A Sales Letter Can Transform Your Inner Dialogue and Save Your Life

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He has been a mentor.

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He’s also the person that I reached out
to when I wanted to get my copywriting

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certification. So without further ado,

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I want to introduce Mr. Ray
Edwards. Hi Ray. How are you?

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Hi there. I’m so good, so
honored to be here with you.

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Yes, I’m delighted.

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And you’ve been working on a project
and we are on this podcast today

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specifically to highlight
your latest book.

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So for the sake of those people
that maybe don’t know who you are,

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you wanna give us a little background
and then tell us a little bit about your

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book. Just, just the title.

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Let’s just tease it up and then
we’ll break it down from there.

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Sure, sure. Um, about me,

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I’m best known as a copywriter
and marketing consultant,

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communication strategist.

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I’ve had the privilege of working
with people like Tony Robbins and Jack

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Canfield, Margaret, Dr.
Hansen, uh, Michael Hyatt,
Stu McLaren, Amy Porterfield,

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names you probably know. And,
um, thousands of other students.

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And we have a copywriting
certification program. We,

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we write ads to sell ideas,
products, and services.

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That’s what we do at my company. And
it’s a million-dollar company, uh,

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that’s all very fancy.

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That’s how you introduce yourself
into a room to impress people.

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But there’s a lot of blood, sweat, and
tears that went into building that,

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of course. And, um, what people,

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many people probably don’t
know or maybe don’t know,

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is that about 12 years ago I was diagnosed
with Parkinson’s Disease and that

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progresses over time.
It’s incurable so far,

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and it progresses over time
and just gets worse. And it’s,

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it’s about more than just shaking hands.
People think your hands are shaking.

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And that’s what Parkinson’s is.

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You begin to lose control of your entire
body over time. I mean, it eventually,

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the disease rubs you of everything
that makes life enjoyable.

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It robs you of your ability to
walk, talk, eat, feed yourself,

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um, dress yourself, take care of the most
basic human needs, fill in the blanks.

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You can probably figure out
what I’m talking about. And, um,

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it’s a very unpleasant outcome for
everybody who gets it and survives long

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enough. Um, you may have seen Michael J.

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Fox interviewed by Diane Sawyer
recently, and he’s just, um,

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he’s had it for 30 years. He’s
one of the longest surviving, um,

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recipients of, of this special gift. Um,

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and I used to not be able
to call it a gift. I,

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I would get angry with
people who, who did.

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And the process that I went
through getting from a place
where I used to look at

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it as a curse and the end of my
life, and now I see it as a gift.

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It’s given me so much. We can
get into that if you want to. Um,

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the title of the book is called Read This
or Die Persuading Yourself to A Better

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Life. And yeah, It’s about
that. It’s about that journey.

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But what it’s really about is
how I tried so many things.

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I tried curing a disease, first of all,
cause I didn’t believe it was incurable.

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And so far I, along with everybody
else in the world who’s ever tried,

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has not been able to cure it.

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But there’s hope for that thanks to
Mr. Fox and his organization. Um,

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we’ve made lots of progress over the years
and I’ve seen treatments improve over

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the years as I’ve been
getting progressively worse
and taking more and more

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medication and so forth. But we’ll
get to that underlying, that.

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The real reason that I’m here today is,

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the reason I wrote the book is the fact
that I had to figure out whether life

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was worth living. And if it
was, how is I gonna live it?

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And that’s the real story of the
book. And the story is that, uh,

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I tried self-help, I tried religion, I
tried, I’m not speaking against religion,

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I’m just saying it didn’t
cure his disease. So that was,

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that was the outcome I was looking for.
That was the outcome I was looking for.

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Um.

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Right, right. Yeah.

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I didn’t get it. And.

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I think also, Ray, you’re
mentioning Parkinson’s, but
I think this book, I mean,

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challenges are everywhere. Right?

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I think this book is an
amazing book for anyone. Um,

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because I saw that it’s, it’s
sort of like a memoir, self-help,

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but challenges now go across the
board and sometimes challenges aren’t,

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uh, visible and they’re sort of hidden
because we’re told to, you know,

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step up and just show up and,

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and with some people live with
this just building inside of them.

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So I think for people, any person
that’s going through a challenge,

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whether it’s a debilitating
challenge, emotional, spiritual,

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whatever it might be, would you
say you would recommend this book?

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Cuz I feel it’s perfect for them.

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Yes. I would say that. Yeah. Thanks
for getting me out of book promo.

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Holding into conversation mode.

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<Laugh>. No, no problem at all. No,
I just, I love it. I love hearing.

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I was gonna ask you
those questions anyway.

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Persuading yourself to a better
life. When people see that,

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cuz life is so broad, um,

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are you talking about specifically
just their personal life with their

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relationships or business or
just for self-fulfillment or just

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feeling better each day? How would
you define that as far as life?

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Cuz it’s so broad and everybody
looks at it differently.

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Some people think life a better
life is success and money.

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There’s different interpretations.
What’s your, your definition of it?

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Well, I think it’s everybody’s term
to define for themselves. Mm-hmm.

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<affirmative>. And for different people
it means different things. I mean,

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if you have a disease that causes
you a lot of pain every day,

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or disability every day,

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then a better life could be getting
help with those particular problems

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and learning to ask for
that help. And also,

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it could be smaller challenges too. It
doesn’t have to be a life-threatening,

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debilitating disease. The fact is we
all have a life-threatening disease.

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It’s called life. Mm-hmm.
<affirmative>, it comes to an end.

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And that’s something that I
think we all know intellectually,

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but we don’t think about it very much.

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I think about it a lot <laugh>, because
I’m just more acutely aware of it.

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But what it makes you most aware of is
if you think about your own mortality,

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it makes you most aware of the
importance of living a good life today,

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a better life today. And that could
be for someone who’s not gotten a,

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a big diagnosis, or maybe you
don’t have a divorce pending,

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or your business hasn’t been
destroyed by a pandemic, for instance.

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Some people had that experience. Mm-hmm.
<affirmative>. Mm-hmm. <affirmative>.

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Uh, maybe it’s not something that big.

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Maybe it’s like you eat too many donuts
every day and you want to eat less

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donuts and carry less
body fat. Maybe it’s,

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maybe it’s you just find yourself feeling
down about the condition of the world

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or the condition of your life or your
progress as you compare yourself to all

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the other people on Instagram.
Um, maybe it’s right.

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Maybe it’s a mental kind of, I wanna
be more up, I wanna be more happy,

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more joyous. I wanna appreciate
the things in my life more.

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Maybe it’s just some simple things
like, you wanna get your house in order.

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Your your house is, I I’m not,
I’m not speaking metaphorically.

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I’m saying maybe your house is messy.
I wanna have a cleaner house. Mm-hmm.

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<affirmative> a better life could be so
many things to so many people and it’s

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different degrees. Yeah. And whatever
your problem is, whatever your biggest,

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think of your biggest problem right now,
you don’t have to tell me what it is,

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Marisa, but what’s your,
what’s your biggest problem?

