Show Notes

Amplify Your Authority
Amplify Your Authority
Episode #89 Linkedin Inside Secrets for B2B Growth
Loading
/

Linkedin Inside Secrets for B2B Growth

Leverage LinkedIn’s algorithm with these simple LinkedIn inside secrets for B2B growth!

LinkedIn is a goldmine for small business owners. But I understand the frustration when effort has a limited return.

That’s exactly why I’ve been experimenting with LinkedIn strategies since the end of 2022, and, spoiler alert, the outcomes have been outstanding! 😲

But refining these tactics wasn’t a walk in the park.

In this episode, I’ll freely share what I’ve learned about LinkedIn’s algorithm and how you can create less content with more engagement.

 

In this episode, you’ll discover:

Algorithm Insights: Get insider knowledge on how LinkedIn’s algorithm operates and how to leverage it for more engagement.

Newsletter Nuances: Discover why your LinkedIn newsletter could be your content creation and engagement powerhouse.

The Magic of Comments: Learn how going beyond posts can significantly impact your professional network and drive traffic to your profile.

Profile Power-ups: Grasp the importance of optimizing every inch of your LinkedIn real estate, from the banner to the featured section.

Impression Hack: Find out how I increased impressions from 1000 to 31,828 (It’s so simple, you’ll be shocked.)

Key Takeaways

  • Algorithm Mysteries Revealed
  • Posting Strategies that Work
  • Network Growth Through Comments
  • The Difference Between Articles and Newsletters

 

LinkedIn Action Step

An optimized LinkedIn profile acts as a homepage for your brand. 

Take the time to create a completed LinkedIn profile with links, an updated about section, and a strategic featured section,

 

Suggested Podcast Episodes:

Episode #71 Clients, Connections, and Collaborations on LinkedIn
Episode #81 Level Up Your B2B Marketing with LinkedIn: Guest Michelle J Raymond 

 

Rate, Review, and follow on Apple Podcast

Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you need help with what to say, here’s a suggestion.

  • How did you find me?
  • What do you do for a living?
  • What was one helpful takeaway?

You’ll help me reach and support more people, and I’d appreciate it so much.

 

FOLLOW MARISA ON LINKEDIN 

☑️ LinkedIn: https://www.linkedin.com/in/marisashadrick/
Join the Podcast Community! https://marisashadrick.com/listen

 

Watch the Podcast on YouTube


Podcast Transcript

Marisa Shadrick [00:00:13]:
Hello. Hello. And welcome everyone to another episode of Amplify Your Authority. I’m Marisa Shadrick, online marketing consultant and certified copywriter. And I’m really excited to be here with you today. Thank you for joining me. Today, we’re going to talk about LinkedIn. Now, last week I chose to push out a replay of a LinkedIn podcast episode that I did because I discovered LinkedIn and it’s been now, as I think about it, I started in the end of 2022, and I did a test for the last quarter of 2022, and the results were phenomenal.

Marisa Shadrick [00:00:52]:
And I decided to look into it further and post every day on LinkedIn from October let’s see. Was it October? Yeah. October of 2022 all the way through 2023 trying to figure it out. Right? I did the work to try to figure out what was the secret, because it seemed like there was a lot of people telling you to post content, post, post, post, post. I didn’t know if it was true or not and I would look at the algorithm and I’m going, okay. Some of them I can see which ones people liked, which ones were kind of flat line, needed a CPR. And I was going, is this what we do? But LinkedIn is so different. And since then, I have invested in myself.

Marisa Shadrick [00:01:39]:
I have hired people. I have joined conferences where I could learn more about LinkedIn because I noticed in a short amount of time with the results that I had, that if I learned how to use it well, it could be a great way for me to discover individuals that I could serve and help them with their business growth. I’m b to b marketing, and so it makes sense for me to be on LinkedIn. It needs to meet make sense for you. There’s a lot of features on LinkedIn that most of us don’t even realize how many features there are and lots of ways that we can use LinkedIn, but it’s not always the way you think. And I’m discovering that a lot of things, although I post it every day, it’s not necessary. And I’m going to share a few tips today because I’m going to explain a little bit about the algorithm on how it works. And I’m going to give you a few insights.

