep it keep it simple, the notes, not in blocks of paragraph, just some bullets so that it just triggers your memory and you’re off and running. Don’t just read it verbatim because that will get boring unless you’re really good at it. You could put a lot of personality when you’re reading it, so it doesn’t even seem like you’re reading it. I can’t do that.

Marisa Shadrick [00:33:52]:
That’s why I’m not very good with teleprompters. But maybe you are. So that might work for you. So don’t skip the rehearsals. If you want, see if there’s a buddy that will help you on the back end, monitor the chat and the questions, and be kind of a moderator. And then you do it for them so that you don’t have to invest in a an assistant to help you. You just find somebody that can support you on your webinar and help you with all the tech stuff, and then you support them. That’s one way to do it.

Marisa Shadrick [00:34:22]:
And then the last one of a common mistake, lack of post webinar follow-up. Don’t drop the ball. Make sure that when you have a webinar and it’s done, I know you’re gonna feel relieved and tired after 3 months of preparing for this, but you’re not done yet. Make sure you do those follow-up emails to the people that didn’t register to the people that did register. Just make sure you do all those follow ups and give incentive or give urgency for them to take you up on your offer. So work on those. So the biggest challenge with a webinar, I think, is all the emails. It’s tons of emails, lots and lots of emails.

Marisa Shadrick [00:35:05]:
So, so just give yourself enough time. If you give yourself enough time, you’re gonna be calm. You’re gonna think things through. Nothing’s gonna pop up at the last minute. You’re gonna have a great webinar because you’ve given yourself a month to promote it. And it’s not about the size of attendees. It’s about having the right audience attend. And don’t forget to personally invite people to your webinar.

Marisa Shadrick [00:35:30]:
That goes a long way. When you personally invite people to a webinar, they like a personal invitation. So that’s a good way to promote it as well. So that’s what I have for you today. Maybe webinar is what you want to do next year. Maybe that’s what you’ll do. And once you get it down, tweak it a little bit. You can reuse it.

Marisa Shadrick [00:35:46]:
It’s like rinse and repeat. You can have a webinar. You don’t even have to you know, you could have it every quarter, but most of the heavy lifting is done. Most of the work is done. You might tweak things here and there, but it’s done. So why not do it again every quarter to promote your product or your service? So, anyway, hope that was helpful. Thanks so much for watching. If you have any questions, feel free to DM me in the community, and be looking out for some updates about the community.

Marisa Shadrick [00:36:14]:
Lots of good stuff coming. So I’m excited. So hopefully you’ll be excited too. And we’ll kick off the new year with a brand new platform, with some added features in it and added content to help you execute on your goals. So take care, and I’ll talk to you soon. Bye bye.