Show Notes

Amplify Your Authority
Amplify Your Authority
Episode #82 Headline Copywriting: Secrets that Captivate and Convert with Kathy Farah

Headline Copywriting: Secrets that Captivate and Convert

Are you ready to turn heads by improving your headline copywriting? Discover secrets that captivate and convert your lead magnets.

In today’s “Amplify Your Authority” podcast, I’m joined by special host guest Kathy Farah, a ConvertKit email marketing strategist who brings her expertise to our lively discussion on creating compelling headlines.
We dive into the nuances of making your headlines stronger with action-driven messaging.


Here’s what you’ll discover in this podcast episode:

  • Sculpting a lead magnet headline that’s irresistible – not ignorable
  • Crafting calls to action that practically push the button themselves
  • Designing a device-friendly opt-in so your offer looks fab on any screen
  • Injecting just enough personal touch to build trust and still keep it professional
  • Turn lurkers into loyal subscribers with relevance and specificity


…and that’s just skimming the surface!


Plus, a LIVE Copy Critique

Kathy and I also reviewed Jenine Camins’s brilliant work from
Together, we examined a well-written lead magnet and provided Jenine with helpful feedback to make it even stronger.

Jenine Camins Life Coach UQ Mindfulness
Lead Magnet:
Jenine’s Website:

Listen and implement these actionable insights for your copy projects.
And guess what? You can submit your copy for critique as well. See below!


Top 3 Episode Takeaways

  1. Lead Magnet Design: Learn how to make a strong first (digital) impression with a dynamic headline and layout that pops.
  2. Little Things Count: Simplicity rules! We explain how the right fonts and colors can magnify your message and hold visitors’ attention.
  3. Network like a Pro: Use LinkedIn to find

valuable connections and carve out opportunities that resonate with your brand.


Episode Quotes:

The Power of Niching Down
“If you’re a jack of all trades, it’s a little hard for people to know how to tell people about you. They’re not sure what you do.” — Kathy Farah

The Power of Copywriting: 
“Frankly, I think we can all benefit from learning copy because you’re writing it all the time, and for everything you do.” — Kathy Farah


Exciting Action Step!

Submit Your Free Critique Request: 

Learn More:

Copy Connection Waitlist


About Kathy Farah Consulting L L C 

ConvertKit Email Strategist 
In 2021, Kathy Farah faced a significant life change. She found herself divorced after 14 years.
Although this was a devastating season, she pushed herself to take control of her life and start her own online business.
As a ConvertKit email strategist, she blends project management, copywriting, and marketing skills with a passion for helping online business owners earn revenue from an engaged email list.

Connect with Kathy:
Free Resource: 4 Email Strategies to Reengage Your List


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You’ll help me reach and support more people, and I’d appreciate it so much.



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Podcast Transcript

Marisa Shadrick [00:00:14]:
And hello everyone. How are you doing? Marisa Shadrick here with another podcast episode. We are recording live. And today, you might notice I am joined by my co guest host Kathy Farah. Hi Kathy. How are you?

Kathy Farah [00:00:31]:
Hi, Marisa. How are you?

Marisa Shadrick [00:00:34]:
I’m doing great. Do you wanna tell them what we’re up to, what we’re doing here, and, why we decided to do this monthly segment? Tell them a little bit about Our idea.

Kathy Farah [00:00:45]:
So our our whole idea kind of originated from some of our interactions and talking about Copywriting. And so we’ve, we’re deciding to do something where we’re going through and helping people Look at their landing pages to help build your audience. That opt in page to make sure that you’re drawing the right People to your audience that it’s actually doing what you were hoping and intending for. So this whole idea is to kind of just Help people gives you a chance to promote what you’ve got to offer as well as be able to make some changes that might help convert Your lead magnet into actual followers on your email list.

Marisa Shadrick [00:01:32]:
Absolutely. And, just to bring everyone up to speed in case this is the 1st time you’re joining us, I’m Marissa Shadrick. I am a marketing consultant. I specialize in branding, and also I’m a certified copywriter. But I love strategy, and that’s where Kathy and I Really, neat because Kathy also loves strategy. Do you wanna introduce yourself and tell them what you do?

Kathy Farah [00:01:57]:
Yes. My name is Kathy Farah. I am a ConvertKit Email marketing strategist, and companies hire me to help them with their email marketing and making sure they have Their sequences in order and automation and tags and that type of thing.

Marisa Shadrick [00:02:16]:
Yeah. Absolutely. And so We decided to partner, and why not? This is new to me, this LinkedIn live and

Kathy Farah [00:02:24]:
New to me as well.

