Episode #114 Improve Your Website with AI Tools

Website Tweaks to Turn Visitors into Leads Using AI

Improve your website with AI tools. My website has evolved over the years. In the beginning, I struggled to figure out what to say. Now, the challenge is saying too much—”delete, delete, delete.”  It’s all part of the process. As we grow and evolve, so should our websites. That’s why revisiting and refreshing your website […]

Episode #106 A How-To AI Prompt Guide for Content Creators

A How-To AI Prompt Guide for Content Creators

If you’re a solopreneur, you’ve probably dabbled with AI, so here’s a how-to AI prompt Guide for content creators. AI is transforming how content creators work, offering incredible time-saving benefits. However, for many, basic AI prompts remain a mystery. If you’re starting with AI and want to boost your results, this episode is for you. […]

Episode #105 Master Video Script Copywriting for Short-Form Videos

Master Video Script Copywriting for Short-Form Videos

Video is an effective way to communicate your message to an online audience, but to succeed; you must first master video script copywriting for short-form videos. Why? Without preparation, it’s easy to ramble and lose your audience’s attention. Fortunately, mastering video script copywriting isn’t difficult. It’s a simple yet intentional process that ensures your short-form […]

Turning Doubt Into a Career as a Certified Copywriter

Marisa Shadrick Certified Copywriter

I almost let it slip away, but pursuing my passion led me to become a certified copywriter. Years ago, I was in full-time ministry. While I loved it, I felt restless—a pull to do something beyond the church walls.My pastor asked me a simple yet profound question: “If you could do anything in this world […]

Episode #104 AI Evolution and Its Impact on Content Creators

AI Evolution and Its Impact on Content Creators

As content creators, we face the ever-growing challenge of staying top of mind with our audiences, and the AI evolution is dramatically impacting how we create content. AI has introduced endless possibilities, reshaping how we create, share, and optimize content. However, with these advancements come concerns about authenticity, authorship, and transparency, to name a few. […]

5 Effective Risk Reversal Techniques to Boost Your Business

5 Effective Risk Reversal Techniques to Boost Your Business

A Story About The Power of a Risk Reversal: Turning Prospects into Loyal Customers A farmer wanted to buy his daughter a pony and found two vendors in town.One vendor sold ponies for $500, while the other priced hers at $750. The Farmer Wrestled With Doubt Before making his decision, the farmer had several concerns. […]

Episode #103 Marketing Innovation: Revolutionizing Relocation Services with Zack Cockfield

Marketing Innovation: Revolutionizing Relocation Services with Zack Cockfield

Remote work and lifestyle choices have redefined our living spaces, revolutionizing relocation services. As economic shifts drive people away from high-cost cities, service professionals and consumers face new challenges and opportunities. In this episode, you’ll hear how Zack Cockfield’s innovative company, Newtomedia, transforms relocation services for individuals and businesses.   Here’s What You’ll Discover in […]

How to Find Your Niche and Adapt to Stay Relevant

A Deeper Approach to Find Your Niche

Defining your target audience is a foundational step in business and marketing, but are you still struggling to find your niche?    What is a Niche, and Why Does It Matter?  A niche is a specific group of consumers with unique needs, preferences, and interests that set them apart from the broader market, but why […]

Episode #102 Grow Your Online Business Without Burnout

Grow Your Online Business Without Burnout

Starting or scaling your business involves countless moving parts, but you can grow your online business without burnout. When you discover you’re busy but not productive, frustration and procrastination can kick in, causing you to feel extremely discouraged. Some even question the vision and excitement they felt at the beginning of their entrepreneurial journey. In […]

Episode #101 Captivate Your Audience with Crystal-Clear Website Copy

Write Website Copy Like a Pro Copywriter

Imagine if your homepage could capture attention and convert visitors into loyal clients. Discover how an updated website boosts your search engine ranking, enhances user experience, and brings more leads into your funnel. In today’s episode, ConvertKit Strategist Kathy Farah joins me to discuss the art of crafting a website homepage. Whether you’re a coach, […]