Discover Infinite Content Possibilities with AI Assistance
Content creation can lead to fatigue and burnout.
If you’re nodding along, thinking, “Tell me about it, Marisa,” then you must plug into today’s podcast episode.
Whether you’re an AI skeptic, an enthusiast, or somewhere in between, buckle up for an eye-opening interview with special guest Greg Wasserman.
Greg and I explore the intersection of human creativity and AI assistance to craft and repurpose compelling content that resonates with your audience.
Here’s What You’ll Discover In This Episode
- The Future of Podcasting: Explore emerging trends in the podcast industry and how AI is poised to revolutionize content creation and business strategies.
- Benefits and Drawbacks of AI: Uncover the advantages of AI assistance in content generation while navigating potential limitations and maintaining authenticity.
- The Human Element: Explore the intersection of human creativity and AI assistance to craft compelling content that resonates with your audience.
- Addressing Concerns: Tackle concerns about AI-generated content replacing human jobs and find ways to adapt and thrive.
- Content Repurposing: Discover how to leverage content repurposing to save time without sacrificing quality or engagement.
- Community Building: Gain insights into Greg’s approach to building connections and community in the digital space.
- Future Opportunities and Challenges: Look ahead to upcoming opportunities and challenges with AI and how businesses can prepare for them.
Episode Takeaways
- AI is a tool that will help you produce content without fatigue or burnout.
- Learn how to keep authenticity alive even as you become efficient with AI.
- AI isn’t just about creating; it’s also about extracting wisdom from your conversations to immortalize quotes and elevate another brand’s knowledge.
- Use tools like CastMagic to strengthen relationships and expand your content’s reach.
Episode Quotes to Remember
“Consider yourself a brand, not just a podcaster,” – Greg Wasserman
“You and your brand are key pieces, AI can’t replicate that,” – Greg Wasserman
“Keep having conversations, Keep putting content out. Keep being consistent and believe in yourself,” – Greg Wasserman
“Explore outside your industry, and you’ll learn more,” – Greg Wasserman
About Greg Wasserman
Greg is the Head of Growth, Partnerships, and Community for Castmagic. His 20 years working with brands, companies, agencies, and small businesses make him a valuable resource. A leading voice in the podcast industry, a jack of all trades, and someone who values connection, he’s set to share insights on the power of content repurposing, saving valuable time, and expanding your business.
Connect with Greg on LinkedIn!
Discover the Power of CastMagic
Disclaimer: The above CastMagic link is an affiliate link, meaning, at no additional cost, I will earn a commission if you click through and make a purchase. I wholeheartedly endorse this product or service.
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[Article] Create More Content with Less Effort
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Marisa Shadrick [00:00:13]:
Hello, everyone. I am sure we are going live now. Marissa here with Amplify Your Authority podcast, online marketing consultant and certified copywriter. And today, I have a special guest with me. You’re gonna really love this conversation. We’re gonna be talking about content creation and AI, infinite content possibilities with AI assistance. My guest today is Greg Wasserman. Did I pronounce that correctly, Greg? Yep.
Marisa Shadrick [00:00:39]:
Do you wanna say hi to everybody before I give him the bio?
Greg Wasserman [00:00:42]:
Hey, everyone. Great to be here. Always a pleasure to talk with you, Marissa.
Marisa Shadrick [00:00:46]:
Greg is the head of growth partnership and community for Cast Magic. His 20 years working with brands, companies, agencies, and small businesses make him a valuable resource, a leading voice in the podcast industry, and jack of all trades, and someone who values connection. I knew I liked him for a reason. He’s set to share insights on the power of content repurposing, saving valuable time, and expanding your business. Welcome, Greg. So glad to have you here.
Greg Wasserman [00:01:19]:
Mike, again, pleasure to be here.
Marisa Shadrick [00:01:22]:
Yeah. So where are you coming in from? What what part of the world?
Greg Wasserman [00:01:25]:
I am in LA, so I’m just south of you, but I’m in Los Angeles. We’ve got the rainy season going on right now. We do not like this. We need it, but, yeah, it it it you can feel that seasonal depression coming in. I’m like, I need the sunshine.
Marisa Shadrick [00:01:42]:
Yeah. For those of you that whenever you’re listening to this podcast or watching it on YouTube, we’ve had a lot of rain at the time of this recording. So LA was hit hard with lots of flooding, lot of, you know, hard, hard weather. Hasn’t it been?
Greg Wasserman [00:01:57]:
Yeah. Yeah. I mean, we, couple weeks ago, Shadrick inches. So I think we’re getting about 3 inches now, which, for our climate, it’s it’s a lot. We’re not used to that.
