{"id":32935,"date":"2023-12-10T18:55:06","date_gmt":"2023-12-11T02:55:06","guid":{"rendered":"https:\/\/marisashadrick.com\/?post_type=podcast&#038;p=32935"},"modified":"2024-02-06T14:29:12","modified_gmt":"2024-02-06T22:29:12","slug":"episode-77-2023-marketing-shifts-and-recommendations-for-future-success","status":"publish","type":"podcast","link":"https:\/\/marisashadrick.com\/podcast\/episode-77-2023-marketing-shifts-and-recommendations-for-future-success\/","title":{"rendered":"Episode #77 2023 Marketing Shifts and Recommendations for Future Success"},"content":{"rendered":"<h1><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-32945 size-large\" src=\"https:\/\/marisashadrick.com\/wp-content\/uploads\/2023\/12\/2-1024x576.jpg\" alt=\"2023 Marketing Shifts and Recommendations for Future Success\" width=\"800\" height=\"450\" srcset=\"https:\/\/marisashadrick.com\/wp-content\/uploads\/2023\/12\/2-1024x576.jpg 1024w, https:\/\/marisashadrick.com\/wp-content\/uploads\/2023\/12\/2-300x169.jpg 300w, https:\/\/marisashadrick.com\/wp-content\/uploads\/2023\/12\/2-768x432.jpg 768w, https:\/\/marisashadrick.com\/wp-content\/uploads\/2023\/12\/2.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/h1>\n<h1>As we stand on the threshold of 2024, I&#8217;ve gathered my thoughts on 2023&#8217;s marketing shifts with recommendations for future success. What lies ahead is a different era in online business.<\/h1>\n<p>&nbsp;<\/p>\n<h2>Technology continues to reshape marketing.<\/h2>\n<p>Just as television transformed advertising in the mid-20th century and the rise of the internet gave advertisers a global audience in the late 90s, today&#8217;s AI evolution is another pivotal change, signaling a new era in online marketing.<\/p>\n<p>It&#8217;s a crucial wake-up call for businesses to fully equip themselves in the face of AI, as their competitors are certainly not standing still.<br \/>\nJoin me as we explore adapting to these shifts, which can be the difference between thriving and merely surviving in the ever-evolving online marketing world.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Here&#8217;s what you&#8217;ll discover in this episode:<\/strong><\/h2>\n<ul>\n<li><strong>The AI Evolution<\/strong>: Reflecting on the impact of AI in 2023 and its continued influence and why strategic marketing is more crucial than ever in our information-dense online world.<\/li>\n<li><strong>Back to Basics<\/strong>: As we gear up for 2024, I&#8217;ll emphasize the importance of revisiting the foundational elements of strategic online marketing. It&#8217;s time to align your content with your core business goals, creating a cohesive narrative that resonates with your audience.<\/li>\n<li><strong>Unveil the Future of Marketing<\/strong>: Get a sneak peek into the strategies set to dominate 2024, whether you&#8217;re a starting or seasoned entrepreneur.<\/li>\n<li><strong>Stay Ahead of the Curve<\/strong>: Learn how to build relationships and a network that gives you a competitive edge in the coming year.<\/li>\n<li><strong>Master the Art of Adaptation<\/strong>: Understand how to adapt to the rapidly changing marketing landscape, ensuring your business stays relevant and thrives in 2024.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Tune in to the full episode for practical insights to navigate the ever-evolving online business landscape.<\/strong><\/h2>\n<p>As we embrace the changes and challenges of the digital frontier, I&#8217;m here to guide you through it all. Whether you&#8217;re an aspiring entrepreneur, a seasoned professional, or somewhere in between, this episode is a must-listen for anyone looking to elevate their online presence and impact.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Key Takeaways<\/strong><\/h2>\n<ul>\n<li><strong>Strategic Integration for Growth<\/strong>: Understand the critical importance of integrating every aspect of your business, from marketing efforts to product development, to ensure cohesive and sustainable growth.<\/li>\n<li><strong>Content Creation with Purpose<\/strong>: Embrace strategic and cohesive content creation that aligns with your business goals and explore the growing impact of video content and podcasting in the digital marketing landscape of 2024.<\/li>\n<li><strong>Diversification for Stability<\/strong>: Recognize the significance of creating multiple revenue streams and taking proactive sales initiatives. Learn to avoid &#8220;spaghetti marketing&#8221; and build a stable, sustainable business.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Quotes<\/strong><\/h2>\n<ul>\n<li>&#8220;In a world filled with noise, strategic online marketing and revisiting the basics are key to effectively engaging with your audience.&#8221;<\/li>\n<li>&#8220;Building a full spectrum of products and services isn&#8217;t just about variety; it&#8217;s about creating a cohesive journey for your customers that aligns with your business&#8217;s growth.&#8221;<\/li>\n<li>&#8220;In the digital marketplace, driving traffic and enhancing visibility are not just about being seen; it&#8217;s about strategically placing your brand where it matters most, turning every click and view into a potential business opportunity.&#8221;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>\ud83c\udf89Your Next Action Step!\ud83c\udf89<\/strong><\/h2>\n<p>Join me, Marisa Shadrick, in the &#8216;Amplify Your Authority&#8217; program. This comprehensive group-coaching program guides you through the nuances of online marketing, messaging, and product development. Whether you&#8217;re an independent coach, a service provider, or a course creator, this program will provide the strategies you need to increase your revenue and establish a commanding presence in your niche. Enroll now and start your journey to amplify your authority in the digital world!<br \/>\n<strong>CLICK HERE: <a href=\"https:\/\/marisashadrick.com\/authority\" target=\"_blank\" rel=\"noopener\">https:\/\/marisashadrick.com\/authority<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Rate, Review, and follow on Apple Podcast<\/strong><\/h2>\n<p>Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you&#8217;re not sure what to say, here&#8217;s a suggestion.<\/p>\n<p>\ud83d\udc49 How did you find me?<\/p>\n<p>\ud83d\udc49 What do you do for a living?<\/p>\n<p>\ud83d\udc49 What was one helpful takeaway?<\/p>\n<p>You&#8217;ll help me reach and support more people, and I&#8217;d appreciate it so much.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>FOLLOW ON SOCIAL\u00a0<\/strong><\/h2>\n<p>\u2611\ufe0f LinkedIn:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/marisashadrick\/\" target=\"_blank\" rel=\"noopener\"><strong>https:\/\/www.linkedin.com\/in\/marisashadrick\/\u00a0<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Questions About &#8220;Amplify Your Authority?&#8221;<\/h2>\n<p><strong><a href=\"https:\/\/calendly.com\/marisashadrick\/30-min-chat\" target=\"_blank\" rel=\"noopener\">CLICK HERE<\/a> to schedule a call.