Marisa Shadrick [00:02:32]:
Now, I am by no means an expert on LinkedIn, but I am passing on the knowledge that I’m learning and what I’m seeing to be very effective, so that you can do the same. I’m not an expert, but I’m happy to pass on the knowledge because I always like to test and see what results I get, and that’s what I want to pass on to you today. So this is an update, so to speak, from my last broadcast, and some of the things I’ve discovered is pretty interesting. So I think you’re gonna enjoy this episode. So let me grab my notes because I’ve got lots of notes here. This probably isn’t gonna be too long of a podcast. Of course, I always say that it ends up being long. So we’re gonna start first talking about the LinkedIn platform, and I’m specifically going to touch on profiles.

Marisa Shadrick [00:03:21]:
There’s profiles and there’s company pages. If you’re familiar with Facebook, you have Facebook profiles and then you had Facebook pages. Same kind of thing. I’m not gonna focus too much on on company pages, although there’s great opportunities there as well, but I am gonna talk about profiles. And none of the things that I’m going to share today requires a paid tool. You can do this on LinkedIn, you can use LinkedIn’s organic features to be able to do this. Nothing is going to be complicated as far as the tech. It’s gonna be simple to implement.

Marisa Shadrick [00:03:58]:
So, the first thing I want you to realize is that LinkedIn is not like other social media platforms. Do not try to do the same thing you’re doing on Facebook or Instagram on LinkedIn. LinkedIn is completely different than the others. There’s a many professionals in there, it’s not so suit and tie, it’s very approachable platform. People will connect with you, but it’s very professional, kind of business casual, but it’s not like the other platforms like TikTok or Facebook or Instagram, and here’s why. Those platforms, their main revenue comes from ads. And so what those platforms want is for people to use ads to push their content to a stream or to a feed. Now LinkedIn is completely different.

Marisa Shadrick [00:04:57]:
Although they have ads, that’s only 20% of their revenue. That’s not their primary source of revenue. LinkedIn’s primary source of revenue, 80% of their revenue is in memberships and subscriptions. You’ve probably seen LinkedIn Premium, Sales Navigator, that’s their main bread and butter. Therefore, in order to keep those customers happy, LinkedIn has to be a platform where connections with each other is possible. Not some business pushing an ad for a product or service, but it’s really the intent is to help us connect with one another. Otherwise, nobody would want those memberships. Right? They wouldn’t want those memberships.

Marisa Shadrick [00:05:42]:
Would you want to pay to be on Facebook? Would you want to pay to be on Instagram? No. And so we have to realize that it’s different. Customers want to network and to connect, so the algorithm is designed with connection in mind. So that’s something we wanna kinda keep in the back of our mind. And with profiles, we have to realize when people say post all the time, post every day, well, I listen to them and I was posting every day and I’m going, okay. Even though I’m posting every day, I’m seeing some results. But boy, it’s a lot of work to post every day. And you don’t wanna try to game the system and have other people post on your post or you post on their post.

Marisa Shadrick [00:06:27]:
I mean, that might happen a little bit as you’re, you know, maybe meet people at a conference, but that’s not the the general practice. For profiles, you wanna be able to connect with people that you truly want in your network. Not necessarily, this isn’t a place like Facebook where you connect with your friends and your family and everyone else. You’re connecting with those people that you wanna build a network with Because LinkedIn will say, oh, these connections are important to you and they will show you more of those type of connections. So if your brother-in-law is a lawyer or your best friend is a designer, it’s going to pull through the algorithm those type of careers or businesses in front of you, and that’s not really gonna help you in your business. So you want to connect with people that you that would be ideal for your network or ideal audience to potentially be clients. So that’s a little different. But even when we have that dialed in, only about 10% of those connections are going to see your content.