Marisa Shadrick [00:02:07]:
Yeah. I was seeing some of the news, and they said they got so much rain. The equivalent of the rain you would normally get, like, from October to February, you got, like, in a few days, which is crazy. So do you have family there too?
Greg Wasserman [00:02:20]:
So my mom’s actually visiting. I’m from Chicago. So my mom’s actually visiting for the month, so I feel terrible. I’m like, you left the cold to Chicago for the rain of LA. Who would have thought that? So she’s here for the month, and then my brother and his sis my sister-in-law, my my niece live, close by. So, yeah.
Marisa Shadrick [00:02:38]:
That’s awesome. That’s awesome. That’s great. Well, I I grew up in LA. Just to give you a little bit of background, went to school, John Marshall High School. So that’s my old stomping grounds, Silver Lake, Atwater area, that area there. And so, now I’m gonna be moving to Tennessee. So
Greg Wasserman [00:02:53]:
Oh, wow. So
Marisa Shadrick [00:02:54]:
yeah. I’m excited about that. So we’re talking about infinite content possibilities with AI assistance now. I don’t know if you would agree, but there’s people on both sides of the fence when it comes to AI. So, hopefully, after a conversation, they will see some of the benefits of using AI. Now I’m a copywriter. Right? And the first thing people said was, are you gonna lose your job? We’ll talk about that in just a second. But as a leading voice in the podcast industry, Greg, what trends do you see that are emerging right now, and how do you think AI will impact content creators and businesses?
Greg Wasserman [00:03:33]:
If I mean, I guess it’s multifaceted. If we go to just the podcasting component, like, it is changing the podcast space, which is incredible, as a podcaster yourself. Like, you understand, like, there’s editing. There’s there’s there’s the preproduction side. There’s the recording piece that we have here and then the editing component thereafter. But, also, how do you then push and promote this accordingly? It’s a lot of work. So if most podcasters are solopreneurs like yourself and they don’t have, like, a whole production team or they’re not outsourcing it, like, how do I do all these things and like yourself? It’s just one component of your life, you know, you’re doing so many other components, so many other business pieces. So AI is now, at least like a tool like Castmagic, is now allowing, you to edit quicker, to find those clips quicker, to, put out more content, which allows you then to build your brand voice.
Greg Wasserman [00:04:27]:
Stop thinking yourself as just how do I get more downloads, how do I get more views, and go, how do I just engage with people to listen to, or engage with my brand, whether it’s a LinkedIn post, it’s a blog, a newsletter, all these things as a copywriter, like, I had to write all these. Well, now AI is gonna help you take this conversation, build it out for you, and all you have to do is then edit it and go, okay, this is what I want. So it is completely changing the podcast space. And from a content standpoint, yeah. I know before we got on to today’s conversation here, I had a, an earlier call, had a thought, walked around my apartment, recorded my thought for 2 minutes in our app, and now I’ve got 5 pieces of LinkedIn content based on just that thought, and it’s like, great, How do I now become a content creator based on all these great knowledges and thoughts I have that I would never be able to edit something or hacks hack it altogether. So it is completely AI is now changing the game in that regards.
Marisa Shadrick [00:05:28]:
Yes. I agree, because there’s different types of tools you can use of AI ideation, but hopefully, people are thinking about what they’re selling and reverse engineering and creating content that would be kind of a seamless introduction to what they’re gonna sell, but people use it for ideation. I had content fatigue with the podcast, because of what you just said. All the post production work. And even though you’re recording it, if you batch and record a number of them, you’re not gonna remember everything that you talked about in a conversation. So you end up either watching it again. It was a mess. It was a hot mess, and I was really debating whether I should continue to do podcasting for that very reason.
Marisa Shadrick [00:06:08]:
And I didn’t really wanna outsource it at this point because I was still trying to get my sea legs on how is it gonna appear on my website, the show notes, the transcripts. Was I going to use YouTube? I was still working all that out. But with Cast Marisa, and we’ll talk about that in just a second at the end. I was able to seamlessly not only produce the podcast, but it has become the central focus for other pieces of content that I generate. So it’s been not only a time saver, but it also has helped me create a better SOP, standard operating procedure for other pieces of content. So well done. So, I love that. I love it.
Marisa Shadrick [00:06:50]:
So what are some we talked about some of the benefits of using AI assistance. Are there any drawbacks? Are there anything limitations that we should be aware of when using AI?
Greg Wasserman [00:07:03]:
You know, the thing I like to talk about is don’t over automate and know what role does AI play for you. So, let’s take the the standard most people are well aware of, ChatGPT. Right? So I can go to ChatGPT and ask it to do something. It is not my words. It’s not my voice. It is answering a question that I may have and pulling all these resources together. The problem is is now, it sounds like it’s AI. It is building from all these components.