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>Watch the Podcast on YouTube<\/h2>\n<p><iframe title=\"\ud83c\udf99\ufe0f2023 Marketing Shifts and Recommendations for Future Success\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/D6fcy0onGMs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><iframe src=\"https:\/\/www.speakpipe.com\/widget\/inline\/8voollyjl4cpiwki1ttmbtoxodci7yte\" width=\"100%\" height=\"200\" frameborder=\"0\"><\/iframe><\/p>\n<p><a tabindex=\"0\">Podcast Transcript<\/a><\/p>\n<p>Marisa Shadrick [00:00:00]:<\/p>\n<p>Hello, my friends. I don\u2019t know about you. If you take a look at the past year and assess what has worked and what hasn\u2019t, things that maybe you didn\u2019t do well or things that went really well, and how you\u2019re gonna tee up the new year. Well, I do that, and I\u2019m gonna share some of My thoughts in this podcast episode of the things that have worked, some of the things that I predict for 2024, and some observations. So I hope you tune in and watch because this may be a game changer for you for the coming year, so stay tuned. Hello. Hello, my friends. We are almost at the end of the year at the time of this recording, and I always like to assess the year and see what\u2019s working, what\u2019s changed, what\u2019s happening online, customer behavior, all of those things.<\/p>\n<p>Marisa Shadrick [00:01:05]:<\/p>\n<p>And I thought it would be fun to just create a podcast where I share some of my thoughts and some of the things that I suggest for the coming year to help you market your business. So whether you\u2019re a coach or whether you\u2019re a course creator or a service based person that provides some type of service, this podcast may be for you, and it may help you streamline your marketing efforts for the coming year. I\u2019m Marissa Chadwick, and I\u2019m your online business development consultant. I help you with branding and copywriting and strategy to bring everything together so that you can sell more products and services and be able to serve more people and be visible and grow your platform. So I have my notes and my coffee. This is gonna be very chill. It\u2019s just some of my own notes from reflecting the past year. So I\u2019m just gonna be very honest and candid with you and share what I have.<\/p>\n<p>Marisa Shadrick [00:02:01]:<\/p>\n<p>So Looking at the marketing shifts in 2023 to be able to position ourselves for the coming year for 2024 is really important. So let me just say that as I\u2019ve looked back, and I think you will agree with me, one of the things has been a real huge game changer this year in 2023. Whatever time you\u2019re listening to this podcast, I\u2019m recording this at the end of 2023 in December. But the big change that happened was obviously OpenAI and as everyone knows it as ChatGPT. That started in 2022 in November, and by 2023, by spring, it was Just building momentum, and, oh my goodness, by summertime, a lot of the tools that we\u2019ve used in the past, Lots of tools, Zoom, all kinds of tools have incorporated some form of AI. It is not going away. It is here to stay, and it\u2019s only going to continue to move into the next year and coming years. It\u2019s been a big part of it.<\/p>\n<p>Marisa Shadrick [00:03:04]:<\/p>\n<p>So in looking at AI and looking at The advantages and disadvantages, I\u2019ll be honest with you. There are some advantages for ideation. I\u2019ve done some other Podcast on AI where I share my thoughts on that. But in a nutshell, there there is a place for everything. I\u2019m never going to give you complete absolutes because there\u2019s always that one Person that just breaks the rule and is able to just crush it. Right? But what I can see from working with clients and working with some of the people in my private groups is that AI can provide great ideation. In other words, it will It will be able to give you some ideas of things to get you started. And if you provide great input, And, again, you have to know what to input, and that\u2019s why being a copywriter, I know more of the type of things that I wanted to spit out.<\/p>\n<p>Marisa Shadrick [00:03:59]:<\/p>\n<p>But even at the very best, when I give it all the instructions, when I give it great input, it\u2019s still only about 50 to 60% accurate or good enough to post somewhere. I still have to clean it up. I still have to not only put it in my own voice, but also strategically write it so that it will be able to increase clicks or downloads. It\u2019s not one of those tools yet, maybe in the future, that\u2019s copy and paste. So there is a lot of work still. It\u2019s not something that\u2019s going to just automatically give you great stuff. If you\u2019re getting great results by copy and paste, kudos. Yay.<\/p>\n<p>Marisa Shadrick [00:04:38]:<\/p>\n<p>That\u2019s great. But most of the time from what I\u2019ve seen, it\u2019s not a turnkey type content, but it does have its benefits. It can help you get started and give you ideas for content creation. Now here\u2019s the problem with it. Because of it, Everyone has gone crazy with chat GPT and AI. There\u2019s even AI articles that are being produced on LinkedIn. It\u2019s more, more, more. More content, more post, more things because they\u2019re saying, oh, this is great.<\/p>\n<p>Marisa Shadrick [00:05:11]:<\/p>\n<p>I could just some things in, and I\u2019ve got tons of content I could just post, post, post, post, post, and we\u2019re getting inundated. The Internet is getting inundated with more information. I mean, do we really need more information? Right? I I think most of us have information fatigue. There is so much information out there. What it needs is your personal stories, your wisdom, your expertise, findings, things that AI can\u2019t produce because it\u2019s not an entrepreneur for 1, and it can\u2019t produce that. And so we\u2019re inundated with just more information. So what does that do? When we have more information, it becomes very crowded, and it gets even harder to be seen and heard because now the dam has broken and the waters have risen, and there\u2019s just so much of it. And after a while, people get tired of it.<\/p>\n<p>Marisa Shadrick [00:06:07]:<\/p>\n<p>Right? This just is was a natural thing of everybody thinking I can do more now or I could be more consistent or post more frequently or create a book or whatever it might be. And I think that in the long run with everyone doing that has created more noise out there and more noise that\u2019s just information. What we need is the wisdom and the application of some of these things. How does it work in a real life situation. And since I\u2019m in the trenches like you, I\u2019m always testing. I\u2019m always building. I\u2019m selling. I\u2019m doing all the things that most people do.<\/p>\n<p>Marisa Shadrick [00:06:41]:<\/p>\n<p>I have a very small team. I only have 2 people on my team, and 1 is my CPA, and 1 is my web guy that keeps my website secure. But everything that I do, I really highly value personal touch. And so a lot of my outreach, a lot of the things that I write, even my emails, it\u2019s me. It\u2019s not I\u2019m not outsourcing it to someone else. Right now in my business, I feel that\u2019s really important because that\u2019s part of what sets me apart. I\u2019m very approachable, and people can reach me and talk to me and get on a call with me, and I\u2019m happy to do that. It\u2019s a win win because I\u2019m able to Help them, and sometimes all they need is a little tiny tweak or they need to double down in one area.<\/p>\n<p>Marisa Shadrick [00:07:20]:<\/p>\n<p>They might tell me that they\u2019re doing, like, multiple things, like 1, 2, 3, 4, 5, 6. And as I listen, I can say, you know what? Double down on number 3 and go there. Go deep on that. And so sometimes they just need an outside voice. And other times, they wanna know about my programs and they join. So in any event, We need to remember that just more is not enough. How is that strategically going to work into bringing them into your ecosystem, your email service provider, and begin nurturing them and leading them towards something that would be of value to them. That\u2019s really what we\u2019re after.