Turn Five Online Business Fears into Winning Opportunities
My mom had a local business. Ideas turned into revenue, but tenacity helped her overcome obstacles and live well. Many of us have a similar dream, and today, we have endless options because of the internet. Starting an online business is exciting: Freedom from the daily grind of a nine-to-five Escape from company […]
Episode 89 Linkedin Inside Secrets for B2B Growth
Leverage LinkedIn’s algorithm with these simple LinkedIn inside secrets for B2B growth! LinkedIn is a goldmine for small business owners. But I understand the frustration when effort has a limited return. That’s exactly why I’ve been experimenting with LinkedIn strategies since the end of 2022, and, spoiler alert, the outcomes have been outstanding! 😲 But […]
Episode #88 How to Choose an Online Marketing Coach
Many entrepreneurs are high achievers, self-starters, and very intelligent, but savvy entrepreneurs also value personal mentorship. Having a football coach, performance coach, or career coach was a logical option when we were in school. But adulthood doesn’t mean we stop learning from mentors. When I took public speaking seriously, I hired a speaker coach. I […]
Episode #87 How Experts Can Leverage Books to Build Their Business with Jonathan Milligan
How Experts Can Leverage Books to Build Their Business–Even if you doubt you’re a writer! Picture this: a college student, passionate about writing, is met with disheartening advice from a professor—”Don’t become a writer.” Despite the passion and joy found in the craft, those words shelved a dream. Fast-forward through the years, and my special […]
Ensure Your Website Makeover Reflects Your Message and Services
First impressions matter, so use these pro copywriting tips to ensure your website makeover reflects your message and services. It’s too easy to let months, or even years, pass without reviewing your existing online assets. I confess that happened to me. It got away from me, and now I’m investing time in “Operation Website Makeover.” […]
Build an Effective Workflow that Protects Your Time and Sanity
A blank screen, lack of time, and the pressure to create content can add anxiety and produce ineffective posts. Without an effective workflow, you’re shooting arrows without a target, which leads to exhaustion and frustration. Let’s think differently and create a workflow that aligns with your marketing strategy and simplifies your content creation. What is […]
Episode #83 Infinite Content Possibilities with AI Assistance: Guest Greg Wasserman
Discover Infinite Content Possibilities with AI Assistance Content creation can lead to fatigue and burnout. If you’re nodding along, thinking, “Tell me about it, Marisa,” then you must plug into today’s podcast episode. Whether you’re an AI skeptic, an enthusiast, or somewhere in between, buckle up for an eye-opening interview with special guest Greg Wasserman. […]
Choosing the Right Online Marketing Strategy for Your Business
Online Marketing helps promote products and services to potential customers. But with so many choices, choosing the right marketing strategy for your business isn’t easy. Let’s Explore a Common Online Marketing Mistake Have you ever invested big bucks in an expensive step-by-step course?You learn how to write a book, create a membership, build a digital […]
Episode #82 Headline Copywriting: Secrets that Captivate and Convert with Kathy Farah
Are you ready to turn heads by improving your headline copywriting? Discover secrets that captivate and convert your lead magnets. In today’s “Amplify Your Authority” podcast, I’m joined by special host guest Kathy Farah, a ConvertKit email marketing strategist who brings her expertise to our lively discussion on creating compelling headlines. We dive into the […]
Episode #80 Turn Podcast Dread to Delight with Riverside: Guest Kendall Breitman
Whether you’re a seasoned podcaster or just starting, finding the right tool to create high-quality podcast content can be a game-changer for your brand. In this episode of “Amplify Your Authority,” I sit down with Kendall Breitman, community manager for Riverside, to explore the impact of technology on the future of podcasting. In this […]