Episode #19 How to Write Engaging Headlines for Increased Results

How to Write Engaging Headlines for Increased Results

How to Write Engaging Headlines for Increased Results You only have a few seconds to catch someone’s attention online, so you need one important piece of copy–a well-crafted headline.  In This Episode, You’ll Discover: What is Copywriting Why Headlines Matter What a Headline Should Always Contain The Purpose of a Headline How Audience Awareness Determines […]

Should you Use Gifs or Emojis in Emails?

Should you Use Gifs or Emojis in Emails?

Should you Use Gifs or Emojis in Emails? The Debate is On!  In this video, we’ll look at the pro and cons of these animated images and videos. (Summary below) There’s a shift in the way people are communicating.  People are using fewer words. Today’s GIFS and emojis are an accepted practice in chats, text, […]

Episode #17 Adapt Your Copy to Your Marketing Strategy and Improve Results

Adapt Your Copy to Your Marketing Strategy and Improve Results

Adapt Your Copy to Your Marketing Strategy and Improve Results Writing is problematic for most online marketers, even experienced ones, but copywriting is an essential piece of any marketing strategy. It’s important to remember whether you’re writing for brand awareness, building trust, or selling a product or service. Remember to ask yourself, “what do I want them […]

How to Craft a Work-with-me Page that Speaks Directly to Your Prospects

How to Craft a Work-with-me Page that Speaks Directly to your Prospects

Your website is not complete until you craft a work-with-me page that speaks directly to your prospects. So, what should you include in a work-with-me page? Should you list prices? Or perhaps offer one low-entry product? What works best? People are trying to scale their online business amid various circumstances, different niches, and in an […]

The 5 Building Blocks to a Winning Homepage

The 5 Building Blocks to a Winning Homepage

Consider the 5 building blocks that will help you create an engaging homepage. Your homepage should communicate how you help those who visit your site. But… You only have few seconds, so what they see matters. Information overload or sensory overload is a problem for online entrepreneurs. People can’t keep up. But this post will […]

3 Free Tools That Will Help Improve Your Email Copy

3 Free Tools That Will Help You Improve Your Email Copy

In this post, I’ll show you 3 free tools that will improve your email copy. As you read this post, remember that your first draft is the first draft. Although I’m a certified copywriter, writing is more the practice of a skill.  It isn’t inspiration or creativity alone. If you need to write promotional emails, […]

How to Boost Your Sales Page and Turn Leads to Sales

How to Boost Your Sales Page and Turn Leads to Sales

It’s Time to Boost Your Sales Page and Turn Leads to Sales Sometimes responding to a sales page feels like a leap of faith. The offer isn’t clear and direct, so rather than take that leap of faith, the action is to click out.   A Good Sales page Will Remove All Barriers For Your […]

10 Email Campaigns That Will Nurture and Engage Your Email List

10 Email Campaigns That Will Nurture and Engage Your Email List

The Goal of Email Campaigns How many emails should I send my list? Are there any patterns or specific types of emails that engage recipients to take action? Should you worry if you have unsubscribers? Our goal is to continue the conversation after a subscriber’s initial opt-in. So how do we do this? We send […]

5 Basic Elements You Need to Craft a Powerful Email

5 Basic Elements You Need to Craft a Powerful Email

What Elements Do You Need to Craft a Powerful Email? You want your readers excited about reading your emails, but what kind of pixie dust do you need? Writing emails can be an overwhelming experience – especially for entrepreneurs with so many things on their minds. You might say some even dread creating emails, so […]