Marisa Shadrick [00:07:28]:
And you think, oh, my gosh, that’s not very much. Well, there’s a lot of people on LinkedIn, right? So the numbers are huge, even if we think 10%. But still, we’re thinking, how do we how do we improve that? The more engagement a viewer has with your content, and this is pretty logical, you probably thought of this, the greater the chance of seeing future content. So if you engage in my content, the likelihood of you seeing a fresh post or a new post is increased because you’ve already showed an interest. So a comment, for example, will increase your visibility. Like if you comment on my post, your the chances of you seeing my content again is about 70% because you’ve already interacted with my post. Now if you shared one of my posts, the likelihood that you will see my fresh new content on your feed is about 80%. Now, if you go to my profile and view my profile, the likelihood that you will see new content that I produce is a 100%.

Marisa Shadrick [00:08:34]:
So there’s like a point system. Depending on how they interact will determine whether they will see your new content in their feed.

Marisa Shadrick [00:08:44]:
But viewing, which is

Marisa Shadrick [00:08:47]:
interesting, viewing does stimulate the algorithm because there’s many people that will consume your content, will look at your content, read your content, and never hit a like, never comment, never share. They’re like ghosts out there that are just consuming it silently. And I often wondered, you know, what happens with that? And I knew that was happening because I would go to a conference and people would say, oh, I love your post on LinkedIn. They’re so helpful. I almost feel like saving all of them or archiving them somewhere. And I’m thinking, really? I’ve never seen you comment or like or post anything, you know, related to the post, so I knew there were people consuming it, but not interacting with the post. And unfortunately, I’ve done that too. I don’t think about always doing that, putting in a comment, but I will consume content.

Marisa Shadrick [00:09:41]:
So I think we’re all guilty of it. But here’s the thing, even if they’re viewing and they’re lingering over your posts, it does stimulate the algorithm. Isn’t that interesting? I heard this from an expert who was speaking at social media marketing world, and he does a report every year. His name is Richard Bliss. So a lot of this content, I have curated from what he

Marisa Shadrick [00:10:07]:
presented. And I found this fascinating, the they call it

Marisa Shadrick [00:10:12]:
the dwell time. So the dwell time on a post counts. It does something to the algorithm. And if they click read more, because you know there’s a little preview of content, if they click read more, that adds value to your post as well and stimulates the algorithm. Who would’ve thought? Right? So there’s a lot of things that we don’t understand and the algorithms are always changing. So I’m not one to say let’s chase the algorithms and figure out all the hacks at all because we’re gonna drive ourselves crazy. But there are some things that you need to know to be able to use the platform wisely. So let’s talk a little bit about posting.

Marisa Shadrick [00:10:52]:
Now, I said earlier, I was posting every day, you don’t have to post every day, which is interesting. You need to not post more than once a day. If you post too much, you’re gonna be competing against yourself and you don’t want that. So if you wanted to post once a day and you’ve got some things that you’re repurposing, you could do that. But really, I’m gonna tell you what the secret is in just a second. You don’t have to post every day. So I know all of you are going, phew, thank goodness for that. And a lot of the things that they talk about posts, and I’ll just go over a few things regarding posts itself, so you get an idea of what to post.

Marisa Shadrick [00:11:33]:
You know how they say don’t add a link. So typically, you know, we post on another platform, we could put a link, call to action, a link for them to go to our blog post or wherever. And, and that’s typically common practice. But on LinkedIn, they kinda ding you if you put a link in the post and it will reduce the visibility by 50%. And you thought, oh my gosh. So people, the work around was to put the link in the comments, and then you’d see in the post, go to the comments for the link. But if there is engagement and comments going on, it could get buried and lost. So, here’s a simple solution for that, which I found fascinating.