Greg Wasserman [00:07:34]:
So if you think about that, the downside to it is it’s not me, it’s not authentic. If we take the the hacks that people are going with, the big one that Open Eye is doing is like, how do we create videos? So you’ve got people building videos of puppies playing in the snow, and it looks very lifelike, but it’s not really filmed. It’s just AI generated. So you’ve got those drawbacks and those cons to it. So you always have to think of what is your authentic voice that can’t be replicated. You know? What is, if I were to create a video of puppies playing in the snow, well, they look like, like, how could I get it to look like my dog, my interactions, the authenticity of that? So for the podcast space and AI, think about this conversation. We can’t replicate that. You can’t say AI said this.
Greg Wasserman [00:08:29]:
It’s like, no. Greg and Marissa said this. So think about how does that come into your workflow? How does that come into what you’re doing? And how do you leverage AI for you, but also helping some of your systems?
Marisa Shadrick [00:08:44]:
I love that because really AI is a tool. And if the creator has integrity and is authentic, it should translate all the way through regardless what tool they use. Right? It’s a reflection of who they are. So I I think it’s the same way it went money. People say money is the root of all evil. Money is just money. Right? It’s the person using the money or the ambition of money or the things that they do to get money that gives people kind of a bad taste. The tool itself, there’s nothing wrong with it.
Marisa Shadrick [00:09:16]:
The use of it really depends on the creator how they’re gonna use it to maintain that authenticity. Would you agree with that?
Greg Wasserman [00:09:22]:
100%. I think the the standard, the majority does it right, and it’s a few that always break the rules. And so because the few figured out how to break rules, the rest of us have to be punished because they’re like, hold on. This was working so well. Why did someone have to go ahead and find a way that they, they shouldn’t be doing? But, that’s the the joys of life.
Marisa Shadrick [00:09:46]:
Yeah. No. For sure. And I think, in the beginning do you think, at least for me, there was a kind of a learning period where I had to figure out how I was gonna integrate and how I can maintain, you know, integrity and authentic voice as a writer? Because I write articles too, and I’m a copywriter. How can I use it? So I think now that we’re looking back, we can maybe help people shorten the learning curve. But in the beginning, I thought, how can I use this? Because it was almost like black and white, but it doesn’t have to be. It doesn’t have to be all AI, and it doesn’t have to be hours and hours of writing because writing takes time. It does take time.
Marisa Shadrick [00:10:24]:
So, do you think there’s just, if people are in that space of starting to use AI to just be patient and find their sweet spot?
Greg Wasserman [00:10:35]:
I think patience is a a good good term to use here. I feel that AI will make us better communicators. And I say that because you have to now understand what am I trying to get out of this. And it’s actually you start realizing good example of speaking from the podcast, write me a write me show notes. Write me a blog. What is a blog? What are show notes? They’re they’re they’re vague. It could be anything. Your show notes could be different than my show notes.
Greg Wasserman [00:11:08]:
It’s just how we decided to format it. How is AI supposed to know what that is? Unless I tell it, these are the exact way I want you to format my show notes. So Right. I have to give it the actual instructions. Because of that, I end up getting frustrated when it doesn’t give me what I want. No different than us as humans communicating, why aren’t you reading my mind? We think that the AI is gonna be able to read our mind. Humans can’t even read each other’s minds. So we have to then start becoming better communicators and crafting, from an AI standpoint are prompts in a way that we are expecting the output to get back.
Greg Wasserman [00:11:47]:
No different than us as humans. How do I engage with you? How to understand your thoughts, your feelings, what you’re trying to do? I usually give a good example, in this case where it’s like, you know, I want I want, my wife says, hey. Can you wash the can you wash the dishes? By the time I or no. What does that always go with? Honey, can you wash the dishes for me, today? And so in the morning, she says that when she leaves, she comes back. The dishes aren’t clean. She’s upset. And I’m, like, why are you upset with me? Right? Like, what did I do wrong? She’s, like, well, the dishes aren’t clean. I’m, like, but you didn’t say you wanted the dishes washed by the time you got home.
Greg Wasserman [00:12:29]:
You just said wash the dishes. So in my mind, I’m like, great. I’ll wash the dishes. Don’t worry about it. It’s off your plate. I’ll do it, and I’ll do it on my time. But you wanted me to actually do it by the time you got home, so you have to communicate that. I couldn’t read your mind.
Greg Wasserman [00:12:44]:
I didn’t know that. And that’s the same thing from AI. It’s like, if you are looking for an outcome, you have to be able to be specific on what you’re trying to accomplish and task it with that.
