Show Notes

Amplify Your Authority
Amplify Your Authority
Episode #86 Copy Tips to Create Powerful Lead Magnets with Kathy Farah

Copy Tips to Create Powerful Lead Magnets

Let’s get straight to the point—words are powerful, especially when capturing online leads; use these copy tips to create powerful lead magnets.

If you’ve ever scratched your head wondering, “How do I get more subscribers from my lead magnet?” then drop everything and tune into this episode →
Convert Kit Email Strategist Kathy Farah joins me for this episode to discuss lead magnets and provide another opt-in page critique.


In this podcast episode, you’ll:

  1. Discover How To Improve Your Lead Magnets: Master creating lead magnets that compel your audience to take the next step.
  2. Hone Your Call to Action: Learn how to craft irresistible calls to action on your site that seamlessly guide visitors toward a download.
  3. Simplify to Amplify: Discover the power of removing obstacles, including those extra clicks, to improve your conversion rates. (I humbly share my recent blunder.)
  4. Create Easy Peasy URLs: Why it’s important to create short, keyword-rich URL slugs.
  5. Best Practices for Email Deliverability: Explore advanced techniques to ensure your emails reach subscribers’ inboxes and keep your list healthy and engaged.


So, whether you’re a budding entrepreneur or a seasoned pro looking to sharpen your copywriting skills, this episode is packed with practical tips.

Get ready to chuckle at quirky blunders, nod in agreement on the precision of messaging, and maybe even face-palm at the oh-so-familiar marketing faux pas. It’s all part of growing, learning, and earning revenue.


Episode Takeaways

  • We’ll discuss aesthetics, user experience, and how to reduce barriers to entry on your website.
  • Kathy and I explain the importance of simple, memorable URLs for your lead magnets and why keyword-rich slugs can be a game-changer.


Episode Quotes to Remember

“Mobile responsiveness isn’t a luxury, it’s a necessity,” Kathy Farah
“Every lead magnet needs a clear next step,” Marisa Shadrick


Your Action Step

Submit your copy for a live critique. Our monthly segments with fellow copywriter and ConvertKit Email Strategist Kathy Farah provide expert feedback for your opt-in page or homepage.
Go To:


About Kathy Farah Consulting L L C 

ConvertKit Email Strategist 
In 2021, Kathy Farah faced a significant life change. She found herself divorced after 14 years.
Although this was a devastating season, she pushed herself to take control of her life and start her own online business.
As a ConvertKit email strategist, she blends project management, copywriting, and marketing skills with a passion for helping online business owners earn revenue from an engaged email list.

Connect with Kathy:


Related Episodes

Episode #82 Headline Copywriting: Secrets That Captivate and Convert 
Episode #76 Top Email Marketing Tips for Business Growth


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Podcast Transcript

Marisa Shadrick [00:00:12]:
Welcome. Welcome, everyone to another episode of the podcast. I’m Marisa Shadrick, online marketing consultant and certified copywriter. And today is a special day because today I am joined by my guest cohost, Kathy Farah, who is brilliant. I always believe that we need to be around people that are smarter than we are, and Kathy is certainly that. Kathy, introduce yourself to everyone.

Kathy Farah [00:00:35]:
Well, I’m back. My name’s Kathy Farah. I’m a ConvertKit email strategist, and companies hire me to help them with their reengagement, welcome, and promo sequences.

Marisa Shadrick [00:00:49]:
Yes. Which is very important. Email marketing is huge, and we are, in the future, gonna do an episode just on that. But this particular episode is specifically to talk about copywriting. We’re breaking it down, making it very granular, just helping people understand all the aspects of copywriting, not just one, and breaking it down and explaining why it’s important. So we’re excited about these. If you’re listening to the play, we record these live on LinkedIn. Today, we are gonna be talking about copywriting lead magnets specifically, and we’re gonna talk about the creation of a lead magnet.

Marisa Shadrick [00:01:29]:
From ideation to even literally getting it on your website or whatever tool you’re using, We’re gonna talk about keywords and the the URL, because oftentimes people aren’t quite sure what matters and what doesn’t, and we thought it would be helpful to do that from the very very beginning. So, Cathy, what do you think people should do when they’re thinking about a lead magnet? Somebody’s kinda there, and they’re and maybe they’re thinking about, I should have a lead magnet. Where do I start? You know, what should I have? Should I go into chat gbt? What kind of I don’t know where to begin. What would you say to someone that’s just, like, totally looking at a blank screen and has no idea where to start?

