Build an Effective Workflow that Protects Your Time and Sanity

Build an Effective Workflow that Protects Your Time and Sanity

A blank screen, lack of time, and the pressure to create content can add anxiety and produce ineffective posts.  Without an effective workflow, you’re shooting arrows without a target, which leads to exhaustion and frustration. ​Let’s think differently and create a workflow that aligns with your marketing strategy and simplifies your content creation. What is […]

Episode #83 Infinite Content Possibilities with AI Assistance: Guest Greg Wasserman

Infinite Content Possibilities with AI Assistance: Guest Greg Wasserman

Discover Infinite Content Possibilities with AI Assistance Content creation can lead to fatigue and burnout. If you’re nodding along, thinking, “Tell me about it, Marisa,” then you must plug into today’s podcast episode. Whether you’re an AI skeptic, an enthusiast, or somewhere in between, buckle up for an eye-opening interview with special guest Greg Wasserman. […]

Choosing the Right Online Marketing Strategy for Your Business

Outbound vs. Inbound: Choosing the Right Marketing Strategy for Your Business

Online Marketing helps promote products and services to potential customers. But with so many choices, choosing the right marketing strategy for your business isn’t easy. Let’s Explore a Common Online Marketing Mistake Have you ever invested big bucks in an expensive step-by-step course?You learn how to write a book, create a membership, build a digital […]

Episode #82 Headline Copywriting: Secrets that Captivate and Convert with Kathy Farah

Headline Copywriting: Secrets that Captivate and Convert

Are you ready to turn heads by improving your headline copywriting? Discover secrets that captivate and convert your lead magnets. In today’s “Amplify Your Authority” podcast, I’m joined by special host guest Kathy Farah, a ConvertKit email marketing strategist who brings her expertise to our lively discussion on creating compelling headlines. We dive into the […]

Episode #80 Turn Podcast Dread to Delight with Riverside: Guest Kendall Breitman

Turn Podcast Dread to Delight with Riverside: Guest Kendall Breitman

Whether you’re a seasoned podcaster or just starting, finding the right tool to create high-quality podcast content can be a game-changer for your brand. In this episode of “Amplify Your Authority,” I sit down with Kendall Breitman, community manager for Riverside, to explore the impact of technology on the future of podcasting.   In this […]

Episode #78 Three Needed Changes When Working Hard Is Not Enough

Three Needed Changes When Working Hard Is Not Enough

Are you tired of feeling like you’re working hard but not seeing the results you desire? When working hard is not enough, it’s time to make changes.   Transformative Shifts for Sustainable Business Growth As we transition into the new year, I’ve been reflecting on the pivotal changes needed when working hard isn’t working anymore. […]

Episode #77 2023 Marketing Shifts and Recommendations for Future Success

As we stand on the threshold of 2024, I’ve gathered my thoughts on 2023’s marketing shifts with recommendations for future success. What lies ahead is a different era in online business.   Technology continues to reshape marketing. Just as television transformed advertising in the mid-20th century and the rise of the internet gave advertisers a […]

Episode #76 Top Email Marketing Tips for Business Growth with Kathy Farah

You don’t want to miss these top email marketing tips for business growth. Email marketing remains to be a powerful business strategy for turning warm leads into customers. In a recent podcast interview, email strategist expert Kathy Farah shares top email marketing tips that have propelled her online business forward as she helps her clients […]

Turn Your Lead Magnet Into a Lead-Generating Machine

Fine-tuning your lead magnet can turn it into a lead-generating machine. For coaches, service providers, and course creators, 4th quarter is a busy time to finish existing projects or tee up the new year. How about you? Is it time to fine-tune your marketing strategy with a compelling lead magnet? A lead magnet isn’t just […]

Episode #75 Leaders Never Underestimate the Power of Gratitude

In a world where business strategies often revolve around ads, funnels, and the latest systems, it’s easy to overlook the power of gratitude. But what if I told you that gratitude could be the key to personal fulfillment and business success? We’ll explore the connection between gratitude and prosperity. From building solid relationships to reducing […]