Marisa Shadrick [00:12:55]:
Yeah. Do you have kids, Greg?
Greg Wasserman [00:12:57]:
I’m not married. No kids. So I love the example.
Marisa Shadrick [00:12:59]:
Okay. I was gonna say, once you you have kids, you learn to speak clearly and specifically. Otherwise, they will do the same thing AI does. Right? If if it’s vague, they’ll find the loophole, so I was I was just kinda chuckling on the inside.
Greg Wasserman [00:13:13]:
But it is true. It is great analogy. Yeah.
Marisa Shadrick [00:13:16]:
Mhmm. That’s right. And teenagers do that. Well, you didn’t exactly say that, so they leave it up to interpretation. And so, yeah. AI, I think, if we realize it is a tool and that we can just like money, the example of money. People think, well, if I just have enough money, everything will be great. I’ll be happy.
Marisa Shadrick [00:13:37]:
Right? And so they have this misconception that money is gonna bring everything. And we’ve realized now celebrities and others who reach a point of success and they don’t have that inner fulfillment that they want. It’s just a tool. So I love that example because it’s true. You know? We have to be very specific and treat AI. I often say treat it as if it’s an apprentice, and you are the supervisor supervising every aspect of it and helping it along when it’s doing it wrong. Right? So I look at it as an apprentice as part of my team almost because it produces so much content. That’s awesome.
Marisa Shadrick [00:14:12]:
So, so for those people that were concerned, because a lot of people asked me this when everything started happening with ChargeGPT and other stuff, how do you address any concerns that people might have that AI is going to replace humans and take away jobs?
Greg Wasserman [00:14:32]:
Isn’t this the same argument that we see time and time again? That’s a, it will. It will take away jobs. I mean, it’s just the nature of things, but it’s also gonna create new jobs. That’s usually what you see. The the, it’s like what energy, what energy can’t be destroyed. It can only be, moved into a different form. So great. We’ll we’ll lose some jobs because this will take some jobs, but people then get trained since you always think about being skilled, getting new skills.
Greg Wasserman [00:15:06]:
And I think that’s the way we kind of always have to be treating life. It’s like, how do I lean into this comfort of, I have to learn something new. This isn’t what I’ve been trained on. If I’m an accountant, I’m going, like, great. I only know accounting software, and now there’s a new software. I’m, like, I can either fight it or go, like, you know what? This is where technology is going. This is what I have to do. Let’s go learn this.
Greg Wasserman [00:15:30]:
Otherwise, you you die with the dinosaurs in that regards from an analogy standpoint. So I feel like, yes, it will continue to take jobs, but it will create new opportunities, prompting engineering. Going back to your question about, like, what is the good and bad. You’re a copywriter who’s embracing AI. I know graphic designers who have embraced AI, and you thought there would be, like a mid journey would take their job. Like, no. This has actually made my job so much better. Because you can’t you have to know how to prompt.
Greg Wasserman [00:16:04]:
You have to know all the graphic components and colors, and shades, and all these things, and then you’re able to prompt it accordingly. Well, I could never do that. If I go into MidJourney and start trying to come up with a prompt of like coming to this image, it’s not very good. I will admit I’m not a good Image Prompter. But the person who understands how to ask what they’re trying to draw could mentally say that and go, like, great. Here it is. So I think there’s a lot to it.
Marisa Shadrick [00:16:35]:
I think you said that beautifully. Because in business, you have to have your finger on the pulse of the market, what’s going on, You know, the circumstances, the environment to say, look what happened when COVID hit. So many people use that word pivot. Right? All of a sudden they can’t do things the way they did before. And then the recession and you’re always looking at ways of innovating, because you can be climbing this this hill, right, this mountain, and things may be going great and you may be growing, but at some point, if you don’t innovate, you’re gonna plateau and then start declining again. So it it feels like it’s always part of business, always innovating, looking to see how you can reach your audience in a different way, in a fresh way, always staying on top of the market, the, situations that are going on, being able to speak to people where they’re at. So, I agree with everything you said. I think it’s it’s our responsibility to always see how we can improve and innovate.
Marisa Shadrick [00:17:34]:
So, yeah, well said. Love that.
Greg Wasserman [00:17:36]:
There’s one thing I’ll add. There’s one thing that it’s a fad. There’s one thing there’s a trend. There’s one thing is this is a game changing industry revolution. And so those people that are, like, I’m against it, or, like, it can’t replicate me or I’m doing this so well, then if you wanna fight the system, in this instance, where it’s a revolution, you’re gonna lose. And if you don’t innovate, if you don’t stay on top of that innovation, yeah, you’re you’re gonna be competing against the person who has figured out how to be a copywriter, like yourself, has years of experience in writing. But then is also figured out how do I use tools to assist me so I can do more, work smarter instead of harder, versus the other guy who’s gonna continue to just go, I’m just gonna work, I’m gonna work, I’m gonna work, And Yeah. You’re gonna win.