Marisa Shadrick [00:02:26]:
So if I’m making any oopses, just give me a lot of grace because, there’s a lot of buttons, a lot of things to push. And I’m trying to Look here at the comments, make sure I find everything. It wasn’t until the last episode, Kathy, that I found where the comments are. I could figure out where they were. And so I was going, I know we’re here somewhere, but I’m not sure where. So, anyway, today, what we’re going to do is we’re gonna talk a little bit about headlines because they’re so important. And Kathy and I are just gonna share just as if we were, like, Talking at a coffee shop about headlines, and we wanna just kind of share a little bit of our our observations, And I hope you really craft some great headlines, and then we’re gonna segment into an actual critique. And you could do this too.

Marisa Shadrick [00:03:13]:
You could potentially, be Live and share your lead magnet opt in on this podcast if you’re selected, and then we’ll give you information on how to do that later. But we can give you some valuable tips on how to improve it. So it’s a great opportunity to get some feedback on your copy. So I think that’s gonna be a lot And we’re gonna do that little later on. We got an opt in that we’re going to review. I’m gonna try to share it so everybody can see it. And for those of you that are not Watching the replay because many of you listen on podcasts and Spotify. We’re gonna try to explain Exactly what we’re seeing, so you don’t feel lost.

Marisa Shadrick [00:03:52]:
But this podcast is first recorded live on LinkedIn, Then I do all the postproduction work. It goes up on all your favorite podcast platforms, and I also share the video on YouTube. So all of that is on my website in the show notes. You can always find everything there, but we’re gonna try to be very mindful For those that are just listen only, that we explain everything very clearly so you’re not lost. So we’ve got you covered, so don’t worry. So We’re gonna first introduce the idea of of headlines because headlines are really important. And I think sometimes people just very quickly write a headline. They don’t Think about how important it is.

Marisa Shadrick [00:04:31]:
So I’m gonna kinda lead the way, Kathy, and then you just feel free to add to What I’m saying or bring in another perspective, but headlines really is the first the first thing people see When you’re on the Internet and really everything that you see on the Internet, no matter where it is, What it is, whether it’s news, whether it’s, you know, some type of advertisement, whether it’s a website, Whether it’s a social media post, all of that is copy. And the first line, which we call a headline, is what’s gonna stop the scroll. So can you add to that, Kathy, why that’s so important?

Kathy Farah [00:05:11]:
Yeah. I mean, Really, and I think we can kinda take from our own experiences on social media. We get into that mindless scrolling, And you really need a headline that’s just gonna grab your attention, and something that really stands out, and especially Speaking to your right audience. So if that’s not clear, it’s easy just to keep scrolling past that and not Stop and even take any time to read. I mean, we’ve got milliseconds to grab someone’s attention, so it really has to be impactful right at the beginning.

Marisa Shadrick [00:05:47]:
They say I don’t know that it’s true or not. I think that it’s probably not, but it goes around a lot that we have the attention span of a gold

Kathy Farah [00:05:56]:
Ish. Right?

Marisa Shadrick [00:05:56]:
We all

Kathy Farah [00:05:57]:
need to know what’s going on. Wonder. I don’t even know

Marisa Shadrick [00:06:01]:
if they have a brain, but it is. But yeah. And I love what you said about audience because that really is the first step is really understanding Your audience. And some people sometimes guess at it. And they think, well, this is what they need, But is it what they want? Do we really understand our audience? And one of the things I love about Cathy, and we’ve talked about this before, we both Love to research things because that’s what gives us answers. We’re we’re kinda geeky that way.

Kathy Farah [00:06:32]:
So we kind of lost that we’re

Marisa Shadrick [00:06:34]:
sort of geeky. And, research really helps you understand what’s relevant today. Because maybe it was relevant 2 years ago, 3 years ago, But today, based on the external things that are going on, based on just growth too. People grow. They maybe grow out of what you offer, And maybe they need something else. So understanding an audience is so key. Right? And I think people are able to self identify when you’re so Clear. And we’re gonna see a little bit of that when we do a critique.

Marisa Shadrick [00:07:06]:
So absolutely. So understanding the audience, I would say, If you agree with me, Kathy, that is the first step for everything.

Kathy Farah [00:07:15]:
It really is. I mean, it and if you take the time to do it, which I think that’s one of those things that people just don’t really enjoy is doing the research and digging into that. But if you take the time to do it, it simplifies so much of what you’re trying to do in writing copy generally When you understand and know your audience and what really matters to them. Because I I know for myself, I’m this way, like, you want to try so hard to bring value and provide relevant information to people. If you’re not doing the research ahead of time and have no idea what they’re interested in, then you’re You’re spending all this time doing something that may not even get the attention that somebody doesn’t actually stop and take the time to read.