Kathy Farah [00:02:12]:
Well, first off, make it simple. Yeah. It doesn’t have to be a complicated large book, anything like that. It could be something as simple as a checklist, a guide, something that just brings value and helps your ideal client to be able to get an easy win. So you’ve got to understand that it doesn’t need to be something that you’re spending hours, you know, reading and pouring through. It’s something that is just simple. And that I think the key thing is that so often when you’re looking at the blank screen, it’s easy to start to overcomplicate things.

Marisa Shadrick [00:02:52]:
Yeah. I agree, and it really is because especially people are busy. This is where knowing your audience is important. If they’re super busy, they’re not gonna have time to go through a lot. So it really depends on audience too. And I think the most important thing across the board, before you even think about headlines, you think about copy, before you think of the funnel, before you think about anything else, the most important piece is what are they struggling with? What is something that’s really a problem for them? And meet them where they are. Now, that involves knowing your Marisa. Right? So there’s different ways.

Marisa Shadrick [00:03:30]:
So what would you say about that, about really dialing that in?

Kathy Farah [00:03:33]:
Yeah. You definitely are wanting to, research who your clients are, who you hope to have work with, in the future. Because understanding what they’re struggling with, what outcomes they’re hoping to achieve will make things a lot easier to help them get to that point in their journey. And then sort of understanding where you’re wanting them to go at the end of the process, kinda work with the end in mind and work your way back sometimes helps as well.

Marisa Shadrick [00:04:03]:
I’m so glad you said that because reverse engineering is so important. Where do we ultimately want them to end up? What is it that we’re going to offer as the next step? And so that is important to reverse engineer too because we don’t want it. We don’t want a lead magnet that’s not really leading to our offers, whether it’s a $29 offer or if it’s a $2,000 offer. We want, everything to be cohesive and make sense, so they’re ready for the next step. And if your audience really needs to deep dive, and depending on who your audience is in the industry, maybe they do need something that’s a little bit meaty, and maybe they need that and so or maybe your newsletter, if you’re already creating an amazing newsletter, I mean, you’re curating information, you’re providing quotes, you’re, you know, staying on top of the industry, and you’re providing really great value already, doggone it, use that thing as a lead magnet. Give that newsletter a name, name it, and then promote all the goodness you send to them, and really, really focus and highlight the fact that you’re doing this for their convenience. And that’s gonna save them time because you’re delivering all this information on the silver platter for them weekly, and you’re gonna stay top of mind. So you could be really creative with these ideas.

Marisa Shadrick [00:05:24]:

Kathy Farah [00:05:24]:
Yes. Absolutely. I think the big thing is, especially if your audience is someone that, you know, is a small business owner, solopreneur, entrepreneur, saving time, making money. You know, these are all things that people are wanting to try to accomplish. So if you can help simplify that for them and make that an easy win, that’s huge. You’re gonna get a big reaction. So if your newsletter is providing that where they’re getting some one benefit each time it goes out, that’s gonna be a a bonus and people are gonna read that every week, every month, how often you’re sending it.

Marisa Shadrick [00:06:03]:
Yeah. It could even for nonprofits and maybe they’re maybe faith based, you know, some type of quote that’s unpacked could also be something that they would really love. I mean, I used to blog years ago, and sometimes I would just send a quote and unpack it, kind of like what you would call a devotional in the Christian circles. And that’s all it was. And it was something that I was already doing on my own for myself, and I would just pass it on to everybody once a week. So you don’t have to you know, what Kathy said in the beginning of the podcast, keep it simple and align it maybe to something that you’re already doing is going to feel more natural, and it’s gonna be something that you’re gonna enjoy to do because you you gotta communicate with them. Right, Kathy? You gotta send something out. So whatever that is, you know, promote it and promote that.

Marisa Shadrick [00:06:56]:
So newsletters are not dead.

Kathy Farah [00:06:58]:
Yeah. Right. Absolutely. And I think consistently promoting it periodically where you take on on your social media platforms, you’re you’re reworking different ideas that with the end result of the call to action action you’re using opportunities where you’re bringing a little bit of value that leads to that call to action, makes things a lot easier, and it gets the word out more consistently.

Marisa Shadrick [00:07:33]:
Yeah. And and I know sometimes we think, well, that makes sense. I did a big blunder here in the beginning of the podcast when we started doing these together because we had all these opportunities for people to submit a copy critique, so obviously, there’s a form for that. Or if they wanted to be on the podcast, there’s a form for that. Or if they wanted to receive the podcast, you know, in their inbox, there was a form for that. And I’m going, this is crazy. And Cathy’s going, which link are we sharing? And I’m going, and we were just I was gonna say, I

Kathy Farah [00:08:04]:
think we even gave 2 different links at one point. Like, no. No. That’s the one. Never mind.

