The Power of Asking Why in Business and How It Leads to Growth
The power of asking why in business is often underestimated. Yet, this one simple question can lead to clarity, innovation, and smarter decision-making. Many solopreneurs rush to implement business strategies, assuming that if a tactic worked for someone else, it would work for them, too. But every business is unique, with different audiences, goals, and […]
Empathetic Marketing: The Key to Copywriting That Truly Connects
Empathetic marketing isn’t just a feel-good approach—it’s the secret to writing copy that truly resonates and builds lasting trust with your audience. Marketing isn’t just about attention—it’s about connection. Yet, in a world where people are bombarded with content, much of it feels empty, generic, or out of touch. The truth is, your audience isn’t […]
Coaching vs. Consulting: Which Path is Right for You?
Choosing between coaching vs. consulting can be challenging, especially if you enjoy guiding others to success. While both professions help clients achieve their goals, their methods, focus, and client relationships differ significantly. Understanding these distinctions will help you determine whether you should position yourself as a coach, consultant, or both—and how to market your expertise […]
How to Build a Network That Adds Clients Effortlessly
Ever wonder why some business owners attract clients effortlessly while others hustle nonstop, feeling stuck in an endless cycle? The difference often comes down to one key factor—their network. Here’s the secret: It’s not about working harder—it’s about building the right relationships. And that’s where the Power Circle comes in. What Is a Power […]
How to Align Marketing To The Audience Growth Stage
Discover an Easy Way to Align Your Marketing to Audience Growth Stage. Marketing is a lot like parenting. Your audience, like children, goes through different growth stages—and your approach needs to evolve with them. At first, they need guidance—step-by-step instructions to get started. As they gain experience, they seek coaching to refine their strategy. Eventually, […]
LinkedIn Social Selling: Build Relationships & Drive Engagement
What is Social Selling Social selling isn’t about cold pitching or pushing services onto an audience that doesn’t know you. Some call it relationship marketing or network marketing because success is rooted in consistent, meaningful interactions. Discover How to Leverage LinkedIn & Social Selling Many entrepreneurs and professionals depend on algorithms, vanity metrics, or […]
Episode #114 Improve Your Website with AI Tools
Improve your website with AI tools. My website has evolved over the years. In the beginning, I struggled to figure out what to say. Now, the challenge is saying too much—”delete, delete, delete.” It’s all part of the process. As we grow and evolve, so should our websites. That’s why revisiting and refreshing your website […]
Episode #106 A How-To AI Prompt Guide for Content Creators
If you’re a solopreneur, you’ve probably dabbled with AI, so here’s a how-to AI prompt Guide for content creators. AI is transforming how content creators work, offering incredible time-saving benefits. However, for many, basic AI prompts remain a mystery. If you’re starting with AI and want to boost your results, this episode is for you. […]
Episode #105 Master Video Script Copywriting for Short-Form Videos
Video is an effective way to communicate your message to an online audience, but to succeed; you must first master video script copywriting for short-form videos. Why? Without preparation, it’s easy to ramble and lose your audience’s attention. Fortunately, mastering video script copywriting isn’t difficult. It’s a simple yet intentional process that ensures your short-form […]
Turning Doubt Into a Career as a Certified Copywriter
I almost let it slip away, but pursuing my passion led me to become a certified copywriter. Years ago, I was in full-time ministry. While I loved it, I felt restless—a pull to do something beyond the church walls.My pastor asked me a simple yet profound question: “If you could do anything in this world […]