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That is your biggest
problem right now. Yeah.

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And your biggest problem might be you
need to get your nails done. I don’t know.

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Yeah. It’s not for me to say,
but Right. I do know this.

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Whatever our problem is,
that’s not the real problem.

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The real problem for most of us
is how we think about the problem.

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And I know it because I was
forced to apply that philosophy,

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that way of thinking to this very
intrusive problem that I have. I mean,

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I can pretend not to. I can think
about it. I cannot think about it.

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I don’t have to pretend I cannot think
about it for some periods of time. Right.

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But eventually it will impose
this presence on me with the,

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my inability to pick up a pen and write
or to get up and walk across the room

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with confidence. And so I,

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I was faced with having to deal
with these issues that we all have.

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Cause we all have challenges in life.
Mm-hmm. <affirmative>, as you said.

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But we don’t all have one that forces
us to pay attention to it. Yeah.

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A lot of ’em, we can press down
and ignore them, suppress them,

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but it comes out eventually
somehow. Yeah, it does.

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Which is not in a healthy way either
deal with your problems consciously or

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subconsciously. Mm-hmm. <affirmative>,

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I recommend doing it
consciously cuz subconscious,

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the subconscious way of dealing with
your problems is usually messy and ugly.

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Mm-hmm. <affirmative>. No, I agree.
And even bottling it up, you know, and,

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and you know, the challenge
is whatever it might be,

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pain and suffering is, you
know, is common to all.

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And the, the reason why you’re going
through that could be different.

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But at the end of the day, everyone
is not living their fullest life.

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Which is why I love this
book. Can I just read a,

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a few little quotes and maybe you can
expand on it cuz I saw some things that

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caught my eye. Is that okay? Cause I
know the book hasn’t been released yet.

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Sure, of course. It’s okay to do
that. That, yeah. You, you said here,

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experiencing a global pandemic
that changed the way people lived

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their lives in many ways,

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this change caused me
to shrink into a smaller

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life and use it as an
excuse for receding from

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the lives of others.
Can you expand on that?

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Cuz I think that happened to a
lot of people. People began to,

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their world became smaller and smaller.

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And then as things started opening up,

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I don’t know if it’s
different for everyone,

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but it seems like the effects of that
is still things that people are dealing

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with. You wanna talk a little
bit about that statement? Yeah.

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Yeah. I, I think you’re
right on the mark. We,

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we all had to shrink back from being
in public and being in crowds and being

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with other people. We all had to
wear masks. Well not everybody did,

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but most people wore the mask for a
long period of time. And I noticed,

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I found myself, when it came
time to take the mask off,

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I found myself not wanting to take it
off cuz it hid my facial expression.

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Or as a person with Parkinson’s, my lack
sometimes of a facial expression. Uh,

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I didn’t have to explain
that. Mm-hmm. <affirmative>.

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And more to the point though, I
didn’t have to go out in public.

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I didn’t have to go to restaurants.

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I didn’t have to go to events and speak
and have people ask me, what’s wrong?

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You’re, you’re kind of shaky. You’re kind
of unstable. You’re not walking well,

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are you okay? Mm-hmm. <affirmative>.

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And I know that people mean kindness
when they ask those questions,

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but eventually that becomes
fatiguing for us. And it’s not,

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as someone with Parkinson’s who goes
through that, it’s anybody there.

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For many people who are especially, who
tend to be more introverted. Anyway,

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it was a, a retreat from
that interaction with people.

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And it becomes very difficult once you
become accustomed to being isolated,

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becomes very difficult to be more
public again. Mm-hmm. <affirmative>,

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because being isolated allows us to hide.

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We can hide our feelings from others.

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We can hide the truth of
what’s going on with us.

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We can hide the difficult things we’re
dealing with whatever they may be,

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and we don’t have to talk
about it. And then, you know,

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compound that with the fact that because
of what was going on in the world,

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what still is going on in the world,
the pandemic changed everything forever.

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Mm-hmm. <affirmative>,
it really did. Mm-hmm.

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<affirmative> changed the way we
work, changed the way we interact,

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changed the way we think about public
health, about politics, about society,

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about different levels of
society, about racial issues.

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So many things came to light. You know,

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a time of crisis does not change
who we are. It exposes who we are.

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That is so true. That is so
true. And you know, I think too,

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um, that the reality, the threat of,

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and many people did die
from that season. Um,

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but the reality,

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I think people were beginning to figure
out what’s gonna happen to me if I do

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get Covid? Am I going to die?
And I think that being forced,

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like you said,

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sometimes we do it willingly to think
about our life and how we’re gonna live

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it.

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00:11:54,260 –> 00:11:58,880
But it seemed like everybody was forced
to look at their own mortality and covid

208
00:11:58,940 –> 00:12:01,600
itself, even for those people
that came through. Even now,

209
00:12:01,880 –> 00:12:05,040
I think the last time we spoke,
I had come down with Covid.

210
00:12:05,200 –> 00:12:08,920
I was already having symptoms the
last time we chatted on Zoom. Mm-hmm.

211
00:12:09,000 –> 00:12:11,200
<affirmative>. And it wasn’t until I
took a test, I realized that I got,

212
00:12:11,600 –> 00:12:16,040
cause my whole family got it not that
long ago and this past spring, and I was,

213
00:12:16,559 –> 00:12:20,080
I had zip energy. I
mean the fever, I mean,

214
00:12:20,081 –> 00:12:25,080
it took four weeks and not being
myself with just with that was

215
00:12:25,140 –> 00:12:28,960
so difficult because I thought, is it
ever gonna get better? <laugh>, you know,

216
00:12:29,040 –> 00:12:33,360
a lot of strange things go between the
ears when you’re faced with something.

217
00:12:33,361 –> 00:12:37,600
Especially if something comes suddenly
like, like Covid did. So, um, so yeah,

218
00:12:37,740 –> 00:12:42,400
for sure. I think that was
kind of a, a first time, uh,

219
00:12:42,420 –> 00:12:45,559
of actually looking at mortality.
As you get older, like I am,

220
00:12:45,700 –> 00:12:47,920
you think about that more.
You think about, you know,

221
00:12:48,350 –> 00:12:52,720
your mortality and how you wanna live
your life each day and make it the best.

222
00:12:52,820 –> 00:12:53,800
But when people are younger,

223
00:12:53,830 –> 00:12:57,280
what would you say to younger people
that maybe don’t think of that as much

224
00:12:57,281 –> 00:12:59,640
because things are going really well
and they have their youthfulness.

225
00:13:00,110 –> 00:13:01,080
What would you say to them?

226
00:13:01,710 –> 00:13:05,320
Well, I think I pay more
attention. Uh, look around. But I,

227
00:13:05,321 –> 00:13:08,679
I think I wanna say
this. Um, I’ve learned,

228
00:13:09,309 –> 00:13:11,240
I’ve been spending a lot of
time with younger people.