Marisa Shadrick [00:08:04]:
Yep. And I will be honest with you. It does take a little bit of time. But as Kathy said, It really sets the plumb line for everything else that you do, and you don’t have to do it that often. That’s why people do surveys and quizzes and things like that To stay up to date with the changes in the market. But in the beginning, we wanna do as much much research as possible. You could do Market research. You can do industry research.

Marisa Shadrick [00:08:32]:
You can even talk to your your customers, right, and talk to them. Yes. And do all this research to figure out What’s happening today? And then it’s just more maintenance than anything else, and you could do that with quizzes and surveys. And and I I love quizzes and surveys because it helps Just see what you can’t see for yourself.

Kathy Farah [00:08:50]:
Yeah. Right? Yeah. And sometimes you’re way off track. You know? Sometimes you think you know,

Marisa Shadrick [00:08:56]:
you fail.

Kathy Farah [00:08:57]:
And then and then once you actually talk to someone, their perspective’s totally different. So it just makes such a big difference when you’re asking the questions. And let’s be honest, when the way your brain operates, when you get a question, you kinda wanna just answer. So if you ask really good Questions of customers and potential customers. A lot of times people are willing to give you an answer, You know? And give you an idea, which then really helps guide the rest of the things that you’re doing.

Marisa Shadrick [00:09:27]:
Yeah. And then it also the headline One of the things, there’s so much we could say, but we’re gonna try to keep this brief because we’re gonna be together for 20, 30 minutes. But It does attract the right people, but you also repel the wrong people. Yes. So and people are so scared of that. It’s like it’s for everyone. Yes. But we need to repel, and we need to attract.

Marisa Shadrick [00:09:52]:
And so the more specific We can be. That’s gonna help people self identify, and it will repel the ones where it’s not a good alignment. And that’s okay.

Kathy Farah [00:10:03]:
Yeah. And I think the other side effect that you don’t even really take into account is it’s much easier for people that love Working with you, it’s easier for them to refer other people to you when they know when it’s very dialed in, when they can say, Hey. This is something that this person does, and you’ve got that niche and sort of narrowed down. Then if you’re sort of a jack of all trades, Then it sometimes is a little hard for people to know, who do I tell? You know, how do I how do I tell people about you? Because I’m not really sure what you do.

Marisa Shadrick [00:10:37]:
Yeah. Exactly. What other you do?

Kathy Farah [00:10:40]:
Yeah. Yeah.

Marisa Shadrick [00:10:41]:
That’s why I like friends like Kathy because I understand what she does. Sometimes when I talk to my husband, he’s like, What is it that you do?

Kathy Farah [00:10:47]:
Yeah. Exactly. Exactly.

Marisa Shadrick [00:10:50]:
So and and be able to communicate that. And then, not only does it attract and repel, But you can also communicate the big idea, which is, Kathy, what you were saying about that clarity so that people understand what what is this about. You don’t wanna have to get people to read down below and scroll down because there’s not enough time as Kathy pointed out. You only have a few seconds. And if they have to read all way down to figure out what this is about, you lost them. Right. So would you agree on that?

Kathy Farah [00:11:17]:
Yeah. I would agree. And I think that people, a lot of times, won’t even take that much time. So if it’s not really clear, I mean, that’s the sort of the goal of your headline is to get them into the body of where you spent Your time pulling together all the information. If you don’t really capture their attention, they may not even take the time to look at

Marisa Shadrick [00:11:36]:
the rest of it. Mhmm. Yeah. Probably in another segment, we’ll talk about, you know, expanding on the headline and bullets because they’re kind of the Within the same family, they’re like cousins, but we’re gonna keep this real simple. Now I wanted to touch very quickly before we do a critique, common mistakes of headlines. What’s been your observation of common mistakes that you’ve seen?

Kathy Farah [00:12:00]:
That it’s not clear what Yeah. They’re Trying to communicate or they’re using terminology that doesn’t make sense to the audience. So sometimes, think we all are a little guilty of this. When you do what you do, you speak in those terms. And When you assume that maybe your customers think that same way and really helping to know where they are and their awareness of what you offer Marisa big difference. If you’re using just a lot of terminology, I I’ve noticed that a lot in in different headlines where it’s like especially if they haven’t emailed me in a while, all of a sudden there’s terminology I don’t even recognize. Generally, I’m not even gonna take the time to open the email to figure out What they’re talking about. You know? So you lose people sometimes even if the message was really great inside the headline.

Kathy Farah [00:12:53]:
It was just not really clear what you were trying to do or it was too complicated. It was, it didn’t make a lot of sense because of the terminology you’re using that didn’t resonate with me Or with somebody, you know, your customer’s awareness journey.

Marisa Shadrick [00:13:07]:
Yeah. We’ll definitely have to do a segment on email subject lines too because that’s your Yes. So Sorry. Yeah. But it’s all related. It’s all related. Right? The title of a book. What’s a headline? Right? Yeah.