Marisa Shadrick [00:18:29]:
Yeah. No. It’s true. And the word assist is it. Because I am the creator, I do the research, and I make sure I’m very careful in the input so I can get better output. But then I’m still looking at it, making sure that it has the elements I need it to have. And so it does become an assistant to help me just produce the things maybe a little quicker, faster, maybe add more clients, you know, if I can only do, like, so many x number of clients a month, I can now do a few more because I have this tool. And so it’s really a help.
Marisa Shadrick [00:19:04]:
And and I agree. It is here to stay. It’s not going away. This has been technology that has been developed since, oh, gosh, the fifties sixties. It’s just now front and center, but they’ve been developing this technology forever. So it’s nothing new. It and they’ve been using it on iPhones and other things. It’s just now that it’s more accessible for consumers.
Marisa Shadrick [00:19:26]:
And so all of a sudden they think this is new, but it’s not new. It’s been happening for a long time. So, as far as you kinda touched on it, the ethical considerations, you know, should businesses and content creators, consider, you know, again, with this, you know, we’re using AI. I think just the responsibility that people have to their audience. Would you agree? It would be will cover you, you know. If if you do things well, don’t you think that’s not going to affect your content creation? You know, if you just have that integrity of being authentic and providing valuable content.
Greg Wasserman [00:20:04]:
100%.
Marisa Shadrick [00:20:06]:
Yeah. Yeah. So, time is really valuable for people. So what are some practical ways that they can leverage AI for, for not only content creation, but also repurposing, which I think you know a little bit about that too. So they can continue to save time, but still maintain quality and engagement.
Greg Wasserman [00:20:33]:
So I’m glad that you brought up the word repurposing because what I’ve started to embrace is repurposing has multiple meanings. It’s not just the core of what we think about. What we think about repurposing is, how do I take this recording and turn into a blog, a newsletter, social promotion. So that is repackaging, which is repurposing it into a different modality. But how do we then take this, and then I think about repurposing is, what’s more can we extract from this? Could I turn this into a framework of a course? Well, that’s now repurposing our conversation and turning into an entire new piece of content in a course. Or can I turn this into Discussion Questions that I turn into how do I get my audience to engage with conversation? Now I’m just repurposing our conversation to discussion questions to get more people talking. So repurposing really has multiple meanings. And if we start thinking of it that way, we can get out of the box.
Greg Wasserman [00:21:34]:
Because too often, podcasters, as an example, like great. I know I need show notes. I need this. I need this. And so they’re only thinking about repurposing in those modalities. But if you start thinking about, hold on, how do I take this conversation and create an article, create all these new pieces of content out of it? Or, what ideation can I start? We had this great conversation and some good questions came out of it. What else could Marissa and Greg have talked about? Could that be a topic for another conversation? Or could those be conversations that Marissa has with herself, records it, and then turns those into other pieces of content? There’s so many different facets here. So repurposing has multiple meanings.
Greg Wasserman [00:22:21]:
And as soon as we start thinking about that, we can get outside of the box and start really innovating
Marisa Shadrick [00:22:28]:
more. Yeah. It’s almost like seeing the topic as the hub of a wheel, and then creating these branches outside of it. Like, if you would see a bicycle wheel, like the various ways, like, what could I do with this topic that maybe started as a podcast, but could be something else like you described? And I think that is working smarter, not harder. Not reinventing the wheel every time and really kinda squeezing all the juice out of that orange before saying, okay. Next, what what else am I gonna do? So would you agree? I think that’s that’s really helpful for people to know that.
Greg Wasserman [00:23:01]:
If I think about your wheel example, like yeah. As I tell everyone, stop calling yourself a podcaster, start treating yourself as a brand. The podcast is the content engine. But at the end of the day, people are turning into you because what you have to say, you’re just recording this conversation and you’re figuring out how do we take this recording, this conversation, and turn it into all those different, I guess, your wheel analogy spokes of the wheel. So it’s, like, great, I can turn it into this, I can turn it into that. I can figure out all these different components, but are there offshoots of if I turn this into this, is there offshoots of this that I can turn into other things? So that it actually becomes even more of a larger mind map than just a wheel, because there’s no endpoint. Now, I could turn this LinkedIn, so it’s like, here, turn this into a LinkedIn post. But I could turn this LinkedIn post into 10 different LinkedIn posts.
