Episode #120 Smart Content Moves Experts Recommend for Personal Branding in 2025
I just got back from Social Media Marketing World in San Diego, where I attended 14 sessions with a front-row seat to see what’s shaping content and personal branding in 2025. One of the primary discussions among top marketers at the conference was the role of Artificial Intelligence (AI) in revolutionizing content creation and […]
Episode #116 The 9 Irresistible Offers With AI Copy Prompts
Discover the top 9 irresistible offers with AI copy prompts that can help you create urgency, scarcity, and ethical persuasion to boost conversions. An offer is more than just a price tag—it’s the invitation to take action in your promotional content. How you position that ask shapes the buyer’s decision and directly impacts your conversions. […]
The Power of Asking Why in Business and How It Leads to Growth
The power of asking why in business is often underestimated. Yet, this one simple question can lead to clarity, innovation, and smarter decision-making. Many solopreneurs rush to implement business strategies, assuming that if a tactic worked for someone else, it would work for them, too. But every business is unique, with different audiences, goals, and […]
Empathetic Marketing: The Key to Copywriting That Truly Connects
Empathetic marketing isn’t just a feel-good approach—it’s the secret to writing copy that truly resonates and builds lasting trust with your audience. Marketing isn’t just about attention—it’s about connection. Yet, in a world where people are bombarded with content, much of it feels empty, generic, or out of touch. The truth is, your audience isn’t […]
How to Promote Your Lead Magnet and Grow Your Email List
Discover How to Promote Your Lead Magnet and Grow Your Email List After putting in the effort to create a high-converting lead magnet, it’s surprising how often the promotion step gets overlooked. Your lead magnet is a powerful tool for attracting and nurturing potential clients, but it needs visibility. Many businesses create valuable content—reels, videos, […]
Episode #105 Master Video Script Copywriting for Short-Form Videos
Video is an effective way to communicate your message to an online audience, but to succeed; you must first master video script copywriting for short-form videos. Why? Without preparation, it’s easy to ramble and lose your audience’s attention. Fortunately, mastering video script copywriting isn’t difficult. It’s a simple yet intentional process that ensures your short-form […]
Turning Doubt Into a Career as a Certified Copywriter
I almost let it slip away, but pursuing my passion led me to become a certified copywriter. Years ago, I was in full-time ministry. While I loved it, I felt restless—a pull to do something beyond the church walls.My pastor asked me a simple yet profound question: “If you could do anything in this world […]
5 Effective Risk Reversal Techniques to Boost Your Business
A Story About The Power of a Risk Reversal: Turning Prospects into Loyal Customers A farmer wanted to buy his daughter a pony and found two vendors in town.One vendor sold ponies for $500, while the other priced hers at $750. The Farmer Wrestled With Doubt Before making his decision, the farmer had several concerns. […]
Episode #101 Captivate Your Audience with Crystal-Clear Website Copy
Imagine if your homepage could capture attention and convert visitors into loyal clients. Discover how an updated website boosts your search engine ranking, enhances user experience, and brings more leads into your funnel. In today’s episode, ConvertKit Strategist Kathy Farah joins me to discuss the art of crafting a website homepage. Whether you’re a coach, […]
Best-kept Secret to Online Success: Email Marketing
If you’re in the early stages of your business or looking to take your business to the next level, let me share one of the best-kept secret to online success: email marketing. Email marketing isn’t used just for promotions—your email list is a community of people who trust you and are interested in what […]