229
00:13:11,360 –> 00:13:12,640
I have younger people on my team.

230
00:13:13,320 –> 00:13:15,679
I see younger people at the
events I go to and speak now.

231
00:13:16,380 –> 00:13:21,270
And I pay a lot of attention to them
because they are not only the future,

232
00:13:21,630 –> 00:13:24,030
they’re the present that, I mean, look
around you folks. If you’re in your,

233
00:13:24,210 –> 00:13:26,790
if you’re in the 45 plus age category,

234
00:13:27,300 –> 00:13:29,870
look around you and see who the
pilots are on your aircraft.

235
00:13:29,929 –> 00:13:32,230
Who the doctor is at the doctor’s
office. <laugh>. That’s true.

236
00:13:32,390 –> 00:13:33,590
Who the attorneys are in the courtroom.

237
00:13:34,470 –> 00:13:38,050
They’re people in their thirties and
they’re sometimes in their twenties.

238
00:13:38,870 –> 00:13:42,970
And so I think we, we have to
be careful as people of the

239
00:13:44,470 –> 00:13:48,280
earlier generation say it that
way. Mm-hmm. <affirmative>, we,

240
00:13:48,780 –> 00:13:52,800
we sometimes tend to get
into this condescending tone
when we talk about younger

241
00:13:52,801 –> 00:13:53,240
people.

242
00:13:53,240 –> 00:13:55,800
And you’re not doing that cuz I know
you well enough to know you’re not like

243
00:13:55,801 –> 00:13:59,370
that. But I would say
so many younger people,

244
00:13:59,790 –> 00:14:03,780
people in their twenties and thirties,
or teens even because of Covid,

245
00:14:03,850 –> 00:14:07,860
they have more of a sense of
mortality than we ever did growing up.

246
00:14:08,100 –> 00:14:09,179
Cuz I thought I was immortal.

247
00:14:09,679 –> 00:14:10,512
Mm-hmm. <affirmative>.

248
00:14:11,059 –> 00:14:13,260
I had never faced anything
like a pandemic before.

249
00:14:13,340 –> 00:14:18,160
I was living in a little isolated
American middle class white person

250
00:14:18,161 –> 00:14:18,994
neighborhood.

251
00:14:19,980 –> 00:14:24,080
And that was a bubble that got burst
many times throughout the period of covid

252
00:14:24,780 –> 00:14:25,401
as I grew up,

253
00:14:25,401 –> 00:14:28,960
as I grew older and began to see the
truth of how the whole world is. So,

254
00:14:29,660 –> 00:14:33,200
but for, for those who are
in their younger years under,

255
00:14:33,570 –> 00:14:38,160
under the age of 45, let’s say. Yeah, I
know you think you’re immortal and you,

256
00:14:38,300 –> 00:14:39,560
you know, everybody else is gonna die,

257
00:14:39,561 –> 00:14:41,760
but you think you’re the main character
in your movie and you’re not gonna die,

258
00:14:42,420 –> 00:14:46,880
but you are. It’s not something,
it’s not something old Parkinson’s,

259
00:14:47,000 –> 00:14:49,880
how I love you. It’s not
something that is, um,

260
00:14:51,560 –> 00:14:52,600
<affirmative> that is
morbid to think about.

261
00:14:52,601 –> 00:14:54,480
It’s something that helps you
appreciate the life you have.

262
00:14:55,140 –> 00:14:57,440
Yes. So true. That’s why.

263
00:14:57,760 –> 00:14:59,400
Yeah. I was never a guy who had tattoos,

264
00:15:01,220 –> 00:15:05,560
but I got one after I got diagnosed
with the words Memento mori on it,

265
00:15:05,561 –> 00:15:07,920
which means, remember you’ll
die. Mm-hmm. <affirmative>.

266
00:15:07,921 –> 00:15:10,990
And then I got another one
on the other arm that says

267
00:15:12,840 –> 00:15:15,240
Vita abundant, which
means so live abundantly.

268
00:15:15,980 –> 00:15:19,320
That’s the whole purpose
of the me memento. Okay.

269
00:15:19,321 –> 00:15:21,000
I’m gonna get this Memento mori.

270
00:15:21,500 –> 00:15:25,450
Mm-hmm. <affirmative> try to say that
10 times. Right. <laugh>, I can’t,

271
00:15:25,560 –> 00:15:25,930
it’s not.

272
00:15:25,930 –> 00:15:27,930
About, it’s not about
contemplating the horrors of death,

273
00:15:27,931 –> 00:15:30,410
it’s kind about contemplating
the joys of life. Yes.

274
00:15:31,080 –> 00:15:34,610
Totally different perspective.
Right. Totally different and young.

275
00:15:34,880 –> 00:15:38,090
That age range that, that’s my kids.
Right. They’re in their thirties,

276
00:15:38,091 –> 00:15:41,730
early thirties. Yeah. Mine too.
They think differently. They,

277
00:15:41,750 –> 00:15:43,770
and I’m glad they’re interesting.

278
00:15:43,771 –> 00:15:47,650
Like my son is looking at just really
kind of not living completely off the

279
00:15:47,651 –> 00:15:50,210
grid, but just living a simple life.

280
00:15:50,630 –> 00:15:55,610
Not going after all these things that
a lot of the baby boomers and other

281
00:15:55,611 –> 00:15:57,130
generations went through. Yeah.

282
00:15:57,131 –> 00:15:59,450
But of course they had a
history why they did that.

283
00:16:00,110 –> 00:16:02,810
But they’re looking at things
differently. Would you agree? You.

284
00:16:02,810 –> 00:16:05,090
Know, I, I do think of the
boomers, I think of the,

285
00:16:05,370 –> 00:16:08,610
the hippie movement and the counterculture
movement. And it’s almost like,

286
00:16:08,970 –> 00:16:10,130
I feel like today the,

287
00:16:10,850 –> 00:16:14,570
the generation that’s in
their late twenties and early
to mid thirties are like

288
00:16:14,600 –> 00:16:16,530
hippies with practical
knowledge of the world.

289
00:16:17,190 –> 00:16:18,770
Yes. Very intelligent. This stuff.

290
00:16:18,970 –> 00:16:21,610
They’re gonna, yeah. They’re
very intelligent. They
know how technology works.

291
00:16:21,611 –> 00:16:23,970
They know how, what’s, what’s good
about it, what’s not good about it.

292
00:16:24,320 –> 00:16:28,410
There’s so much for us to learn from
them. Yes. That’s exciting to me.

293
00:16:29,090 –> 00:16:32,850
I agree. I agree. Totally different
perspective, healthier perspective.

294
00:16:32,880 –> 00:16:37,490
They’re wanting that slower pace.
Many of them, including my, my kids.

295
00:16:38,410 –> 00:16:41,530
Uh, my son has a kind of a
hybrid work that he does.

