Episode 89 Linkedin Inside Secrets for B2B Growth

Linkedin Inside Secrets for B2B Growth

Leverage LinkedIn’s algorithm with these simple LinkedIn inside secrets for B2B growth! LinkedIn is a goldmine for small business owners. But I understand the frustration when effort has a limited return. That’s exactly why I’ve been experimenting with LinkedIn strategies since the end of 2022, and, spoiler alert, the outcomes have been outstanding! 😲 But […]

Episode #88 How to Choose an Online Marketing Coach

How to Choose an Online Marketing Coach

Many entrepreneurs are high achievers, self-starters, and very intelligent, but savvy entrepreneurs also value personal mentorship. Having a football coach, performance coach, or career coach was a logical option when we were in school. But adulthood doesn’t mean we stop learning from mentors. When I took public speaking seriously, I hired a speaker coach. I […]

Episode #87 How Experts Can Leverage Books to Build Their Business with Jonathan Milligan

How Experts Can Leverage Books to Build Their Business–Even if you doubt you’re a writer! Picture this: a college student, passionate about writing, is met with disheartening advice from a professor—”Don’t become a writer.” Despite the passion and joy found in the craft, those words shelved a dream. Fast-forward through the years, and my special […]

Ensure Your Website Makeover Reflects Your Message and Services

Ensure Your Website Makeover Reflects Your Message and Services

First impressions matter, so use these pro copywriting tips to ensure your website makeover reflects your message and services. It’s too easy to let months, or even years, pass without reviewing your existing online assets. I confess that happened to me. It got away from me, and now I’m investing time in “Operation Website Makeover.”  […]

Build an Effective Workflow that Protects Your Time and Sanity

Build an Effective Workflow that Protects Your Time and Sanity

A blank screen, lack of time, and the pressure to create content can add anxiety and produce ineffective posts.  Without an effective workflow, you’re shooting arrows without a target, which leads to exhaustion and frustration. ​Let’s think differently and create a workflow that aligns with your marketing strategy and simplifies your content creation. What is […]

Episode #83 Infinite Content Possibilities with AI Assistance: Guest Greg Wasserman

Infinite Content Possibilities with AI Assistance: Guest Greg Wasserman

Discover Infinite Content Possibilities with AI Assistance Content creation can lead to fatigue and burnout. If you’re nodding along, thinking, “Tell me about it, Marisa,” then you must plug into today’s podcast episode. Whether you’re an AI skeptic, an enthusiast, or somewhere in between, buckle up for an eye-opening interview with special guest Greg Wasserman. […]

Choosing the Right Online Marketing Strategy for Your Business

Outbound vs. Inbound: Choosing the Right Marketing Strategy for Your Business

Online Marketing helps promote products and services to potential customers. But with so many choices, choosing the right marketing strategy for your business isn’t easy. Let’s Explore a Common Online Marketing Mistake Have you ever invested big bucks in an expensive step-by-step course?You learn how to write a book, create a membership, build a digital […]

Episode #82 Headline Copywriting: Secrets that Captivate and Convert with Kathy Farah

Headline Copywriting: Secrets that Captivate and Convert

Are you ready to turn heads by improving your headline copywriting? Discover secrets that captivate and convert your lead magnets. In today’s “Amplify Your Authority” podcast, I’m joined by special host guest Kathy Farah, a ConvertKit email marketing strategist who brings her expertise to our lively discussion on creating compelling headlines. We dive into the […]

Episode #80 Turn Podcast Dread to Delight with Riverside: Guest Kendall Breitman

Turn Podcast Dread to Delight with Riverside: Guest Kendall Breitman

Whether you’re a seasoned podcaster or just starting, finding the right tool to create high-quality podcast content can be a game-changer for your brand. In this episode of “Amplify Your Authority,” I sit down with Kendall Breitman, community manager for Riverside, to explore the impact of technology on the future of podcasting.   In this […]

Episode #78 Three Needed Changes When Working Hard Is Not Enough

Three Needed Changes When Working Hard Is Not Enough

Are you tired of feeling like you’re working hard but not seeing the results you desire? When working hard is not enough, it’s time to make changes.   Transformative Shifts for Sustainable Business Growth As we transition into the new year, I’ve been reflecting on the pivotal changes needed when working hard isn’t working anymore. […]