Greg Wasserman [00:23:55]:
I can turn this into 10 different things. So, there’s so many different components to it. Yeah. I can take this conversation. Oh, go ahead.
Marisa Shadrick [00:24:05]:
Yeah. I love what you said. Stop thinking yourself as a podcaster. Start thinking yourself as a brand. I think that’s huge, because that’s why you’re doing the podcast is because of your brand and what you plan on selling, how you plan on serving people. So that was that was gold. I’m gonna make sure I put that quote in the show notes.
Greg Wasserman [00:24:22]:
That is I mean, that is my basis of my master class. That is what I like to talk about. If when I was running 3 podcast listing platforms, the 3 questions I always got was, how do we get more distribution, how do we get more audience, and how do we monetize? And the problem with those 3 questions is the way you’re answering them are not correct. Because distribution is more than just the podcast listing platforms. Case in point,
Marisa Shadrick [00:24:48]:
we’re
Greg Wasserman [00:24:48]:
doing a LinkedIn Live here. That is taking an audio and putting it into other places that other people can listen to. Then
Marisa Shadrick [00:24:56]:
Yeah.
Greg Wasserman [00:24:56]:
How do I get more distribution? It’s like or how do I grow my audience? Audience is not just a matter of downloads. I get more views and listens. It’s a matter of how do I engage with you as a newsletter, your social. I can get audience growth through all those different components. And monetization, well, I don’t have to just monetize it with ads or sponsorships. There’s so many different ways you can monetize. So when you start treating it as a brand and your podcast is just a component of it Yeah. Mind blown.
Greg Wasserman [00:25:25]:
There’s so many opportunities.
Marisa Shadrick [00:25:27]:
I know. That’s very good. Very good. I love that. And that was my favorite quote of today. But, also, I wanted to talk about because you and I both value connections and relationships. So building connections in a community is important to us and to many of the listeners and people are will watch the replay on YouTube. How do you approach this or how do you integrate AI in this? I’d love to hear your thoughts on that.
Greg Wasserman [00:25:53]:
Oh, so you had me on the first part. How do I integrate AI into relationship building? I guess, the the way I would think about it is my motto is life is about time and relationships. You have no clue where 1 conversation today will lead you. So if I have a conversation today and I record it, like we’re doing right now, and I turn that into all these other assets, LinkedIn posts and so forth, then the relationship building, the network building becomes, once again, how do I engage with Marissa’s content? And if I see her consistently posting, because you are now using AI, otherwise you would have to be writing all these assets on your own, like this is a lot of work, AI is now able to take this conversation, turn it into all those assets which allow you to engage, build the thought leadership, get your brand out there more, which allows you to have more authentic conversations, be seen, be heard, be understood. And that’s the way I’ve done it. So I consistently post every day on LinkedIn. Most of my LinkedIn posts are coming from my thoughts or conversations that I load into, AI tool like Cast Magic that I turn into all my different posts that I don’t have to sit there and write every time.
Marisa Shadrick [00:27:10]:
Yeah. Absolutely. And I love how you segued into Cast Magic because, I love Cast Magic. I had podcast fatigue, just all the postproduction work. Let’s talk a little bit about Cast Magic, what it is if nobody’s ever heard of Cast Marisa, and they’re wondering, what is this thing you’re talking about?
Greg Wasserman [00:27:29]:
So I guess the I’ll I’ll I’ll take a step back. And when I was running the 3 podcast platforms, once again, those are the 3 questions. And I was trying so hard. I’m like, look, you have this great content. You have this great conversation. How do you leverage that and do more? And as you’ve said, you had fatigue because there’s so much work that you have to do. So, Cast Marisa was built as a tool to help solve that fatigue, help solve the repurposing component How do we take an audio and video file, load into Cast Marisa as a platform and then get all these assets built for me, whether it is my show notes, whether it’s pulling up quotes, whether it’s pulling up the time stamps, all these facets that you’re manually doing and going back and listening and trying to mark. So we built all that, but then how do I turn these into LinkedIn posts or turn into a social post or a script or a blog or newsletter? All the other components that you have to do.
Greg Wasserman [00:28:24]:
So, CaseMejek is part of the AI revolution of taking content and becoming your media agency is the way to look at it.
Marisa Shadrick [00:28:34]:
Yeah. We had a comment from Anne. She said such an important topic. Thank you both. And she’s, she discusses things about chat GPT and prompts and so forth. So there you go. Opportunities, right, for people to be able to generate revenue in a different way. So thank you, Anne, for posting on there.