Marisa Shadrick [00:08:10]:
I know. I should know better. So now I created a lead magnet around the podcast and showing them what they receive. Not only do they get it in their inbox, they can also submit a critique. And so in the first email, they get a link to that. And if they’re interested in being on the podcast, I provide a link in an email sequence where they can get that. So there’s only one place they have to go, And you think I would have started there. Right? So It’s

Kathy Farah [00:08:38]:
all lessons that we learn all

Marisa Shadrick [00:08:40]:
of us learn. I know. I know.

Kathy Farah [00:08:41]:
And I think, you know, walk through our process. Right?

Marisa Shadrick [00:08:45]:
And I think sometimes we’re just busy. Right? And we’re, oh, we need this. We need this. So

Kathy Farah [00:08:49]:

Marisa Shadrick [00:08:49]:
So if you’ve done the same thing that Marissa did, no harm, no foul. Yeah. No harm, no foul. You’re in good company because we did the same thing, and so we gotta we gotta drink our own Kool Aid. Right? So, so I’ll probably show you that too. I’ll show I’ll show you the lead magnet that encompasses everything. And that way, we have one call to action, which is always good, you know, because I always promote one call to action, one audience, one offer. And here I had all these different little things because it was evolving and expanding Yes.

Marisa Shadrick [00:09:21]:
Faster than I thought. So, so I totally get it. If you feel like, oh, man, I gotta update mine. I had to update mine too. So there we go.

Kathy Farah [00:09:30]:
I’m doing that too as we go along. It’s always a little bit of a tweak. As you learn more, you get better and better.

Marisa Shadrick [00:09:37]:
Mhmm. Imperfect progress. Isn’t that what they say? Imperfect progress. So we are going to segue into a copy critique, and I’m gonna be checking here in case anybody is joining us live. I’m gonna try to, watch here in the comments, because Marissa found where the comments are. So I’ll check and see if safe. Yeah. We know.

Marisa Shadrick [00:10:00]:
Yeah. Exactly. So we have a a wonderful entrepreneur. She is also a copywriter, Alicia Berberich, and she submitted her lead magnet for critique. So thank you, Alicia, for that. And her website is absolutely beautiful. I mean, designed very beautifully. Aesthetics is gorgeous.

Marisa Shadrick [00:10:22]:
Photography, she’s got

Kathy Farah [00:10:23]:
some photos.

Marisa Shadrick [00:10:25]:
Mhmm. She’s got some great photos of herself. You could see she got a photographer, got somebody to help her out with her website. It’s it really is stunning. So if you can’t see it and you’re listening to the podcast, you can always go to our website and check it out, and you’ll understand why I say it’s stunning and beautiful because it is. And so, we’re going to screen share. So for those of you that are listening, when you receive if you’re part of our podcast community, you’ll receive the replay right with the show notes. You’ll also receive in there the video version.

Marisa Shadrick [00:11:01]:
So in the one place, you’ll have everything if you actually want to see some of the sites that we’re critiquing. We’re trying to make it super easy for you. So if you become here’s the the shameless pitch. If you become part of our podcast community, you’ll get it delivered in your inbox. And it’s usually has about a 2 week, because we we do these early. So it’s about a 2, 3 week delay before you see the fresh, podcast that we just recorded. So there’s a little bit of a delay, because we try to batch and stay ahead of the game. Right? So I know.

Marisa Shadrick [00:11:35]:
In theory, that’s what we’re trying to do. Yeah, that’s the game plan. Yeah. In theory. So protection again, right? Yeah, exactly. So I’m gonna share my, my screen here. So let me go here and try to share my share screen. So here we go.

Marisa Shadrick [00:11:54]:
Share screen, and we’re gonna go here to her website. And, Kathy, can you see her website?

Kathy Farah [00:12:01]:
Yes. I can.

Marisa Shadrick [00:12:02]:
Okay. Awesome. So So she’s branding herself. Her URL is her, which is great. If ever you can do that and you brand yourself, that’s probably the best thing to do. And right on top above the fold on her website, she has a call to action button for the lead magnet, which is ideal. It’s really good.

Marisa Shadrick [00:12:25]:
Right, Kathy? To have it above the fold?

Kathy Farah [00:12:27]:
Yes. It’s gonna be you got that few seconds to grab somebody’s attention, and it so she’s got that in the right right spot for someone jumping into her website.