296
00:16:41,531 –> 00:16:46,530
He does film production stuff and he
only has to go in once a week to the

297
00:16:46,531 –> 00:16:49,810
office and he can work at home.
And they’re all pursuing that.

298
00:16:49,811 –> 00:16:53,250
They’re pursuing something simpler,
something easier. So they can,

299
00:16:53,550 –> 00:16:56,610
as they get kids, you know, they wanna
be able to have that flexibility.

300
00:16:57,000 –> 00:17:01,370
They’re already thinking that they don’t
need a sales page to tell them that

301
00:17:01,830 –> 00:17:05,530
the rat race is for rats,
not for humans. Right, right.

302
00:17:05,869 –> 00:17:09,930
And to live more of a human life.
Um, nobody has to tell them that.

303
00:17:10,010 –> 00:17:12,369
I think they’ve watched and
they said, I don’t want that.

304
00:17:12,990 –> 00:17:17,130
And that’s a healthy perspective. And
it’s the same with my daughter. My,

305
00:17:17,150 –> 00:17:20,010
my daughter and my granddaughter
live with us for that one reason.

306
00:17:20,230 –> 00:17:23,810
She didn’t want to have to have all
of the bills and all the things.

307
00:17:23,811 –> 00:17:27,690
And they’ve lived with us for 10 years
and it’s worked out great. Yeah. But she,

308
00:17:28,010 –> 00:17:31,609
um, she’s trying to make that shift as
well because she’s saying, you know,

309
00:17:31,790 –> 00:17:35,210
the years pass very quickly.
And so, uh, no, I agree.

310
00:17:35,330 –> 00:17:39,490
I think they’ve got a good perspective
and they are highly intelligent and

311
00:17:39,491 –> 00:17:40,730
they’re going in the right direction.

312
00:17:40,869 –> 00:17:45,570
So kudos to the younger generation
for sure. Yeah, I agree. For sure.

313
00:17:46,290 –> 00:17:46,570
So.

314
00:17:46,570 –> 00:17:47,091
They, they also got,

315
00:17:47,091 –> 00:17:51,359
they’ve got more awareness of their
own mental health challenges and Yes.

316
00:17:51,660 –> 00:17:52,520
You know, there’s lots of,

317
00:17:53,070 –> 00:17:56,119
lots of talk about mental health these
days and which is good. There should be.

318
00:17:56,380 –> 00:17:59,200
And yeah. Again, we have
covid to thank for that. Yeah.

319
00:17:59,600 –> 00:18:02,400
Cuz they came to the surface for a
lot of people. Yeah. And there’s.

320
00:18:02,520 –> 00:18:03,150
More.

321
00:18:03,150 –> 00:18:03,983
That.

322
00:18:04,180 –> 00:18:07,720
And there was a time where it
wasn’t talked about as much. It was.

323
00:18:08,119 –> 00:18:11,760
It was, yeah. It was, yeah. 2018
and, and back <laugh>. Mm-hmm.

324
00:18:11,800 –> 00:18:16,200
<affirmative> it was, I mean we, we’ve
learned it’s become, I mean, truthfully,

325
00:18:16,201 –> 00:18:21,040
it’s become more socially acceptable to
say I’m dealing with depression right

326
00:18:21,041 –> 00:18:25,510
now. Yeah. Before 2019, 2020 it,

327
00:18:25,580 –> 00:18:29,060
there was still a huge portion of
the population and there still is, I,

328
00:18:29,180 –> 00:18:30,540
I won’t pretend that there’s
not mm-hmm. <affirmative>,

329
00:18:30,541 –> 00:18:31,940
a lot of people just
wouldn’t talk about it.

330
00:18:32,400 –> 00:18:33,233
Mm-hmm. <affirmative>.

331
00:18:33,580 –> 00:18:35,740
Because they’re embarrassed by,
they’re ashamed of ashamed of it.

332
00:18:36,840 –> 00:18:39,140
And I think it’s healthy
for them when people,

333
00:18:39,490 –> 00:18:42,660
entrepreneurs or people that
are in a public space to,

334
00:18:42,661 –> 00:18:47,140
to be completely themselves like you
are very transparent with your book and

335
00:18:47,141 –> 00:18:48,300
your journey and so forth.

336
00:18:48,940 –> 00:18:53,500
I think people want to connect with
real human beings and know, wow,

337
00:18:53,680 –> 00:18:57,300
I’m not alone. You know, this person
is going through something as well.

338
00:18:57,440 –> 00:19:00,260
You know, because really, and when
we market, we gotta realize that,

339
00:19:00,261 –> 00:19:04,380
that people are going through all
kinds of changes, transitions,

340
00:19:04,880 –> 00:19:08,140
stress, all kinds of things.
Cuz you hear it all the time.

341
00:19:08,520 –> 00:19:12,140
So I think anytime we
can leverage our, um,

342
00:19:13,080 –> 00:19:17,740
our publicity in a way that
encourages people is also helpful.

343
00:19:17,800 –> 00:19:21,140
And I think that transparency is allowing
that because there was a day where

344
00:19:21,141 –> 00:19:24,460
people wouldn’t share that. They
wouldn’t share their faith, you know,

345
00:19:24,461 –> 00:19:27,300
because it could, you know,
compromise their work, you know,

346
00:19:27,301 –> 00:19:30,340
those kind of things. But I think
people are being a little bit more real.

347
00:19:30,359 –> 00:19:32,060
And I think people want that.

348
00:19:32,160 –> 00:19:35,740
It seems like people want more
human to human connection. So, um,

349
00:19:35,859 –> 00:19:37,140
I have another question for you.

350
00:19:37,200 –> 00:19:40,900
You talked about existing versus living.

351
00:19:42,130 –> 00:19:45,470
Can you, now, I have some ideas in my
head, but I wanna see your perspective.

352
00:19:46,750 –> 00:19:49,170
Can you give us some symptoms,

353
00:19:49,171 –> 00:19:52,810
maybe a way for somebody that’s
going through the day-to-day,

354
00:19:53,119 –> 00:19:56,170
they’re going through to work, they’re
doing the things they need to do,

355
00:19:56,171 –> 00:19:58,490
picking up the kids.
Can you give some, um,

356
00:19:58,570 –> 00:20:03,369
examples or maybe symptoms of people
that might be existing and not

357
00:20:03,370 –> 00:20:04,250
completely living?

358
00:20:05,800 –> 00:20:09,010
Sure. If you feel like you’re just
going through the motions mm-hmm.

359
00:20:09,050 –> 00:20:11,330
<affirmative>, if you feel like, oh,
it’s another day, like every other day,

360
00:20:12,010 –> 00:20:15,210
I don’t know why I do this. If you
wonder what the point of it all is,

361
00:20:15,670 –> 00:20:18,850
if you find yourself not interested
in things that used to fascinate, you,

362
00:20:19,270 –> 00:20:22,570
if you find yourself not really
having any real joy, I mean, for you,

363
00:20:22,571 –> 00:20:26,340
maybe a good day is I don’t want
to stick my head in the oven.