Marisa Shadrick [00:12:18]:
Again, I got this from Richard Bliss, who was a speaker at Social Media Marketing World. But, I mean, how do you find out these secrets, right? I mean, I’ve invested so much money to figure out 1 or 2 little things regarding LinkedIn. But what you do is you can post everything.

Marisa Shadrick [00:12:33]:
You know, your regular post, which you’re gonna post. Post it. Go right back immediately,

Marisa Shadrick [00:12:41]:
edit it, and add the link, and you’re not dinged. So that’s a quick fix. Now who would have thought, you know, who would have thought that that would help? I think some people have just tested and experimented. I don’t think there’s a rules book or some kind of manual handbook that says do this and you’ll be able to do it. So it is kind of hacking the algorithm in a sense. But if you if you edit too much, that can ding you as well. But if you just create your post, say you have a blog post, you create kind of the intro to it, the teaser to it, you put a call to action,

Marisa Shadrick [00:13:13]:
and you say click this link, post it, but immediately go in, edit it, and put the link in.

Marisa Shadrick [00:13:22]:
And done deal. No problem whatsoever. And you’re able to put those links inside the post. So, the other thing with posts that is really interesting with the algorithm, at

Marisa Shadrick [00:13:34]:
least the way it is now, if you put that post in with the link to your blog and your blog pulls up a preview image, when you go

Marisa Shadrick [00:13:48]:
to edit and you put the link in, it will reduce your reach by 75%. So if you do put a link to your blog post, make sure you exit out, you click the little x and get rid of the preview image. You’re better off without an image than having a preview image, because it normally looks like some promotional content, stock photo. Right? It’s usually stock photo. Anything that is stock photo, even, and I hate to say this to video people, even videos, it doesn’t stimulate engagement and conversation. It’s not that they don’t like it. It’s just that it doesn’t the purpose of LinkedIn is to start those conversations. So if you’re gonna use an image at all, it needs to be an original image, something with real people, maybe an action shot.

Marisa Shadrick [00:14:40]:
I would say a storytelling image. Maybe you’re at the airport and people are wondering, where why are you at the airport? Where are you going? You know, and maybe they’ll wanna read and engage with the post. It’s better than having stock images because stock images just screams promotional content. And so if you have a preview image or if you add an image, and I used to do this a lot, I used to add a lot of images and I noticed that all the images where I was in the image and I had a quote, those did really well. But the images that I had with stock images didn’t and I just didn’t understand, you know, why I didn’t understand. I was just doing it and testing. So we wanna be careful with images. And if we do use them, we wanna be as natural as possible.

Marisa Shadrick [00:15:26]:
If it doesn’t look professional, better, because that way people will engage with the post. And the other thing that I found really interesting is that a repost, you know, how you can read someone’s content and you can repost it and it’ll be in your profile, that is considered a post. So, if you’ve already posted that day, don’t repost on the same day, because then you have 2 posts, and again, they’re gonna compete against each other. So a repost is considered a post, And if you put your 2¢ in it, because when you repost it’ll ask you, do you want to repost with with some type of comment? So if you comment on it, it will reduce your visibility as well. So you’re better off just reposting without putting your 2¢ in it and don’t do it on a day that you’ve already posted something. I know this is a lot. That’s why I’m trying to keep this podcast short because it’s a lot to consume and you want, you may want to replay some of these sections while you’re on LinkedIn and, be able to take notes because it’s a lot. I had to listen to it, like, twice and I had to take notes to get this wrap my brain brain around it because it’s different.

Marisa Shadrick [00:16:41]:
It’s different than Instagram. It’s different than Facebook. It’s It’s not the same. So you can repost, just don’t put your 2¢ in it and just know that a repost is considered a post for the day. The other thing I wanna say before I go into articles and newsletters too, is to know that when I experimented on this and I removed images, which is really hard for me because I’m very visual and I love images. I really do. I love images. And to me, they kind of pull me in.