<\/p>\n<p>Marisa Shadrick [00:08:00]:<\/p>\n<p>Right? We\u2019re not just trying to post more. The the goal is we\u2019re trying to sell something. We\u2019re trying to sell and we\u2019re trying to build trust first because we realize that cold traffic, they don\u2019t know you. There\u2019s people that don\u2019t know who I am. They go, who is this crazy lady? Right? And I want to make sure that I communicate to them A message that builds trust, that is educational, that is supportive, that has information that they can use to build that trust and earn the opportunity to serve him in a deeper manner. So the challenge is the Internet has been flooded with more information, and so that is creating some difficulties. We\u2019ll have to see how all that turns out. If you use AI to help you with whatever you were doing before the AI boom, and you want to just enhance and maybe just take something that you\u2019ve written and pop it in there and ask it, Analyze this.<\/p>\n<p>Marisa Shadrick [00:09:00]:<\/p>\n<p>What am I missing? That might be a good way to go about it, and then take its recommendations and see if they\u2019re valid for your business. Right, for your business, for your audience, and then maybe apply some of those recommendations to improve and enhance. That\u2019s been the biggest change that I saw in in 2023. The AI boom. I think we\u2019re gonna look back and remember 2023 as the AI boom. It\u2019s just one of those things that\u2019s really gonna stay in history as far as online marketing, in my opinion. So what I\u2019ve observed, Here\u2019s some things that I\u2019ve observed, and then I\u2019ll end with some recommendations for you guys. What I\u2019ve observed is that video is still Great content, but we have to be very strategic.<\/p>\n<p>Marisa Shadrick [00:09:43]:<\/p>\n<p>Again, why are we creating video? How is it gonna work with the other things that we\u2019re doing. It has to be part of a system that you\u2019re creating, a marketing system. It can\u2019t be just a one off here and a one off there, and I\u2019ll Put this article over here, and I\u2019ll throw this video over there, and I\u2019ll do a reel over here, and I\u2019ll I\u2019ll just kinda throw it here and there and see if somebody reaches out<\/p>\n<p>Marisa Shadrick [00:10:05]:<\/p>\n<p>to me. No. No. That\u2019s not the way to do it. You wanna create content.<\/p>\n<p>Marisa Shadrick [00:10:12]:<\/p>\n<p>In other words, take a topic and figure out how does this topic bring them into my into my resources or into my world where I can continue to help them. Now, For example, video being so popular the way it is, you could take something like podcasting and you can record the podcast, and many podcasters are now providing the video as well. That\u2019s a great way to leverage your time. Right? You\u2019ve got a guest. You\u2019ve scheduled the appointment. You For the podcast, you have not only an audio, but you also have a video. Then you can do a short reel about that podcast and point them to either the YouTube or the audio on iTunes or Spotify. Or if you\u2019re Real smart, and you have it on your website, and you have everything there on your website.<\/p>\n<p>Marisa Shadrick [00:11:02]:<\/p>\n<p>The audio player, the YouTube, the show notes, the transcript, The description, all of that. If you have it there, direct them to your website. See, you have to figure out how is all this gonna support each other. It\u2019s like having a team. They all need to support the bottom line or the goal that you have, and that\u2019s where I see where there\u2019s a break. It\u2019s not all cohesive. There\u2019s a little here and a little there. You have to figure out what is it that you want to sell and look at your quarterly goals and figure out how am I going to leverage? What is the content that I\u2019m going to provide? Whether it\u2019s written, whether it\u2019s audio, whether it\u2019s video or livestream, and how is that gonna work? How is that going to be my top of the funnel content, and how am I gonna bring them in? And The strategy is so important.<\/p>\n<p>Marisa Shadrick [00:11:52]:<\/p>\n<p>Otherwise, if we don\u2019t have a strategy, we\u2019re gonna burn out. We\u2019re gonna get discouraged. We\u2019re gonna say it doesn\u2019t work. Nobody\u2019s commenting. Nobody\u2019s clicking. Nobody\u2019s doing anything. I have some thoughts on that as well, but I\u2019ll share more on this in just a second. But a lot of times people wanna be on YouTube because YouTube is the 2nd largest search engine.<\/p>\n<p>Marisa Shadrick [00:12:16]:<\/p>\n<p>Right? The first being Google. And so people think, well, if I\u2019m just there, it\u2019s a search engine, and if I use keywords, they\u2019re gonna find me. Everybody wants everyone to find you. You\u2019ve gotta find the people. You\u2019ve got to be get in front of the people that you wanna work with. It\u2019s not just build it and hope they\u2019ll come. It\u2019s not just build and hope they\u2019ll schedule an appointment. That\u2019s not enough these days because your competitors are taking 1 step further.<\/p>\n<p>Marisa Shadrick [00:12:43]:<\/p>\n<p>And they\u2019re actually reaching out and having conversations with these people and saying, let\u2019s schedule a call. If we just create content and then hope it\u2019s just not going to get us where we need to be because competitors are going a little deeper in that in that prospecting area. They\u2019re connecting with people or they\u2019re scheduling calls and they\u2019re talking to people and they\u2019re creating funnels. So I understand the the desire to be able to, use YouTube as a search engine, And I understand that it\u2019s the 2nd behind Google, but just creating more videos again is not the answer. How does it work into your system? So the question would be then, well, if I\u2019m using YouTube because it\u2019s a search engine and it\u2019s the 2nd largest and Google is the first, how do I rank on Google? Right? So what people have done to rank on Google is, of course, they use keywords strategically, But oftentimes, that\u2019s not enough. They\u2019ll have paid ads, and you see that when you search on Google. But the other thing a lot<\/p>\n<p>Marisa Shadrick [00:13:53]:<\/p>\n<p>of people miss that I find interesting is that if you have a LinkedIn account and you\u2019re a b to b business, LinkedIn ranks on Google. They have an incredible way<\/p>\n<p>Marisa Shadrick [00:14:07]:<\/p>\n<p>I mean, most of the time when you look up someone, You\u2019ll either see their website and you\u2019ll see LinkedIn. If they\u2019re on LinkedIn and they\u2019re active, you see LinkedIn. That\u2019s one of the things I love about LinkedIn, because I don\u2019t have to do anything but just post what I post on LinkedIn, and Google does the rest and Google favors LinkedIn, and it ranks on Google. So, You know, that\u2019s something to think about. Right? That there\u2019s the benefit to posting on LinkedIn. I don\u2019t often see Instagram, And I don\u2019t see Facebook when I do a Google search of a person. I see LinkedIn. So it\u2019s interesting.<\/p>\n<p>Marisa Shadrick [00:14:42]:<\/p>\n<p>That\u2019s an observation. I\u2019m giving you my observations now. So LinkedIn as while we\u2019re on the topic, LinkedIn growth has been incredible, and last year, I predicted that LinkedIn was gonna continue to grow. I saw in 2022 how the algorithms change for ads. A lot of things changed. The Facebook accounts were getting hacked. Lot of people had that struggle. I had that problem.