364
00:20:27,050 –> 00:20:27,883
Mm-hmm. <affirmative>.

365
00:20:27,900 –> 00:20:29,390
Then you might be just existing.

366
00:20:29,450 –> 00:20:32,590
Or if you just find life to be
empty and meaningless and pointless,

367
00:20:33,640 –> 00:20:36,500
if you’re into that nihilistic
kind of viewpoint, like it’s, it’s,

368
00:20:36,520 –> 00:20:39,220
it all means nothing when
I do a mouse to nothing.

369
00:20:39,240 –> 00:20:42,440
And there’s no reason to be here.
And it might not be that dramatic,

370
00:20:42,460 –> 00:20:46,550
but if you know those feelings as they
sound even faintly familiar mm-hmm.

371
00:20:46,630 –> 00:20:48,340
<affirmative>, because for a,
a long time I said to myself,

372
00:20:49,130 –> 00:20:50,650
I would feel those feelings, but I would,

373
00:20:51,930 –> 00:20:55,890
I would diminish them with the words I
use. Well, I’m feeling kind of off today.

374
00:20:56,450 –> 00:20:59,010
I’m feeling kind of low energy
today. I don’t, I don’t, I’m not,

375
00:20:59,760 –> 00:21:02,380
I’m not vibing with how things
ought usually are today.

376
00:21:03,260 –> 00:21:06,340
Then that’s when there’s
no, when there’s no flavor,

377
00:21:06,341 –> 00:21:08,980
when there’s no color to life, when
there’s no joy, when there’s nothing.

378
00:21:08,981 –> 00:21:12,820
You’re looking forward to
anticipating gleefully. Yeah.

379
00:21:13,020 –> 00:21:16,670
Then maybe you’re just
existing. Yeah. And to,

380
00:21:17,290 –> 00:21:19,869
to some I would say maybe that’s
the best you can do right now.

381
00:21:20,300 –> 00:21:21,310
Just do the best you can,

382
00:21:21,369 –> 00:21:24,630
but recognize where you are and
there’s a higher level of living that’s

383
00:21:24,631 –> 00:21:25,464
available to you.

384
00:21:26,230 –> 00:21:28,869
And protect hope. Don’t lose hope.

385
00:21:29,190 –> 00:21:32,869
Because sometimes people are in that
existing mode because they haven’t tapped

386
00:21:33,100 –> 00:21:34,590
into their potential.

387
00:21:34,591 –> 00:21:37,390
They haven’t tapped into some things
that maybe they really want to do,

388
00:21:37,730 –> 00:21:41,830
but they feel they can’t do.
So they feel like I’m stuck. I,

389
00:21:41,831 –> 00:21:45,990
this is all I can do. I need to provide
for my family. Be responsible. You know,

390
00:21:46,010 –> 00:21:48,710
and maybe those things that
they’ve always wanted to do,

391
00:21:48,780 –> 00:21:52,910
that untapped potential, those skills,
those talents, those abilities, the real,

392
00:21:53,350 –> 00:21:54,869
uh, purpose that they feel in their heart,

393
00:21:55,380 –> 00:21:59,630
that can also lead to depression if
they feel like they’re just existing as

394
00:21:59,631 –> 00:22:00,464
well.

395
00:22:01,970 –> 00:22:05,859
Yeah, for sure. And if
you’re, you know, I,

396
00:22:05,980 –> 00:22:07,780
I recommend anybody who’s
having those feelings.

397
00:22:08,160 –> 00:22:10,380
And certainly if you’re having
feelings of ending your own life,

398
00:22:10,381 –> 00:22:14,130
which is the point I arrived at,
I describe it in the book. Mm-hmm.

399
00:22:14,170 –> 00:22:15,930
<affirmative>, I’ve been there, I’ve
been there more than once, frankly,

400
00:22:15,931 –> 00:22:17,890
where I just felt like
maybe we’d just be better.

401
00:22:18,530 –> 00:22:22,460
I just checked out and I can’t,

402
00:22:22,700 –> 00:22:27,330
I can’t tell anybody how much pain
they can bear. I, I just mm-hmm.

403
00:22:27,410 –> 00:22:29,530
<affirmative>, I don’t, I don’t have
that ability. I don’t have that. Right.

404
00:22:30,119 –> 00:22:32,330
Only you could say how much pain you
can bear, but I can tell you this,

405
00:22:33,530 –> 00:22:37,060
that does not end the pain. If
you end yourself, you may end,

406
00:22:37,119 –> 00:22:41,190
you may end your own pain. We don’t
really know. So keep bear that in mind.

407
00:22:41,191 –> 00:22:43,869
You don’t really know if that ends the
pain or not. Mm-hmm. <affirmative>.

408
00:22:43,890 –> 00:22:46,920
But we do know that it leaves
a lot of pain behind mm-hmm.

409
00:22:47,000 –> 00:22:49,400
<affirmative> the people that you care
about, people that you love. Mm-hmm.

410
00:22:49,820 –> 00:22:51,260
<affirmative> maybe,
maybe, maybe you feel,

411
00:22:51,680 –> 00:22:54,260
you may feel like you don’t love a lot
of people, but you like a lot of people.

412
00:22:55,100 –> 00:22:56,840
You don’t wanna be the
cause of all that pain.

413
00:22:57,540 –> 00:23:01,080
And you’ve got something left to
contribute no matter how, how old you are,

414
00:23:01,100 –> 00:23:04,960
no matter how sick you are. I think
of Stephen Hawking, who mm-hmm.

415
00:23:05,040 –> 00:23:08,720
<affirmative> was so debilitated
by ALS that he wrote his last book,

416
00:23:08,721 –> 00:23:12,990
which was a huge book. I don’t know
how many hundred pages long it was,

417
00:23:12,991 –> 00:23:14,030
but it looked like a phone book.

418
00:23:14,930 –> 00:23:19,390
He wrote it by twitching a muscle in his
cheek that triggered a computer to type

419
00:23:19,450 –> 00:23:23,850
one letter. That’s how I wrote
the book. Mm-hmm. <affirmative>.

420
00:23:23,970 –> 00:23:28,210
And yet he’s the most
respected astrophysicist in
history. How’s that possible?

421
00:23:29,010 –> 00:23:31,970
Because he had a purpose and he had
hope that he could contribute something

422
00:23:31,971 –> 00:23:32,850
meaningful to the future.

423
00:23:34,790 –> 00:23:39,210
So this letter you wrote to yourself
that you have in the book, um,

424
00:23:39,320 –> 00:23:43,010
what prompted you to do that? To
just write that letter to yourself?

425
00:23:43,109 –> 00:23:44,050
It almost sounded,

426
00:23:44,051 –> 00:23:48,080
was it a journaling process that kind
of escalated to the writing the page to

427
00:23:48,240 –> 00:23:49,073
yourself or?

