Episode #125: Why Choosing One Target Audience Is the Key to Business Growth
I know how tempting it is to serve everyone instead of one target audience. When I first started, I wanted to be all things to all people. But I quickly learned that speaking to everyone meant speaking to no one. Sound familiar? In this episode, I share some target-audience insights from an unexpected place: the […]
Episode #122 Let ChatGPT Ask the Questions For Better Answers
Let ChatGPT Ask the Questions for Better Answers When I started writing my book, I did what many of us do: I tried to think my way into clarity. I had sticky notes everywhere, ideas swirling in my head, and way too many Google Docs open. But nothing clicked. I felt stuck figuring out the […]
How to Find Your Personal Brand Voice
Finding your personal brand voice is the secret sauce that makes your business unforgettable. Your brand differentiates you from everyone else online. But let’s be honest; “finding your voice” can feel like chasing a shadow. I know because I’ve been there. Years ago, I was writing and selling articles, yet the idea of “finding […]
Episode #92 Where the Art of Story Meets the Business of Persuasion with Kelly Swanson
Hearing firsthand accounts of personal growth or overcoming challenges deeply impacts any audience. This approach is equally effective in the business world. Companies often showcase customer success stories, tapping into the motivational potential of these narratives to inspire action and build trust with their audience. Today, I am pleased to introduce Kelly Swanson, a celebrated storyteller. Kelly has dedicated […]
Episode #91 How Solopreneurs Can Start and Grow Their Company of One with Joe Rando
How solopreneurs can start and grow their company of one. Becoming a solopreneur is a dream come true for many who want independence, flexibility, and freedom from the 9-to-5 grind. In this podcast, I dive into the world of solopreneurship with the visionary Joe Rando, the founder of Lifestarr. Joe brings his extensive experience in […]
The Unbeatable Advantages of One-on-One Coaching Over Group Coaching
If you’re an independent coach trying to get your practice up and running, consider this unbeatable advantage–one-on-one coaching over group coaching. As an expert in relationship marketing strategies, I’ve seen firsthand the transformative power of personalized 1-2-1 coaching. While group coaching has its benefits, the unique advantages of one-on-one coaching are often overlooked—particularly for […]
How to Clarify Your Personal Brand
I have to get something off my chest. It’s frustrating and, frankly, breaks my heart.…many struggle to see their value.I get it. I was the same way. I had a lot of insecurities, and I struggled with perfectionism. But I discovered that my mindset was putting my life on pause.When I started writing, speaking, and building […]