Marisa Shadrick [00:13:20]:
So we see it everywhere, but we don’t realize it. So I agree. The terminology, the jargon, You know, we want to avoid jargon, and we are guilty of it. Sometimes we don’t realize depending on where they are in the customer journey, It’s always good to explain things and make it as clear and simple. Sometimes people wanna be smart and clever rather than simple and clear. Simple and clear As always, the way I lean. And it’s not it’s not a reflection on your education or anything. It’s just making sure That you’re communicating in that little wee amount of time that you have so they understand what you’re saying.

Marisa Shadrick [00:13:57]:
So absolutely. I I think so too. And I think, one One of the things I’ve noticed too, it’s it’s not really outcome based. There’s not really a promise or an outcome or something in it. There’s a title, but I’m not sure Why should I continue? It’s that what’s in it for me? Like, why?

Kathy Farah [00:14:16]:
Yeah. I would agree. I think one thing that I’ve noticed is sometimes People spend a lot of time writing about themselves, like selling themselves instead of thinking the whole time that really I think, like I said, if you put your yourself in the shoes of your prospect, you think that way too. Like, what’s in it for me? What you know, why would I want to spend my time doing this? So if you’re telling me all the great things you do, it doesn’t necessarily click Very early on. So especially if you’re trying to grab attention or from a headline.

Marisa Shadrick [00:14:51]:
Yeah. No. Good point. I agree. I agree. So, what do you say we segment into the critique? Yeah. In that way, maybe we can point out some things about Headlines so we can go a little further because example is always a great way. And if you’re listening to the replay, we are gonna be very conscious to try to explain what we see So you don’t feel lost, but in the show notes on my website, I will have the video also included.

Marisa Shadrick [00:15:17]:
So don’t worry. We’re we’re gonna Walk through this together. This is, like, the first for us. So Yes. Exactly. Because I actually have to share a screen. Oh, dear.

Kathy Farah [00:15:27]:
I know you’re adding all this complicated technology.

Marisa Shadrick [00:15:31]:
Adding the techno. Well, I love tech, but, you know, it’s It’s not always the the most reliable thing. 1st, I’m gonna make it a lot bigger because I think it makes it easier for everyone to see. So let me see if I can make it big.

Kathy Farah [00:15:44]:
Yes. That is definitely my case is I like to see things very big.

Marisa Shadrick [00:15:48]:
Yeah. So I’m going to just say entire screen, I guess. I’m gonna click here and hopefully, everyone can see that. I’m waiting to see for the feed, see if it’s coming through. So, Yes. I can see it. Okay. You can see it.

Marisa Shadrick [00:16:05]:
There’s a delay on on what I’m looking at. So hopefully, fingers crossed, it’s working. So this one was submitted to us, and I first love it because what we’re seeing is a white background, an image on the right, Text on the left, lots of white space, which is always good to have. Yes. You don’t want People again, we just talked about making it bigger and visibility. Yes. Right? You wanna make it easy. And as I scroll down, There’s limited color, which is good.

Marisa Shadrick [00:16:38]:
There’s a little on the right side where you see the image right below it is the box with the fields to put your name and email. So all the copy is on the left even though there’s some copy in the image and also in the subscriber box. So it’s very simple. It looks like it was created in, ConvertKit. So that’s that’s your wheelhouse. Right?

Kathy Farah [00:16:59]:
Yes. Well, and I think the other thing that I notice here too is that it’s mostly black font on white. So I think that’s something we want to be creative. And for those of us that struggle with our vision and different backgrounds, grounds. It’s surprising how you’d be surprised at how many people actually have trouble seeing different colored font On dark backgrounds and, you know, how important it is just to keep it simple and keep it The black font on the white background.

Marisa Shadrick [00:17:36]:
And even if you notice, Kathy, there is 1 piece of text that’s the very first line on the left, Which we would call in copy the eyebrow kind of catch people’s attention. And it’s in a different color. And although it looks It looks very pretty to have it in a different color that kind of matches the box where you sign up. It’s it is harder to read. And so, you know, sometimes it’s best to give everyone the simplicity to see everything well, Rather than, you know, aesthetically try to match colors, especially when it comes to copy, I think the contrast In the image where it actually has the title of the free resource is well done because there’s a nice blue background with white text. And then the actual box Has, sort of like a what would you call it? A teal or green?

Kathy Farah [00:18:28]:
Yeah. Yeah. Probably seafoam green is what popped to my mind.

Marisa Shadrick [00:18:32]:
Oh, look at that fancy Title. Yeah. And it’s and it’s got black text with a blue button. So, love it. So let’s talk a little bit about the copy. As I read it on the left and the the image on the right, just simply says your inner voice, and then it says rewrite your negative self Talk, to create a mindset for success. See, I’m struggling to read it. Only it’s not.

