How in the world is this a marketing tip?
Don’t give your audience what they don’t want or you will disappoint them or even lose them as a follower.
Stay True to Your Audience
1. What problem can you solve for them?
2. What questions are they asking?
3. What quick win could you provide for them?
If you’re not sure, ask. Whether on social media or emailing to your list, use surveys, ask questions, or give people options so you can be sure you’re not giving them lunch when they are expecting for breakfast.