Warning. I’m going to share something contrary to popular opinion. It’s time to break the mold and discover how newsletters defy the myth.
In the fast-paced world of digital marketing, the landscape is constantly evolving. Many entrepreneurs find themselves frustrated with the performance of their traditional lead magnets, such as a free PDF “quick win” resource.
However, there’s an opportunity to reimagine lead generation strategies and embrace the power of newsletters.
Here are a few statistics to consider provided by Mailmodo:
- The preferred form of content marketing for 81% of B2B marketers is email newsletters. (Source: HubSpot)
- 66% of marketing emails are newsletters, 54% are promotional content, and 42% are welcome series emails. (Source: Capterra)
- 95% of Gen Z, Millennials, and Gen X each receive newsletters compared to “only” 84% of Baby Boomers. (Source: Storydoc)
Why Newsletters Matter:
Contrary to popular belief, newsletters are far from dead. They have evolved into a powerful lead-generating tool and effective email marketing asset.
A well-curated newsletter offers a convenient way for subscribers to stay updated on industry trends, access valuable resources, and receive practical tips one email at a time.
Here’s the best part: you’re not creating more content because you can repurpose your newsletter for social media, articles, videos, or podcasts—no content-creation fatigue.
But the common question is, what should I include in a newsletter? You don’t need fancy templates and a buffet of content.
A Simple Yet Effective Newsletter Can Include:
- Industry Updates: Keeping subscribers informed about the latest industry news and trends keeps your brand top of mind.
- Resource Reviews: Reviewing relevant tools, books, or products adds value and positions your newsletter as a trusted source of recommendations.
- Practical Tips for Success: Providing actionable insights and tips helps subscribers overcome challenges and achieve their goals, fostering engagement and loyalty.
- Case Studies Highlighting Real Results: Sharing success stories and case studies showcases the effectiveness of your products or services, inspiring confidence in potential customers.
- Engaging Quotes to Inspire and Motivate: Incorporating inspiring quotes adds a personal touch and resonates with subscribers emotionally, driving connection and engagement.
- Carefully Curated Content: Curating high-quality content from various sources ensures that your newsletter remains informative, relevant, and valuable to your audience.
Why Choose Newsletters as Lead Magnets:
Newsletters bridge the gap between your brand and your target audience. You’re doing the heavy lifting by providing researched information, tips, or valuable “CliffsNotes.” It’s not only informative but a convenient timesaver.
Some of my favorite newsletters are:
- Social Media Examiner
- Very Good Copy
On the other hand, I have a folder on my computer where I store PDF resources and then forget about them.
If the person who created the lead magnet is not a skilled email marketer or doesn’t maintain a warm relationship with their subscribers, then all the hard lead acquisition work goes to waste.
With that said, if your PDF freebie is working, keep promoting it, but if not, test a newsletter and promote it as if it were a $197 product. Create anticipation and share the benefits of receiving fresh and relevant content.
The Cost of a New Lead Continues to Grow; Consider Nurturing Your Existing List
By reimagining lead magnets and embracing the power of newsletters, entrepreneurs can connect with their audience on a deeper level, drive engagement, and, ultimately, propel business growth.
It’s time to rethink lead magnets. Leverage the potential of newsletters to captivate your audience and achieve success without content-creation fatigue.
What Worked Yesterday Won’t Work Today
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🎉🎊 As an online marketing consultant, I help independent coaches execute highly effective prospecting strategies to grow a client base that builds a profit-generating business.🎉
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