Marisa Shadrick [00:19:03]:
This is Janine, by the way, who submitted this. It’s not Janine. It is age. Yeah. So it’s my eyes. Yeah. And it’s

Kathy Farah [00:19:12]:
that. That’s me too.

Marisa Shadrick [00:19:14]:
It looks it looks great. On the left, we have the eyebrow that says we have 6,000 thoughts a day. What do you think, Kathy?

Kathy Farah [00:19:22]:
I think that grabs your attention because I

Marisa Shadrick [00:19:24]:
don’t think you really take that into account how many thoughts are going through someone’s mind. You know? Like, All of us. An eyebrow is a great way to catch attention, and what I normally tell people is think of something that will shock them, Inspire them. Inform them. Enrage them. What would it be? And, obviously, you’re going to Craft it and tweak it. But if you start there, you begin to think outside the box and begin to think of something that would Be a great eye eyebrow. Now for this one, the only suggestion I would make, and it’s really, you know, tomato tomato, Is I would say you have 6,000 thoughts a day.

Marisa Shadrick [00:20:05]:
I would need more about them. Yeah. That’s all.

Kathy Farah [00:20:09]:
Other than

Marisa Shadrick [00:20:09]:
that, I think it’s excellent to have that type of eyebrow because that’s a great reminder for me. 6,000 thoughts a day. No wonder I’m so Tired.

Kathy Farah [00:20:18]:
I’ve got a brain cramp.

Marisa Shadrick [00:20:20]:
I’ve got a brain cramp. And so the headline now that’s nice and big, It’s larger and it’s bold. Before we read the rest of the text, says your thoughts can propel you forward or keep you stuck in the same patterns. What do you think of that, Kathy?

Kathy Farah [00:20:40]:
I, you know, I like that because I do think that’s true. So, you know, if it what it would tell me when I read that is, like, Yes. You you think about if you are thinking something negative, you can get yourself, You know, create anxiety or fear. You so you could tell. I mean, your thoughts have such a impact, so I I like that as far as it grabs my attention.

Marisa Shadrick [00:21:06]:
Mhmm. And let me keep reading a little bit below that because I I like the way it’s crafted. I no question about that. It’s crafted well. Let’s read below it. This is in not bold, and it’s a paragraph right below it. It says becoming aware of an of Becoming aware and intentional with your self talk and the stories you tell yourself is a key step toward reaching your goals and your full potential. I sort of now this is good.

Marisa Shadrick [00:21:38]:
I’m I’m not saying that. What I would love to see is more of that second paragraph crafted in a way that becomes like a promise, And it’s on top.

Kathy Farah [00:21:52]:
Okay. Yeah.

Marisa Shadrick [00:21:53]:
See what I’m saying? Mhmm. Because there’s a promise there, becoming aware and in And intentional with your self talk and the stories you tell yourself is a key step toward reaching Your goals and your full potential. So it could be simplified. What do you think, Cathy, here we’re on the fly.

Kathy Farah [00:22:14]:
Yeah. I was thinking it may be. I was gonna say, even if you were to take it and simplify that And not add the self talk part, but become aware and intentional with the stories you tell yourself Mhmm. Is a key step towards reaching your goals and your full Potential.

Marisa Shadrick [00:22:31]:

Kathy Farah [00:22:31]:
Like, it’s it just simplifies that thought because I think all of us sort of can relate to That idea of the stories that we tell ourselves.

Marisa Shadrick [00:22:41]:
So it would be something in the same line what Kathy was saying. Your self talk And the stories you tell yourself will help, is key to help you reach your goals and your full potential. So now it’s sort of like saying, here’s the answer. Here’s the answer. Your self talk and your stories can help you reach that potential you want. There’s a A more of a suggested promise in there. And, and then I would because somehow I love that your thoughts can propel you forward and or keep you stuck in the same patterns. But I think that the headline needs to have outcome based and needs to suggest a promise of some sort to keep me reading.

Marisa Shadrick [00:23:26]:
So, we’re really being nitpicky. This this lead magnet is done very well. I’m just seeing if there’s a way we can make it stronger. So it’s not that it’s wrong. It’s that can we make it stronger? And would it help to put that headline with the promise and outcome on top so that people say, yeah. That’s what I want, and that’s what I need. And then, as we continue to read below it, there’s not a lot of copy in there. Start creating a new inner dialogue for success today Because your thoughts can propel you forward or keep you stuck at the same patterns.

Marisa Shadrick [00:24:02]:
See how I just move that below, And it kinda flows. Start creating a new inner dialogue for success today because your thoughts it could be And below it because your thoughts Can propel you forward or keep you stuck in the same patterns.

Kathy Farah [00:24:18]:
Oh, that’s yeah. I like that.

