Episode #143 What I Wish I Knew Before Starting an Online Business
What I Wish I Knew Before Starting an Online Business: 9 Fresh Tips for Solo Startups! Starting an online business today looks different from how it did a few years ago. After years of building, refining, and working with solo business owners, I’ve had time to reflect on what actually matters and what keeps everyone […]
Episode #138 How Smart Research Fuels Sticky Content (Part II)
How Smart Research Fuels Sticky Content Do you ever feel like your content isn’t connecting, no matter how much time you pour into creating posts, videos, or newsletters? Content creation is one of the most time-consuming tasks for solo business owners, and it can be incredibly discouraging when the results don’t match the effort put […]
Episode #137 Find Your Brand’s Sweet Spot & Build a Magnetic Business (Part I)
Find Your Brand’s Sweet Spot & Build a Magnetic Business If you’re wrestling with how to attract the right audience to your online business, finding your sweet spot matters. In Episode #137, I address one of the biggest challenges solo entrepreneurs face: generating traffic and leads. If you’re trying to build or refresh your personal […]
Episode #136 Leading Clients Beyond the Sale
Leading Clients Beyond the Sale In this Indiana Jones-style sequel to Episode 135, we go beyond the sale and into the world your client enters once they’ve said yes. The journey doesn’t end at the purchase. For group coaching programs and memberships, that moment is just the beginning. This episode explores what happens next: how […]
Episode #135 Make Your Funnel Feel Like A Journey And Not A Pitch
How to Make Your Funnel Feel Like a Journey and Not A Pitch! You’ve poured hours into your content. You’ve followed all the tips. But the clicks aren’t coming, the sign-ups are slow, and you’re wondering what you’re missing. Sound familiar? If your audience isn’t engaging, it’s not always the algorithm or even your offer. […]
Episode #132 How to Use Bonus Psychology to Win More Buyers
How to Use Bonus Psychology to Win More Buyers Smart marketers understand that a well-designed bonus can tip a buyer from “maybe” to “I’m in.” When done right, a bonus becomes one of the strongest psychological triggers you have to turn leads into buyers. In this podcast episode, I’m sharing the psychology behind effective bonuses, […]
Episode #124 Business Strategy or Tactics: The #1 Reason Solopreneurs Get Stuck
Years ago, I believed that posting daily on social media and cranking out blogs meant I was executing a business strategy. Most of us have been there faithfully ticking all the boxes: Instagram posts, networking events, blog posts, and waiting for results that never seem to arrive. It’s frustrating, especially when you’re working solo. I realized […]
Episode #122 Let ChatGPT Ask the Questions For Better Answers
Let ChatGPT Ask the Questions for Better Answers When I started writing my book, I did what many of us do: I tried to think my way into clarity. I had sticky notes everywhere, ideas swirling in my head, and way too many Google Docs open. But nothing clicked. I felt stuck figuring out the […]
Episode #121 Google AI: Learn Faster with NotebookLM
Google AI tools are here to help you leverage information to learn and strategize faster. Imagine if your content could talk back, challenge your thinking, and even coach you toward your next big move. My love affair with technology has been a significant part of my growth, and I want to share how you can […]
Episode #119 Turn ChatGPT into Your Content Creation Partner
If you’re tired of generic, robotic AI content, keep reading and discover how to turn ChatGPT into your content-creation partner using a simple strategy that makes your content more aligned, human, and efficient. A few years ago, I bought an Instant Pot during a Black Friday sale. Everyone was raving about it, but when […]