Episode #137 Find Your Brand’s Sweet Spot & Build a Magnetic Business (Part I)
Find Your Brand’s Sweet Spot & Build a Magnetic Business If you’re wrestling with how to attract the right audience to your online business, finding your sweet spot matters. In Episode #137, I address one of the biggest challenges solo entrepreneurs face: generating traffic and leads. If you’re trying to build or refresh your personal […]
Episode #133 What to Do When Overwhelm Derails Your Momentum
What to Do When Overwhelm Derails Your Momentum Ever find yourself ignoring your to-do list, reaching for the remote, and wondering why you can’t just do the thing you said you’d do? You’re not lazy, you’re probably overwhelmed, a word I have heard countless times by my clients and colleagues. In this episode, I’m sharing […]
Episode #132 How to Use Bonus Psychology to Win More Buyers
How to Use Bonus Psychology to Win More Buyers Smart marketers understand that a well-designed bonus can tip a buyer from “maybe” to “I’m in.” When done right, a bonus becomes one of the strongest psychological triggers you have to turn leads into buyers. In this podcast episode, I’m sharing the psychology behind effective bonuses, […]
Episode #127 Embrace Visibility as a Spiritual Entrepreneur (Part 2)
The hardest part of creating videos as a spiritual entrepreneur is not the camera setting; it’s our fear. When I first stepped into public speaking, my nerves nearly got the better of me. I spent years safe behind a keyboard, convinced my words sounded better on paper. Being seen, really seen, felt like exposure, not […]
Episode #125: Why Choosing One Target Audience Is the Key to Business Growth
I know how tempting it is to serve everyone instead of one target audience. When I first started, I wanted to be all things to all people. But I quickly learned that speaking to everyone meant speaking to no one. Sound familiar? In this episode, I share some target-audience insights from an unexpected place: the […]
Episode #124 Business Strategy or Tactics: The #1 Reason Solopreneurs Get Stuck
Years ago, I believed that posting daily on social media and cranking out blogs meant I was executing a business strategy. Most of us have been there faithfully ticking all the boxes: Instagram posts, networking events, blog posts, and waiting for results that never seem to arrive. It’s frustrating, especially when you’re working solo. I realized […]
Episode #117 How to Book More Sales Calls Without Being Pushy
Want to book more sales calls without feeling like you’re constantly pitching? Today, we’re tackling a question I hear all the time—should we be selling all the time, or is there a better way to convert leads into buyers without exhausting your email list? I get it. You’re nurturing your audience, providing value, and trying […]
How to Align Marketing To The Audience Growth Stage
Discover an Easy Way to Align Your Marketing to Audience Growth Stage. Marketing is a lot like parenting. Your audience, like children, goes through different growth stages—and your approach needs to evolve with them. At first, they need guidance—step-by-step instructions to get started. As they gain experience, they seek coaching to refine their strategy. Eventually, […]
Episode #109 How to Hustle with Health and Happiness with Dr. Christiane Schroeter
Many ambitious women juggle career goals, family responsibilities, and personal dreams at the cost of stress and overwhelm, but you can hustle with health and happiness. In this episode, you’ll meet Dr. Christiane Schroeter, professor, podcast host, and author of the newly released book How to Master Your Goals. Christiane shares insights from her journey, […]
Best-kept Secret to Online Success: Email Marketing
If you’re in the early stages of your business or looking to take your business to the next level, let me share one of the best-kept secret to online success: email marketing. Email marketing isn’t used just for promotions—your email list is a community of people who trust you and are interested in what […]