What impression does your website give first-time visitors?
Many brands underestimate the importance of their website, viewing it as an online business card rather than a strategic asset. This perspective can lead to missed opportunities because your website serves as the initial point of contact between potential customers and your brand. It’s a digital handshake, an introduction where your homepage speaks volumes about […]
Episode #70 Persuading Yourself to a Better Life [Ray Edwards]
A Sales Letter Can Transform Your Inner Dialogue and Save Your Life Book Release: “Read This or Die” In this episode, I introduce an extraordinary guest who harnessed the power of persuasion to ignite a profound transformation, ultimately rescuing his existence. Prepare to hear a captivating conversation with the esteemed Ray Edwards, a renowned copywriter, […]
Podcast #68 How to Create a High-Value Offer
Creating a high-value offer helps scale revenue growth and serves customers with our best resources for success. Many entrepreneurs assume that increasing their marketing efforts will increase sales. However, the reality is that the offer itself plays a significant role in the success of any promotion. While many entrepreneurs think information alone is enough for […]
Episode #63 Copywriting is Your BFF in Business
Copywriting is not just for direct-response sales pages. Copy is a fundamental skill for coaches, speakers, authors, and every type of business. It’s all about effective communication. In this episode, you’ll discover the following: How copy helps nonprofits lead volunteers, grow communities, and secure donations. How copy helps effective communicators get paid to speak. […]
Episode #56 Heart-to-Heart Marketing Using Stories
Heart-to-Heart Marketing Using Stories! Many believe the only way to get clients is to make promotional content ooze with hype and sales gimmicks. Stories help improve the content in several ways. The copy can become more relatable, engaging, and memorable. It can create a deeper connection with the reader and even persuade […]
Episode #55 Redefined to Live Your Best Life: Guest Ray Edwards
Redefined to Live Your Best Life: Guest Ray Edwards Sometimes, hope is all you have, but the struggle to keep hope alive is real. It’s easy to let negativity seep into your heart and mind. It’s easy to allow uncertainty to consume you. It’s easy to become apathetic. The truth is that life […]
Episode #46 Attract An Audience Even in a Distracted World
Attract An Audience Even in a Distracted World You know you have to attract a large online audience before you can create an impact. But how do you get people to pay attention to your content in a world of constant distractions? In this week’s podcast episode, you’ll discover The three types […]
Episode #40 Pros and Cons of Copywriting AI Tools
The rise of artificial intelligence (AI) suggests we have new tools to help us produce more written content. But, can we trust our writing to machines? Let’s check out the pros and cons of copywriting AI tools. In this podcast episode, you’ll discover: How to use AI tools without jeopardizing sales. How AI […]
Episode #36 How to Turn a Homepage into a Business Asset
How to Turn a Homepage into a Business Asset A website represents you or your business brand online. That’s why your homepage should provide a helpful experience and a great first impression. But, if your homepage is your business’s storefront, what should it say? In this podcast episode, I’ll provide tips for your […]
Episode #35 3 Reasons Why Webinars Fail and How Copy Can Help
It’s the time of year when online entrepreneurs get ready to launch a product or service. Typically, they’ll get the buzz out by offering a free event like a Bootcamp or Live training. These Live presentations are called webinars. They’re excited and full of hope. Until… Registration is thin Attendance is low Conversion is […]