Epsidoe #95 How to Create High-Converting Opt-in Pages

How to Create High-Converting Opt-in Pages

If you want to grow your email list, learning how to create high-converting opt-in pages is essential.  Capturing the attention of a cold audience and transforming them into dedicated subscribers is no small feat for any solopreneur. Yet, you can seamlessly draw them into your ecosystem with a high-converting lead magnet. In this episode, we’re […]

Episode #94 Beyond Features: Write Copy with Emotional Appeal with Guest Kathy Farah

Beyond Features: Crafting Copy with Emotional Appeal with Guest Kathy Farah

Go Beyond Features and Write Copy with Emotional Appeal!  Copywriting is not just about listing what your product can do; it’s about understanding your audience’s deepest needs and desires and weaving a narrative that speaks directly to them. Focusing on benefits gives every word you write the power to attract attention and transform interest into […]

Episode #93 Simple AI Content Creation Tips to Boost Productivity

Simple AI Content Creation Tips to Boost Productivity

Implement Simple AI Content Creation Tips to Boost Productivity! We’ve all been there – staring at a blank screen and wondering how you’ll find inspiration to write another piece of engaging content. Even as a certified copywriter, I’ve experienced copy constipation, and it’s not fun. I can’t wait to share some unconventional content creation strategies […]

Episode #92 Where the Art of Story Meets the Business of Persuasion with Kelly Swanson

storytelling

Hearing firsthand accounts of personal growth or overcoming challenges deeply impacts any audience. This approach is equally effective in the business world. Companies often showcase customer success stories, tapping into the motivational potential of these narratives to inspire action and build trust with their audience. Today, I am pleased to introduce Kelly Swanson, a celebrated storyteller. Kelly has dedicated […]

Episode #91 How Solopreneurs Can Start and Grow Their Company of One with Joe Rando

How solopreneurs can start and grow their company of one. Becoming a solopreneur is a dream come true for many who want independence, flexibility, and freedom from the 9-to-5 grind. In this podcast, I dive into the world of solopreneurship with the visionary Joe Rando, the founder of Lifestarr. Joe brings his extensive experience in […]

Episode #90 Bullet Magic That Commands Attention and Action with Kathy Farah

Bullet Magic That Commands Attention and Action

Short, bite-sized pieces of copy can pack a punch when written well. That’s why I love bullets!   We’re zeroing in on the power of bullets—those compact, curiosity-provoking dynamos of content—and how they can transform your message and captivate your audience. So, grab your note-taking tools, and let’s amplify your writing skills!   In this episode, you’ll […]

Episode #89 Linkedin Inside Secrets for B2B Growth

Linkedin Inside Secrets for B2B Growth

Leverage LinkedIn’s algorithm with these simple LinkedIn inside secrets for B2B growth! LinkedIn is a goldmine for small business owners. But I understand the frustration when effort has a limited return. That’s exactly why I’ve been experimenting with LinkedIn strategies since the end of 2022, and, spoiler alert, the outcomes have been outstanding! 😲 But […]

Episode #88 How to Choose an Online Marketing Coach

How to Choose an Online Marketing Coach

Many entrepreneurs are high achievers, self-starters, and very intelligent, but savvy entrepreneurs also value personal mentorship. Having a football coach, performance coach, or career coach was a logical option when we were in school. But adulthood doesn’t mean we stop learning from mentors. When I took public speaking seriously, I hired a speaker coach. I […]

Episode #87 How Experts Can Leverage Books to Build Their Business with Jonathan Milligan

How Experts Can Leverage Books to Build Their Business–Even if you doubt you’re a writer! Picture this: a college student, passionate about writing, is met with disheartening advice from a professor—”Don’t become a writer.” Despite the passion and joy found in the craft, those words shelved a dream. Fast-forward through the years, and my special […]

Episode #86 Copy Tips to Create Powerful Lead Magnets with Kathy Farah

Copy Tips to Create Powerful Lead Magnets

Let’s get straight to the point—words are powerful, especially when capturing online leads; use these copy tips to create powerful lead magnets. If you’ve ever scratched your head wondering, “How do I get more subscribers from my lead magnet?” then drop everything and tune into this episode → Convert Kit Email Strategist Kathy Farah joins […]