Episode #63 Copywriting is Your BFF in Business
Copywriting is not just for direct-response sales pages. Copy is a fundamental skill for coaches, speakers, authors, and every type of business. It’s all about effective communication. In this episode, you’ll discover the following: How copy helps nonprofits lead volunteers, grow communities, and secure donations. How copy helps effective communicators get paid to speak. […]
Episode #56 Heart-to-Heart Marketing Using Stories
Heart-to-Heart Marketing Using Stories! Many believe the only way to get clients is to make promotional content ooze with hype and sales gimmicks. Stories help improve the content in several ways. The copy can become more relatable, engaging, and memorable. It can create a deeper connection with the reader and even persuade […]
Episode #55 Redefined to Live Your Best Life: Guest Ray Edwards
Redefined to Live Your Best Life: Guest Ray Edwards Sometimes, hope is all you have, but the struggle to keep hope alive is real. It’s easy to let negativity seep into your heart and mind. It’s easy to allow uncertainty to consume you. It’s easy to become apathetic. The truth is that life […]
Episode #46 Attract An Audience Even in a Distracted World
Attract An Audience Even in a Distracted World You know you have to attract a large online audience before you can create an impact. But how do you get people to pay attention to your content in a world of constant distractions? In this week’s podcast episode, you’ll discover The three types […]
Episode #40 Pros and Cons of Copywriting AI Tools
The rise of artificial intelligence (AI) suggests we have new tools to help us produce more written content. But, can we trust our writing to machines? Let’s check out the pros and cons of copywriting AI tools. In this podcast episode, you’ll discover: How to use AI tools without jeopardizing sales. How AI […]
Episode #36 How to Turn a Homepage into a Business Asset
How to Turn a Homepage into a Business Asset A website represents you or your business brand online. That’s why your homepage should provide a helpful experience and a great first impression. But, if your homepage is your business’s storefront, what should it say? In this podcast episode, I’ll provide tips for your […]
Episode #35 3 Reasons Why Webinars Fail and How Copy Can Help
[GRAB THE FREE COMPANION RESOURCE!] It’s the time of year when online entrepreneurs get ready to launch a product or service. Typically, they’ll get the buzz out by offering a free event like a Bootcamp or Live training. These Live presentations are called webinars. They’re excited and full of hope. Until… Registration is thin […]
Episode #31 7 Ways To Earn Passive Revenue
7 Ways To Earn Passive Revenue If you’re not sure how to start earning revenue online, consider passive income while you build your program. And…you can begin without a website! In this podcast episode, you discover: 7 Ways to Earn Passive Revenue How to Tap Into Low-Hanging (Revenue) Fruit The Problem with Being a […]
Episode #30 Understand and Fix Passive Voice in Your Copy
Understand and Fix Passive Voice in Your Copy When it comes to writing promotional content, there’s a lot to consider: market research, headlines, benefits, and so on. But style is tricky, too. Let’s talk about a common mistake in copywriting–passive voice. Why? It can hurt your results. In this podcast episode, you’ll discover What is […]
Episode #29 Slam Dunk Your Product Funnel
Slam Dunk Your Product Funnel Funnels are a proven process for getting a visitor to take action. They are the reason why social media campaigns, webinars, and email campaigns are so effective. When you set up a funnel, you guide your visitors to take the next logical step. These micro-commitments help them reach their desired […]