<\/p>\n<p>Marisa Shadrick [00:15:08]:<\/p>\n<p>My Facebook account got hacked. People were getting locked out. I got locked out. A lot of things. Now I don\u2019t know if it was like that in 2023 because I pulled my group. I created my own private group, and I said I can\u2019t have something that\u2019s unstable. Right? And so I predicted that LinkedIn I don\u2019t know if they\u2019re all from Facebook. Okay? But I know that there has been growth on LinkedIn because LinkedIn has changed.<\/p>\n<p>Marisa Shadrick [00:15:33]:<\/p>\n<p>It\u2019s no longer that suit and tie kind of platform.<\/p>\n<p>Marisa Shadrick [00:15:36]:<\/p>\n<p>And LinkedIn has provided users incredible features, search features.<\/p>\n<p>Marisa Shadrick [00:15:45]:<\/p>\n<p>It\u2019s been about let\u2019s see. LinkedIn had a birthday in 2023. 20 years old. It was founded by Reid Hoffman who built the initial version of LinkedIn,<\/p>\n<p>Marisa Shadrick [00:16:00]:<\/p>\n<p>And he did it<\/p>\n<p>Marisa Shadrick [00:16:00]:<\/p>\n<p>in his living room, by the way. So all of you all you entrepreneurs that are working at home from your living room or from an office, You know, just hang in there because those things can, create some momentum. But now the original person who Who created LinkedIn, he\u2019s now involved in OpenAI. Go figure. Right?<\/p>\n<p>Marisa Shadrick [00:16:20]:<\/p>\n<p>OpenAI. So LinkedIn, Just to give you<\/p>\n<p>Marisa Shadrick [00:16:24]:<\/p>\n<p>an overview, women represent about 42% of LinkedIn leadership. So LinkedIn, you know, when you read articles, they say that\u2019s really, really good. I think we could do better. I think we could ladies out there,<\/p>\n<p>Marisa Shadrick [00:16:37]:<\/p>\n<p>I think we could do better. I would love to<\/p>\n<p>Marisa Shadrick [00:16:40]:<\/p>\n<p>see that number rise rather than 42%. It\u2019s not so suit and tie. It\u2019s a very affluent platform because there are businesses in there. And one of the things that I love about it, even though it doesn\u2019t have as many many users or members like Instagram or Facebook, I don\u2019t think that\u2019s a bad thing. I think Instagram and Facebook is so inundated with users and members, but LinkedIn is still, I think still the best kept secret ever because there\u2019s opportunity there to be seen plus with all the features. And like I said, it\u2019s people of position, people that are affluent, people that are really serious about business. And they say that this is something that I\u2019ve had people say to me? And I said, well, my audience isn\u2019t there because about 60% of LinkedIn users are between 25 and 34 years old. And there\u2019s also a prediction that a lot of TikTok users are gonna move over to LinkedIn.<\/p>\n<p>Marisa Shadrick [00:17:40]:<\/p>\n<p>Go figure. That\u2019s a jump. Right? But I don\u2019t understand that, but that\u2019s what I read. But the thing is the way I use LinkedIn, I don\u2019t care what they tell me about the demographic because I use LinkedIn to find specific people and specific audiences that are aligned to what I do. So it doesn\u2019t matter. I\u2019m not trying to appease the algorithms. Right? I\u2019m I\u2019m going beyond chasing vanity numbers and algorithms. I am using the search tools, and I\u2019m using the many tools that LinkedIn has to find people to find an audience that aligns.<\/p>\n<p>Marisa Shadrick [00:18:21]:<\/p>\n<p>So that doesn\u2019t have anything to do with anything as far as I\u2019m concerned. I don\u2019t care if the if the age group is 12 years old. I\u2019m not searching for 12 year olds. I\u2019m searching for other people. So, that\u2019s something that I want you to keep in mind that just because they say this is this age group. If you\u2019re initiating the conversation, if you\u2019re initiating the connection, you\u2019re finding the ones that are very much aligned to what you do. And it does have the incredible features. It has the creator mode, which, started in 2021, And a lot of those features, just are amazing.<\/p>\n<p>Marisa Shadrick [00:18:56]:<\/p>\n<p>One of them being the LinkedIn newsletter, and I\u2019ve been slowly upping my game. I started with LinkedIn at the end of 2022, so it\u2019s been just about a year. And I have made more money through connections on LinkedIn. And through my predictions of 2022, I made more money in 2023 applying what I felt to be true, and that\u2019s some of the things I\u2019m gonna share here today. So creator mode, one of the wonderful things about it is that you can create newsletters on LinkedIn for more visibility. Now I created a company page as well. I\u2019ve been solely learning and implementing more things, but it has Let\u2019s see. As of April 2022, 29,000,000 unique people were subscribed to at least 1 LinkedIn newsletter.<\/p>\n<p>Marisa Shadrick [00:19:46]:<\/p>\n<p>So it\u2019s a great way to and, again, LinkedIn gets ranked on Google, so I\u2019m seeing and if I\u2019m going to put a newsletter anywhere or an article, because there\u2019s lots of platforms for articles. But, again, is it working within what I\u2019m already doing, or is it another thing that I got to spin the plate. I don\u2019t want a bunch of plates that I have to spin. I want to focus on 1 area and have that support all the other things. So to me, I\u2019m thinking for LinkedIn to up my game, and I\u2019ll just be very candid and honest with you. I created a company page because I\u2019m gonna broadcast my Podcast live through my company page on LinkedIn and then do all the postproduction afterwards. And then once a month, I\u2019m going to take one of those podcasts, whichever one had more visibility and had a better number.<\/p>\n<p>Marisa Shadrick [00:20:39]:<\/p>\n<p>I will create a newsletter because the content\u2019s already created, and I can create a newsletter. So I\u2019m<\/p>\n<p>Marisa Shadrick [00:20:47]:<\/p>\n<p>not reinventing the wheel, And then my company page will have a newsletter, will have the podcast, and I could always share what I put in my profile. But do you see what I mean about finding a way to market where everything supports itself. Everything. You\u2019re not creating separate things and trying to figure all that stuff out. My Reels, I do not do them on Instagram anymore. I do them somewhere else so that I can share them everywhere. Because sometimes if I do it on Instagram, maybe I just don\u2019t know how to use them right, but it has really cool features for all the text displays and all the stickers and all this wonderful stuff. But then I can\u2019t really download it to my camera to share it somewhere else.<\/p>\n<p>Marisa Shadrick [00:21:29]:<\/p>\n<p>So I created somewhere else, And then I put it on Instagram. I put it on LinkedIn. I put it on Facebook. I put it, even on YouTube reels. I keep it under 60 seconds. So what I\u2019m saying is whatever you\u2019re doing, is there a better way to do it so that you can get more bang for your buck instead of being so siloed in I\u2019m doing this here and I\u2019m doing that there and nothing is really connecting. So That\u2019s my thoughts on LinkedIn. Now 2024 recommendations, I\u2019ll go through these very quickly for you.