Should you Use Gifs or Emojis in Emails?

Should you Use Gifs or Emojis in Emails? The Debate is On! 

In this video, we’ll look at the pro and cons of these animated images and videos. (Summary below)

There’s a shift in the way people are communicating. 

People are using fewer words.

Today’s GIFS and emojis are an accepted practice in chats, text, forums, and even emails. 


But are GIFS and Emojis Hurting Your Email Campaigns?

Does it help get more email engagement? 

Does it look unprofessional? 

What do the stats show?

Let’s start with GIFS.


What Are GIFS?

CompuServe developed GIFS in 1987. 

The term GIF is short for Graphics Interchange Format. 

In a nutshell, they are noiseless moving images or videos. 


Is Text Enough for An Email Subject Line? 

Although well-crafted email subject lines are essential, here are a few 2021 email stats from Review 42 that may surprise you. 

  • 300.4 billion emails made their way to an inbox every day in 2020.
  • In 2019, there are nearly 4 billion email users worldwide.
  • There are about 1.8 billion Gmail accounts worldwide.
  • The average office worker receives about 121 emails daily.
  • There are more than 149,513 emails sent each minute.

Yowzah! Perhaps throwing a GIF or emoji isn’t such a bad idea. 


What Are the Advantages of GIFS in Your Email?

As per Active Campaign, an email has about 11 seconds to catch your reader’s attention. Even if they click, they may not read your email content. 

A GIF provides some punch and interest because they,

  • Stand Out 
  • Are Funny & Entertaining 
  • Tells a story
  • Add color to a black and while text-driven email. 
  • Can increase click-through rates, open rates, and revenue.


How Do You Effectively Use GIFS in Your Emails?

  • Know your audience. Would your readers enjoy a GIF?
  • Keep GIFS under 1 MB for easy downloading. 
  • Not all email providers support GiF files. Most services like Gmail and the newer version of Outlook support GIFS. 
  • Don’t be excessive. 
  • The GIFS should enhance the text message.  


How Dell Increased Their Revenue by 109% 

During their Dell Ultrabook Launch, Dell used a GIF to show how their computer when from laptop to tablet. The convertible screen GIF did its magic. 

As per Active Campaign, here were their results.

  • A 6% increase in its open rate on the campaign
  • A 42% jump in its click rate
  • A 103% increase in its conversion rate


How to Find or Create GIFS

Here’s a free resource and tools to create your own GIFS.


What Are the Advantages of Emojis in An Email?

Emojis are images like smiley faces, hearts, and thumbs up.

They convey an emotion or body language often used in emails, social media captions, and texting. 

When used in an email subject line, an emoji in the subject line has a 56% higher open rate than the text subject lines. 


How Do You Effectively Use Emojis in Your Emails?

  • Use emojis sparingly. 
  • Consider your audience. 
  • Make sure the emojis will enhance or complement the text message. 
  • Find unique emojis and go beyond trending images. 
  • Remember, too many emojis can annoy readers. 


Where Can You Find Emojis? 

A popular resource for emojis is 



Make sure you Craft a Powerful Email.

Test and see how an email campaign performs when using GIFS or emojis.  

If you are not using GIFS and Emojis in your emails, consider giving them a try, they can help improve your open and click-through rates. 

But testing is the only way to determine how well your audience responds. 


Stay Resilient!

Marisa Shadrick

Online Marketing Coach and Certified Copywriter


Get Your Free Resource and Start Writing Persuasive Copy


Disclosure: Some of the above-recommended links are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. I wholeheartedly endorse this product or service. 

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