Marisa Shadrick [00:28:56]:
So yeah. Absolutely. And and one of the wonderful things too about Cast Marisa, and it has it has speeded up the postproduction. So it gives me time to connect with people and to have 1 on 1 calls and to be with people. Even my own family, I could get done earlier and be with my family because, being able to create more margin for yourselves to do the high touch is valuable to me. And if I can use AI to give me more margin so that I can have more high touch interactions, then by all means, because I much prefer that. So when it gets to doing all the work and using AI assistance, it’s like, thank you so much. Because now I have x number of hours or time to be able to do this that has kind of sat in the sidelines because I didn’t have time before.
Marisa Shadrick [00:29:48]:
So that’s what I love about the relationship part. And Cast Magic, and I will put a a link to Cast Magic. It is my affiliate link, so let you know full disclosure. But I only share things that I use and that I love. And it has been a total game changer, and it really is because you’re importing the content that was already generated. It it’s very, very good as far as accuracy. I still tweak things and change things and clean it up, but I’m not starting with a blank slate. And it’s it’s been a total game changer.
Marisa Shadrick [00:30:25]:
I’m podcasting and producing every week now, and it’s been it’s been a lifesaver. So thank you so much. I feel like I have a team now.
Greg Wasserman [00:30:34]:
There you go. I mean, that’s it. It it becomes your media agency. It becomes a team. It makes your life better in that regard.
Marisa Shadrick [00:30:41]:
Yeah.
Greg Wasserman [00:30:42]:
One thing I wanna go back to is your your comment on how to use AI for relationship. And I’ve been pondering it more as as we talk about it. But, like, if I think about how I leverage AI right now to build LinkedIn post and therefore have conversations, but I could also now have you ever had a conversation with someone in a meeting or the client? You’re like, hold on, that was that was a good thing. Who wrote that down? You can record those conversations, you can figure out how to extract that knowledge from it. And then how do I take a conversation that I’ve had and post those quotes into other places and going I am elevating your brand. This is what Marissa said in a conversation. And other people are like, oh, I like what Marissa had to say. This is why I come and guest on people’s shows and vice versa.
Greg Wasserman [00:31:37]:
Because you can now take those conversations and figure out through a power of AI, how do we extract what this was said, post on it, and now you’re ultimately helping elevate other people’s conversation. So previously, what I didn’t understand is how B2B Podcast and their companies have a podcast. And then you have their sales team, who’s just basically being told, go take a white paper, go take a case study, and go promote this. It becomes very sales y. But, if they’re like, well you have a podcast, what was quoted by the guest that was on your show, could we take that and share that? So now I’m elevating a guest, who was picked for a reason, to elevate them to my audience and build a relationship going like, here’s what this person said, I want to share this with you. Now it becomes less of a sales, becomes more of a conversation. It becomes more relationship driven. You’re using that all through the power of AI to automate all that for you.
Greg Wasserman [00:32:40]:
That becomes a powerful case.
Marisa Shadrick [00:32:43]:
Yeah. Absolutely. So how did you get involved with Cast Magic?
Greg Wasserman [00:32:49]:
We’ll continue the trend we’ll continue the trend of, of of promotion. Every Monday, I post 3 podcasts I think people should listen to on my LinkedIn. Mentality is, we sit in front of a screen all day, and then we go sit on the couch. Most likely, we’re watching TV as a form of relaxation, form of, like, end of the day type deal. I’m still staring at a screen, but there’s so much content that comes from a podcast. Whether it’s a fiction podcast, whether it’s a conversation, whether it’s, a meditation. How do I take a break from my eyes and actually just still learn or consume interesting content? So I’m like great, let me go ahead, especially since I work in the podcast space, let me elevate my industry, let me promote that. Well, I happen to have done the show in December called DTC Pod.
Greg Wasserman [00:33:40]:
The host of DTC Pod eventually became the founders and creators of Cast Magic. So once again, life is about time and relationships. You have no clue where a conversation today will take you. I had no clue that post in December will lead to a reach out by one of the cofounders, Blaine, in in February saying, we built this tool. You seem to know a lot about podcasting. Can we show it to you? Showed it to me and, like, this is what I’ve been trying to get podcasters to do. And the next thing you know, we are working together. But it just shows, if you post content, you don’t know where that content is going to live, you don’t know who’s going to see it, when an article you wrote 3 years ago will be there.
Greg Wasserman [00:34:21]:
But if you’re consistently putting content out there, you’re putting your brand out there, Your brand is getting engagement, and you have no clue where that engagement will take you. You just know I’m just gonna keep playing the end game. The end game is where we go from here.
Marisa Shadrick [00:34:36]:
Thank you for saying that because you’re preaching to the choir because so many people are trying to hack the system, and it is about relationships. And those connections, relationships, you never know. You’re building a network. You never know where it’s going to end up. And like you said, it will be there for other people to listen to, and it’s it’s it’s natural. It’s very human to human. It is what I teach, and because relationship marketing is so solid, it just continues to grow, you know, and and you meet prospects along the way, peers along the way, businesses along the way. So, I love that.