428
00:23:49,910 –> 00:23:51,880
Yeah, I did lots of journaling.
Mm-hmm. <affirmative>, uh,

429
00:23:51,881 –> 00:23:56,530
most of it’s self-indulgent.
This is a g-rated show, isn’t it?

430
00:23:56,850 –> 00:23:57,890
<laugh> self-indulgent bull.

431
00:23:57,890 –> 00:23:58,723
Crap <laugh>.

432
00:24:00,590 –> 00:24:04,830
Um, but it led to me getting some
feelings out on paper. And you know,

433
00:24:04,831 –> 00:24:07,270
when you put ’em on paper,
they become more real. Yeah.

434
00:24:07,510 –> 00:24:09,150
And I realized I needed to
change the way I thought.

435
00:24:09,380 –> 00:24:13,200
Self-help seminars and books and
audios weren’t working for me.

436
00:24:13,900 –> 00:24:16,720
And faith healers hadn’t worked for
me and crystals hadn’t worked for me.

437
00:24:17,560 –> 00:24:21,119
Aromatherapy and essential
oils and everything else
you could possibly think of.

438
00:24:21,200 –> 00:24:25,560
I had tried infrared
laser, um, you name it.

439
00:24:26,640 –> 00:24:30,680
Um, so I was thinking one day, well
what have I done all my life as,

440
00:24:30,859 –> 00:24:34,200
as a living? I’ve persuaded people
to change their way of thinking.

441
00:24:35,100 –> 00:24:36,960
So I realized I couldn’t
change the disease,

442
00:24:37,580 –> 00:24:40,359
but I could change the way of thinking
about the disease. Mm-hmm. <affirmative>.

443
00:24:40,420 –> 00:24:42,760
So I wrote myself a sales
letter, a sales page.

444
00:24:43,640 –> 00:24:45,320
I did it intentionally as a sales page.

445
00:24:45,800 –> 00:24:48,280
I realized this was the most important
sales job I’d ever done in my life.

446
00:24:48,560 –> 00:24:51,990
I had to sell me on a,
wanting to live and b,

447
00:24:52,340 –> 00:24:53,910
wanting to live to certain standards.

448
00:24:54,220 –> 00:24:56,470
There’s a way to live that’s
better than other ways to live.

449
00:24:56,700 –> 00:24:58,830
It’s different for me. And
it just d than it is for you.

450
00:24:59,530 –> 00:25:01,010
We each have to decide on ourselves.

451
00:25:01,030 –> 00:25:03,850
So I suggest you write
yourself such as a letter.

452
00:25:04,330 –> 00:25:08,450
I used my own copywriting framework to
write the letter, the pastor framework,

453
00:25:08,609 –> 00:25:12,109
P A S T O R, which stands for problem

454
00:25:13,760 –> 00:25:16,090
pain, person Problem and
Pain. Mm-hmm. <affirmative>.

455
00:25:16,091 –> 00:25:18,490
So I knew who I was writing to.
I knew that guy. Well, yeah.

456
00:25:18,690 –> 00:25:21,090
I got the name a lot better
when I got this disease.

457
00:25:21,960 –> 00:25:23,920
I knew what the problem was.
I knew what the pain was.

458
00:25:24,670 –> 00:25:27,930
The A stands for amplify the
consequences of not solving the problem.

459
00:25:28,050 –> 00:25:30,590
I knew what that was gonna be. Uh,

460
00:25:30,690 –> 00:25:35,670
it was took the form at one point
of two bottles of pills and a

461
00:25:35,671 –> 00:25:39,470
bottle of bourbon. I didn’t
do it, but I thought about it.

462
00:25:39,970 –> 00:25:43,900
So I knew that where that led, it led
lots of pain for people that I love.

463
00:25:44,020 –> 00:25:47,500
I couldn’t, if nothing else
stopped me from taking that step,

464
00:25:48,020 –> 00:25:50,460
it was the thought of the, the
pain I knew would leave behind me,

465
00:25:51,260 –> 00:25:55,869
stopped me from taking it. The s
is the story of a solution. Mm-hmm.

466
00:25:55,910 –> 00:25:56,743
<affirmative>, I had,

467
00:25:56,750 –> 00:26:01,030
I had to go find and testimony is T So
I had to go find plenty of stories of

468
00:26:01,031 –> 00:26:03,270
people who had solved
this problem before me.

469
00:26:03,609 –> 00:26:06,270
People who had not been
cured of Parkinson’s,

470
00:26:06,730 –> 00:26:10,190
but people who had faced some
big life altering involuntarily,

471
00:26:10,191 –> 00:26:13,030
engaged in challenge to the way
they thought they were gonna live.

472
00:26:13,580 –> 00:26:15,920
And they overcame that
with their way of thinking.

473
00:26:16,170 –> 00:26:19,520
There was plenty of plenty
of examples of that.

474
00:26:20,590 –> 00:26:25,460
And then o stands for offer. So
the offer in this case is what’s,

475
00:26:25,740 –> 00:26:27,740
what, what are your choices?
You have choice A or choice B,

476
00:26:27,741 –> 00:26:30,100
you have the road to the left,
the road to the right. Yeah. The.

477
00:26:30,140 –> 00:26:30,460
Road to the right.

478
00:26:30,460 –> 00:26:34,140
I think you mentioned it as opportunity
for us as we’re doing this for

479
00:26:34,141 –> 00:26:37,859
ourselves. The o Yes. The offer
and opportunity. Yeah. I love that.

480
00:26:39,090 –> 00:26:43,560
And then the r is, you request a
response of yourself. Yeah. It gonna,

481
00:26:43,561 –> 00:26:45,280
what’s it gonna be? Are you gonna
do something about it or not?

482
00:26:47,410 –> 00:26:52,340
Yeah, absolutely. It’s interesting
that you went back thinking about,

483
00:26:53,180 –> 00:26:55,380
well, what have I done?
What do I do? Well,

484
00:26:55,840 –> 00:27:00,619
so you looked at your skills and your
strengths to help you overcome just a

485
00:27:00,620 –> 00:27:04,820
real weak, painful season. And
it’s interesting how sometimes,

486
00:27:05,400 –> 00:27:08,340
you know, our hard skills can
help us with our soft skills.

487
00:27:08,520 –> 00:27:11,260
And sometimes our soft skills
can help us with our hard skills.

488
00:27:11,530 –> 00:27:13,980
Because if you’ve got the soft
skills, if you’ve got the,

489
00:27:13,981 –> 00:27:18,540
the courage of creativity, um,
the resilience to continue,

490
00:27:18,560 –> 00:27:21,060
you can always learn a skill.
But you did the opposite.

491
00:27:21,359 –> 00:27:25,619
You took your skills that you had in
copywriting and you were thinking, okay,

492
00:27:25,620 –> 00:27:26,453
what have I done?

