How Everyday Advertising Can Improve Your Copywriting

Where can you find inspiration to sharpen your copywriting skills? Look no further than everyday advertising. From TV commercials to email subject lines, marketing messages surround us daily. Advertising can help you understand how to attract, engage, and convert your audience, whether you’re writing sales pages, emails, or social media posts. Here’s how to turn […]
Episode #92 Where the Art of Story Meets the Business of Persuasion with Kelly Swanson

Hearing firsthand accounts of personal growth or overcoming challenges deeply impacts any audience. This approach is equally effective in the business world. Companies often showcase customer success stories, tapping into the motivational potential of these narratives to inspire action and build trust with their audience. Today, I am pleased to introduce Kelly Swanson, a celebrated storyteller. Kelly has dedicated […]