Episode #123 Persuasive Writing Tips to Make AI Content Sound Human
If you’ve ever helped a client see new possibilities or created an email that sparked a heartfelt reply, you’ve already tapped into the art of persuasive writing. That same skill is what makes your online content stand out, and no, you don’t need to be a certified copywriter to use it effectively. AI can be […]
Episode #116 The 9 Irresistible Offers With AI Copy Prompts
Discover the top 9 irresistible offers with AI copy prompts that can help you create urgency, scarcity, and ethical persuasion to boost conversions. An offer is more than just a price tag—it’s the invitation to take action in your promotional content. How you position that ask shapes the buyer’s decision and directly impacts your conversions. […]
How Everyday Advertising Can Improve Your Copywriting
Where can you find inspiration to sharpen your copywriting skills? Look no further than everyday advertising. From TV commercials to email subject lines, marketing messages surround us daily. Advertising can help you understand how to attract, engage, and convert your audience, whether you’re writing sales pages, emails, or social media posts. Here’s how to turn […]
Empathetic Marketing: The Key to Copywriting That Truly Connects
Empathetic marketing isn’t just a feel-good approach—it’s the secret to writing copy that truly resonates and builds lasting trust with your audience. Marketing isn’t just about attention—it’s about connection. Yet, in a world where people are bombarded with content, much of it feels empty, generic, or out of touch. The truth is, your audience isn’t […]
Coaching vs. Consulting: Which Path is Right for You?
Choosing between coaching vs. consulting can be challenging, especially if you enjoy guiding others to success. While both professions help clients achieve their goals, their methods, focus, and client relationships differ significantly. Understanding these distinctions will help you determine whether you should position yourself as a coach, consultant, or both—and how to market your expertise […]
Episode #113 Write the Best ChatGPT Copywriting Prompt
As entrepreneurs, we test ways to connect with our audience and communicate our message effectively using the best ChatGPT copywriting prompt. AI can be a game-changer for creating content faster, but let’s face it—it needs your insights and human touch to turn words into meaningful connections. In this episode of Amplify Your Authority, I’m sharing […]
Episode #105 Master Video Script Copywriting for Short-Form Videos
Video is an effective way to communicate your message to an online audience, but to succeed; you must first master video script copywriting for short-form videos. Why? Without preparation, it’s easy to ramble and lose your audience’s attention. Fortunately, mastering video script copywriting isn’t difficult. It’s a simple yet intentional process that ensures your short-form […]
Turning Doubt Into a Career as a Certified Copywriter
I almost let it slip away, but pursuing my passion led me to become a certified copywriter. Years ago, I was in full-time ministry. While I loved it, I felt restless—a pull to do something beyond the church walls.My pastor asked me a simple yet profound question: “If you could do anything in this world […]
5 Effective Risk Reversal Techniques to Boost Your Business
A Story About The Power of a Risk Reversal: Turning Prospects into Loyal Customers A farmer wanted to buy his daughter a pony and found two vendors in town.One vendor sold ponies for $500, while the other priced hers at $750. The Farmer Wrestled With Doubt Before making his decision, the farmer had several concerns. […]
How to Find Your Niche and Adapt to Stay Relevant
Defining your target audience is a foundational step in business and marketing, but are you still struggling to find your niche? What is a Niche, and Why Does It Matter? A niche is a specific group of consumers with unique needs, preferences, and interests that set them apart from the broader market, but why […]