Marisa Shadrick [00:12:38]:
So can you read I’m gonna try to make this a little bigger. Let me see if I can here. How’s that, Kathy? Yes. Thank

Kathy Farah [00:12:47]:
you. You know, I know I’ve gotta have the large font.

Marisa Shadrick [00:12:50]:
Well and to I want people that watch the replay on Youtube and I want them to see it too. So so do you want to read what she has on there at the very top?

Kathy Farah [00:13:00]:
Yeah. So learn how to overcome the negative voice in your head and transform your life for women who are ready to ditch the nagging inner voice and transform your life, download your guide here, the accelerator method.

Marisa Shadrick [00:13:15]:
The accelerator method. So she’s got some kind of methodology. She’s got some kind of system, and she’s really attacking this negative voice in your head, which a lot of us have. A

Kathy Farah [00:13:26]:
lot of

Marisa Shadrick [00:13:27]:
us have. So for someone that has I know. For some of us that struggle with that type of thing, negative voice in your head, this might be something that is of interest to them, and it’s low barrier of entry, it’s free, there’s no big commitment. Right? So it’s it’s not a scary thing. There’s no stranger danger. Right? And when you go over to the button, she has a button, and what happens when you go to the button, you see another page with the same accelerator method, 5 steps to overcome the negative voice in your head and become the best possible you. So all we’re seeing for those that are listening is the top the the headline, little subtext, and a box that has a little bit more text and an image to the right. So aesthetically, it looks beautiful.

Marisa Shadrick [00:14:15]:
So we’ve got here in the box can you read that, Kathy, or do you want me to read it? It’s giving me a little bit of detail.

Kathy Farah [00:14:21]:
The box, it says, learn how to overcome the negative voice in your head. Use the simple accelerator method to gain control over the negative voice in your head and start living the life you’re meant to live.

Marisa Shadrick [00:14:34]:
Okay. So this is great, having this page. What I will say before we go into the actual copy critique, I will say that it would be a more direct approach if her website, since she’s has the lead magnet on the website, has the actual fields to fill in your information right there. Rather than take another extra step and go to a page again and read about it. Because on the website, on the home page, we’re reading about it, and we may say, yeah, I want that. But then it’s taking me to another page with the fields in it. So what do you think, Kathy? Let’s unpack that and say why, pros and cons, good idea, bad idea, what are you talking about, Marissa? I think there are some

Kathy Farah [00:15:23]:
benefits of having it go straight to your opt in page, like this So that just to make sure, again, you’ve got a matter of seconds that you’re, you know, grabbing somebody’s attention. So being able to directly enter and get them to get their contact information entered and be able to take the action that you want them to take in a direct approach sometimes is gives you a higher chance of having them convert and definitely signing up. If they take the extra step, you you know, that’s where you don’t know how quickly it takes to load that additional page, that type of thing. So sometimes that’s why it’s better just to have them go straight and be able to introduce information.

Marisa Shadrick [00:16:10]:
We don’t wanna we try to limit the barriers to entry as much as possible. So, this really, what she has on the landing page, if she just took that image and put it here because, actually, the image has the beautiful photo that she has on the website homepage she has on the lead magnet. So she could literally, on the homepage, put the image of the lead magnet because she has more beautiful photos of herself here, and she could put what she had on the sales page right here with a couple of feels in there, and boom, we know what she does. We know who she serves. We see this amazing resource, and there’s no barrier. The fields are right there to pop in your name and email. What do you think about that? How does that feel?

Kathy Farah [00:17:05]:
Yeah. I think so. I think I mean, her lead magnet, it’s she’s got a beautiful image there of what you’re gonna get. And I think you’re right that if you put that image of the lead magnet on her home page, so where someone could see what, you know, exactly what it’s gonna look like, and then have them be able to enter in, you know, have that little box there to be able to enter in your name and email address right there on the home page. You’re right. It just reduces the amount of steps and it lets them just dive right in. And then having something where the button’s like a call to action, like grab your, you know, your free guide now, something like that, so that it’s a very clear next step.

Marisa Shadrick [00:17:50]:
Yeah. So she would have, like, this box, and she could even put some of the text above, you know, with maybe bullets of the benefits. And then this box would be on the home page with less text in it and just the fields in it with, rather than say subscribe, it says yes, something like yes. I want it now or something like that. Or yes. I’m not feeling very eloquent today. But, yes, give me the guide or yes, I want the guide or whatever it might be or click here to download the guide. You can put something like that in there as well.

