Everyone is busy!
Those creating an online business find themselves doing more busy work and less prospecting. What if you could reclaim work hours and increase your revenue using the Pareto Principle?
Perhaps it’s more achievable than you think.
⏰20% of Your Time Can Drive 80% More Revenue
You know how sometimes, when you clean out your closet, you realize you only wear about 20% of what’s in there 80% of the time? That’s a real-world example of the Pareto Principle, which can be a game-changer for your business.
Pareto Principle History
An Italian economist, Vilfredo Pareto, noticed that 20% of the pea pods in his garden were responsible for 80% of the peas.
He applied this concept to economics, realizing that 20% of the Italian people owned 80% of the wealth.
Pareto concluded, “For many events, 80% of the effect comes from 20% of the causes.”
Being Busy Isn’t Enough
Busyness creates a false security, believing that hard work will eventually produce the results we want. That’s true only if you work on the right things.
Prospecting or, in marketing terms, traffic, new leads, and audiences keep our pipeline full, avoiding the feast or famine sales cycle.
But most feel they have no time!
Time is Our Greatest Resource
What if you had an extra 8 hours a week? How would you spend that time?
🕰️ Thanks to AI efficiencies like ChatGPT, you can reclaim those hours.
Is it perfect? Heck no! Treat AI tools like an apprentice. Closely supervise its output.
Here’s the good news. You don’t have to pay it a salary; you only need a strong internet connection.
Use AI to shorten the time it takes to write newsletters, blog posts, landing pages, courses, emails, meeting summaries, podcast outlines, social media posts, and more.
What If You Used Eight Hours a Week to Prospect?
📞 2 hours to schedule four 30-minute discovery calls
🎙️ 2 hours making guest appearances on podcasts
📢 2 hours pitching speaking opportunities
🤝 2 hours networking and building new connections
Eight hours is 20% of a standard 40-hour work week, so as Pareto’s Principle suggests, 20% of your time could yield 80% of new clients and sales.
It’s less about time and more about prioritizing.
Reclaim your hours, invest them wisely, and watch your growth soar. 🚀
ABOUT MARISA SHADRICK
🎉🎊 As an online marketing consultant, I help independent coaches execute highly effective prospecting strategies to grow a client base that builds a profit-generating business.🎉
