Episode #94 Beyond Features: Write Copy with Emotional Appeal with Guest Kathy Farah
Go Beyond Features and Write Copy with Emotional Appeal! Copywriting is not just about listing what your product can do; it’s about understanding your audience’s deepest needs and desires and weaving a narrative that speaks directly to them. Focusing on benefits gives every word you write the power to attract attention and transform interest into […]
Improve Your Copywriting with Psychographic Insights
Improve your copywriting with psychographic insights instead of demographics! As a marketer, I vividly remember the days when crafting targeted campaigns meant focusing solely on demographics—age, gender, location—the surface-level details that only scratched the surface of understanding our audience. However, as a copywriter, I realized that a genuine connection means diving deeper into […]
Episode #90 Bullet Magic That Commands Attention and Action with Kathy Farah
Short, bite-sized pieces of copy can pack a punch when written well. That’s why I love bullets! We’re zeroing in on the power of bullets—those compact, curiosity-provoking dynamos of content—and how they can transform your message and captivate your audience. So, grab your note-taking tools, and let’s amplify your writing skills! In this episode, you’ll […]
Turn Launch Mistakes into an Innovative Strategy
Launching a new product or service can be daunting, but it doesn’t have to be that way. Learn from your past launch. What went well? What was missing? What needs improvement?We all make mistakes, but ignoring them is not the answer. The key to a successful launch is turning mistakes into an innovative strategy.If you’re […]
Episode #85 How to Reverse-Engineer Free Lead Magnets
Discover How to Reverse-Engineer Free Lead Magnets. Whether you’re offering something for free or selling a product, the strategy behind your promotion determines its success. It’s not enough to create a great lead magnet; you must also track its performance. Are people downloading your PDF? Are they signing up for your webinar? If not, it’s […]
Build an Effective Workflow that Protects Your Time and Sanity
A blank screen, lack of time, and the pressure to create content can add anxiety and produce ineffective posts. Without an effective workflow, you’re shooting arrows without a target, which leads to exhaustion and frustration. Let’s think differently and create a workflow that aligns with your marketing strategy and simplifies your content creation. What is […]
Choosing the Right Online Marketing Strategy for Your Business
Online Marketing helps promote products and services to potential customers. But with so many choices, choosing the right marketing strategy for your business isn’t easy. Let’s Explore a Common Online Marketing Mistake Have you ever invested big bucks in an expensive step-by-step course?You learn how to write a book, create a membership, build a digital […]
Episode #81 Level Up Your B2B Marketing with LinkedIn: Guest Michelle J Raymond
Are you curious about how to level up your B2B marketing using LinkedIn? Get ready to dive deep into the world of LinkedIn with Michelle J Raymond, a leading expert in LinkedIn company pages. With a wealth of experience and a track record of success, she’s ready to share a treasure trove of insights far […]
Turn Your Lead Magnet Into a Lead-Generating Machine
Fine-tuning your lead magnet can turn it into a lead-generating machine. For coaches, service providers, and course creators, 4th quarter is a busy time to finish existing projects or tee up the new year. How about you? Is it time to fine-tune your marketing strategy with a compelling lead magnet? A lead magnet isn’t just […]
How the Big Names Built Unshakeable Brands—and How You Can Too
Have you ever wondered how the big names built unshakeable brands? In a world where digital real estate is fiercely competitive, big names like Apple, Hilton, and St. Jude Children’s Hospital are unshakeable.These giants didn’t reach their towering heights by mere luck; it resulted from meticulous brand building. What’s more exciting is that brand mastery […]