Marisa Shadrick [00:18:27]:
It’s just to limit the barrier of entry. And if she is giving them her website as a way to grow her email list, the fields are right there. As soon as they go to her main website, they’re right there. In this case, if she wanted to share and talk about the resource, when they get to the website, the resource isn’t really there. The button’s there, but you’ve got that extra step to go in here. And the other thing I noticed here, Kathy, did you notice this? Let me see if I can highlight that. What do you think I’m highlighting part of the URL in the lead magnet. So she’s got a lease aliciaburberich.comforward/theexcel it’s the dash accelerator dash method dash sign dash up dash, here.

Kathy Farah [00:19:21]:
So, And that might be hard to remember if you are in a position where you’re providing, the way to sign up for your lead magnet on, like, say, a podcast or on social media. If if that portion after her the name of her website, if she could shorten that and possibly say it where it’s just the accelerator and make it to where it’s just her website address and accelerator, that it’s a quick, easy thing to remember for somebody if they’re just listening to the podcast, later.

Marisa Shadrick [00:20:03]:
Exactly. Especially because just because we put it on our website doesn’t mean people are going to be opting in left and right, you know. It’s great to have it there for organic traffic and people that come to your website. But if you’re gonna give a call to action and you’re gonna be very intentional about sharing your lead magnet, you do want the wording right after the backslash to be either keyword rich or be very indicative of what it is that you’re offering. For example, most of us have our name.comforward/aboutorourname.comforward/blog or our name.comforward/contact. We all get that. Right? It’s the same thing with a lead magnet. We want to have the the slug, the part that comes after the dotcom, to be a summary of what to expect and short, like Kathy said.

Marisa Shadrick [00:21:01]:
And if possible, keyword rich, if possible, but at least indicative of what it is they’re getting. So that way, if she was on a podcast, and she was talking, and somebody said she was talking about this resource that’s really, really helpful, and they said, oh, that’s awesome. You know, how can they get that resource? She could just simply say alishaburbidge.comforward/ and she could say accelerator, if that’s indicative of what she’s offering. And make it really simple to have that call to action, whether it’s written or it’s audible. It’s easy to do. And so that’s something in the creation portion when we’re creating the page, we can be mindful of that. And sometimes, you know, we’re creating or somebody else does it for us and they’re not thinking of those things. But if we’re gonna be intentional about sharing that lead magnet, it’s best to have a shorter slug.

Marisa Shadrick [00:21:50]:
Anything else on that on the slug? It sounds like a I

Kathy Farah [00:21:53]:
think that’s an excellent point. And it does make it simpler for people to remember. So like I said, you hear it all the time. I’ve listened to plenty of podcasts where I’m like, what’s the free guide way? You know, it’s sometimes a podcast number or, you know, or some quick thing. So, yeah, it definitely makes sense what you’re saying.

Marisa Shadrick [00:22:11]:
Yeah. And people can use, link shorteners, like sometimes they use Bitly, or if you use WordPress, you can use pretty links. But if you can start with the right slug I keep thinking I’m talking about bugs when I talk slug. But if you can make the slug a good slug, you know, after the dotcom better because the more things that the Internet has to do redirecting and everything, it’s always best to have it as direct as possible. It’s the same thing with online tools. Direct integration is always better than having a third party tool. That’s about as techy as I’m gonna get with you. Right.

Marisa Shadrick [00:22:51]:
It’s always best to get it, as and I don’t know the terminology for it, but it’s always best to have it as direct as possible, avoid 3 party tools, and in this case, have that page already say what it’s supposed to say without having maybe a pretty link or a link shortener. So with that said, what do you think about the opt in? The actual topic, Kathy.

Kathy Farah [00:23:13]:
I do think from a benefit standpoint, I think, you know, now she’s she’s letting us know that if you’ve got the negative voice in your head and I think that all of us probably do if you’re human at some point or another. It may not be something that’s a constant thing, but I do think that it’s something that we all experience at different points in our lives. So the the idea that it’s a 5 steps to overcome that negative voice in your head, I think kind of teases that well of like, okay, that’s, you know, that’s interesting. So I think that’s a good place to start. What do you think?

Marisa Shadrick [00:23:53]:
I I love the fact that she said 5 steps. I always like, you know, subheadings because the heading says the accelerator method. The subheading says 5 steps. I always like things in steps. Just it gives me an idea of what’s in it to overcome the negative voice in your head and become the best possible you. I think with this, it would be great to know who exactly it’s for, you know, as far as because there’s so many people as you said. If we could get specific, but maybe her audience, maybe her clients are all different ages. Maybe they are business people and maybe they’re stay at home moms.

Marisa Shadrick [00:24:32]:
I don’t know. So, it would depend on her market research whether she needs to dial that in any more than what she has here.

