Transform Your Copywriting To Build Lasting Connections
Did you know copywriting can transform your communication and build lasting connections? If you have an online business and you’re writing content, you’re a copywriter. The role of a copywriter goes beyond simply putting words on a page. It involves understanding your audience, the market, and the industry. Here’s how you can strengthen your connections and ensure […]
5 Steps to Uncover Your Unique Marketing Advantage
🌟Ever felt like a hidden gem in a sea of online sameness? Here are five steps to uncover your unique marketing advantage. When someone asks, “How are you different from others in your industry?” What do you say?The secret, my friend, isn’t locked in a vault. The truth is, you’re already unique. Yes, YOU! Many […]
Episode #86 Copy Tips to Create Powerful Lead Magnets with Kathy Farah
Let’s get straight to the point—words are powerful, especially when capturing online leads; use these copy tips to create powerful lead magnets. If you’ve ever scratched your head wondering, “How do I get more subscribers from my lead magnet?” then drop everything and tune into this episode → Convert Kit Email Strategist Kathy Farah joins […]
Ensure Your Website Makeover Reflects Your Message and Services
First impressions matter, so use these pro copywriting tips to ensure your website makeover reflects your message and services. It’s too easy to let months, or even years, pass without reviewing your existing online assets. I confess that happened to me. It got away from me, and now I’m investing time in “Operation Website Makeover.” […]
Master AI Prompts for Marketing Magic
In this post, I’ll share some insights to help you master AI prompts for marketing magic. I’m preparing for a 2,000-mile relocation to TN this May. The daunting three-day journey prompted our family to organize a moving sale.Naturally, as the household marketer, I had to write the promotional ad. Not keen on spending Saturday crafting […]
Episode #82 Headline Copywriting: Secrets that Captivate and Convert with Kathy Farah
Are you ready to turn heads by improving your headline copywriting? Discover secrets that captivate and convert your lead magnets. In today’s “Amplify Your Authority” podcast, I’m joined by special host guest Kathy Farah, a ConvertKit email marketing strategist who brings her expertise to our lively discussion on creating compelling headlines. We dive into the […]
Breaking the Mold: How Newsletters Defy the Myth
Warning. I’m going to share something contrary to popular opinion. It’s time to break the mold and discover how newsletters defy the myth. In the fast-paced world of digital marketing, the landscape is constantly evolving. Many entrepreneurs find themselves frustrated with the performance of their traditional lead magnets, such as a free PDF “quick win” […]
Episode #76 Top Email Marketing Tips for Business Growth with Kathy Farah
You don’t want to miss these top email marketing tips for business growth. Email marketing remains to be a powerful business strategy for turning warm leads into customers. In a recent podcast interview, email strategist expert Kathy Farah shares top email marketing tips that have propelled her online business forward as she helps her clients […]
The Twisted Truth About Engaging Hooks
How to Create Engaging Hooks That Turn Casual Browsers into Readers: The Twisted Truth About Engaging Hooks! I wanted to give you the latest insight on hooks. So, I asked a ten-year-old for some help. My granddaughter, Audrey, loves Disney’s twisted tales. They’re at the top of her gift list for special occasions. Her most […]
Increase Online Engagement and Clicks with One Simple Headline Tip
…the secret to a high-performing headline Ever pause to think about why a book title catches your eye or why some movie titles make you say, “I’ve GOT to see that!”? Whether we realize it or not, headlines constantly influence our day-to-day lives—they’re the key players that determine the books we read, the movies we […]