<\/p>\n<p>Marisa Shadrick [00:22:05]:<\/p>\n<p>From my observations, I feel like there\u2019s either a new<\/p>\n<p>Marisa Shadrick [00:22:11]:<\/p>\n<p>new flood of people that maybe Do not have all the basics down yet for online marketing or maybe we\u2019ve gotten So used to the basics that we\u2019ve kind of neglected the basics, and we\u2019re thinking that there\u2019s some magic bullet out there to get me more visibility and to help me sell more of my product or services. We need to remember that the The basics does become the foundation for your business, and that is something that you create and continues to work for you. For example, your website. You know, is your website updated? You know, one of the things I\u2019m doing is I\u2019m I\u2019m giving my my website a facelift. My podcast is going through a name change, and it\u2019s gonna be called Amplify Your Authority. So it will change very soon by the end of the year. My membership is changing, and it\u2019s going to be Amplify Your Message. And then I have my product, which is my group coaching Amplify Your Authority.<\/p>\n<p>Marisa Shadrick [00:23:13]:<\/p>\n<p>So I\u2019m I\u2019m changing a lot of things so that everything works together. So your website. And in order to give your website The best opportunity for downloads and resource, you want it to be very clear, so your brand narrative needs to be very clear. Sometimes we slap these things up and we think good enough and it\u2019s not working. We wonder why. We need to spend time and make sure that it says what it needs to say and emphasize on the website the value that you bring that\u2019s outcome based. In other words, you want to help them imagine the after story. Right? And you can have some pain points in there, but they need to know what am I gonna get out of this because it\u2019s all that that what\u2019s in it for me? So it has to resonate in a way that they know exactly what the benefit is for them right at the top of the fold and then a button there so they can download something that makes sense.<\/p>\n<p>Marisa Shadrick [00:24:11]:<\/p>\n<p>Right? And that brings me to the lead magnet. There\u2019s a lot of people that I\u2019ve realized this year, And it\u2019s not just 1 person. It\u2019s just I\u2019ve just noticed that lead magnets, they either don\u2019t have 1. They either have 1 and they say it\u2019s not working. It\u2019s not that great, and they\u2019ve kind of forgotten about it. They\u2019ve never updated it or they created it and they haven\u2019t finished the process of a lead magnet. But you wanna have a really good lead magnet idea that aligns with what you sell. Right? So you give them a taste.<\/p>\n<p>Marisa Shadrick [00:24:44]:<\/p>\n<p>It\u2019s sort of like getting that that sample taste, like, when you\u2019re Going somewhere and they give you a sample, like, you go to get ice cream and they give you sample of ice cream, or you go to Costco and they give you a sample, or you go to One of those chocolate places, and they\u2019ll give you maybe a sample. You wanna give them a sample of what they can expect. So the lead magnet\u2019s really important to think what that\u2019s going to be and why they would want to download it. They would have to clamor to get this because it\u2019s so important. And from there, You need a really good opt in page and thank you page, and then you need an email sequence, and I like keeping it to either a minimum of 3 or 5 before They join the entire list. And then where are you leading them in that? There has to be a reason for that. And even on the thank you page, if you\u2019re going to have ads, you can begin to have maybe an order bump on the thank you page. That\u2019s just a a small, small amount.<\/p>\n<p>Marisa Shadrick [00:25:41]:<\/p>\n<p>Really, what you\u2019re doing is you\u2019re trying to see who\u2019s really serious. And so it could only be, you know, $7, $9, $12, a low amount, And then it tells you this person is really serious because even though it doesn\u2019t sound like much money, and we\u2019re not doing this to make money. We\u2019re doing it to see who\u2019s really interested and also to offset potential ad costs, Facebook ad costs, if you decide to go that route and you have a lead magnet that everybody loves, and You think, maybe I should put some ad money behind this. It will help offset the cost. And so all of these things you need to think through for your business. So everything is when you say it turn it on, it\u2019s all working together. And I think the problem I\u2019ve seen is that we\u2019re doing Multiple things, but nothing\u2019s working together. It\u2019s almost like they\u2019re they\u2019re they\u2019re fighting each other, know, because we\u2019re working on this thing, they\u2019re working on that thing, and it\u2019s all separated.<\/p>\n<p>Marisa Shadrick [00:26:34]:<\/p>\n<p>Anytime you create anything, you should consider how can I create this so I can repurpose it or use it in another way? Okay. So there\u2019s on lead magnet. So we need to focus on our website. We need to focus on our lead magnet. We need to focus on traffic.<\/p>\n<p>Marisa Shadrick [00:26:51]:<\/p>\n<p>That\u2019s that\u2019s big traffic.<\/p>\n<p>Marisa Shadrick [00:26:54]:<\/p>\n<p>How are you gonna get traffic to it?<\/p>\n<p>Marisa Shadrick [00:26:57]:<\/p>\n<p>How are you going it\u2019s not enough to just post it or list it on your Facebook page. Right? It\u2019s not enough.<\/p>\n<p>Marisa Shadrick [00:27:06]:<\/p>\n<p>How are you going to do that? You want to expand your reach. And so there\u2019s ways that you can do that. It just really depends on the business because it\u2019s not<\/p>\n<p>Marisa Shadrick [00:27:17]:<\/p>\n<p>a cookie cutter. It\u2019s not. It\u2019s really a lot of what I do with clients. There\u2019s a lot of customization so<\/p>\n<p>Marisa Shadrick [00:27:25]:<\/p>\n<p>that it works for them, and so it aligns with their brand. And so and where they show up. Maybe LinkedIn is not where you show up. So that\u2019s important is the strategy. How am I gonna get in front of audiences? And then the other thing that I think is really important, these are some of the the basics of my recommendations,<\/p>\n<p>Marisa Shadrick [00:27:48]:<\/p>\n<p>is always be thinking about building relationships, AKA relationship marketing and networks. I will say it again because this is really important. This is what\u2019s helped me earn more revenue in 2023, building relationships and networks. Very, very important.<\/p>\n<p>Marisa Shadrick [00:28:15]:<\/p>\n<p>You need to to start those conversations. And a lot of times people think, oh, that takes so much time, and I don\u2019t need another call, and I need to now DM them. But I\u2019ll tell<\/p>\n<p>Marisa Shadrick [00:28:24]:<\/p>\n<p>you my friends, this is what\u2019s gonna help you find those opportunities<\/p>\n<p>Marisa Shadrick [00:28:32]:<\/p>\n<p>to be able to find affiliates for maybe something, a launch that you\u2019re doing, or find an opportunity to share Your training on another platform to be a guest on podcasts, we don\u2019t do it alone. Nobody that\u2019s successful has done it alone. They have had opportunities to speak at large conferences or to<\/p>\n<p>Marisa Shadrick [00:28:56]:<\/p>\n<p>be able to collaborate with other entrepreneurs. That\u2019s how they\u2019ve grown their business. Think back. Anybody that pops in your mind right now, think back. And there\u2019s probably been collaboration because we don\u2019t do it alone. The other recommendation I have is have a full spectrum of of products. Start with your signature product, whatever it is. Like, if somebody could say, I want everything that you have to offer.