493
00:27:26,720 –> 00:27:30,780
And I think that process of just going
back and looking at some of the things

494
00:27:30,781 –> 00:27:32,700
we’ve done, some of the
things we’re grateful for,

495
00:27:32,800 –> 00:27:36,500
the people we’re thankful for is
a good place to start, isn’t it?

496
00:27:36,501 –> 00:27:41,420
To begin to kind of figure out, because
that first step is so difficult.

497
00:27:41,520 –> 00:27:45,020
If someone is in pain right now,
or someone has physical challenges,

498
00:27:45,410 –> 00:27:49,700
that first step is so hard. So
can you recommend a first step?

499
00:27:49,760 –> 00:27:52,740
Is it best to kind of look
back and see, you know,

500
00:27:52,741 –> 00:27:54,180
some of the things that
you’re grateful for?

501
00:27:55,930 –> 00:28:00,310
That’s good. Um, it’s, I mean, it’s a
great thing. I don’t mean to diminish it.

502
00:28:00,311 –> 00:28:04,070
It’s, it’s a good thing to do
for sure. Um, I think what’s,

503
00:28:06,869 –> 00:28:09,430
let me say this. If you’re really
in a really desperate place,

504
00:28:09,431 –> 00:28:12,190
you should talk to someone who’s a
professional. Mm-hmm. <affirmative>.

505
00:28:12,790 –> 00:28:15,190
I wanna make that clear beyond that as,

506
00:28:15,210 –> 00:28:18,270
as you’re examining what you’re
gonna do with what you’ve been given,

507
00:28:18,750 –> 00:28:20,850
whatever that is. Uh,

508
00:28:21,090 –> 00:28:24,290
I think getting your thoughts out on paper
or on the screen is what’s important.

509
00:28:24,560 –> 00:28:26,730
Yeah. Journaling, I
used to scoff at a lot,

510
00:28:26,950 –> 00:28:30,350
but you don’t really know what’s in your
head that you’re trying to deal with

511
00:28:30,351 –> 00:28:32,710
until you get it out of your
head and get it on paper.

512
00:28:33,330 –> 00:28:37,390
So I would recommend starting with
a practice maybe of every day.

513
00:28:38,690 –> 00:28:41,400
First thing when you wake up, just think
about what you start thinking about.

514
00:28:41,760 –> 00:28:44,510
Because most of us start are
really good at, we wake up, we,

515
00:28:44,830 –> 00:28:46,470
we realize we had a good
night’s sleep maybe.

516
00:28:47,210 –> 00:28:49,150
And the first thing we start
thinking about is what’s,

517
00:28:49,151 –> 00:28:50,270
what’s the problems I’m facing?

518
00:28:51,070 –> 00:28:54,050
And we start making that list of problems
and people who are problems and people

519
00:28:54,051 –> 00:28:59,050
who cause problems and politics
who make us angry and make us

520
00:28:59,051 –> 00:28:59,884
angry and so forth.

521
00:29:00,650 –> 00:29:02,570
But get all that stuff out on
paper and start writing it down.

522
00:29:02,571 –> 00:29:05,130
Then when you can start getting at
the core issue that’s bothering you,

523
00:29:05,330 –> 00:29:06,150
whatever it is,

524
00:29:06,150 –> 00:29:10,420
if it’s a relationship or if it’s
family or whatever the case may be,

525
00:29:11,040 –> 00:29:14,680
you can start writing those things out
and realize nobody else is gonna see

526
00:29:14,681 –> 00:29:17,240
them. Nobody else is gonna hear
them. Mm-hmm. <affirmative>.

527
00:29:17,360 –> 00:29:19,880
But you need to get honest with you
yourself. That’s, that’s where it begins.

528
00:29:20,620 –> 00:29:24,800
Yes. I agree. I agree. I, I
think writing, journaling,

529
00:29:25,040 –> 00:29:26,120
whatever way you wanna call it,

530
00:29:26,390 –> 00:29:31,320
just having that time of reflection is
so important cuz really we gotta take

531
00:29:31,321 –> 00:29:34,680
care of us first and then that
helps us with our relationships.

532
00:29:34,681 –> 00:29:36,480
And the wonderful thing about this book,

533
00:29:36,481 –> 00:29:39,840
this can help people with their
relationships, with their business,

534
00:29:39,841 –> 00:29:43,120
with their life, with a lot of things.
Cuz they’re basic principles, right?

535
00:29:43,660 –> 00:29:45,600
So I think this is so valuable.

536
00:29:46,030 –> 00:29:48,960
Even if someone is not
going through a challenge,

537
00:29:49,160 –> 00:29:53,440
I think this would be a great thing
to really crystallize, you know, how,

538
00:29:53,660 –> 00:29:56,320
how they show up who they are
and really crystalize, do.

539
00:29:56,360 –> 00:29:57,720
You know somebody who’s not
going through a challenge?

540
00:29:58,680 –> 00:29:59,940
Not really. I haven’t messed.

541
00:30:00,100 –> 00:30:00,620
That question.

542
00:30:00,620 –> 00:30:02,820
<Laugh>. Well some people
think, oh, everything is great.

543
00:30:02,821 –> 00:30:04,620
Maybe it’s self denial. Maybe that’s it.

544
00:30:04,621 –> 00:30:08,860
Maybe those that are in denial that
things maybe aren’t going as best as they

545
00:30:08,880 –> 00:30:11,060
can. I think this book can also help.

546
00:30:11,100 –> 00:30:14,180
I don’t want them to think that
they have to have an illness to,

547
00:30:14,181 –> 00:30:16,460
to get the book and read and
get a lot of benefit out of it.

548
00:30:16,860 –> 00:30:21,260
Cuz there’s a lot of benefit to be
had. Even if you think, well, I’m okay,

549
00:30:21,400 –> 00:30:24,900
you know, I, I can take care of things.
I don’t, I don’t really, you know,

550
00:30:25,010 –> 00:30:28,340
have str a lot of struggles. I can
get over things pretty quickly.

551
00:30:28,980 –> 00:30:33,260
I think this is a real helpful resource
for anyone that wants to just really

552
00:30:33,580 –> 00:30:36,580
leverage and not exist, but live
their life to their fullest.

553
00:30:37,280 –> 00:30:38,860
So there’s my pitch <laugh>.

554
00:30:39,420 –> 00:30:42,220
That’s, that’s the intention that I wrote
it. Miss. I agree with you. Of course.

555
00:30:42,940 –> 00:30:44,860
Yeah. And you know, maybe you don’t have,

556
00:30:45,840 –> 00:30:48,700
you certainly don’t have to have an
illness or some tragedy happening in your

557
00:30:48,701 –> 00:30:51,140
life to, to make this
book relevant to you.

558
00:30:51,800 –> 00:30:55,020
But if you have anything that you’ve
wanted to change, that you want to change,

559
00:30:55,021 –> 00:31:00,010
you found it difficult to
do so you struggle with
getting the habit out of your

560
00:31:00,011 –> 00:31:01,690
life, whatever that may
be. Mm-hmm. <affirmative>,

561
00:31:01,890 –> 00:31:04,850
it could be something as simple as you
eat too much sugar or what something of

562
00:31:04,851 –> 00:31:06,890
that nature. This’ll help.