Marisa Shadrick [00:35:14]:
I love that story because, again, it emphasizes the importance of relationships and doing what you need to do every day and not worrying about the followers and the algorithms and going viral and all this other stuff and dancing on Tik and who many how many people commented and get these commenting groups to comment, and all these ways are trying to hack it, just build connections. Just as I often say to people, take random out of random acts of kindness and just serve people and help people and be useful and, help people maybe make their day a little easier with some content that you have that might help them out that day. So well said. I have 1 more question because I wanna be mindful of your time because it’s just going so fast. Oh my gosh. I can’t believe what time it is. But in any event, 1 more question. Looking ahead, what do you see as a next best or big opportunity for businesses or content creators that they should prepare for?
Greg Wasserman [00:36:13]:
Continue to make sure your your authentic voice is there. Mhmm. But in terms of where it’s going, I mean, OpenAI just came out with the video prompting kind of creation. So stay on top of where technology is gonna continue to evolve, but know that you and your brand are are the key pieces. You can’t replicate that. Yes. I could go ahead and say, sound like Joe Rogan in saying something. We’ve seen all the deep fakes.
Greg Wasserman [00:36:40]:
We’ve seen everything in that regards. But, the technology, of course, will then start figuring out what was AI created, what wasn’t. And your authentic voice is gonna be the key piece. So keep having the conversations. Keep putting content out. Keep keep being consistent, and believe in yourself.
Marisa Shadrick [00:37:03]:
Yeah. Absolutely. So, obviously, this conversation can continue. And we are gonna continue the conversation because we’re doing a workshop together, March 7th at 9 AM Pacific. That’s noon EST. And this workshop is called how to 10 x your content output using AI. So I will put a link also in the comments on LinkedIn and in the show notes, and I wanna invite everyone to join us. And I’m gonna be I’m gonna be presenting.
Marisa Shadrick [00:37:34]:
Right?
Greg Wasserman [00:37:35]:
Yeah. Well well, ultimately, the the point of that conversation is educating people. Similar to this conversation, the power of AI, but how to start thinking about that power of AI. And so we’ll kind of dive deeper into that and then, show up some visuals that, as opposed to just a conversation here.
Marisa Shadrick [00:37:54]:
Yeah. Yeah. Absolutely. So I will have that info there too. Any last comments? And I would love for you to tell the audience how they can reach out to you, find out more about you and what you do and so forth. What would you like to share with everyone?
Greg Wasserman [00:38:10]:
I think it’s just top of mind. So the the thought comes to mind. Get outside of the box of what you are currently living in. And what I mean by that is, if you are a podcaster, your blinders are on the podcast industry. What I love about where I sit from a company standpoint, but just who I am is reaching out to all the different industries. You start learning all these different facets that you can bring into your own life. So I never would have thought about how people are doing certain things if I didn’t understand another industry, another profession. So be curious.
Greg Wasserman [00:38:51]:
Go learn. Lean into the discomfort. Be curious of what else is out there. Be curious of what others are doing, not only in your industry, but other industries because you can learn from all those pieces. And then start taking bits and pieces and go from there. So I think that has been the trend for my week. So that’s kind of what I’ll embark, to your to your viewers and listeners here.
Marisa Shadrick [00:39:13]:
Awesome. And I will put, like I said, links to, Cast Magic, the affiliate link to the workshop in the comments, And also in the show notes, I’m gonna, put bump this podcast up, and I’m going to edit it and push it out here soon so people can jump on that workshop. And what’s the best way they can connect with you? Is it LinkedIn?
Greg Wasserman [00:39:33]:
Yeah. So right now, part of the 2020 fours project is building out a web site because I gotta practice what I preach. But right now, LinkedIn is where I live. That’s where I spend my time. So you will find me always, engaging, but also posting content. Now they’re podcasting, content repurposing. But I love to elevate other people, so I use my platform to, promote others.
Marisa Shadrick [00:39:58]:
I love that. I do too. I like to if if I’m moving in a direction, I wanna bring people with me. Why not? Right? Why not? Thank you so much, Greg. So I appreciate you so much and being on the podcast and sharing all your wisdom. You definitely have the experience, and I really appreciate it and value your time. So thank you so much.
Greg Wasserman [00:40:20]:
It’s a pleasure. I’m honored to, to to know you, be in your network, and to join this conversation.
Marisa Shadrick [00:40:26]:
Awesome. Alright, everyone. Take care, and I’ll see you soon. Bye bye.