Marisa Shadrick [00:17:05]:
But I guess that’s not the case for the algorithm for LinkedIn. I did a post, and I removed the image. And I went, oh, I really don’t wanna do this. I had the image for Instagram and Facebook because I repurposed there. So I took the image out to test, and normally I get anywhere from, yeah, 300, 500 impressions. The best ones are about a1000. So I can go anywhere from 375 to a1000. When I removed the image, and there were a lot of comments, a few, but not a lot, I had the post impressions were 31,838.

Marisa Shadrick [00:17:51]:
A huge difference, and all I did was remove the image. So there you go. Let me just say that I test a lot, but you can test and see if it works for you. But sometimes, little tiny tweaks is all the difference. Okay. So far we talked about posting. You can add a link if you post and then you edit and add the link after the first post. So you edit it and add the link.

Marisa Shadrick [00:18:18]:
Then we talked about be careful about preview Marisa, and you can add real images, images that you took real people with your iPhone. Those are fine as long as they generate interest into a story. And then reposts can be considered a post as well, so you don’t wanna post and repost. So let’s segue into the, newsletters and articles. I knew that newsletters and articles was something that I wanted to do, and I just knew that it was gonna be helpful. I just didn’t know how helpful it was gonna be. So first of all, articles in newsletters, they’re a little different. So articles are just like a post.

Marisa Shadrick [00:19:05]:
It’s just longer, and you write it as an article, and there’s a place where you can go ahead and add that in. When you’re going into the post, you’ll see there’s a little menu and you can add an article. So you can have an article, but it’s like a post, which means that when you post the article, it’s gonna have a shelf life. It’s gonna be on stage for a moment. Right? And you have a few hours to try to get some engagement and maybe you’ll get some traction for 24 hours or 48 hours, but after that, it goes backstage. It’s not no longer front stage. It’s just like a post, the articles. And if you spend a lot of time writing these articles, and it’s just here and gone, I mean, that’s hard.

Marisa Shadrick [00:19:52]:
That’s not leveraging it unless you repurposed it from somewhere else. But newsletters, however, are

Marisa Shadrick [00:19:59]:
a little different. Now articles, I will say that the articles publish

Marisa Shadrick [00:20:05]:
you can publish them wherever you want, and it does give value in content, and it will give it its natural organic reach like any other post, and it will be shown it would also be indexed by Google and newsletters are the same way, but newsletters have a longer shelf life, and here’s why. So newsletters when you create these newsletters and you can have them on profiles or you can have them on company pages, and I would suggest going into LinkedIn and getting the directions to make sure you’re creating a newsletter and not an article. A newsletter actually, the newsletter has a name, a title, and you go to that same section every time you create a new newsletter. But the beautiful thing about having the newsletter, I have mine on my profile, is that not only do I have a newsletter where I

Marisa Shadrick [00:20:58]:
can put any links, any videos, my bio, call

Marisa Shadrick [00:21:04]:
to action. I could have all kinds of links in there. I could design it with images. I could put anything I want in that newsletter. There’s no penalty. I create the newsletter and I could put anything I want. So I put YouTube videos in there. I put call to actions in there.

Marisa Shadrick [00:21:18]:
I put links in there. I put images in there. You can design it really well with sub sub headlines that are bold. The the functionality is really great and you can create a really great newsletter and you know that it has a long shelf life. Because these newsletters, once you create it, it will appear on your LinkedIn profile. It’s got a nice little section in there near the featured section where it appears there. And you can also go further where the activity section is, you know, where the section where you see people’s latest posts. You can go to the activity section and there’s tabs.