Kathy Farah [00:24:40]:
Well, and I think I noticed on her website, I think she does reference women when she talks about her accelerator method. I just think it’s on her landing page. It looks like maybe she, left that off. So indicating who she’s talking to might be just for them to be able to self identify specifically who, this is geared for because it’s possible that her services are are for women, you know, primarily. So that would be

Marisa Shadrick [00:25:14]:
an an That’s a great point. That’s a great point, Kathy, because you said on the website, but see, we’re not on the website anymore. Right. So all the more reason to make sure that the actual landing page has all the wording in it. And it is a standalone with everything on it. Because if we have to depend, for them to fill in the blanks going back to the website Right. That would make it a little bit more challenging. We wanna serve everything on a silver platter.

Marisa Shadrick [00:25:42]:
So in the box where the actual fields are, where it says email and name, she’s got some text in there, and it’s a different contrasting color, which is good. Kudos to Alicia for having it a different contrasting color. I always like to have the button a different color so it pops, and this one does. It pops, and so that’s great. She’s got some, she’s uses the colors red and kind of, an off red. It’s almost like a pink with some white and some dark gray, but it looks very good. It looks very good. So in the in the box itself, it says learn how to overcome the negative voice in your head.

Marisa Shadrick [00:26:23]:
Now what I would do is we’ve already got the negative voice in your head. I consider this, like, valuable prime real estate. Whenever I see duplicate copy, I think, is there something else I can say about this resource, a benefit, or something that I could say that’s different and not duplicate the wording. Just use it once, and then when you have space to put more text in, try something else. So she’s gone on there inside of the box where the fields are at. Learn how to overcome the negative voice in your head. It says that up on top, 5 steps to overcome the negative voice in your head and become your best possible you. Inside the box with the feels, it says use this simple accelerator method to gain control over the negative voice in your head and start living the life you’ve meant to live.

Marisa Shadrick [00:27:16]:
So I would take that opportunity if you have space to rephrase it in a different way because we all process words and text differently. So can we explain it a different way for those that maybe didn’t get it the first time? Is there another way that we can expand on this idea And maybe expand that leads to the benefit. And if it’s for people that maybe the negative voice in their head that, maybe doesn’t allow them to excel in their career or whatever it might be. Right? Something like that. But I and address Mhmm.

Kathy Farah [00:27:51]:
Pain points maybe that Yeah. Is impacted by the negative voice.

Marisa Shadrick [00:27:56]:
Absolutely. And I always love bullets. Do you like bullets? I’m a bullet crazy.

Kathy Farah [00:28:01]:
I probably don’t use them. Nearly isn’t enough.

Marisa Shadrick [00:28:04]:
Well, they’re great because they’re not complete sentences, so you don’t have to worry about complete sentences. And you could put bullets, and it’s so scannable. It’s easy to just kind of glance at it. And I think they read bullets more than little paragraphs. And then she’s got her privacy policy there too in the box, which is okay, and then subscribe. So she’s got, it really is really nice. I would just leverage the space for other wording. And I would love again, I said this in the, I think, the last time we met Kathy.

Marisa Shadrick [00:28:37]:
I would love to see within the opt in page either some testimonials if she has it or a little bit, a snippet about her. Just a little bit, so that if somebody was on this page and did not go back to the website and maybe clicked to see what this was about, it’s all right there. They don’t have to go back to the website to see who is she again. And so I I always like having a little bit about the person because it kind of stops right there. What do you think?

Kathy Farah [00:29:06]:
Yeah. I agree with that. Having just, you know, give a little bit more information so that it’s all just starting to introduce the person into your ecosystem and help them get a feel for who you are. The other thing I was gonna mention, this is just somebody that, you know, struggles a little bit to see on mobile, and don’t we look at everything on mobile is maybe having that, that text under her subhead be just a little bigger. Like, just a little bit larger so you could see it on different screens.

Marisa Shadrick [00:29:39]:
Okay. Which text now? Is that in the box?

Kathy Farah [00:29:42]:
Use the little accelerator method to gain control over the negative voice. Yeah. Like, just a little bit larger font.

Marisa Shadrick [00:29:50]:
Yeah. It it’s the actual box that has the feels in it where she has a little bit of text above it, like a headline, and then she kind of unpacks it with a little paragraph. That one, might be a little bit too small in mobile. Actually, I’m gonna pull it up on mobile. We could put a image of it, actually in the replay. So let me see if I can spell her name right. I’m gonna pop it up really quick on my phone and see how it looks on mobile. And we could do a whole episode and just look at lead magnets on mobile, and I could show my mobile.