Marisa Shadrick [00:24:20]:
So we can

Kathy Farah [00:24:21]:
Just rearrange that a little bit.

Marisa Shadrick [00:24:24]:
Just rearrange it a little bit and make the 2nd paragraph below that talks about How the self talk and stories that we tell ourselves can help us reach our goals and our potential on top, like a promise, and then move that below. And then we have a lot of white space. She continued with download your free guide today, Then it says your inner voice, rewrite the negative self talk to create a mindset for success. That’s the name of the lead magnet. This guide will help you too, and then she’s got some bullets on there. So one of the suggestions here, because we’ve got and I think it’s Part of it’s layout too because there’s a lot of space in between. So if you did say something, start creating your inner dialogue for success today because your thoughts can propel you forward or keep you stuck in the same patterns. Download you could say something you like, download your inner Your inner voice, rewrite your negative self talk, create a mindset for success resource.

Marisa Shadrick [00:25:28]:
And then you can says this guide or guide. You could say guide this guide and then continue to say what it does. And then below the bullets, the call to action. So I always like and what do you think, Kathy? I always like the call to action to be bold, big, and last.

Kathy Farah [00:25:48]:
Yes. Yes. I agree. Yeah. So that that way they know what the obvious next step is. And that’s something I think we don’t really think about. Like, we want them to end with okay. We want them to take that action.

Marisa Shadrick [00:26:03]:
Yes. Exactly. Like the last thing we read is to take the action. Here we’ve told you what it is, why it’s great, Because we’re explaining this guide will help, and we haven’t done the bullets yet. But we explain why and then the call to action. Because we don’t want the call to action to be buried either. And so it’s and we want it nice and bold. And I love the fact that she started the call to action with a verb.

Marisa Shadrick [00:26:29]:
Yay. Yes. Extra points for that.

Kathy Farah [00:26:32]:
So action. Yes. Yeah. I

Marisa Shadrick [00:26:34]:
like that. Download your free guide. Yeah. I love it. Start it with a verb Rather than

Kathy Farah [00:26:39]:
So having that download under the bullets.

Marisa Shadrick [00:26:43]:
Yeah. And so the bullet simply says, build An awareness of your thoughts, discover key questions to explore your current thoughts, craft new thought patterns, Retrain your self talk to create a more supportive mindset. So

Kathy Farah [00:26:59]:
And, Marissa, I wanna add something for Actually, something you had taught me, a while back about the way bullets should work is that idea of when you’re When you’re writing out your bullets, you wanna keep attaching it to the sentence you created above your bullet. So this guide will help to build. This guide will help To discover and read those sentences like that separately to make sure that it’s a logical bullet.

Marisa Shadrick [00:27:29]:

Kathy Farah [00:27:29]:
On top of it being action oriented words that start off each each bullet. But that that’s a that’s a helpful way to make sure the bullets all kind of correspond with what you’re trying to say in the sentence prior to.

Marisa Shadrick [00:27:44]:
Which Janine did very well. She did that. It it all flows. I would put those bullets, like, right under. This guide will help you to not create that big gap.

Kathy Farah [00:27:54]:
Yeah. Maybe short. Just a little bit less white space.

Marisa Shadrick [00:27:57]:
Yeah. That’s more a design thing than than copy thing. So, and that will help. And so That’s great because and she started each bullet with a verb. Did you see that? Yes. She did a good job with that. Yes. She did.

Marisa Shadrick [00:28:10]:
Kudos for that.

Kathy Farah [00:28:11]:

Marisa Shadrick [00:28:12]:
It’s all very good. I would just kinda rearrange a few little things and kind of eliminate some of that extra white space. The only thing Let me see here. Is there anything that you would add or subtract or change looking at this?

Kathy Farah [00:28:29]:
I mean, having it up a little bit where and, see, I don’t know how this resonates on the Screen, you know, as far as, like, on I would always test on your cell phone as well as, on your desktop because It could all be that you could see it without having to scroll back and forth like we’re having to do today. But if not, I would wanna shrink things a little bit to where I could see it all on the screen without having to let it scroll. So it’s possible it does that already.

Marisa Shadrick [00:29:02]:

Kathy Farah [00:29:02]:
it’s not a bad idea to test that.

Marisa Shadrick [00:29:05]:
Here’s that.

Kathy Farah [00:29:06]:
Okay. That could be that we’re just both trying to see it.

Marisa Shadrick [00:29:09]:
So So, here’s a 100%. The one thing that I think and, again, tomato tomato, I don’t know who this is unless I can see that tiny, tiny name in the Ashley Lee image.

Kathy Farah [00:29:26]:
Having something more that tells who Who’s offering this?