Marisa Shadrick [00:21:59]:
Right? You can see their posts. You could see like images. You can click the tabs. You can edit that section in the little pencil and edit that section and have them see your newsletters first. And so now your LinkedIn profile not only has a feature section with whatever maybe lead magnet you have or anything you wanna feature on there, but it’ll also feature your newsletter, and you’ll also have further down the activity section your newsletter featured. It gets a lot of visibility, but it also is indexed by Google. A lot of times you look up something on Google

Marisa Shadrick [00:22:36]:
and it’ll bring up a LinkedIn newsletter or LinkedIn article, which is great. I mean, LinkedIn doesn’t promote your articles or newsletters per se, but

Marisa Shadrick [00:22:48]:
Google will index it and it will appear. Now, LinkedIn does, however, when someone connects with you and if you have a newsletter, it will ask if they’d like to join the newsletter. So the beautiful thing about the newsletter, it’s not like a post. People subscribe to it, and when you produce a new newsletter, it will go into not only their feed, but also into their email inbox. Is that cool or what? That is super cool. So members can subscribe and you can determine the frequency, the cadence of it, like, if you wanna have it daily, weekly, biweekly, whatever you wanna do, you can do that. I would suggest naming your newsletter as well. But what a great place to have content.

Marisa Shadrick [00:23:36]:
Like even if you did it weekly, say you reposted other people’s posts, and you did one post a week, and you created a newsletter. So 3 times you’re appearing. You’re sharing 1, you’re creating a short post, and maybe you create a newsletter. I mean, that’s great. That’s gonna give you a lot of traction than just posting every day, you know, 250 words all the time with emojis and stuff and trying to get people to look at it and being limited and not being able to put links and all these other things. You wanna have a call to action of some sort. But, again, when people see it, they may go to your profile. So you wanna make sure your profile is updated and represents your brand well.

Marisa Shadrick [00:24:20]:
So you wanna make sure you’ve done that, you’ve updated your about section. You know, you wanna take care of a few things on your profile. Make sure you’ve done everything you need to do to leverage your profile, because people will be going to your profile. Make sure all the links are in there. Just go through it with a fine tooth comb and make sure you have optimized that. So as I said earlier, the worst kind of post statistically, what they have found, and it’s really, kinda hurts, are videos. So which is crazy. Right? Even the short form videos, they don’t perform as well.

Marisa Shadrick [00:25:00]:
So that’s crazy. So the secret, really, to LinkedIn, and this is so counterintuitive for us, because we’re not used to this. But it’s the comments. The comments feeds the algorithm. Regardless of how many followers or connections you have, if you wanna be more visible in the feed, you comment. It’s like a level playing field. That’s good news for some people that are just getting on LinkedIn. You can generate enough interest and have people going to your profile by just using comments, and not a lot either.

Marisa Shadrick [00:25:46]:
If you just plan to just comment, you know, in a given week, just plan a certain frequency that you’re going to comment. Maybe 3 people, you’re gonna comment and you’re gonna create some valuable comments, not just, oh, this is great. Congratulations, but some really insightful comments that and here’s the thing with it. That’s crazy, crazy, crazy. Every comment you make is pushed to a portion of your audience and shown to your network. Your comments are giving your brand and message exposure to new audiences as well. Is that nuts or what? And this is what I didn’t understand. Everybody said comments were important, but nobody broke it down.

Marisa Shadrick [00:26:33]:
And so now I’m realizing it gets pushed out to audiences, the comments. Right? If you comment on someone’s post, right, and again, there has to be alignment.

Marisa Shadrick [00:26:45]:
Let me say that again. Has to be someone that you want in your network. Right? Because you

Marisa Shadrick [00:26:52]:
don’t wanna teach the algorithm to go after people that maybe they’re just not aligned and would never do business with you or would never be a partner with you or anything like that. You wanna make sure there’s alignment. So if your comment if you comment on someone else’s post and the originator, the author of that post comments back, which is pretty natural because they want that engagement too. Right? Stimulate the algorithm. Your comment

Marisa Shadrick [00:27:21]:
will then get pushed to their audience as well. Is that beautiful or what?