<\/p>\n<p>Marisa Shadrick [00:29:26]:<\/p>\n<p>I don\u2019t wanna buy these other I want what is<\/p>\n<p>Marisa Shadrick [00:29:28]:<\/p>\n<p>it that where I get it all? Have that and then work backwards. How can I take a slice of this and create<\/p>\n<p>Marisa Shadrick [00:29:36]:<\/p>\n<p>not just a signature offer, but create a mid range or mid priced offer? And how can I take that and create a low offer? Maybe a template or something that\u2019s in that mid range offering create some type of low offer. And from all of that, consider what makes sense as far as a lead magnet to bring them in. That\u2019s what we call a funnel or the customer journey and not have it so disconnected. I think what happens is when people first start, They\u2019re not thinking yet their signature. They\u2019re thinking personal lead magnet. I need to grow my email list. So let me let me, like, figure out, like, what is that people want, and and it\u2019s so It\u2019s not aligned to what you\u2019re going to sell because all they\u2019re thinking about and then their email list goes cold or dead because then when you do figure out what you wanna sell, there\u2019s a disconnect. And those people that you\u2019ve you have in your email list aren\u2019t interested in that.<\/p>\n<p>Marisa Shadrick [00:30:33]:<\/p>\n<p>So it\u2019s very, very important to make sure That as you grow your email list, it\u2019s aligned correctly so that you don\u2019t have those problems later with your email marketing. It\u2019s really, really important. So you wanna have Multiple products, and here\u2019s why. You wanna increase your closing rate when you have those 1 on 1 calls. When you share some signature product and they say, well, I\u2019m not ready, you have 2 other things that you can offer them and you can increase your closing rate. Maybe not on that signature product, but in those other products that you have when they say, oh, that\u2019s that\u2019s a little bit more comfortable, and that\u2019s where I\u2019m kind of at right now. I don\u2019t think I\u2019m ready for the signature product. You obviously give it a name.<\/p>\n<p>Marisa Shadrick [00:31:17]:<\/p>\n<p>Right? But this sounds like something that I can incorporate right now, and then they buy that. You\u2019re starting to create multiple streams of revenue. There\u2019s more to talk about multiple streams of revenue because there\u2019s memberships and other things that you can do because you want to focus on getting Retainer clients and you wanna focus on having that reoccurring revenue, but this is important.<\/p>\n<p>Marisa Shadrick [00:31:40]:<\/p>\n<p>And with that, it\u2019s important to sell.<\/p>\n<p>Marisa Shadrick [00:31:46]:<\/p>\n<p>It\u2019s not just enough to post and hope that they\u2019re gonna click and schedule a call with you. It\u2019s important to take the initiative and Create things where you have an opportunity to propose an opportunity. Right? Otherwise, people won\u2019t buy. Right? And so you need to consider how am I going to sell? What\u2019s the best way? Is it 1 on 1 calls? Is it workshops? How am I going to do this? Okay. So moral to the story here, expert guesting is a great way to increase your traffic instead of, you know, spaghetti marketing. And spaghetti marketing is just throwing it against the wall and hoping something will stick, and then being disappointed and frustrated and burnt out from all the content you\u2019re creating on social media. So it\u2019s important to, be very strategic, not do the spaghetti on the wall, and figure out how everything works together. And this is important.<\/p>\n<p>Marisa Shadrick [00:32:43]:<\/p>\n<p>And building Those relationships, a sustainable network will help you in the business growth. And even if you begin to implement ways to sell and create those opportunities to talk to people, consider what it is that you want to sell. Sometimes we\u2019re gonna need to stop doing Something maybe we\u2019re creating too much content. Maybe we\u2019re writing articles and we\u2019re creating podcasts and we\u2019re doing lives and we\u2019re doing all these things, And we we\u2019re so busy throughout the week that we don\u2019t have time for appointments with people. Maybe we need to pull it back a little and focus on one. I love the power of 1. 1 one one. One social media platform, one strategic marketing effort, one lead magnet.<\/p>\n<p>Marisa Shadrick [00:33:29]:<\/p>\n<p>And As you double down on that and you go deep on that, you see what\u2019s working, what\u2019s not. Where can I tweak it? So you need to know, you know, what to sell, how to price it. You have those sales conversations. What do you say in a sales conversation? Right? Those are all things very, very important. Those are things that I teach. I teach that in my program in Amplify Your Authority, all about the marketing, which is not only your messaging, but it\u2019s also your lead magnet and the funnel that goes with it. The 2nd month, we talk about traffic, and I help you create your talk. Like, what would you talk about? I help you create your media kit.<\/p>\n<p>Marisa Shadrick [00:34:10]:<\/p>\n<p>I help you find Those audiences where you can be a guest on. And then the 3rd month, we really double down on all your products.<\/p>\n<p>Marisa Shadrick [00:34:21]:<\/p>\n<p>What other products, what have you not thought of? So<\/p>\n<p>Marisa Shadrick [00:34:25]:<\/p>\n<p>these are my recommendations for the coming year and some of my observations. You know, I could be right, could be wrong, but I know in 2022, I did this, and What I implemented in 2023 did increase revenue, and I had other people that were able to also increase revenue, really find Their ideal messaging really align with their audience, and everything is like domino effect. Once you have that, it\u2019s like the the cornerstone where everything else falls into place. And then you have a system. You have a system. They call it a funnel, but you have a system That now it\u2019s just knowing that everything is working and you find out where the bottleneck is or what you need to tweak, and it becomes so much easier as you look at analytics. So, hopefully, that gave you some hope for the coming year with the recommendations I have. If you\u2019re interested in Amplify Your Authority, there\u2019s some spots open for January of 2024.<\/p>\n<p>Marisa Shadrick [00:35:28]:<\/p>\n<p>This podcast has been recorded in December of 2023. I am happy to talk with you. I am happy to share the link where you can check it out. But this is where we go deep, and this is where I help everyone, and I I show up. And I we literally will take copy. I\u2019ll put it up on the Google Doc. I say share your Google link. I\u2019ll go in there, and I will be writing, reshaping it, Moving it around, I always tell them to give me a copy because I get in there and we start doing it.<\/p>\n<p>Marisa Shadrick [00:35:59]:<\/p>\n<p>We start doing it. We do work. We do work especially in the 90 days. It\u2019s called a 90 day intensive because we get it done. We get it done because it shouldn\u2019t have to be this complicated. It shouldn\u2019t have to take you a year, 2 years, 3 years to make money. It shouldn\u2019t. You need to be able to start right away and hit the ground running and start making those dollars, and then you can increase the price if you want, if you\u2019re feeling unsure.<\/p>\n<p>Marisa Shadrick [00:36:25]:<\/p>\n<p>But it\u2019s all about you have a business because you\u2019re trying to earn revenue. You\u2019re trying to create a lifestyle that works for you. I\u2019m trying to do that as well. I work from home because I have a daughter and a granddaughter here. In the morning, I\u2019m making breakfast for the granddaughter. Right? In the evening, you know, when she comes home from school, there\u2019s things I need to do. I\u2019m balancing a lot of things just like you are, And this works for me, and I know this works for many of you. And my intent is to retire my my husband so that he could take some time off because he\u2019s working so much.