563
00:31:07,040 –> 00:31:10,890
It’s for anybody who’s got a behavior or
a challenge in their life or a problem

564
00:31:10,950 –> 00:31:13,890
or just a quirk in their personality
they’d like to, to work on.

565
00:31:14,590 –> 00:31:16,370
And they’ve been stuck.
If you’ve ever felt stuck,

566
00:31:16,800 –> 00:31:19,130
this can help get you unstuck. Yeah.

567
00:31:19,410 –> 00:31:21,690
Because I don’t just tell you
how I wrote the letter to myself.

568
00:31:22,090 –> 00:31:24,290
I give you instructions
with each chapter, uh,

569
00:31:24,300 –> 00:31:27,330
steps you can take to write one
to yourself and do what I did.

570
00:31:27,910 –> 00:31:29,650
And I assure you,

571
00:31:30,550 –> 00:31:33,920
no philosophy or sales pitch or,

572
00:31:34,700 –> 00:31:39,240
or set of beliefs or rules for your life
will ring more true with you than the

573
00:31:39,241 –> 00:31:40,440
ones you figure out for yourself.

574
00:31:41,300 –> 00:31:41,750
Yes.

575
00:31:41,750 –> 00:31:45,160
Even if you, if you, even if you’re
taught by a wise teacher who,

576
00:31:45,480 –> 00:31:47,280
somebody who’s an authority,
you look at them and say, well,

577
00:31:47,281 –> 00:31:48,640
this person knew more than anybody else.

578
00:31:49,370 –> 00:31:52,520
Until you learn the lessons for yourself,
they’re not really yours. Mm-hmm.

579
00:31:52,560 –> 00:31:54,930
<Affirmative>. Very true. Very true.

580
00:31:55,180 –> 00:31:59,570
Those aha moments are so helpful
and we, we remember them and we,

581
00:31:59,640 –> 00:32:04,330
it’s better to be able to implement some
type of habit to overcome whatever it

582
00:32:04,331 –> 00:32:08,690
might be. That’s why I write every
morning because those insights, um,

583
00:32:08,760 –> 00:32:11,010
just hit right to the
heart. Right to the soul.

584
00:32:11,550 –> 00:32:16,130
And so that helps to be able to think
differently and begin a new path.

585
00:32:16,870 –> 00:32:20,210
So any last words? This has been
wonderful. Thank you so much, Ray,

586
00:32:20,270 –> 00:32:22,250
for sharing your heart,
being so transparent,

587
00:32:22,520 –> 00:32:24,970
telling your story for the sake of others.

588
00:32:25,230 –> 00:32:27,570
Any last words from you and
how can they get the book?

589
00:32:27,580 –> 00:32:29,370
Where do you want to lead people?

590
00:32:31,330 –> 00:32:33,460
Well, thank you for that. Um, my,

591
00:32:33,600 –> 00:32:37,140
my words would be if we
leave you with nothing else,

592
00:32:37,160 –> 00:32:41,640
it would be don’t just exist, don’t
just choose existence, choose life.

593
00:32:42,600 –> 00:32:44,220
And that means with all the,

594
00:32:44,920 –> 00:32:48,420
all the bumps and bruises
and the extraordinarily
painful things we go through,

595
00:32:48,421 –> 00:32:53,130
as well as the most joyous and
rich loving moments as well.

596
00:32:53,320 –> 00:32:56,650
It’s all part of what we’ve been
given. Okay. Don’t miss any of it.

597
00:32:57,820 –> 00:33:00,980
And you can get the book by going to
https://www.readthisordiebook.com/.

598
00:33:04,050 –> 00:33:04,570
Awesome.

599
00:33:04,570 –> 00:33:05,540
It’s the best place to go.

600
00:33:05,890 –> 00:33:09,380
Awesome. It sounds great.
And uh, I’ll just say here,

601
00:33:09,400 –> 00:33:12,980
if anybody does want to read
the book and get the book,

602
00:33:12,981 –> 00:33:15,540
there’s some bonuses as well,
right? You’ve got it. Some bonuses.

603
00:33:16,420 –> 00:33:18,910
Yeah. We’ve got a free mini
course that goes along.

604
00:33:19,430 –> 00:33:22,830
It’s a video mini course goes along with
the book that shows you how to write

605
00:33:22,831 –> 00:33:24,990
your own letter to
yourself just like I did.

606
00:33:25,680 –> 00:33:26,513
That’s awesome.

607
00:33:27,380 –> 00:33:28,540
$197, yours free.

608
00:33:29,300 –> 00:33:31,100
I know you’re gonna enjoy
the book if you buy it.

609
00:33:31,320 –> 00:33:36,220
So definitely buy the book and leave a
review, leave a review, a rating, um,

610
00:33:36,480 –> 00:33:38,820
so that more people can
access the book as well.

611
00:33:39,080 –> 00:33:42,980
So be sure to get the
book, get the bonuses,

612
00:33:43,310 –> 00:33:45,700
write your own letter. That’s my homework.

613
00:33:45,701 –> 00:33:48,620
I’m gonna rewrite my own letter and
then leave a review in a rating.

614
00:33:48,650 –> 00:33:52,220
That would be wonderful. And if you
have a podcast, uh, I don’t know,

615
00:33:52,320 –> 00:33:55,620
I’m sure Ray is really booked, but
you’ll make time. Right, right.

616
00:33:55,680 –> 00:33:58,740
If somebody has a podcast, I will. I
appreciate that. Yes, absolutely <laugh>.

617
00:33:58,950 –> 00:34:01,740
Absolutely. Well thank you
Ray, this has been awesome.

618
00:34:01,860 –> 00:34:06,060
I really appreciate you being on the show
and I’m so excited that you are doing

619
00:34:06,080 –> 00:34:10,020
so well. We didn’t even tap into some
of the things that have ha given you a,

620
00:34:10,180 –> 00:34:12,420
a second opportunity at life.

621
00:34:12,489 –> 00:34:15,060
Some of the medical things
that have been going on.

622
00:34:15,061 –> 00:34:19,219
You’ve been very candidly sharing a lot
of that in many of your social media

623
00:34:19,620 –> 00:34:20,320
platforms and stuff.

624
00:34:20,320 –> 00:34:24,020
So please connect with Ray so you
can see some of the things that have

625
00:34:24,340 –> 00:34:28,820
transpired recently that has just given
Ray just an opportunity to do more and

626
00:34:28,840 –> 00:34:32,940
be more and be able to serve more
people. It’s really been phenomenal.

627
00:34:33,520 –> 00:34:35,060
So thank you so much, Ray.

628
00:34:35,790 –> 00:34:37,860
Thank you. I appreciate
you so much. Thank you.

629
00:34:38,290 –> 00:34:38,780
Bye-Bye.