Marisa Shadrick [00:27:28]:
And, again, the comments are gonna create enough interest to cause people to go to your profile. So what are we gonna do? We’re gonna make sure our profile looks as good as it can get, and we’re gonna think about what we’re gonna have in their feature section, our banner, and our messaging, all of that. Because when you comment, whatever you have by your name, you know, when you’re commenting, that goes with you. So make sure that it’s keyword driven, but also very clear as far as what you do, because when you comment, look to see what shows up next to your name, and if it’s not a good representation, go back and edit that on your profile. These are just little things that I think we should all have access to. I think we should know this. It shouldn’t be hidden somewhere. I think they should tell us so we could know how to use a dumb platform.

Marisa Shadrick [00:28:16]:
Right? So it’s not dumb platform. I love the platform, but you wouldn’t believe how much I’ve investigated. I feel like a private eye looking for information to understand LinkedIn. And they have more features. I mean, there’s more we could talk about. But if you just do that, if you just make sure that your profile is up to date, if you have no time, but you wanna create content, think of maybe creating a newsletter, and maybe a piece of that newsletter you can you can stay on topic and maybe create a short little post about that same topic that same week, and maybe you can share a post that week, and there you have 3 posts for that week.

Marisa Shadrick [00:29:04]:
And the rest of the time, comment.

Marisa Shadrick [00:29:09]:
Real insightful comments. Now there’s other types of posts, there’s other things we could do, but I wanted to keep this as simple as possible because I don’t wanna overwhelm you because there’s a lot there. So the secret to the algorithm is in the comments. I showed you some ways that you can reduce all the content creation, but the bottom line, even with the comments, if they’re gonna go to your profile, you wanna make sure that profile is updated and looks as good as it can look. So if you wanna check out my profile, how I’ve leveraged the newsletter, and how it shows up on my LinkedIn profile, you could take a peek and take a look at that and see how it shows up. So you can have an idea of what I’m talking about, and see it actually done. You can see what it looks like. Give the newsletter a name, and that’s a great way to go.

Marisa Shadrick [00:29:56]:
So you will have subscribers, you could it’s really there’s so many other benefits to newsletters, but I’ll just keep it at that. And it’s a great way to leverage your time and still get more more outcome, more benefits from the time you’ve spent. And this is coming from someone that posted every single day. Right? I’m trying to spare you. It was I got into a rhythm where it was okay to do, but, still, it’s a lot. So now, I’m getting a little bit smarter as far as how I use it. I just didn’t know. Nobody freely shared this stuff.

Marisa Shadrick [00:30:33]:
That’s why I’m sharing it with you, and I’ll probably share more. I’m seriously considering doing a workshop, where it will probably be maybe a Saturday workshop, where we can really go into the nitty gritty of all this. And it’ll be a paid virtual workshop, so I will give you more information on that because, a lot of people are really overwhelmed with social media, and a lot of people need b to b marketing, and LinkedIn is a great option. So I will pass on what I know, and so I will plan I’m in the middle of a move. I’m getting ready to move to Tennessee. So I’m kind of waiting to set the date, because it’s a lot right now. The moving truck will literally be here in a little over a week. We’re gonna spend a week going from California to Tennessee.

Marisa Shadrick [00:31:24]:
There is a lot happening right now. So I’m trying not to overwhelm myself, and so I’m passing this knowledge onto you. Next week, I will share a replay of Michelle j Raymond, how she talks about company pages. I think that’s really important to listen to. If you haven’t listened to it, I encourage you to listen to that podcast. She gives a lot of great value and she was also on social media marketing world this past year, and she also was a presenter. So this is has been all distilled. This is the reason of what what are we now? We’re So if you have any feedback, if you have any questions, I may have the answer to it already.

Marisa Shadrick [00:32:16]:
I just maybe didn’t cover it in this episode. Go ahead and shoot me an email at Marisa marissashadder.com. I’m happy to share what I’ve discovered so far. And if you know something, share it with me. That’d be awesome. I’d love to give you a shout out. Alright. Until next time.

Marisa Shadrick [00:32:33]:
Take care and I’ll talk to you soon. Bye bye.

Resilient Faith Online Podcast

Get email notifications, and never miss an episode.