<\/p>\n<p>Marisa Shadrick [00:36:55]:<\/p>\n<p>And he had some health issues, and I wanna make sure that he stays healthy. So everyone has a reason. My story is not unique. Your story is the same. I wanna help you do that. And when I say I wanna help you do that, I get involved. And if people get stuck along the way, I get on a call with them. And it\u2019s not one of these, like, 15 minute phone calls.<\/p>\n<p>Marisa Shadrick [00:37:17]:<\/p>\n<p>I get on a Zoom call with them and if we need to talk 30 minutes, 60 minutes, and sometimes 90 minutes. We do it to get you to the next step. It\u2019s all about get it done and move forward and start offering your products and services and start selling. There\u2019s so much that bottlenecks, and really what you need to do in business, you need to be prospecting, which is your funnel, and you need to<\/p>\n<p>Marisa Shadrick [00:37:44]:<\/p>\n<p>be selling and not waiting. You need to do<\/p>\n<p>Marisa Shadrick [00:37:47]:<\/p>\n<p>it right away. So if this is of interest to you, I highly recommend you checking it out. There\u2019s some, testimonials there, videos, people that have shared their thoughts in there as well, but this is where I bring everything to the table. My copywriting, my branding experience, My award winning, speech competition skills, I bring it all to the table. So you get it all, and you get all the other products that I have inside of our platform warm as well. So it\u2019s a great opportunity. It\u2019s really affordable for what you get. And if you\u2019re interested, I would not hesitate.<\/p>\n<p>Marisa Shadrick [00:38:21]:<\/p>\n<p>I would grab a spot because we\u2019re gonna start right after the New Year. So until next time, take care. I hope this was helpful, and we will have a few more podcasts before the end of the year. I know everyone is getting ready for the holiday season, and it\u2019s been a joy to share these tips for you. Whether you work with me or not, I wanna wish you the best for 2024. Alrighty.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we stand on the threshold of 2024, I&#8217;ve gathered my thoughts on 2023&#8217;s marketing shifts with recommendations for future success. What lies ahead is a different era in online business. &nbsp; Technology continues to reshape marketing. Just as television transformed advertising in the mid-20th century and the rise of the internet gave advertisers a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":32945,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"episode_type":"audio","audio_file":"https:\/\/www.buzzsprout.com\/603061\/14120427-2023-marketing-shifts-and-recommendations-for-future-success.mp3?download=true","cover_image":"","cover_image_id":"","duration":"","filesize":"27.71M","date_recorded":"2023-12-10 18:52:40","explicit":"","block":"","filesize_raw":"29057271"},"tags":[52,67],"series":[84,83],"episode_featured_image":"https:\/\/marisashadrick.com\/wp-content\/uploads\/2023\/12\/2.jpg","episode_player_image":"https:\/\/marisashadrick.com\/wp-content\/uploads\/2024\/01\/New-Podcast-Image.jpg","download_link":"https:\/\/marisashadrick.com\/podcast-download\/32935\/episode-77-2023-marketing-shifts-and-recommendations-for-future-success.mp3?download=true","player_link":"https:\/\/marisashadrick.com\/podcast-player\/32935\/episode-77-2023-marketing-shifts-and-recommendations-for-future-success.mp3?download=true","audio_player":null,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/us\/podcast\/resilient-faith-online\/id1565043833","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"stitcher":{"key":"stitcher","url":"https:\/\/www.stitcher.com\/show\/resilient-faith-online","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/u\/0\/feed\/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS82MDMwNjEucnNz","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/18IFZLnxSigHz2gluySfRA","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/marisashadrick.com\/feed\/podcast\/amplify-your-authority","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"vgT44pMSXa\"><a href=\"https:\/\/marisashadrick.com\/podcast\/episode-77-2023-marketing-shifts-and-recommendations-for-future-success\/\">Episode #77 2023 Marketing Shifts and Recommendations for Future Success<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/marisashadrick.com\/podcast\/episode-77-2023-marketing-shifts-and-recommendations-for-future-success\/embed\/#?secret=vgT44pMSXa\" width=\"500\" height=\"350\" title=\"&#8220;Episode #77 2023 Marketing Shifts and Recommendations for Future Success&#8221; &#8212; Marisa Shadrick\" data-secret=\"vgT44pMSXa\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Episode #77 2023 Marketing Shifts and Recommendations for Future Success - Marisa Shadrick<\/title>\n<meta name=\"description\" content=\"Listen to a review of 2023&#039;s marketing shifts. Learn why adapting to today&#039;s digital shifts is vital to thrive in 2024. Practical &amp; helpful.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marisashadrick.com\/podcast\/episode-77-2023-marketing-shifts-and-recommendations-for-future-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode #77 2023 Marketing Shifts and Recommendations for Future Success - Marisa Shadrick\" \/>\n<meta property=\"og:description\" content=\"Listen to a review of 2023&#039;s marketing shifts. Learn why adapting to today&#039;s digital shifts is vital to thrive in 2024. Practical &amp; helpful.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marisashadrick.com\/podcast\/episode-77-2023-marketing-shifts-and-recommendations-for-future-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Marisa Shadrick\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/resilientmarisa\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-06T22:29:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marisashadrick.com\/wp-content\/uploads\/2023\/12\/2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MarisaShadrick\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"34 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marisashadrick.com\/podcast\/episode-77-2023-marketing-shifts-and-recommendations-for-future-success\/\",\"url\":\"https:\/\/marisashadrick.com\/podcast\/episode-77-2023-marketing-shifts-and-recommendations-for-future-success\/\",\"name\":\"Episode #77 2023 Marketing Shifts and Recommendations for Future Success - Marisa Shadrick\",\"isPartOf\":{\"@id\":\"https:\/\/marisashadrick.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marisashadrick.com\/podcast\/episode-77-2023-marketing-shifts-and-recommendations-for-future-success\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marisashadrick.com\/podcast\/episode-77-2023-marketing-shifts-and-recommendations-for-future-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marisashadrick.com\/wp-content\/uploads\/2023\/12\/2.jpg\",\"datePublished\":\"2023-12-11T02:55:06+00:00\",\"dateModified\":\"2024-02-06T22:29:12+00:00\",\"description\":\"Listen to a review of 2023's marketing shifts. Learn why adapting to today's digital shifts is vital to thrive in 2024. Practical & helpful.