Marisa Shadrick [00:30:25]:
Yeah. So that would become

Kathy Farah [00:30:27]:
responsiveness, because it’s very different on desktop. Right? And then when it resonates over or, you know, goes over to the mobile device, sometimes that’s where we it gets a little small

Marisa Shadrick [00:30:38]:
or harder to read. I know. And it that bugs me. I get my website all done, and then I think I’m finished. And all of a sudden, I look at mobile, I go, oh, shucks. I’ve gotta change things now in mobile. So, you know, it’s like, no mercy for the tired here. So, yeah, the website looks really good.

Marisa Shadrick [00:30:55]:
I just clicked the button, and it looks good. It shows the headline, the subtext, and it shows the box, then it shows the actual, lead magnet, the image of the PDF document on mobile. So mobile response looks pretty good, and it looks pretty big. The box itself, to your point, Kathy, it looks small on mobile, that part. Oh, okay. It does look small on mobile. Because I was gonna say,

Kathy Farah [00:31:23]:
font size of the actual headline and subhead look pretty large, but I felt like it might be a little small.

Marisa Shadrick [00:31:32]:
Mhmm. Yeah. And your eyes adjusting to it. Right? So but to your point, yes. The website looks, beautiful. The font is perfect. The images look perfect. Everything looks perfect.

Marisa Shadrick [00:31:44]:
On mobile, the website looks great. It looks really, really good. So good job on that. Anything else that we wanna share about this? I think, overall, she did a fantastic job.

Kathy Farah [00:31:55]:
Things. I was gonna say it’s a, you know, it’s definitely a beautiful site. I think that, like you said, just mentioning the bullets, kinda use that opportunity for that space in the box to kind of highlight some of the benefits or some of the the challenges you might be overcoming by having the negative voice in your head, the benefit outcome you’re gonna get by signing up for this free guide.

Marisa Shadrick [00:32:18]:

Kathy Farah [00:32:19]:
And there are a

Marisa Shadrick [00:32:19]:
little bit about yourself as well. Yeah. And there are ways that you can, if she wanted to add address the slug, I know I’ve been able to change the slug on WordPress to something else. But it just if you do that, the caution is where you’ve placed that link because it’ll break if you change it. So that’s the caution. If if you if it’s new and you haven’t really put it out there anywhere or even given them that specific link and you get them the website, you’re good, and you could actually change it. But if you put it in different places, like in an email or something else, you know, to your email list. You say, I got a free resource.

Marisa Shadrick [00:33:08]:
Here you go. Here’s a link. And they go, and it’s broken. So that’s the only problem with changing the Slack. Right. Or you could do a redirect, like we said earlier too. So but good job. I mean, I’m really curious to see what’s in it because the the graph is is so nice.

Kathy Farah [00:33:23]:

Marisa Shadrick [00:33:23]:
And the color is so nice. And I’m thinking, well, then I think I maybe I’ll put in, I think for fun. How about if I just put in my Gmail in there? Why does it say Maria? I don’t want Maria. My first name is actually Maria, but I don’t go by Maria. I go by Marisa. So that that tells you

Kathy Farah [00:33:40]:
a lot too, Marissa. That’s a excellent point that she’s, you know, it’s gotten the attention of, like, what what are the 5 steps? You know, so that that definitely shows.

Marisa Shadrick [00:33:52]:
So I just I just put in my now, you guys, you know This is great. Hopefully, it’s not gonna show everything because you guys, if you want it, you’re gonna have to put your email in yourself. Right. Okay? So it says almost there. Just one more step to get your free download. Check your email. Oh, good job. See that? I love that.

Marisa Shadrick [00:34:13]:
Check your email. We went a little above and beyond here. Go to the email inbox for the address you used to sign up. So she has a thank you page. Thank you for doing that, Alicia, because so many people don’t. She has a thank you page, and she’s got 3 steps. Check your email, confirm your email address, watch for your download. And, obviously, I’m gonna get this in my email and then down below.

Marisa Shadrick [00:34:39]:
If you don’t see an email from us, please check your spam folder. I do that as well. If it’s not there, please reach out, and she gives an email address so they can get it. So well done.

Kathy Farah [00:34:50]:
She’s reminding them to confirm your to And that’s so important to have that double opt in, just for your email cleanliness is making sure that you have them opt in and officially confirm, that they want to receive that free guide and then getting you know, telling them the next step. So I think that those having 3 simple steps that sort of help them understand what to what each clear next direction they should be taking to get that free guide.

