Episode #122 Let ChatGPT Ask the Questions For Better Answers
Let ChatGPT Ask the Questions for Better Answers When I started writing my book, I did what many of us do: I tried to think my way into clarity. I had sticky notes everywhere, ideas swirling in my head, and way too many Google Docs open. But nothing clicked. I felt stuck figuring out the […]
Episode #121 Google AI: Learn Faster with NotebookLM
Google AI tools are here to help you leverage information to learn and strategize faster. Imagine if your content could talk back, challenge your thinking, and even coach you toward your next big move. My love affair with technology has been a significant part of my growth, and I want to share how you can […]
Episode #120 Smart Content Moves Experts Recommend for Personal Branding in 2025
I just got back from Social Media Marketing World in San Diego, where I attended 14 sessions with a front-row seat to see what’s shaping content and personal branding in 2025. One of the primary discussions among top marketers at the conference was the role of Artificial Intelligence (AI) in revolutionizing content creation and […]
Episode #119 Turn ChatGPT into Your Content Creation Partner
If you’re tired of generic, robotic AI content, keep reading and discover how to turn ChatGPT into your content-creation partner using a simple strategy that makes your content more aligned, human, and efficient. A few years ago, I bought an Instant Pot during a Black Friday sale. Everyone was raving about it, but when […]
Episode #117 How to Book More Sales Calls Without Being Pushy
Want to book more sales calls without feeling like you’re constantly pitching? Today, we’re tackling a question I hear all the time—should we be selling all the time, or is there a better way to convert leads into buyers without exhausting your email list? I get it. You’re nurturing your audience, providing value, and trying […]
ChatGPT Marketing Tips: How Entrepreneurs Can Stay Competitive in the AI Era
As technology evolves, entrepreneurs over 45 are finding themselves at a crossroads. While newer businesses are leveraging AI for marketing, only 9% of entrepreneurs over 45 use ChatGPT. If you’re not tapping into AI yet, you’re leaving time and money on the table. The misconception? Many small business owners believe ChatGPT is too technical, lacks […]
Episode #115 The 7 Limiting Beliefs That Could Sabotage Your Business
Many entrepreneurs focus on external challenges—marketing, sales, or strategy—but a recent survey revealed 7 limiting beliefs that could sabotage your business. In this episode, we’ll uncover the seven most common limiting beliefs that hinder many entrepreneurs. More importantly, you’ll walk away with powerful mindset shifts that will help you break free from self-doubt, fear, and […]
How Everyday Advertising Can Improve Your Copywriting
Where can you find inspiration to sharpen your copywriting skills? Look no further than everyday advertising. From TV commercials to email subject lines, marketing messages surround us daily. Advertising can help you understand how to attract, engage, and convert your audience, whether you’re writing sales pages, emails, or social media posts. Here’s how to turn […]
The Power of Asking Why in Business and How It Leads to Growth
The power of asking why in business is often underestimated. Yet, this one simple question can lead to clarity, innovation, and smarter decision-making. Many solopreneurs rush to implement business strategies, assuming that if a tactic worked for someone else, it would work for them, too. But every business is unique, with different audiences, goals, and […]
Empathetic Marketing: The Key to Copywriting That Truly Connects
Empathetic marketing isn’t just a feel-good approach—it’s the secret to writing copy that truly resonates and builds lasting trust with your audience. Marketing isn’t just about attention—it’s about connection. Yet, in a world where people are bombarded with content, much of it feels empty, generic, or out of touch. The truth is, your audience isn’t […]