\",\"breadcrumb\":{\"@id\":\"https:\/\/marisashadrick.com\/podcast\/episode-77-2023-marketing-shifts-and-recommendations-for-future-success\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marisashadrick.com\/podcast\/episode-77-2023-marketing-shifts-and-recommendations-for-future-success\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marisashadrick.com\/podcast\/episode-77-2023-marketing-shifts-and-recommendations-for-future-success\/#primaryimage\",\"url\":\"https:\/\/marisashadrick.com\/wp-content\/uploads\/2023\/12\/2.jpg\",\"contentUrl\":\"https:\/\/marisashadrick.com\/wp-content\/uploads\/2023\/12\/2.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/marisashadrick.com\/podcast\/episode-77-2023-marketing-shifts-and-recommendations-for-future-success\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/marisashadrick.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcast\",\"item\":\"https:\/\/marisashadrick.com\/podcast\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Episode #77 2023 Marketing Shifts and Recommendations for Future Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marisashadrick.com\/#website\",\"url\":\"https:\/\/marisashadrick.com\/\",\"name\":\"Marisa Shadrick\",\"description\":\"Online Marketing Coach and Certified Copywriter\",\"publisher\":{\"@id\":\"https:\/\/marisashadrick.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/marisashadrick.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/marisashadrick.com\/#organization\",\"name\":\"Marisa Shadrick\",\"url\":\"https:\/\/marisashadrick.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marisashadrick.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/marisashadrick.com\/wp-content\/uploads\/2020\/02\/Marisa_299x332-2.jpg\",\"contentUrl\":\"https:\/\/marisashadrick.com\/wp-content\/uploads\/2020\/02\/Marisa_299x332-2.jpg\",\"width\":299,\"height\":332,\"caption\":\"Marisa Shadrick\"},\"image\":{\"@id\":\"https:\/\/marisashadrick.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/resilientmarisa\/\",\"https:\/\/x.com\/MarisaShadrick\",\"https:\/\/www.instagram.com\/mshadrick\/\",\"https:\/\/www.linkedin.com\/in\/marisashadrick\/\",\"https:\/\/www.pinterest.com\/marisamshadrick\/\",\"https:\/\/www.youtube.com\/user\/mmshadrick\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Episode #77 2023 Marketing Shifts and Recommendations for Future Success - Marisa Shadrick","description":"Listen to a review of 2023's marketing shifts. Learn why adapting to today's digital shifts is vital to thrive in 2024. Practical & helpful.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marisashadrick.com\/podcast\/episode-77-2023-marketing-shifts-and-recommendations-for-future-success\/","og_locale":"en_US","og_type":"article","og_title":"Episode #77 2023 Marketing Shifts and Recommendations for Future Success - Marisa Shadrick","og_description":"Listen to a review of 2023's marketing shifts. Learn why adapting to today's digital shifts is vital to thrive in 2024. Practical & helpful.","og_url":"https:\/\/marisashadrick.com\/podcast\/episode-77-2023-marketing-shifts-and-recommendations-for-future-success\/","og_site_name":"Marisa Shadrick","article_publisher":"https:\/\/www.facebook.com\/resilientmarisa\/","article_modified_time":"2024-02-06T22:29:12+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/marisashadrick.com\/wp-content\/uploads\/2023\/12\/2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@MarisaShadrick","twitter_misc":{"Est. reading time":"34 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/marisashadrick.com\/podcast\/episode-77-2023-marketing-shifts-and-recommendations-for-future-success\/","url":"https:\/\/marisashadrick.com\/podcast\/episode-77-2023-marketing-shifts-and-recommendations-for-future-success\/","name":"Episode #77 2023 Marketing Shifts and Recommendations for Future Success - Marisa Shadrick","isPartOf":{"@id":"https:\/\/marisashadrick.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marisashadrick.com\/podcast\/episode-77-2023-marketing-shifts-and-recommendations-for-future-success\/#primaryimage"},"image":{"@id":"https:\/\/marisashadrick.com\/podcast\/episode-77-2023-marketing-shifts-and-recommendations-for-future-success\/#primaryimage"},"thumbnailUrl":"https:\/\/marisashadrick.com\/wp-content\/uploads\/2023\/12\/2.jpg","datePublished":"2023-12-11T02:55:06+00:00","dateModified":"2024-02-06T22:29:12+00:00","description":"Listen to a review of 2023's marketing shifts. Learn why adapting to today's digital shifts is vital to thrive in 2024. Practical & helpful.","breadcrumb":{"@id":"https:\/\/marisashadrick.com\/podcast\/episode-77-2023-marketing-shifts-and-recommendations-for-future-success\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marisashadrick.com\/podcast\/episode-77-2023-marketing-shifts-and-recommendations-for-future-success\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marisashadrick.com\/podcast\/episode-77-2023-marketing-shifts-and-recommendations-for-future-success\/#primaryimage","url":"https:\/\/marisashadrick.com\/wp-content\/uploads\/2023\/12\/2.jpg","contentUrl":"https:\/\/marisashadrick.com\/wp-content\/uploads\/2023\/12\/2.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/marisashadrick.com\/podcast\/episode-77-2023-marketing-shifts-and-recommendations-for-future-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/marisashadrick.com\/"},{"@type":"ListItem","position":2,"name":"Podcast","item":"https:\/\/marisashadrick.com\/podcast\/"},{"@type":"ListItem","position":3,"name":"Episode #77 2023 Marketing Shifts and Recommendations for Future Success"}]},{"@type":"WebSite","@id":"https:\/\/marisashadrick.com\/#website","url":"https:\/\/marisashadrick.com\/","name":"Marisa Shadrick","description":"Online Marketing Coach and Certified Copywriter","publisher":{"@id":"https:\/\/marisashadrick.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marisashadrick.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/marisashadrick.com\/#organization","name":"Marisa Shadrick","url":"https:\/\/marisashadrick.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marisashadrick.com\/#\/schema\/logo\/image\/","url":"https:\/\/marisashadrick.com\/wp-content\/uploads\/2020\/02\/Marisa_299x332-2.jpg","contentUrl":"https:\/\/marisashadrick.com\/wp-content\/uploads\/2020\/02\/Marisa_299x332-2.jpg","width":299,"height":332,"caption":"Marisa Shadrick"},"image":{"@id":"https:\/\/marisashadrick.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/resilientmarisa\/","https:\/\/x.com\/MarisaShadrick","https:\/\/www.instagram.com\/mshadrick\/","https:\/\/www.linkedin.com\/in\/marisashadrick\/","https:\/\/www.pinterest.com\/marisamshadrick\/","https:\/\/www.youtube.com\/user\/mmshadrick\/"]}]}},"_links":{"self":[{"href":"https:\/\/marisashadrick.com\/wp-json\/wp\/v2\/podcast\/32935"}],"collection":[{"href":"https:\/\/marisashadrick.com\/wp-json\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/marisashadrick.com\/wp-json\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/marisashadrick.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/marisashadrick.com\/wp-json\/wp\/v2\/comments?post=32935"}],"version-history":[{"count":13,"href":"https:\/\/marisashadrick.com\/wp-json\/wp\/v2\/podcast\/32935\/revisions"}],"predecessor-version":[{"id":33359,"href":"https:\/\/marisashadrick.com\/wp-json\/wp\/v2\/podcast\/32935\/revisions\/33359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marisashadrick.com\/wp-json\/wp\/v2\/media\/32945"}],"wp:attachment":[{"href":"https:\/\/marisashadrick.com\/wp-json\/wp\/v2\/media?parent=32935"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marisashadrick.com\/wp-json\/wp\/v2\/tags?post=32935"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/marisashadrick.com\/wp-json\/wp\/v2\/series?post=32935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}