Marisa Shadrick [00:29:30]:
I would love to see that, and she’s got room here. If you eliminate some of this white space, you could say About Janine and and put in a little bit about who she is because I wanna know, well, who is this offering this to me? So that was, like, one thing that I thought maybe that will help as well. Some people can since you have room, you might be able to put it right here, just a little bit of text in there, Maybe even a little circle bubble with your face on it, you know, could be potentially helpful too. Some people depending on the design do it as another horizontal piece, but I think overall, I think she did a great job. I would just rearrange a couple of things. I think this is a great, lead magnet, especially because we all have that internal dialogue that can derail us. Yes.

Kathy Farah [00:30:17]:
And I think the timing of this is really, you know, applies really well to where a lot of us are in in January in 2024. You know, I’ve been hearing people talk a lot about wanting to change the way they’re, You know, looking at the new year. So, I mean, I think this is pretty timely, too. You could use this anytime, but I think especially January. The you know, the beginning of the year, we’d like to

Marisa Shadrick [00:30:44]:
So you can, Jenine, is j e n n I n e. And her last name is is it pronounced Camins? Camins? Camins?

Kathy Farah [00:30:54]:

Marisa Shadrick [00:30:55]:
c a m I n s. And so you can go and take a look at that lead magnet. It might be something you want to, download. So that’s very helpful. So, Kudos to Janine for being the 1st one to send a piece of copy. Because it could feel scary

Kathy Farah [00:31:12]:
for some people

Marisa Shadrick [00:31:12]:
to do that. And they’re like, I don’t know if I wanna do that. But just consider the fact that we’re doing this in love and we’re trying to help you make it better, not to criticize it because most people, They’ve got it dialed in, but we’re too close to our own stuff. And sometimes we need a 2nd pair of eyes. I need a 2nd pair of eyes.

Kathy Farah [00:31:29]:
Yes. So I absolutely and that’s, Yeah. So, yeah, that’s great that she trusted us to, you know, to do this lovingly And put herself out there for sure.

Marisa Shadrick [00:31:41]:
I know. I know. Put herself and, plus, it’s a great way to promote your lead magnet. Right? Yes. So if you wanna do this as well And be considerate for critique. We critique either a lead magnet opt in. Or if you want us to critique The website homepage, we can’t guarantee that will you’ll be selected. Just depends on supply and demand, but, we can certainly take into consideration.

Marisa Shadrick [00:32:06]:
There’s a way for you to submit the, piece. You just go to where do we go?

Kathy Farah [00:32:16]:
Podcast show, I think it is.

Marisa Shadrick [00:32:19]:
Is it podcast show? Do I have

Kathy Farah [00:32:20]:
2 links? I think so.

Marisa Shadrick [00:32:23]:
Do I have 2 links? So either one of those Oh,

Kathy Farah [00:32:25]:
you oh, maybe you do. I Let’s see. Let’s see

Marisa Shadrick [00:32:29]:
if is it podcast show? Podcast show, I think is my website.

Kathy Farah [00:32:35]:
Oh, okay.

Marisa Shadrick [00:32:36]:
So let me take a look at what that is. So I told you we were just doing this is first one. So podcast show, I think, is my website that mentions that. But if you wanna go directly to the form, If you want so either one will work. You could either go to my website and you see where we talk about it, and there’s a place there. Or if you wanna go directly to the form. If you’re if you’re saying, oh, I wanna do that right now. I wanna fill it out.

Marisa Shadrick [00:33:01]:
Then you can go to Marisa Shadrick.comforward/critique. It’ll Both take you to the same place. Wherever you wanna go, you can go.

Kathy Farah [00:33:09]:
I think I’ve been telling people about the podcast show and then saying, go to the bottom, and you’ll see Click here and click here, and you’ll go, you know, go straight to the form. So but, yeah, your way is probably a lot more direct.

Marisa Shadrick [00:33:23]:
That’s why that’s why I thought I better do one that’s more direct because maybe they can’t scroll down and see it, and then we don’t want anybody mad at us.

Kathy Farah [00:33:30]:

Marisa Shadrick [00:33:31]:
so either one works. We got you covered. We’re trying to figure out the easiest way to do that. So Thank you to to Jenine for submitting that. I really appreciate that letting us debut our segment. And, Kathy, thank you for joining me too.

Kathy Farah [00:33:47]:
Can we also mention her website? I think it’s is where you can find this Lead magnet. I think

Marisa Shadrick [00:33:55]:
it is.

Kathy Farah [00:33:56]:
Sign up there.

Marisa Shadrick [00:33:58]:
You know what? Let me do this. Let me copy.

Kathy Farah [00:34:03]:
Oh, but in the comments that you found last time

Marisa Shadrick [00:34:07]:
Oh, I think this is going the right place.

Kathy Farah [00:34:09]:
I have no idea.