Marisa Shadrick [00:35:29]:
I love it. I love it. And I do the same, just to give you a different version. Let me see here. For the podcast, remember I told you guys early in the podcast that I had to hurry up and create an object Yeah. Yeah. Because we have too many links. So here’s the same kind of thing where this is for the podcast, and so the fields are there.

Marisa Shadrick [00:35:51]:
It shows a little bit of the bullets, and there’s Kathy’s beautiful picture there, of what to expect and then recognized by industry leaders and then a little bit about myself with the call to action again. And then when they when they click the button and submit, they get a thank you page, and it looks like this. Very similar to what Alicia did, safe list my email and check your inbox. The second step is connect with me on LinkedIn because that’s important. That way I can continue conversation or join my VIP private community, and there’s a link there. So there’s some action steps. So it’s always good to have a thank you page. We haven’t talked about that much, but your lead page, your lead magnet page should redirect when people hit submit to a page you’ve created with next steps.

Marisa Shadrick [00:36:40]:
And so that would reassure the person submitting their email that they did it correctly and all is good, and it creates anticipation for that email. And you, Kathy, are the email expert. It’s important for them to engage with that email. Right?

Kathy Farah [00:36:56]:
Yes. Absolutely. You want them to, to reply possibly. Any any interaction that you have with them right away, only helps to improve your sender reputation with the email service provider that you’re, you know, working with. So if they’re receiving it through Google or Outlook or, you know, one of those different things, your sender reputation is being judged and and identified each step. So the more interaction and engagement that that person has with you from the onset is gonna make sure that those emails end up in your in their inbox, and you know that you’re being able to communicate with them going forward with any additional weekly content that you’re sending.

Marisa Shadrick [00:37:46]:
Absolutely. Absolutely. So I love how she has the setup is great. She has a thank you page. She has an email that’s going to go out to them. So all of that is great. The only thing that that I noticed was that slug, if she wanted to share it audibly, make it a little easier, and and just use that prime real estate and try rewording what she’s already saying maybe in a different way. Because sometimes we heat need to hear things in different from different angles to kinda get it.

Marisa Shadrick [00:38:16]:
We don’t always get it maybe on the first try. And so use that prime real estate to rephrase it a different way so people understand, but well done.

Kathy Farah [00:38:26]:
Yes. I was gonna say, I mean, you just don’t know, what we’re accustomed to saying, like negative voice in your head, things like that. It may not resonate with somebody else. So they it it’s just all part of depends on how where they are in the awareness of the problem, that you’re helping to solve. If you give them a little additional information that kind of helps to make that click, then you’re more, you know, more inclined to get them to continue to make that next step.

Marisa Shadrick [00:38:56]:
Mhmm. Absolutely. So sometimes people approach the bullets in a couple different ways. They’ll either, like, use all the pain points, like, if you’re struggling with this, or if you’re not able to do this, you know, this resource will help. Or some people just use the benefits. With this resource, you’re going to benefit the transformation, transformation, transformation. So whatever way you choose, you can use that prime real estate to use some bullets or rephrase it, and it’ll be awesome. It’ll be awesome.

Marisa Shadrick [00:39:26]:
But overall, it was a really great, lead magnet. So I encourage you guys to go to alichaberberichdot com, and we’ll have that in the show notes. And you can check out her lovely website. You can download the resource because we all have the negative voice in our head. We all have false beliefs that we have to, you know, untangle. So and if you want your opt in page, look down and get some feedback from Kathy and myself next month. You can go to That is that is the slug.

Marisa Shadrick [00:40:02]:
And listen, and that will get you on board, and you’ll be able to get all that goodness in there. You’ll be able to find the link to submit copy for critique. You’ll be able to find the link if you wanna be on the podcast. You’ll get the Monday marketing memo every Monday. It’s all in one place. So, yay, I did it, Kathy.

Kathy Farah [00:40:23]:
Yay. There’s a

Marisa Shadrick [00:40:24]:
couple of weeks down. I know. Even I had a critique my own and go, oh, this needs improvement. So anyway, thank you so much, Kathy. I really appreciate you being on the show and taking the time and sharing your expertise. Really love doing these with you. You bring so much knowledge and it’s a lot of fun.

Kathy Farah [00:40:45]:
It is fun. I appreciate it, Marissa. This has been this has been a lot of fun. So thank you for including me on this monthly adventure with you.

Marisa Shadrick [00:40:53]:
A monthly adventure. So we’re gonna end it now, and I’m going to stop the broadcast. But, until next time, we will talk to you soon. Bye bye.

Resilient Faith Online Podcast

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