Marisa Shadrick [00:34:12]:
So let’s see where it goes. So I just put it in some kind of comment. I don’t know if it’s hopefully, it’ll be right under the video.

Kathy Farah [00:34:18]:
Find it. Yeah. Hopefully, you’ll find it in

Marisa Shadrick [00:34:22]:
As we do this, it will be more professional. Yes. Yes. This is new to both of us,

Kathy Farah [00:34:27]:
so we appreciate everybody.

Marisa Shadrick [00:34:29]:
So You know what? This is this is just

Kathy Farah [00:34:32]:
Imperfect action.

Marisa Shadrick [00:34:34]:
Yeah. That’s moral of the story. Just get going. You know? It’s not gonna Take that. Life and death. Right? Yes. Life and death.

Kathy Farah [00:34:41]:
Just say yes and do it.

Marisa Shadrick [00:34:42]:
Yes. And the other thing I do wanna share with you guys is, Kathy and I are partnering. I created a a training called Copy Connection, and it is meant for people busy people that want to learn the principles of copy in an Easy way, spend maybe a couple hours a week improving their copy. That includes the training. And have somebody do a critique forum and answer questions for them, like Cathy and I. And so if that sounds of interest, it’s not ready yet. I have to do some updates in it. But it is certainly, something that if you wanna get on the wait list, I’ll put that into I don’t know where these are landing.

Marisa Shadrick [00:35:19]:
I’m putting this on common name.

Kathy Farah [00:35:21]:
Everybody’s seeing this because, You know, I was gonna say, Marissa does such a wonderful job of teaching copywriting in an easy way. And frankly, I think We can all benefit from learning copy because you’re writing it all the time, right, for everything you do. If you’re in a small business, Service provider, coach, consultant. You’re writing copy all the time. Even if you don’t think of yourself as a copywriter, you want To get people to take action and take the next step with you. And so just learning some of the techniques. Marisa does a great job Just getting straight to the point and helping you see how to make things better. And you just will have a lot more confidence in writing all the things you have to write all the time.

Marisa Shadrick [00:36:07]:
So we want you to connect with us on LinkedIn. Yes. And connect with Cathy. If you have email Fatigue, and you’re not sure what’s going on with your emails, reach out to her. You know, reach out first, you know, follow, connect with her, Then DM her. That’s why we’re here. And if you have any any questions about online business strategy, reach out to me. Obviously, copywriting or branding, you can reach out to me.

Marisa Shadrick [00:36:35]:
I really camp in the strategy portion and prospecting. But reach out on LinkedIn. It’s a Great way to grow the connections you never know. Right? Yes. Referrals can come from it, recommendations. You just never know the opportunities, and we need to build our network. So I would encourage you to reach out. Let us know how we did this person.

Kathy Farah [00:36:58]:
Yes. Honest feedback, that will be great. We’ll get better and better each week. The or each month that we do this. So

Marisa Shadrick [00:37:05]:
Yeah. We just That feedback is good. And we’re going, there was some feedback.

Kathy Farah [00:37:09]:
So yeah. Except to me. Yeah. Except to me.

Marisa Shadrick [00:37:12]:
No. Fast to. Go ahead and give us some feedback. Let us know how we could do things better. If you’re a pro on Riverside and LinkedIn doing these live, Let me know if I can improve in any way. So, anyway, until next time, Kathy. Thank you so much. I appreciate your time.

Marisa Shadrick [00:37:30]:
And this is gonna be

Kathy Farah [00:37:31]:
fun doing

Marisa Shadrick [00:37:31]:
this journey with you.

Kathy Farah [00:37:33]:
Yeah. This has been fun, and I appreciate you, thinking to invite me to do this with you. I’m excited about these opportunities.

Marisa Shadrick [00:37:40]:
Absolutely. Absolutely. Any last words, Kathy, for everyone?

Kathy Farah [00:37:44]:
No. I’m just glad that, everybody showed up And, you know, hopefully, you’ll gain some value from this. And please submit your, you know, opt in or home page because, I mean, all of us, I think we can use a little bit of, you know, feedback to help us convert and build our, you know, audience. I mean, I think that’s Probably the big thing I keep hearing in 2024 is building deeper connections with people. And Wouldn’t that be great? Helps us increase our business.

Marisa Shadrick [00:38:16]:
Publicity. It’s free publicity.

Kathy Farah [00:38:18]:
Yes. Yes. See, that’s the great thing. If you just push yourself out there a Full bit. In the long run, it, you know, hopefully pays off. So Yeah. Yeah. Yeah.

Kathy Farah [00:38:27]:
Thanks, Marissa.

Marisa Shadrick [00:38:28]:
Alright, everyone. Thank you so much, And we will talk to you soon. Take care.

Resilient Faith Online Podcast

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